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Marketing Communications Manager in Philadelphia PA Resume Diane Murray
Marketing Communications Manager in Philadelphia PA Resume Diane Murray
Marketing Communications Manager in Philadelphia PA Resume Diane Murray
MURRAY
Dynamic, high-energy Marketing-Communications Manager with extensive experience in the pharmaceutical, retail, and sustainable business sectors. Forward-thinking professional with excellent editing/copy writing, content marketing, and social media skills. KEY ACCOMPLISHMENTS
WEB AND INTRANET MESSAGING / SOCIAL MEDIA INTEGRATION Created content, provided oversight of Solstice Neurosciences external website via CMS system. Led the development of their intranet site. Develop and implement integrated social media marketing campaign for Furniture From The Barn & Co., a sustainable furniture company, and the New Garden Township Garden Growers Farmer Market. Created email marketing campaign for Furniture From The Barn & Co., generating a successful 63% open rate, and above-average click-through and conversion rates. Develop monthly email marketing newsletters for New Garden Growers Farmers Market that generate excellent open rate/click-through rates and ultimately increase market attendance and sales. Generate weekly email marketing communications for WordScience, a PR and communications company. Copywriting and editing services for on-line help communications and instructional documents for AZ. COMMUNICATIONS / COPYWRITING / EDITING Writing and editing surgical product-support materials while ensuring consistency and correctness of company style and brand guidelines for Synthes Medical Devices. Develop creative copy for promotional pieces as needed. Generated all corporate communications for Solstice Neurosciences including inter-/ intranet messaging. Provided copywriting, editing and graphic assistance for Looptworks introductory promotional presentation which resulted in a more visually compelling story. Generated a variety of Astra Zeneca (AZ) corporate operational/informational communications for 4,000+ sales force. Developed content for successful AZ employee integration hotline to address concerns regarding merger. Created clinical change communications for global AZ R&D stakeholders. Recognized for new and comprehensive reporting of Clinical Developments end-of-year performance summary. BRAND MANAGEMENT / SPEECH WRITING / PRESS RELEASES Brand Planning Manager for AZs NEXIUM. Successfully managed key brand leadership team communications, strategic planning messaging, recognition initiatives and performance/satisfaction surveys. Developed promotional materials for C. Kelly Construction, a construction and carpentry business, including new logo, company brochure and customer communications; also developed invoice and quote documents. Speech writing and sales force messaging for AZ VP of Sales and AZ Oncology National Sales Director. Managed PR initiatives and awareness activities for Solstice Neurosciences. PRESENTATIONS / TRAINING MATERIALS / CONVENTIONS Developed user-friendly editing e-tutorial document for Synthes Marketing Services department. Wrote interviews; developed investigator presentations, surveys, intranet communications, performance summaries, newsletters and training materials for AZ Clinical Development. Provided editorial services for corporate investor presentations for Solstice Neurosciences and Neuronascent. Accountable for all Adolor convention-related communications, including trade show selling/training content. Managed national convention program for Solstice Neurosciences, including sales meetings/launch event. Overall accountability for development and execution of Novo Nordisks strategic marketing/promotional efforts at 25 + national pharmaceutical conventions annually. PROGRAM DEVELOPMENT / ADVOCACY INITIATIVES Developed AZ patient education sales tool subsequently purchased by major pharmaceutical company resulting in $50,000 in revenue. Successfully recruited, trained and mentored college interns, subsequently hired into AZ Sales Operations. Responsible for all Solstice Neurosciences patient advocacy initiatives. Built strong relationships with over nine key associations and advocacy groups.
DIANE K. MURRAY