Umar Syed 4009 Bullock Dr. Plano, Texas 75023 (214) 676- 6215 Umar.m.syed@gmail.

com EDUCATION The University of Texas at Dallas, School of Management Bachelor of Science in Accounting and Information Management Related Coursework: Intermediate Financial Accounting Cost Accounting Financial Information Management EXPERIENCE 1/11 3/11 Accounting Communications Business Finance Managerial Accounting Irving, TX December 2011

Social Media Delivered Assistant Social Media Specialist Managed 15 clients online presences and promoted their brand messages through emerging media platforms: Twitter, Facebook, YouTube, and LinkedIn. Conducted client meetings to understand key marketing focuses and researched clients target audiences to create engaging and relevant content Tracked and updated clients progress on social media accounts using excel spreadsheets to keep metrics data organized.

9/09 11/09

Boston, MA Careerealism Remote Marketing Intern Gained insight into the role of social media relationships in promoting conversation about brands, events and customer service Promoted Careerealism to potential clients via Twitter using social media marketing strategies Specialized in principles of personal branding Business Case Studies PepsiCo vs. Coca Cola Case Study - Conducted analytical research with 5 financial information management team members to determine which company to invest in by comparing mission statements, strategies and management. Executed a financial analysis comparing liquidity, solvency, profitability, and market values using the appropriate ratios. o Conducted similar analysis for the airline (Southwest Airlines vs. American Airlines) and telecommunication (Verizon Wireless vs. AT&T) industries Jamba Juice Marketing Plan - Developed a robust marketing plan with 4 team members to eliminate Jamba Juices marketing myopia. o With a goal to shift consumer perception, the plan included SWOT analysis, market segmentation, targeting, positioning with an analysis of product, price, place, and promotion Charitable Gift Card Market Research - Conducted market research surveys and interviews for local non-profit: Communities Foundation of Texas to gauge the market potential and to determine the target market for the proposed charitable gift card. University of Texas Dallas School of Management: Delta Epsilon Iota Academic Honor Society - gained career development skills while committing to academic excellence Collin College: Student Leadership Academy - acquired leadership tools through experiential learning Phi Theta Kappa Academic Honors Society - Maintained academic distinction as a member of largest honor society in American higher education Extracurricular: AICPA Student Affiliate Member TSCPA Candidate Member

ACTIVITIES

SKILLS

Computer: Proficient in Microsoft Office