DECLARETION

I hereby certify that the work which is being presented in the project entitled, STUDY OF CONSUMER SATISFACTION TOWARDS MC DONALDS. in partial Fulfilment of the requirements for the award degree of G.D.I.B, is an authentic record of my own work .The matter presented in this Project Report has not been submitted by me for the award of any other degree of this or any other University.

DATE: Shankar Sharma

ACKNOWLEDGEMENT
Concentration, dedication and application are necessary but not sufficient to achieve any goal. Therefore, it is our pleasant duty to offer our service of acknowledgement to those honourable personalities of the department who helped me to follow the path to success for the completion of this project.

Survey is an excellent tool for learning and exploration. No classroom routine can substitute which is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this survey. Without a proper combination of inspection and perspiration, its not easy to achieve anything. There is always a sense of gratitude, which we express to others for the help and the needy services they render during the different phases of our lives. I too would like to do it as I really wish to express my gratitude toward all those who have been helpful to me directly or indirectly during the development of this project.

I would like to thank my faculty who was always there to help and guide me when I needed help. Her perceptive criticism kept me working to make this project more full proof. I am thankful to her for his encouraging and valuable support. Working under her was an extremely knowledgeable and enriching experience for me. I am very thankful to her for all the value addition and enhancement done to me. No words can adequately express my overriding debt of gratitude to my parents whose support helps me in all the way. Above all I shall thank my friends who constantly encouraged and blessed me so as to enable me to do this work successfully.

Shankar Sharma

CERTIFICATE

This is to certify that the project was done on STUDY OF

CONSUMER SATISFACTION TOWARDS MC DONALDS.

Submitted to JIMS, Shankar Sharma in partial fulfilment of the award of degree of BBA& GDIB in Consumer Behaviour, is a bonafide work is carried out by him under my supervision and guidance . This work has been submitted for degree/diploma. The original work was carried during 15th January to 15th February.

Date:

Name of the guide:

Anshul Garg

TABLE OF CONTENTS

Sr. no 1 2

Contents Industry profile Company profile About company Poblems of organization Compititor information SWOT analysis

Page.no. 7 11 12 25 29 31 35 36

Conceptual Discussion Concept of topic

Research Methedology Objective Research design Data collection Questionnaire design Sample design Sample unit Sampling technique Time frame Sample Size Limitation of research

40 41 41 41 42 42 42 42 42 42 43 44 58-60 62 64

5 6 7 8

Data analysis Finding & Recomendation Bibliography Annexure