Questionnaire for MBA Project on Comparison of Brand Loyalty between Post-paid Customers of Ufone and Telenor

Respondents Profile: Name: __________________________________________________________________ Sex: Male Female Age: ________________________

Profession:

Government Employee Student

Private Employee Businessman Housewife Other

Information about Brand Loyalty:

1. Do you use Ufone/Telenor post-paid as your primary mobile phone number?

Yes

No

2. How were you referred to buy a Ufone post-paid connection? Advertisement Word of mouth New Package/Promotion Ufone Sales Executive Internet/Ufone Website Other

If other, please specify: _________________________________________________

3. Which mobile phone connections do you have in addition to Ufone post-paid

connection(s)? Ufone Prepaid Telenor Prepaid Mobilink Zong Warid

4. How long have you been using Ufone post-paid connection?

Less than six months

Less than one year

More than one year

5. Why do you use Ufone post-paid? Low Call Rates Better Call Quality More Network Coverage Customer Support Value Added Services Other

If other, please specify: _________________________________________________

Questionnaire submitted by Gulfam Mustafa (Roll # MC090409987), Spring 2011

6. What is your level of satisfaction with Ufone post-paid? Excellent Very Good Good Average Poor

7. Will you recommend Ufone post-paid to your friends or family members if they need a new mobile phone connection? Yes No Not Sure

8. Do you have any plan to switch over from Ufone to any other network in near future? Yes No

Questionnaire submitted by Gulfam Mustafa (Roll # MC090409987), Spring 2011

Questionnaire for MBA Project on Comparison of Brand Loyalty between Post-paid Customers of Ufone and Telenor

Information about Brand Loyalty:

1. Do you use Telenor post-paid as your primary mobile phone number?

Yes

No

2. How were you referred to buy a Telenor post-paid connection?

Advertisement Word of mouth

New Package/Promotion Telenor Sales Executive Internet/Telenor Website Other

If other, please specify: _________________________________________________

3. Which mobile phone connections do you have in addition to Telenor post-paid

connection(s)? Ufone Prepaid Telenor Prepaid Mobilink Zong Warid

4. How long have you been using Telenor post-paid connection?

Less than six months

Less than one year

More than one year

5. Why do you use Telenor post-paid?

Low Call Rates Better Call Quality

More Network Coverage Customer Support Value Added Services Other

If other, please specify: _________________________________________________ Questionnaire submitted by Gulfam Mustafa (Roll # MC090409987), Spring 2011

6. What is your level of satisfaction with Telenor post-paid?

Excellent

Very Good

Good

Average

Poor

7. Will you recommend Telenor post-paid to your friends or family members if they need a

new mobile phone connection? Yes No Not Sure

8. Do you have any plan to switch over from Telenor to any other network in near future?

Yes

No

Delete all selected

Which mobile connection do you have? Ufone Post Paid Telenor Post Paid Other (If you have selected Other then move yo Your Opinion Section other wise move further) How long have you been using this connection? More than 5 years 5 years 3 years 2 years 1 year Less than 1 year

Did you considered network name when making purchase decision about your connection?

Yes No

How do you rate your connection? Excellent Good Average Poor Very Poor

Questionnaire submitted by Gulfam Mustafa (Roll # MC090409987), Spring 2011

Network availability Call charges Performance Connection Features Customers Services

Are you satisfied with performance of your network connection?

Yes No

Your network connection delivers you the same benefits as promised?

Strongly Agree Agree Neutral Disagree Strongly Disagree

Your network connection provides after customer services as promised? Strongly Agree Agree Neutral Disagree Strongly Disagree

How often did you ever feel the need to replace it with some other connection? How Always Often Sometimes Once Never often would you like to recommend this connection to others? Always Often Sometimes Once Never

Questionnaire submitted by Gulfam Mustafa (Roll # MC090409987), Spring 2011

If you have to buy another connection, would you buy connection of same network currently you are using? Strongly Agree Agree Neutral Disagree Strongly Disagree Will you switch to another network connection if it is economical? Strongly Agree Agree Neutral Disagree Strongly Disagree

Your network connection needs improvement on? Voice Quality Network Features Network Availability Call Cost Customers Service

What is the overall level of satisfaction with your post-paid connection? Excellent Very Good Good Average Poor

Yours Opinion Section

_____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________

Questionnaire submitted by Gulfam Mustafa (Roll # MC090409987), Spring 2011