2011 PUC Business Plan Competition

EVALUATION FORM
Team Name:

I.

Judge: Sann Sourharo

Written Business Plan:

(value = 60%)

Please evaluate the Written Business Plan using the criteria below:
1. Executive Summary & Company Overview
-

(10%)

What problem are you solving?

What is your business proposition for solving the problem?
Who are your customers? Who are your competitors?
How viable is your business? How do you make money?
Executive Summary is clear & effective as a stand-alone document.

Poor

fair

good

very good excellent

Comments/Questions:
The team has demonstrate
______________________________________________________________________________
______________________________________________________________________________
2. Products or Services: Business description
-

(5%)

What is the product or service?

What are its attributes?
What are the advantages and potential drawbacks?
Why/how is your product/service more compelling than existing ones or the competition?
Is it the product in the Competitive edge?
What is the stage of development?
Do you have a proprietary position or intellectual property protection planned or in place (IPR)?
What is the business development long-term objective?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Prepared by: Prof. Sann Sourharo

3. Business Structure and Management

-

(10%)

What are the business organizational designs?

What are appropriate locations and premises for your business?
What is the legal implications-health, safety, ethical, moral, and social responsibility?
Business taxes, VAT, and other rules and policies which are relevant to the business practices?
Who are key team members and their respective roles?
What are their relevant experiences and accomplishments?
What other areas of expertise are you lacking?
When will you need additional team members?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
4. Marketing plan
-

(10%)
What specific conditions in the market have created the problem you are solving?
How will your product/service take advantage of the opportunity?
Who are your customers and what are their attributes?
Clearly define your potential customers and why they will pay for your product or service.

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
5. Market Potential for the Product or Service
-

(5%)
What are the characteristics of the market for your product or service?
How will you reach the market?
How big is the market opportunity: number of potential customers & annual sales?
Can you narrow the market to a manageable segment?
How will you dominate the market through pricing, quality, geography, etc?
Is there a market niche where you will have competitive advantage?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
6. Competitive Advantage: Competitve Matrix
-

Who are your competitors?

What are their strengths & weaknesses?
What are your our strengths & weaknesses?
How will you close the gap?

Prepared by: Prof. Sann Sourharo

(10%)

- How easily can competition close gap?

Comments/Questions:
______________________________________________________________________________

______________________________________________________________________________
______________________________________________________________________________
7. Financial Control & Forecasts

(10%)
(Present in summary form, consistent with plan and effective in capturing financial
performance; quarterly for first two years, annually for years 3-5.)
- Budgeting-calculating costs and pricing
- Capital funding-calculating requirement and sources of funding

- Cash flow forecasting-breakeven analysis

- Accounting analysis
-

Income Statement
Balance Sheet
Funds Required & Uses
Key Assumptions (Trends, comparatives)

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Overall Comments and feedbacks on the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Team Name

II.

Judge

VIABILITY OF BUSINESS PROPOSED

Definitely
Definitely

Prepared by: Prof. Sann Sourharo

(value = 10%)

ViableNot viable
1. Market Opportunity
(Clear market need & way to seize, The opportunity)

2. Distinctive Competence
(New venture presents something novel, Unique or special to provide competitive
Advantages in the target market)
3. Management Capability
(Team can effectively launch & develop The venture)

4. Financial Understanding
(Team has solid understanding of Financial requirements of the business)

5. Investment Potential and Plan Strength

(Venture presents an investment opportunity for)
- Self-finance by founders
- Investment by friends & family
- Investment by private individuals/angels
- Investment by early stage venture capitalists

Overall comments on the viability of the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

III.
Presentation
(value = 30%)
Please evaluate the Business Plan Presentation using the criteria below:
1. Formal Presentation
-

Materials presented in clear, logical form

Ability to relate need for the start up with convincing, compelling reasons
Ability to maintain judges interest
Quality of PowerPoint Slides
Confidence of the applicant to present

Prepared by: Prof. Sann Sourharo

2. Questions and Answers

-

Ability to understand judges inquiries

Responds appropriately to judges inquiries with substantive answers
Effective use of time allocated (Minimal redundancy in slides)
Poise and confidence (Think effectively on their feet)
Team building/ team spirits (Support from the group members)

Overall Comments on presentation:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Prepared by: Prof. Sann Sourharo

(value = 60%)

33%

6%
2
3
3
4
3

___________________
___________________

2%
5
4
3
3
3
2

or in place (IPR)?
3

___________________
___________________
___________________

Prepared by: Prof. Sann Sourharo

41%

6%

siness practices?

3
4
2
5
3
2
3
3

___________________
___________________
___________________

5%
3
2
2
2

t or service.

___________________
___________________
___________________

3%
3
3
4
3
3
2

___________________
___________________
___________________

5%
2
2
4
3

Prepared by: Prof. Sann Sourharo

_____________

___________________
___________________

6%
4
3
2
3
3
3
3
2

___________________
___________________
___________________
___________________

___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________

(value = 10%)

19.0

Prepared by: Prof. Sann Sourharo

8%

4.0
4
4
4
4

___________________
___________________
___________________
___________________
___________________
___________________

7.0

3.6
4
3
4
4
3

Prepared by: Prof. Sann Sourharo

21%

3.4
4
3
3
3
4

Grand Total Score:

___________________
___________________
___________________
___________________
___________________
___________________
___________________

Prepared by: Prof. Sann Sourharo

62%

2011 PUC Business Plan Competition

EVALUATION FORM
Team Name:

I.

Judge: Sann Sourharo

Written Business Plan:

(value = 60%)

Please evaluate the Written Business Plan using the criteria below:
1. Executive Summary & Company Overview
-

(10%)

What problem are you solving?

What is your business proposition for solving the problem?
Who are your customers? Who are your competitors?
How viable is your business? How do you make money?
Executive Summary is clear & effective as a stand-alone document.

Poor

fair

good

very good excellent

Comments/Questions:
The team has demonstrate
______________________________________________________________________________
______________________________________________________________________________
2. Products or Services: Business description
-

(5%)

What is the product or service?

What are its attributes?
What are the advantages and potential drawbacks?
Why/how is your product/service more compelling than existing ones or the competition?
Is it the product in the Competitive edge?
What is the stage of development?
Do you have a proprietary position or intellectual property protection planned or in place (IPR)?
What is the business development long-term objective?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Prepared by: Prof. Sann Sourharo

3. Business Structure and Management

-

(10%)

What are the business organizational designs?

What are appropriate locations and premises for your business?
What is the legal implications-health, safety, ethical, moral, and social responsibility?
Business taxes, VAT, and other rules and policies which are relevant to the business practices?
Who are key team members and their respective roles?
What are their relevant experiences and accomplishments?
What other areas of expertise are you lacking?
When will you need additional team members?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
4. Marketing plan
-

(10%)
What specific conditions in the market have created the problem you are solving?
How will your product/service take advantage of the opportunity?
Who are your customers and what are their attributes?
Clearly define your potential customers and why they will pay for your product or service.

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
5. Market Potential for the Product or Service
-

(5%)
What are the characteristics of the market for your product or service?
How will you reach the market?
How big is the market opportunity: number of potential customers & annual sales?
Can you narrow the market to a manageable segment?
How will you dominate the market through pricing, quality, geography, etc?
Is there a market niche where you will have competitive advantage?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
6. Competitive Advantage: Competitve Matrix
-

Who are your competitors?

What are their strengths & weaknesses?
What are your our strengths & weaknesses?
How will you close the gap?

Prepared by: Prof. Sann Sourharo

(10%)

- How easily can competition close gap?

Comments/Questions:
______________________________________________________________________________

______________________________________________________________________________
______________________________________________________________________________
7. Financial Control & Forecasts

(10%)
(Present in summary form, consistent with plan and effective in capturing financial
performance; quarterly for first two years, annually for years 3-5.)
- Budgeting-calculating costs and pricing
- Capital funding-calculating requirement and sources of funding

- Cash flow forecasting-breakeven analysis

- Accounting analysis
-

Income Statement
Balance Sheet
Funds Required & Uses
Key Assumptions (Trends, comparatives)

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Overall Comments and feedbacks on the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Team Name

II.

Judge

VIABILITY OF BUSINESS PROPOSED

Definitely
Definitely

Prepared by: Prof. Sann Sourharo

(value = 10%)

ViableNot viable
1. Market Opportunity
(Clear market need & way to seize, The opportunity)

2. Distinctive Competence
(New venture presents something novel, Unique or special to provide competitive
Advantages in the target market)
3. Management Capability
(Team can effectively launch & develop The venture)

4. Financial Understanding
(Team has solid understanding of Financial requirements of the business)

5. Investment Potential and Plan Strength

(Venture presents an investment opportunity for)
- Self-finance by founders
- Investment by friends & family
- Investment by private individuals/angels
- Investment by early stage venture capitalists

Overall comments on the viability of the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

III.
Presentation
(value = 30%)
Please evaluate the Business Plan Presentation using the criteria below:
1. Formal Presentation
-

Materials presented in clear, logical form

Ability to relate need for the start up with convincing, compelling reasons
Ability to maintain judges interest
Quality of PowerPoint Slides
Confidence of the applicant to present

Prepared by: Prof. Sann Sourharo

2. Questions and Answers

-

Ability to understand judges inquiries

Responds appropriately to judges inquiries with substantive answers
Effective use of time allocated (Minimal redundancy in slides)
Poise and confidence (Think effectively on their feet)
Team building/ team spirits (Support from the group members)

Overall Comments on presentation:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Prepared by: Prof. Sann Sourharo

(value = 60%)

35%

6%
3
4
3
2
4

___________________
___________________

2%

or in place (IPR)?

4
4
3
3
4
3
3
3

___________________
___________________
___________________

Prepared by: Prof. Sann Sourharo

41%

7%

siness practices?

4
5
3
5
3
3
3
2

___________________
___________________
___________________

6%
3
3
3
2

t or service.

___________________
___________________
___________________

3%
3
2
3
2
2
3

___________________
___________________
___________________

5%
3
2
2
3

Prepared by: Prof. Sann Sourharo

_____________

___________________
___________________

6%
2
3
3
4
4
3
3
2

___________________
___________________
___________________
___________________

___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________

(value = 10%)

16.0

Prepared by: Prof. Sann Sourharo

6%

4.0
4
4
4
4

___________________
___________________
___________________
___________________
___________________
___________________

6.8

3.4
4
3
3
4
3

Prepared by: Prof. Sann Sourharo

20%

3.4
4
3
3
3
4

Grand Total Score:

___________________
___________________
___________________
___________________
___________________
___________________
___________________

Prepared by: Prof. Sann Sourharo

62%

2011 PUC Business Plan Competition

EVALUATION FORM
Team Name:

I.

Judge: Sann Sourharo

Written Business Plan:

(value = 60%)

Please evaluate the Written Business Plan using the criteria below:
1. Executive Summary & Company Overview
-

(10%)

What problem are you solving?

What is your business proposition for solving the problem?
Who are your customers? Who are your competitors?
How viable is your business? How do you make money?
Executive Summary is clear & effective as a stand-alone document.

Poor

fair

good

very good excellent

Comments/Questions:
The team has demonstrate
______________________________________________________________________________
______________________________________________________________________________
2. Products or Services: Business description
-

(5%)

What is the product or service?

What are its attributes?
What are the advantages and potential drawbacks?
Why/how is your product/service more compelling than existing ones or the competition?
Is it the product in the Competitive edge?
What is the stage of development?
Do you have a proprietary position or intellectual property protection planned or in place (IPR)?
What is the business development long-term objective?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

3. Business Structure and Management

-

(10%)

What are the business organizational designs?

What are appropriate locations and premises for your business?
What is the legal implications-health, safety, ethical, moral, and social responsibility?
Business taxes, VAT, and other rules and policies which are relevant to the business practices?
Who are key team members and their respective roles?
What are their relevant experiences and accomplishments?
What other areas of expertise are you lacking?
When will you need additional team members?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
4. Marketing plan
-

(10%)
What specific conditions in the market have created the problem you are solving?
How will your product/service take advantage of the opportunity?
Who are your customers and what are their attributes?
Clearly define your potential customers and why they will pay for your product or service.

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
5. Market Potential for the Product or Service
-

(5%)
What are the characteristics of the market for your product or service?
How will you reach the market?
How big is the market opportunity: number of potential customers & annual sales?
Can you narrow the market to a manageable segment?
How will you dominate the market through pricing, quality, geography, etc?
Is there a market niche where you will have competitive advantage?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
6. Competitive Advantage: Competitve Matrix
-

Who are your competitors?

What are their strengths & weaknesses?
What are your our strengths & weaknesses?
How will you close the gap?

(10%)

- How easily can competition close gap?

Comments/Questions:
______________________________________________________________________________

______________________________________________________________________________
______________________________________________________________________________
7. Financial Control & Forecasts

(10%)
(Present in summary form, consistent with plan and effective in capturing financial
performance; quarterly for first two years, annually for years 3-5.)
- Budgeting-calculating costs and pricing
- Capital funding-calculating requirement and sources of funding

- Cash flow forecasting-breakeven analysis

- Accounting analysis
-

Income Statement
Balance Sheet
Funds Required & Uses
Key Assumptions (Trends, comparatives)

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Overall Comments and feedbacks on the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Team Name

II.

Judge

VIABILITY OF BUSINESS PROPOSED

Definitely
Definitely

(value = 10%)

ViableNot viable
1. Market Opportunity
(Clear market need & way to seize, The opportunity)

2. Distinctive Competence
(New venture presents something novel, Unique or special to provide competitive
Advantages in the target market)
3. Management Capability
(Team can effectively launch & develop The venture)

4. Financial Understanding
(Team has solid understanding of Financial requirements of the business)

5. Investment Potential and Plan Strength

(Venture presents an investment opportunity for)
- Self-finance by founders
- Investment by friends & family
- Investment by private individuals/angels
- Investment by early stage venture capitalists

Overall comments on the viability of the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

III.
Presentation
(value = 30%)
Please evaluate the Business Plan Presentation using the criteria below:
1. Formal Presentation
-

Materials presented in clear, logical form

Ability to relate need for the start up with convincing, compelling reasons
Ability to maintain judges interest
Quality of PowerPoint Slides
Confidence of the applicant to present

2. Questions and Answers

-

Ability to understand judges inquiries

Responds appropriately to judges inquiries with substantive answers
Effective use of time allocated (Minimal redundancy in slides)
Poise and confidence (Think effectively on their feet)
Team building/ team spirits (Support from the group members)

Overall Comments on presentation:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

(value = 60%)

28%

5%
2
2
3
3
2

___________________
___________________

or in place (IPR)?

___________________
___________________
___________________

1%
2
2
2
2
3
3
2
3

35%

siness practices?

6%
2
3
3
4
3
2
2
3

___________________
___________________
___________________

t or service.

4%
2
2
2
2

___________________
___________________
___________________

3%
2
2
3
2
3
3

___________________
___________________
___________________

5%
3
2
2
3

_____________

___________________
___________________

5%
3
3
2
3
3
2
3
2

___________________
___________________
___________________
___________________

___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________

(value = 10%)

16.0

6%

4.0
4
4
4
4

___________________
___________________
___________________
___________________
___________________
___________________

4.4

2.2
2
2
2
3
2

13%

___________________
___________________
___________________
___________________
___________________
___________________
___________________

2.2
2
2
2
2
3

Grand Total Score:

48%

2011 PUC Business Plan Competition

EVALUATION FORM
Team Name:

I.

Judge: Sann Sourharo

Written Business Plan:

(value = 60%)

Please evaluate the Written Business Plan using the criteria below:
1. Executive Summary & Company Overview
-

(10%)

What problem are you solving?

What is your business proposition for solving the problem?
Who are your customers? Who are your competitors?
How viable is your business? How do you make money?
Executive Summary is clear & effective as a stand-alone document.

Poor

fair

good

very good excellent

Comments/Questions:
The team has demonstrate
______________________________________________________________________________
______________________________________________________________________________
2. Products or Services: Business description
-

(5%)

What is the product or service?

What are its attributes?
What are the advantages and potential drawbacks?
Why/how is your product/service more compelling than existing ones or the competition?
Is it the product in the Competitive edge?
What is the stage of development?
Do you have a proprietary position or intellectual property protection planned or in place (IPR)?
What is the business development long-term objective?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

3. Business Structure and Management

-

(10%)

What are the business organizational designs?

What are appropriate locations and premises for your business?
What is the legal implications-health, safety, ethical, moral, and social responsibility?
Business taxes, VAT, and other rules and policies which are relevant to the business practices?
Who are key team members and their respective roles?
What are their relevant experiences and accomplishments?
What other areas of expertise are you lacking?
When will you need additional team members?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
4. Marketing plan
-

(10%)
What specific conditions in the market have created the problem you are solving?
How will your product/service take advantage of the opportunity?
Who are your customers and what are their attributes?
Clearly define your potential customers and why they will pay for your product or service.

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
5. Market Potential for the Product or Service
-

(5%)
What are the characteristics of the market for your product or service?
How will you reach the market?
How big is the market opportunity: number of potential customers & annual sales?
Can you narrow the market to a manageable segment?
How will you dominate the market through pricing, quality, geography, etc?
Is there a market niche where you will have competitive advantage?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
6. Competitive Advantage: Competitve Matrix
-

Who are your competitors?

What are their strengths & weaknesses?
What are your our strengths & weaknesses?
How will you close the gap?

(10%)

- How easily can competition close gap?

Comments/Questions:
______________________________________________________________________________

______________________________________________________________________________
______________________________________________________________________________
7. Financial Control & Forecasts

(10%)
(Present in summary form, consistent with plan and effective in capturing financial
performance; quarterly for first two years, annually for years 3-5.)
- Budgeting-calculating costs and pricing
- Capital funding-calculating requirement and sources of funding

- Cash flow forecasting-breakeven analysis

- Accounting analysis
-

Income Statement
Balance Sheet
Funds Required & Uses
Key Assumptions (Trends, comparatives)

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Overall Comments and feedbacks on the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Team Name

II.

Judge

VIABILITY OF BUSINESS PROPOSED

Definitely
Definitely

(value = 10%)

ViableNot viable
1. Market Opportunity
(Clear market need & way to seize, The opportunity)

2. Distinctive Competence
(New venture presents something novel, Unique or special to provide competitive
Advantages in the target market)
3. Management Capability
(Team can effectively launch & develop The venture)

4. Financial Understanding
(Team has solid understanding of Financial requirements of the business)

5. Investment Potential and Plan Strength

(Venture presents an investment opportunity for)
- Self-finance by founders
- Investment by friends & family
- Investment by private individuals/angels
- Investment by early stage venture capitalists

Overall comments on the viability of the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

III.
Presentation
(value = 30%)
Please evaluate the Business Plan Presentation using the criteria below:
1. Formal Presentation
-

Materials presented in clear, logical form

Ability to relate need for the start up with convincing, compelling reasons
Ability to maintain judges interest
Quality of PowerPoint Slides
Confidence of the applicant to present

2. Questions and Answers

-

Ability to understand judges inquiries

Responds appropriately to judges inquiries with substantive answers
Effective use of time allocated (Minimal redundancy in slides)
Poise and confidence (Think effectively on their feet)
Team building/ team spirits (Support from the group members)

Overall Comments on presentation:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

(value = 60%)

36%

7%
3
4
3
3
4

___________________
___________________

or in place (IPR)?

___________________
___________________
___________________

2%
5
4
3
3
3
2
2
3

43%

siness practices?

6%
4
3
3
5
3
2
2
2

___________________
___________________
___________________

t or service.

6%
3
4
3
2

___________________
___________________
___________________

3%
3
3
4
3
2
2

___________________
___________________
___________________

5%
4
2
2
2

_____________

___________________
___________________

7%
3
4
4
4
4
4
3
2

___________________
___________________
___________________
___________________

___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________

(value = 10%)

18.0

7%

4.0
4
4
4
4

___________________
___________________
___________________
___________________
___________________
___________________

7.2

3.6
4
3
4
4
3

22%

___________________
___________________
___________________
___________________
___________________
___________________
___________________

3.6
4
4
3
3
4

Grand Total Score:

64%

2011 PUC Business Plan Competition

EVALUATION FORM
Team Name:

I.

Judge: Sann Sourharo

Written Business Plan:

(value = 60%)

Please evaluate the Written Business Plan using the criteria below:
1. Executive Summary & Company Overview
-

(10%)

What problem are you solving?

What is your business proposition for solving the problem?
Who are your customers? Who are your competitors?
How viable is your business? How do you make money?
Executive Summary is clear & effective as a stand-alone document.

Poor

fair

good

very good excellent

Comments/Questions:
The team has demonstrate
______________________________________________________________________________
______________________________________________________________________________
2. Products or Services: Business description
-

(5%)

What is the product or service?

What are its attributes?
What are the advantages and potential drawbacks?
Why/how is your product/service more compelling than existing ones or the competition?
Is it the product in the Competitive edge?
What is the stage of development?
Do you have a proprietary position or intellectual property protection planned or in place (IPR)?
What is the business development long-term objective?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

3. Business Structure and Management

-

(10%)

What are the business organizational designs?

What are appropriate locations and premises for your business?
What is the legal implications-health, safety, ethical, moral, and social responsibility?
Business taxes, VAT, and other rules and policies which are relevant to the business practices?
Who are key team members and their respective roles?
What are their relevant experiences and accomplishments?
What other areas of expertise are you lacking?
When will you need additional team members?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
4. Marketing plan
-

(10%)
What specific conditions in the market have created the problem you are solving?
How will your product/service take advantage of the opportunity?
Who are your customers and what are their attributes?
Clearly define your potential customers and why they will pay for your product or service.

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
5. Market Potential for the Product or Service
-

(5%)
What are the characteristics of the market for your product or service?
How will you reach the market?
How big is the market opportunity: number of potential customers & annual sales?
Can you narrow the market to a manageable segment?
How will you dominate the market through pricing, quality, geography, etc?
Is there a market niche where you will have competitive advantage?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
6. Competitive Advantage: Competitve Matrix
-

Who are your competitors?

What are their strengths & weaknesses?
What are your our strengths & weaknesses?
How will you close the gap?

(10%)

- How easily can competition close gap?

Comments/Questions:
______________________________________________________________________________

______________________________________________________________________________
______________________________________________________________________________
7. Financial Control & Forecasts

(10%)
(Present in summary form, consistent with plan and effective in capturing financial
performance; quarterly for first two years, annually for years 3-5.)
- Budgeting-calculating costs and pricing
- Capital funding-calculating requirement and sources of funding

- Cash flow forecasting-breakeven analysis

- Accounting analysis
-

Income Statement
Balance Sheet
Funds Required & Uses
Key Assumptions (Trends, comparatives)

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Overall Comments and feedbacks on the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Team Name

II.

Judge

VIABILITY OF BUSINESS PROPOSED

Definitely
Definitely

(value = 10%)

ViableNot viable
1. Market Opportunity
(Clear market need & way to seize, The opportunity)

2. Distinctive Competence
(New venture presents something novel, Unique or special to provide competitive
Advantages in the target market)
3. Management Capability
(Team can effectively launch & develop The venture)

4. Financial Understanding
(Team has solid understanding of Financial requirements of the business)

5. Investment Potential and Plan Strength

(Venture presents an investment opportunity for)
- Self-finance by founders
- Investment by friends & family
- Investment by private individuals/angels
- Investment by early stage venture capitalists

Overall comments on the viability of the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

III.
Presentation
(value = 30%)
Please evaluate the Business Plan Presentation using the criteria below:
1. Formal Presentation
-

Materials presented in clear, logical form

Ability to relate need for the start up with convincing, compelling reasons
Ability to maintain judges interest
Quality of PowerPoint Slides
Confidence of the applicant to present

2. Questions and Answers

-

Ability to understand judges inquiries

Responds appropriately to judges inquiries with substantive answers
Effective use of time allocated (Minimal redundancy in slides)
Poise and confidence (Think effectively on their feet)
Team building/ team spirits (Support from the group members)

Overall Comments on presentation:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

(value = 60%)

42%

8%
3
4
4
4
5

___________________
___________________

or in place (IPR)?

___________________
___________________
___________________

2%
5
4
3
3
4
3
3
4

49%

siness practices?

7%
4
4
3
5
4
3
3
3

___________________
___________________
___________________

t or service.

8%
4
5
3
3

___________________
___________________
___________________

4%
4
3
3
3
3
5

___________________
___________________
___________________

7%
3
3
4
4

_____________

___________________
___________________

6%
3
3
3
3
4
4
3
2

___________________
___________________
___________________
___________________

___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________

(value = 10%)

18.0

7%

4.0
4
4
4
4

___________________
___________________
___________________
___________________
___________________
___________________

7.4

3.8
4
4
3
4
4

22%

___________________
___________________
___________________
___________________
___________________
___________________
___________________

3.6
4
3
4
3
4

Grand Total Score:

71%

2011 PUC Business Plan Competition

EVALUATION FORM
Team Name:

I.

Judge: Sann Sourharo

Written Business Plan:

(value = 60%)

Please evaluate the Written Business Plan using the criteria below:
1. Executive Summary & Company Overview
-

(10%)

What problem are you solving?

What is your business proposition for solving the problem?
Who are your customers? Who are your competitors?
How viable is your business? How do you make money?
Executive Summary is clear & effective as a stand-alone document.

Poor

fair

good

very good excellent

Comments/Questions:
The team has demonstrate
______________________________________________________________________________
______________________________________________________________________________
2. Products or Services: Business description
-

(5%)

What is the product or service?

What are its attributes?
What are the advantages and potential drawbacks?
Why/how is your product/service more compelling than existing ones or the competition?
Is it the product in the Competitive edge?
What is the stage of development?
Do you have a proprietary position or intellectual property protection planned or in place (IPR)?
What is the business development long-term objective?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

3. Business Structure and Management

-

(10%)

What are the business organizational designs?

What are appropriate locations and premises for your business?
What is the legal implications-health, safety, ethical, moral, and social responsibility?
Business taxes, VAT, and other rules and policies which are relevant to the business practices?
Who are key team members and their respective roles?
What are their relevant experiences and accomplishments?
What other areas of expertise are you lacking?
When will you need additional team members?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
4. Marketing plan
-

(10%)
What specific conditions in the market have created the problem you are solving?
How will your product/service take advantage of the opportunity?
Who are your customers and what are their attributes?
Clearly define your potential customers and why they will pay for your product or service.

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
5. Market Potential for the Product or Service
-

(5%)
What are the characteristics of the market for your product or service?
How will you reach the market?
How big is the market opportunity: number of potential customers & annual sales?
Can you narrow the market to a manageable segment?
How will you dominate the market through pricing, quality, geography, etc?
Is there a market niche where you will have competitive advantage?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
6. Competitive Advantage: Competitve Matrix
-

Who are your competitors?

What are their strengths & weaknesses?
What are your our strengths & weaknesses?
How will you close the gap?

(10%)

- How easily can competition close gap?

Comments/Questions:
______________________________________________________________________________

______________________________________________________________________________
______________________________________________________________________________
7. Financial Control & Forecasts

(10%)
(Present in summary form, consistent with plan and effective in capturing financial
performance; quarterly for first two years, annually for years 3-5.)
- Budgeting-calculating costs and pricing
- Capital funding-calculating requirement and sources of funding

- Cash flow forecasting-breakeven analysis

- Accounting analysis
-

Income Statement
Balance Sheet
Funds Required & Uses
Key Assumptions (Trends, comparatives)

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Overall Comments and feedbacks on the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Team Name

II.

Judge

VIABILITY OF BUSINESS PROPOSED

Definitely
Definitely

(value = 10%)

ViableNot viable
1. Market Opportunity
(Clear market need & way to seize, The opportunity)

2. Distinctive Competence
(New venture presents something novel, Unique or special to provide competitive
Advantages in the target market)
3. Management Capability
(Team can effectively launch & develop The venture)

4. Financial Understanding
(Team has solid understanding of Financial requirements of the business)

5. Investment Potential and Plan Strength

(Venture presents an investment opportunity for)
- Self-finance by founders
- Investment by friends & family
- Investment by private individuals/angels
- Investment by early stage venture capitalists

Overall comments on the viability of the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

III.
Presentation
(value = 30%)
Please evaluate the Business Plan Presentation using the criteria below:
1. Formal Presentation
-

Materials presented in clear, logical form

Ability to relate need for the start up with convincing, compelling reasons
Ability to maintain judges interest
Quality of PowerPoint Slides
Confidence of the applicant to present

2. Questions and Answers

-

Ability to understand judges inquiries

Responds appropriately to judges inquiries with substantive answers
Effective use of time allocated (Minimal redundancy in slides)
Poise and confidence (Think effectively on their feet)
Team building/ team spirits (Support from the group members)

Overall Comments on presentation:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

(value = 60%)

41%

7%
4
3
3
3
4

___________________
___________________

or in place (IPR)?

___________________
___________________
___________________

2%
5
3
3
2
5
3
3
3

41%

siness practices?

8%
4
4
5
5
3
3
3
3

___________________
___________________
___________________

t or service.

8%
3
4
5
3

___________________
___________________
___________________

3%
3
3
4
3
4
3

___________________
___________________
___________________

7%
4
4
4
3

_____________

___________________
___________________

7%
3
3
4
4
4
4
3
2

___________________
___________________
___________________
___________________

___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________

(value = 10%)

0.0

0%

0.0

___________________
___________________
___________________
___________________
___________________
___________________

0.0

0.0

0%

___________________
___________________
___________________
___________________
___________________
___________________
___________________

0.0

Grand Total Score:

41%

2011 PUC Business Plan Competition

EVALUATION FORM
Team Name:

I.

Judge: Sann Sourharo

Written Business Plan:

(value = 60%)

Please evaluate the Written Business Plan using the criteria below:
1. Executive Summary & Company Overview
-

(10%)

What problem are you solving?

What is your business proposition for solving the problem?
Who are your customers? Who are your competitors?
How viable is your business? How do you make money?
Executive Summary is clear & effective as a stand-alone document.

Poor

fair

good

very good excellent

Comments/Questions:
The team has demonstrate
______________________________________________________________________________
______________________________________________________________________________
2. Products or Services: Business description
-

(5%)

What is the product or service?

What are its attributes?
What are the advantages and potential drawbacks?
Why/how is your product/service more compelling than existing ones or the competition?
Is it the product in the Competitive edge?
What is the stage of development?
Do you have a proprietary position or intellectual property protection planned or in place (IPR)?
What is the business development long-term objective?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

3. Business Structure and Management

-

(10%)

What are the business organizational designs?

What are appropriate locations and premises for your business?
What is the legal implications-health, safety, ethical, moral, and social responsibility?
Business taxes, VAT, and other rules and policies which are relevant to the business practices?
Who are key team members and their respective roles?
What are their relevant experiences and accomplishments?
What other areas of expertise are you lacking?
When will you need additional team members?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
4. Marketing plan
-

(10%)
What specific conditions in the market have created the problem you are solving?
How will your product/service take advantage of the opportunity?
Who are your customers and what are their attributes?
Clearly define your potential customers and why they will pay for your product or service.

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
5. Market Potential for the Product or Service
-

(5%)
What are the characteristics of the market for your product or service?
How will you reach the market?
How big is the market opportunity: number of potential customers & annual sales?
Can you narrow the market to a manageable segment?
How will you dominate the market through pricing, quality, geography, etc?
Is there a market niche where you will have competitive advantage?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
6. Competitive Advantage: Competitve Matrix
-

Who are your competitors?

What are their strengths & weaknesses?
What are your our strengths & weaknesses?
How will you close the gap?

(10%)

- How easily can competition close gap?

Comments/Questions:
______________________________________________________________________________

______________________________________________________________________________
______________________________________________________________________________
7. Financial Control & Forecasts

(10%)
(Present in summary form, consistent with plan and effective in capturing financial
performance; quarterly for first two years, annually for years 3-5.)
- Budgeting-calculating costs and pricing
- Capital funding-calculating requirement and sources of funding

- Cash flow forecasting-breakeven analysis

- Accounting analysis
-

Income Statement
Balance Sheet
Funds Required & Uses
Key Assumptions (Trends, comparatives)

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Overall Comments and feedbacks on the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Team Name

II.

Judge

VIABILITY OF BUSINESS PROPOSED

Definitely
Definitely

(value = 10%)

ViableNot viable
1. Market Opportunity
(Clear market need & way to seize, The opportunity)

2. Distinctive Competence
(New venture presents something novel, Unique or special to provide competitive
Advantages in the target market)
3. Management Capability
(Team can effectively launch & develop The venture)

4. Financial Understanding
(Team has solid understanding of Financial requirements of the business)

5. Investment Potential and Plan Strength

(Venture presents an investment opportunity for)
- Self-finance by founders
- Investment by friends & family
- Investment by private individuals/angels
- Investment by early stage venture capitalists

Overall comments on the viability of the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

III.
Presentation
(value = 30%)
Please evaluate the Business Plan Presentation using the criteria below:
1. Formal Presentation
-

Materials presented in clear, logical form

Ability to relate need for the start up with convincing, compelling reasons
Ability to maintain judges interest
Quality of PowerPoint Slides
Confidence of the applicant to present

2. Questions and Answers

-

Ability to understand judges inquiries

Responds appropriately to judges inquiries with substantive answers
Effective use of time allocated (Minimal redundancy in slides)
Poise and confidence (Think effectively on their feet)
Team building/ team spirits (Support from the group members)

Overall Comments on presentation:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

(value = 60%)

26%

5%
2
2
3
3
2

___________________
___________________

or in place (IPR)?

___________________
___________________
___________________

2%
4
4
3
3
3
2
2
3

32%

siness practices?

5%
0
4
3
5
2
2
2
2

___________________
___________________
___________________

t or service.

5%
3
2
2
2

___________________
___________________
___________________

2%
3
2
3
2
2
2

___________________
___________________
___________________

4%
2
2
2
2

_____________

___________________
___________________

3%
3
1
1
1
0
0
3
2

___________________
___________________
___________________
___________________

___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________

(value = 10%)

15.0

6%

4.0
4
4
4
4

___________________
___________________
___________________
___________________
___________________
___________________

6.8

3.2
3
3
3
3
4

20%

___________________
___________________
___________________
___________________
___________________
___________________
___________________

3.6
4
3
4
3
4

Grand Total Score:

52%

2011 PUC Business Plan Competition

EVALUATION FORM
Team Name:

I.

Judge: Sann Sourharo

Written Business Plan:

(value = 60%)

Please evaluate the Written Business Plan using the criteria below:
1. Executive Summary & Company Overview
-

(10%)

What problem are you solving?

What is your business proposition for solving the problem?
Who are your customers? Who are your competitors?
How viable is your business? How do you make money?
Executive Summary is clear & effective as a stand-alone document.

Poor

fair

good

very good excellent

Comments/Questions:
The team has demonstrate
______________________________________________________________________________
______________________________________________________________________________
2. Products or Services: Business description
-

(5%)

What is the product or service?

What are its attributes?
What are the advantages and potential drawbacks?
Why/how is your product/service more compelling than existing ones or the competition?
Is it the product in the Competitive edge?
What is the stage of development?
Do you have a proprietary position or intellectual property protection planned or in place (IPR)?
What is the business development long-term objective?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

3. Business Structure and Management

-

(10%)

What are the business organizational designs?

What are appropriate locations and premises for your business?
What is the legal implications-health, safety, ethical, moral, and social responsibility?
Business taxes, VAT, and other rules and policies which are relevant to the business practices?
Who are key team members and their respective roles?
What are their relevant experiences and accomplishments?
What other areas of expertise are you lacking?
When will you need additional team members?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
4. Marketing plan
-

(10%)
What specific conditions in the market have created the problem you are solving?
How will your product/service take advantage of the opportunity?
Who are your customers and what are their attributes?
Clearly define your potential customers and why they will pay for your product or service.

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
5. Market Potential for the Product or Service
-

(5%)
What are the characteristics of the market for your product or service?
How will you reach the market?
How big is the market opportunity: number of potential customers & annual sales?
Can you narrow the market to a manageable segment?
How will you dominate the market through pricing, quality, geography, etc?
Is there a market niche where you will have competitive advantage?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
6. Competitive Advantage: Competitve Matrix
-

Who are your competitors?

What are their strengths & weaknesses?
What are your our strengths & weaknesses?
How will you close the gap?

(10%)

- How easily can competition close gap?

Comments/Questions:
______________________________________________________________________________

______________________________________________________________________________
______________________________________________________________________________
7. Financial Control & Forecasts

(10%)
(Present in summary form, consistent with plan and effective in capturing financial
performance; quarterly for first two years, annually for years 3-5.)
- Budgeting-calculating costs and pricing
- Capital funding-calculating requirement and sources of funding

- Cash flow forecasting-breakeven analysis

- Accounting analysis
-

Income Statement
Balance Sheet
Funds Required & Uses
Key Assumptions (Trends, comparatives)

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Overall Comments and feedbacks on the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Team Name

II.

Judge

VIABILITY OF BUSINESS PROPOSED

Definitely
Definitely

(value = 10%)

ViableNot viable
1. Market Opportunity
(Clear market need & way to seize, The opportunity)

2. Distinctive Competence
(New venture presents something novel, Unique or special to provide competitive
Advantages in the target market)
3. Management Capability
(Team can effectively launch & develop The venture)

4. Financial Understanding
(Team has solid understanding of Financial requirements of the business)

5. Investment Potential and Plan Strength

(Venture presents an investment opportunity for)
- Self-finance by founders
- Investment by friends & family
- Investment by private individuals/angels
- Investment by early stage venture capitalists

Overall comments on the viability of the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

III.
Presentation
(value = 30%)
Please evaluate the Business Plan Presentation using the criteria below:
1. Formal Presentation
-

Materials presented in clear, logical form

Ability to relate need for the start up with convincing, compelling reasons
Ability to maintain judges interest
Quality of PowerPoint Slides
Confidence of the applicant to present

2. Questions and Answers

-

Ability to understand judges inquiries

Responds appropriately to judges inquiries with substantive answers
Effective use of time allocated (Minimal redundancy in slides)
Poise and confidence (Think effectively on their feet)
Team building/ team spirits (Support from the group members)

Overall Comments on presentation:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

(value = 60%)

42%

7%
4
3
4
4
3

___________________
___________________

or in place (IPR)?

___________________
___________________
___________________

2%
5
4
3
3
3
3
3
4

50%

siness practices?

7%
3
4
3
5
3
3
3
3

___________________
___________________
___________________

t or service.

8%
3
4
5
4

___________________
___________________
___________________

4%
4
3
4
3
4
3

___________________
___________________
___________________

7%
4
4
4
3

_____________

___________________
___________________

7%
3
3
4
4
4
4
3
3

___________________
___________________
___________________
___________________

___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________

(value = 10%)

19.0

8%

4.0
4
4
4
4

___________________
___________________
___________________
___________________
___________________
___________________

7.4

4.0
4
4
4
4
4

22%

___________________
___________________
___________________
___________________
___________________
___________________
___________________

3.4
4
3
3
3
4

Grand Total Score:

72%

2011 PUC Business Plan Competition

EVALUATION FORM
Team Name:

I.

Judge: Sann Sourharo

Written Business Plan:

(value = 60%)

Please evaluate the Written Business Plan using the criteria below:
1. Executive Summary & Company Overview
-

(10%)

What problem are you solving?

What is your business proposition for solving the problem?
Who are your customers? Who are your competitors?
How viable is your business? How do you make money?
Executive Summary is clear & effective as a stand-alone document.

Poor

fair

good

very good excellent

Comments/Questions:
The team has demonstrate
______________________________________________________________________________
______________________________________________________________________________
2. Products or Services: Business description
-

(5%)

What is the product or service?

What are its attributes?
What are the advantages and potential drawbacks?
Why/how is your product/service more compelling than existing ones or the competition?
Is it the product in the Competitive edge?
What is the stage of development?
Do you have a proprietary position or intellectual property protection planned or in place (IPR)?
What is the business development long-term objective?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

3. Business Structure and Management

-

(10%)

What are the business organizational designs?

What are appropriate locations and premises for your business?
What is the legal implications-health, safety, ethical, moral, and social responsibility?
Business taxes, VAT, and other rules and policies which are relevant to the business practices?
Who are key team members and their respective roles?
What are their relevant experiences and accomplishments?
What other areas of expertise are you lacking?
When will you need additional team members?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
4. Marketing plan
-

(10%)
What specific conditions in the market have created the problem you are solving?
How will your product/service take advantage of the opportunity?
Who are your customers and what are their attributes?
Clearly define your potential customers and why they will pay for your product or service.

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
5. Market Potential for the Product or Service
-

(5%)
What are the characteristics of the market for your product or service?
How will you reach the market?
How big is the market opportunity: number of potential customers & annual sales?
Can you narrow the market to a manageable segment?
How will you dominate the market through pricing, quality, geography, etc?
Is there a market niche where you will have competitive advantage?

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
6. Competitive Advantage: Competitve Matrix
-

Who are your competitors?

What are their strengths & weaknesses?
What are your our strengths & weaknesses?
How will you close the gap?

(10%)

- How easily can competition close gap?

Comments/Questions:
______________________________________________________________________________

______________________________________________________________________________
______________________________________________________________________________
7. Financial Control & Forecasts

(10%)
(Present in summary form, consistent with plan and effective in capturing financial
performance; quarterly for first two years, annually for years 3-5.)
- Budgeting-calculating costs and pricing
- Capital funding-calculating requirement and sources of funding

- Cash flow forecasting-breakeven analysis

- Accounting analysis
-

Income Statement
Balance Sheet
Funds Required & Uses
Key Assumptions (Trends, comparatives)

Comments/Questions:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Overall Comments and feedbacks on the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
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Team Name

II.

Judge

VIABILITY OF BUSINESS PROPOSED

Definitely
Definitely

(value = 10%)

ViableNot viable
1. Market Opportunity
(Clear market need & way to seize, The opportunity)

2. Distinctive Competence
(New venture presents something novel, Unique or special to provide competitive
Advantages in the target market)
3. Management Capability
(Team can effectively launch & develop The venture)

4. Financial Understanding
(Team has solid understanding of Financial requirements of the business)

5. Investment Potential and Plan Strength

(Venture presents an investment opportunity for)
- Self-finance by founders
- Investment by friends & family
- Investment by private individuals/angels
- Investment by early stage venture capitalists

Overall comments on the viability of the written parts:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

III.
Presentation
(value = 30%)
Please evaluate the Business Plan Presentation using the criteria below:
1. Formal Presentation
-

Materials presented in clear, logical form

Ability to relate need for the start up with convincing, compelling reasons
Ability to maintain judges interest
Quality of PowerPoint Slides
Confidence of the applicant to present

2. Questions and Answers

-

Ability to understand judges inquiries

Responds appropriately to judges inquiries with substantive answers
Effective use of time allocated (Minimal redundancy in slides)
Poise and confidence (Think effectively on their feet)
Team building/ team spirits (Support from the group members)

Overall Comments on presentation:

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
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______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

(value = 60%)

45%

7%
3
4
4
4
3

___________________
___________________

or in place (IPR)?

___________________
___________________
___________________

2%
5
4
4
3
3
3
3
4

54%

siness practices?

7%
3
4
4
5
3
4
3
3

___________________
___________________
___________________

t or service.

9%
3
4
5
5

___________________
___________________
___________________

4%
5
4
5
3
3
3

___________________
___________________
___________________

7%
4
4
4
3

_____________

___________________
___________________

9%
4
4
5
5
5
5
4
3

___________________
___________________
___________________
___________________

___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________

(value = 10%)

22.0

9%

4.0
4
4
4
4

___________________
___________________
___________________
___________________
___________________
___________________

9.8

4.8
5
4
5
5
5

29%

___________________
___________________
___________________
___________________
___________________
___________________
___________________

5.0
5
5
5
5
5

Grand Total Score:

83%