User Profiles In this section of the report, analysis of different users is done depending on a number of parameters which can

be classified as age, earnings, family size etc or the services needed the most. These parameters are then used to derive the User Profiles. The parameters for the Biometric Automobile Security System are listed below: Vehicle Usage by how many people Profession/Occupation Earnings Educational Qualifications Technological Awareness Readiness to buy the product

A questionnaire was developed depending upon the parameters listed above which will demonstrate the user need patterns and their wants. Questionnaire 1) What feature do you look for while buying a car? Quality Safety and Security Servicing and Maintenance cost Guarantee

2) Do you prefer Safety and Security over other factors? Yes No Maybe, depends on the price.

3) Is your parking area safe and sound? Yes No

4) Has there been a theft or intrusion attempt to your car or in your neighborhood? Yes No

5) Could you spend more money to ensure security of your car? Yes No

6) Do you think that cheap cars dont need security features installed? Yes

No

7) Do you park your car in surrounding which you are not sure of being very safe? Yes No

8) Do you prefer Keyless entry to the car over the conventional Key entry? Yes No

9) Would you prefer investing your money on Digital Security or insurance? Yes No

10) Do you think that Factory Installed Security System in major car brands is enough for the car security? Yes, they are more than what I want. No, I need upgrade the system to ensure total security coverage.

A research was held at the University of Bolton, Ras Al Khaimah campus where 50 students were given the questionnaire asked to give the feedback. Depending on their evaluation, the user profiles were created with scores allotted to each profile depending on the relative importance they gave to a certain option in the questionnaire. In the extended version of the User Profile table, first column enlists the parameters, second column is for the relative importance with a score of 1 to 5, third column is for the specific characteristic in that user profile, fourth column is for the qualitative value of the characteristic in that user profile and the fifth column shows the overall score of importance by multiplying the second column by the fourth column. User Profile 1 (Car Rental Companies) Car Rental companies can be the biggest buyer for the security system, because they have to lend the cars to strangers and want the car to safe and sound, while they are not around for the keeping an eye on their valuable belongings. Vehicle Usage Profession/O ccupation Earnings Educational Qualification Technologic al Awareness More than 10 people Business AED25000/PM High school Medium

Readiness to High Buy Table : User Profile 1 (Car Rental Companies) Paramete r Relative Importanc e (1-5) Specific characteristic of parameter Qualitative Value of the Characteristic (15) 4 2 3 1.5 Overall Value (Col 1 x Col 2) 16 5 9 3

Vehicle More than 10 4 Usage people Profession/ 2.5 Business Occupation Earnings 3 AED25000/PM Educationa l 2 High school Qualificatio n Technologi cal 2 Medium Awareness Readiness 3.5 High to Buy Sum Table : Extended User Profile 1 for Car Rental User Profile 2 (Diplomats)

2 4 Companies

4 14 51

Diplomats can be other most potential buyers of the security system because of their need of keeping them and their automobile safe. As they do work mobile and have their automobiles as their mobile offices, Biometric Fingerprint Security System can give them a good hold on their offices security. Vehicle Usage Profession/O ccupation Earnings Less than 4 People Diplomat and Governmental AED30000/PM

Educational Post Graduates Qualification Technologic al High Awareness Readiness to High Buy Table : User Profile 2 (Diplomats)

Relative Specific Paramete Importanc Characteristic r e (1-5) of Parameter Vehicle Less than 4 Usage 4.5 people Profession/ Occupation 3.5 Diplomats Earnings 3.5 AED35000/PM Educationa l Qualificatio n 4 Grad./Post Grad. Technologi cal Awareness 3 Medium High Readiness to Buy 3 Keen Sum Table : Extended Version of User Profile 2 (Diplomats)

Qualitative Value of the Characteristic (15) 4 3 3

Overall Value (Col 1 x Col 2) 18 10.5 10.5

3 2.5 3

12 7.5 9 67.5

User Profile 3 (Nuclear/Bio-Hazardous Waste Transporting Trucks) Government agencies in charge of transporting Nuclear and Bio-Hazardous material are always conscious about the vehicles where about and its security. They can be a very potential buyer for the security system if they are given the right kind of information about the product and its features with the assurance that the material they are transporting will be totally secure with the product. Vehicle Usage Profession/O ccupation Earnings More than 5 People Nuclear/BioHazardous Material Transportation AED10000/PM

Educational High School Qualification Technologic al High Awareness Readiness to Very High Buy Table : User Profile 3 (Nuclear and Bio-Hazardous Material Transportation)

Relative Specific Overall Paramete Importanc Characteristic Value (Col r e (1-5) of Parameter 1 x Col 2) Vehicle More than 5 Usage 5 people 4.5 22.5 Profession/ Governmental Occupation 4 Agencies 3.5 14 Earnings 2 AED10000/PM 2.5 5 Educationa l High School Qualificatio n 2.5 2.5 6.25 Technologi cal High Awareness 3 2.5 7.5 Readiness Very High to Buy 4.5 4 18 Sum 73.25 Table : Extended Version of User Profile 3 (Nuclear and Bio Hazardous material transportation) User Profile 4 (Luxury Lovers) Luxury loving people are fond of buying expensive and extra-ordinary things. It goes the same for their vehicles, but even the most expensive vehicle is devoid of total security if not being cared. They can be easily persuaded with the technological application of biometrics fingerprinting in automobile security and can buy the product easily. Vehicle Usage Profession/O ccupation Earnings Less than 5 People Business AED40000/PM

Qualitative Value of the Characteristic (15)

Educational Graduates/ Post Qualification Grads. Technologic al Medium Low Awareness Readiness to Very High Buy Table : User Profile 4 (Luxury Lovers)

Relative Specific Paramete Importanc Characteristic r e (1-5) of Parameter Vehicle Less than 5 Usage 3 People Profession/ Business Occupation 2.5 Earnings 4 AED40000/PM Educationa l Graduates/ Post Qualificatio Grads. n 2.5 Technologi cal Medium Low Awareness 2.5 Readiness Very High to Buy 4 Sum Table : Extended Version of User Profile 4 (Luxury Lovers)

Qualitative Value of the Characteristic (15) 2.5 2 4.5

Overall Value (Col 1 x Col 2) 7.5 5 18

2.5 2 4

6.25 5 16 57.75

Figure : Comparison of User Profiles