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    Zean Tsoi Contact information, references, and expanded portfolio available upon request | www.zeantsoi.com OVERVIEW OF QUALIFICATIONS Web developer with 3+ years experience architecting, coding, and scaling leading edge web platforms and frameworks in Ruby and PHP environments with a strong focus on open standard API integrations. Professional Proficiencies • Ruby / Ruby on Rails (3.0+) • PHP & CodeIgniter • jQuery • MySQL • REST principles • Linux (Ubuntu) • LAMP & Passenger • CSS & SASS Functional Proficiencies • Javascript • Git • PostgreSQL • HTTP • UI/UX principles Learning • Rails TDD (e.g. RSpec) • Photoshop/Illustrator EXPERIENCE INDEPENDENT WEB DEVELOPER Personal Project Development Salt Lake City, UT 6/2008 - Present Developed portfolio of open-source and proprietary platforms and applications built in Ruby on Rails. Projects in full deployment: • Schedulecaster (www.schedulecaster.com) – Rails 3.0, Heroku, CSS, Amazon S3, i18n  Online platform that helps schools quickly and easily plan, schedule, and manage parent teacher conferences.  Conceived and developed upon commission in mid-2011; formulated arrangement to assume formal ownership of the project and license the resulting product to other schools. • GoogleBooks (www.rubygems.org/gems/googlebooks) – Ruby, Google API  Open-source software library that interfaces Ruby on Rails applications with the Google API, enabling dynamic querying of publications within the Google Books repository.  Garnered over 500 downloads in first week of availability; current release continues to lead all Google Books related libraries in terms of monthly downloads from the RubyGems repository. Projects in limited deployment: • Gone Chasing Butterflies (www.gonechasingbutterflies.com) – Rails 3.1, Google Maps API  Forum for users to memorialize their pets, connect and interact with other grieving pet owners, and find resources to aid the grieving process. • Know The Real Me (pure-wind-249.heroku.com) – Rails 3.0, OAuth, Scribd API, Amazon S3  Website that enables individuals to create career-oriented profile pages, then optimizes those pages’ relevance in online searches for their respective owners. Projects under development: • Authentically (authentical.ly) – Rails 3.2, OAuth, SASS, geocoding  Abstraction layer for authenticating users of websites and online services.  Authentication platform verifies emails, phone numbers, physical addresses, social networking activity, and credit card ownership; currently in beta release (beta.authentical.ly).  Bi-directional OAuth developer API enables partner sites to automatically and instantly access pre-verified user data, thereby bypassing the need for sites to build and maintain authentication measures themselves; sites can subsequently send feedback on users back to Authentically, which is then normalized into a per-user cross-platform reputation score. ZEAN TSOI CONSULTING Owner/Operator Salt Lake City, UT 6/2008 - Present Provided contract-based consulting services to organizations seeking to optimize their digiital presence. Notable client engagements: • InnoVapor (www.innovapor.com) – Leading vendor of tobacco-free smoking alternatives.  Built initial version of company’s e-commerce website during May 2009; online sales reached $50K within the first month of operation and a $1M run rate within a half year of launch.  Led three person development team in rolling back a failed rebranding effort that had resulted in a sharp decline in search engine ranking and a subsequent 25% decline in online sales; search ranking and sales resumed pre-rebranding levels within four weeks of initiating rollback. • Breakthrough San Francisco (www.breakthroughsf.org) – Intensive after-school enrichment and support program for motivated San Francisco students with limited educational opportunity.  Hired to restore site following multiple automated intrusions; implemented security and site redundancy measures that has enabled flawless and contin

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    Zean Tsoi Contact information, references, and expanded portfolio available upon request | www.zeantsoi.com OVERVIEW OF QUALIFICATIONS Web developer with 3+ years experience architecting, coding, and scaling leading edge web platforms and frameworks in Ruby and PHP environments with a strong focus on open standard API integrations. Professional Proficiencies • Ruby / Ruby on Rails (3.0+) • PHP & CodeIgniter • jQuery • MySQL • REST principles • Linux (Ubuntu) • LAMP & Passenger • CSS & SASS Functional Proficiencies • Javascript • Git • PostgreSQL • HTTP • UI/UX principles Learning • Rails TDD (e.g. RSpec) • Photoshop/Illustrator EXPERIENCE INDEPENDENT WEB DEVELOPER Personal Project Development Salt Lake City, UT 6/2008 - Present Developed portfolio of open-source and proprietary platforms and applications built in Ruby on Rails. Projects in full deployment: • Schedulecaster (www.schedulecaster.com) – Rails 3.0, Heroku, CSS, Amazon S3, i18n  Online platform that helps schools quickly and easily plan, schedule, and manage parent teacher conferences.  Conceived and developed upon commission in mid-2011; formulated arrangement to assume formal ownership of the project and license the resulting product to other schools. • GoogleBooks (www.rubygems.org/gems/googlebooks) – Ruby, Google API  Open-source software library that interfaces Ruby on Rails applications with the Google API, enabling dynamic querying of publications within the Google Books repository.  Garnered over 500 downloads in first week of availability; current release continues to lead all Google Books related libraries in terms of monthly downloads from the RubyGems repository. Projects in limited deployment: • Gone Chasing Butterflies (www.gonechasingbutterflies.com) – Rails 3.1, Google Maps API  Forum for users to memorialize their pets, connect and interact with other grieving pet owners, and find resources to aid the grieving process. • Know The Real Me (pure-wind-249.heroku.com) – Rails 3.0, OAuth, Scribd API, Amazon S3  Website that enables individuals to create career-oriented profile pages, then optimizes those pages’ relevance in online searches for their respective owners. Projects under development: • Authentically (authentical.ly) – Rails 3.2, OAuth, SASS, geocoding  Abstraction layer for authenticating users of websites and online services.  Authentication platform verifies emails, phone numbers, physical addresses, social networking activity, and credit card ownership; currently in beta release (beta.authentical.ly).  Bi-directional OAuth developer API enables partner sites to automatically and instantly access pre-verified user data, thereby bypassing the need for sites to build and maintain authentication measures themselves; sites can subsequently send feedback on users back to Authentically, which is then normalized into a per-user cross-platform reputation score. ZEAN TSOI CONSULTING Owner/Operator Salt Lake City, UT 6/2008 - Present Provided contract-based consulting services to organizations seeking to optimize their digiital presence. Notable client engagements: • InnoVapor (www.innovapor.com) – Leading vendor of tobacco-free smoking alternatives.  Built initial version of company’s e-commerce website during May 2009; online sales reached $50K within the first month of operation and a $1M run rate within a half year of launch.  Led three person development team in rolling back a failed rebranding effort that had resulted in a sharp decline in search engine ranking and a subsequent 25% decline in online sales; search ranking and sales resumed pre-rebranding levels within four weeks of initiating rollback. • Breakthrough San Francisco (www.breakthroughsf.org) – Intensive after-school enrichment and support program for motivated San Francisco students with limited educational opportunity.  Hired to restore site following multiple automated intrusions; implemented security and site redundancy measures that has enabled flawless and contin

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    Zean Tsoi Contact information, references, and expanded portfolio available upon request | www.zeantsoi.com OVERVIEW OF QUALIFICATIONS Web developer with 3+ years experience architecting, coding, and scaling leading edge web platforms and frameworks in Ruby and PHP environments with a strong focus on open standard API integrations. Professional Proficiencies • Ruby / Ruby on Rails (3.0+) • PHP & CodeIgniter • jQuery • MySQL • REST principles • Linux (Ubuntu) • LAMP & Passenger • CSS & SASS Functional Proficiencies • Javascript • Git • PostgreSQL • HTTP • UI/UX principles Learning • Rails TDD (e.g. RSpec) • Photoshop/Illustrator EXPERIENCE INDEPENDENT WEB DEVELOPER Personal Project Development Salt Lake City, UT 6/2008 - Present Developed portfolio of open-source and proprietary platforms and applications built in Ruby on Rails. Projects in full deployment: • Schedulecaster (www.schedulecaster.com) – Rails 3.0, Heroku, CSS, Amazon S3, i18n  Online platform that helps schools quickly and easily plan, schedule, and manage parent teacher conferences.  Conceived and developed upon commission in mid-2011; formulated arrangement to assume formal ownership of the project and license the resulting product to other schools. • GoogleBooks (www.rubygems.org/gems/googlebooks) – Ruby, Google API  Open-source software library that interfaces Ruby on Rails applications with the Google API, enabling dynamic querying of publications within the Google Books repository.  Garnered over 500 downloads in first week of availability; current release continues to lead all Google Books related libraries in terms of monthly downloads from the RubyGems repository. Projects in limited deployment: • Gone Chasing Butterflies (www.gonechasingbutterflies.com) – Rails 3.1, Google Maps API  Forum for users to memorialize their pets, connect and interact with other grieving pet owners, and find resources to aid the grieving process. • Know The Real Me (pure-wind-249.heroku.com) – Rails 3.0, OAuth, Scribd API, Amazon S3  Website that enables individuals to create career-oriented profile pages, then optimizes those pages’ relevance in online searches for their respective owners. Projects under development: • Authentically (authentical.ly) – Rails 3.2, OAuth, SASS, geocoding  Abstraction layer for authenticating users of websites and online services.  Authentication platform verifies emails, phone numbers, physical addresses, social networking activity, and credit card ownership; currently in beta release (beta.authentical.ly).  Bi-directional OAuth developer API enables partner sites to automatically and instantly access pre-verified user data, thereby bypassing the need for sites to build and maintain authentication measures themselves; sites can subsequently send feedback on users back to Authentically, which is then normalized into a per-user cross-platform reputation score. ZEAN TSOI CONSULTING Owner/Operator Salt Lake City, UT 6/2008 - Present Provided contract-based consulting services to organizations seeking to optimize their digiital presence. Notable client engagements: • InnoVapor (www.innovapor.com) – Leading vendor of tobacco-free smoking alternatives.  Built initial version of company’s e-commerce website during May 2009; online sales reached $50K within the first month of operation and a $1M run rate within a half year of launch.  Led three person development team in rolling back a failed rebranding effort that had resulted in a sharp decline in search engine ranking and a subsequent 25% decline in online sales; search ranking and sales resumed pre-rebranding levels within four weeks of initiating rollback. • Breakthrough San Francisco (www.breakthroughsf.org) – Intensive after-school enrichment and support program for motivated San Francisco students with limited educational opportunity.  Hired to restore site following multiple automated intrusions; implemented security and site redundancy measures that has enabled flawless and contin

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    Untitled

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    zeantsoi
    Zean Tsoi Contact information, references, and expanded portfolio available upon request | www.zeantsoi.com OVERVIEW OF QUALIFICATIONS Web developer with 3+ years experience architecting, coding, and scaling leading edge web platforms and frameworks in Ruby and PHP environments with a strong focus on open standard API integrations. Professional Proficiencies • Ruby / Ruby on Rails (3.0+) • PHP & CodeIgniter • jQuery • MySQL • REST principles • Linux (Ubuntu) • LAMP & Passenger • CSS & SASS Functional Proficiencies • Javascript • Git • PostgreSQL • HTTP • UI/UX principles Learning • Rails TDD (e.g. RSpec) • Photoshop/Illustrator EXPERIENCE INDEPENDENT WEB DEVELOPER Personal Project Development Salt Lake City, UT 6/2008 - Present Developed portfolio of open-source and proprietary platforms and applications built in Ruby on Rails. Projects in full deployment: • Schedulecaster (www.schedulecaster.com) – Rails 3.0, Heroku, CSS, Amazon S3, i18n  Online platform that helps schools quickly and easily plan, schedule, and manage parent teacher conferences.  Conceived and developed upon commission in mid-2011; formulated arrangement to assume formal ownership of the project and license the resulting product to other schools. • GoogleBooks (www.rubygems.org/gems/googlebooks) – Ruby, Google API  Open-source software library that interfaces Ruby on Rails applications with the Google API, enabling dynamic querying of publications within the Google Books repository.  Garnered over 500 downloads in first week of availability; current release continues to lead all Google Books related libraries in terms of monthly downloads from the RubyGems repository. Projects in limited deployment: • Gone Chasing Butterflies (www.gonechasingbutterflies.com) – Rails 3.1, Google Maps API  Forum for users to memorialize their pets, connect and interact with other grieving pet owners, and find resources to aid the grieving process. • Know The Real Me (pure-wind-249.heroku.com) – Rails 3.0, OAuth, Scribd API, Amazon S3  Website that enables individuals to create career-oriented profile pages, then optimizes those pages’ relevance in online searches for their respective owners. Projects under development: • Authentically (authentical.ly) – Rails 3.2, OAuth, SASS, geocoding  Abstraction layer for authenticating users of websites and online services.  Authentication platform verifies emails, phone numbers, physical addresses, social networking activity, and credit card ownership; currently in beta release (beta.authentical.ly).  Bi-directional OAuth developer API enables partner sites to automatically and instantly access pre-verified user data, thereby bypassing the need for sites to build and maintain authentication measures themselves; sites can subsequently send feedback on users back to Authentically, which is then normalized into a per-user cross-platform reputation score. ZEAN TSOI CONSULTING Owner/Operator Salt Lake City, UT 6/2008 - Present Provided contract-based consulting services to organizations seeking to optimize their digiital presence. Notable client engagements: • InnoVapor (www.innovapor.com) – Leading vendor of tobacco-free smoking alternatives.  Built initial version of company’s e-commerce website during May 2009; online sales reached $50K within the first month of operation and a $1M run rate within a half year of launch.  Led three person development team in rolling back a failed rebranding effort that had resulted in a sharp decline in search engine ranking and a subsequent 25% decline in online sales; search ranking and sales resumed pre-rebranding levels within four weeks of initiating rollback. • Breakthrough San Francisco (www.breakthroughsf.org) – Intensive after-school enrichment and support program for motivated San Francisco students with limited educational opportunity.  Hired to restore site following multiple automated intrusions; implemented security and site redundancy measures that has enabled flawless and contin

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    of 2

    Zean Tsoi

    Contact information, references, and expanded portfolio available upon request | www.zeantsoi.com

    OVERVIEW OF QUALIFICATIONS
    Web developer with 3+ years experience architecting, coding, and scaling leading edge web platforms and frameworks in Ruby and PHP environments with a strong focus on open standard API integrations. Professional Proficiencies Ruby / Ruby on Rails (3.0+) PHP & CodeIgniter jQuery Javascript Git Rails TDD (e.g. RSpec) MySQL REST principles Linux (Ubuntu) PostgreSQL HTTP Photoshop/Illustrator LAMP & Passenger CSS & SASS UI/UX principles

    Functional Proficiencies Learning

    EXPERIENCE
    INDEPENDENT WEB DEVELOPER Personal Project Development Projects in full deployment:

    Salt Lake City, UT 6/2008 - Present

    Developed portfolio of open-source and proprietary platforms and applications built in Ruby on Rails. Schedulecaster (www.schedulecaster.com) Rails 3.0, Heroku, CSS, Amazon S3, i18n Online platform that helps schools quickly and easily plan, schedule, and manage parent teacher conferences. Conceived and developed upon commission in mid-2011; formulated arrangement to assume formal ownership of the project and license the resulting product to other schools. GoogleBooks (www.rubygems.org/gems/googlebooks) Ruby, Google API Open-source software library that interfaces Ruby on Rails applications with the Google API, enabling dynamic querying of publications within the Google Books repository. Garnered over 500 downloads in first week of availability; current release continues to lead all Google Books related libraries in terms of monthly downloads from the RubyGems repository. Gone Chasing Butterflies (www.gonechasingbutterflies.com) Rails 3.1, Google Maps API Forum for users to memorialize their pets, connect and interact with other grieving pet owners, and find resources to aid the grieving process. Know The Real Me (pure-wind-249.heroku.com) Rails 3.0, OAuth, Scribd API, Amazon S3 Website that enables individuals to create career-oriented profile pages, then optimizes those pages relevance in online searches for their respective owners. Authentically (authentical.ly) Rails 3.2, OAuth, SASS, geocoding Abstraction layer for authenticating users of websites and online services. Authentication platform verifies emails, phone numbers, physical addresses, social networking activity, and credit card ownership; currently in beta release (beta.authentical.ly). Bi-directional OAuth developer API enables partner sites to automatically and instantly access pre-verified user data, thereby bypassing the need for sites to build and maintain authentication measures themselves; sites can subsequently send feedback on users back to Authentically, which is then normalized into a per-user cross-platform reputation score.

    Projects in limited deployment:

    Projects under development:

    ZEAN TSOI CONSULTING Owner/Operator Notable client engagements:

    Salt Lake City, UT 6/2008 - Present

    Provided contract-based consulting services to organizations seeking to optimize their digiital presence. InnoVapor (www.innovapor.com) Leading vendor of tobacco-free smoking alternatives. Built initial version of companys e-commerce website during May 2009; online sales reached $50K within the first month of operation and a $1M run rate within a half year of launch. Led three person development team in rolling back a failed rebranding effort that had resulted in a sharp decline in search engine ranking and a subsequent 25% decline in online sales; search ranking and sales resumed pre-rebranding levels within four weeks of initiating rollback. Breakthrough San Francisco (www.breakthroughsf.org) Intensive after-school enrichment and support program for motivated San Francisco students with limited educational opportunity. Hired to restore site following multiple automated intrusions; implemented security and site redundancy measures that has enabled flawless and continuous operation since mid-2011. Built modular features that allow site administrators to customize and edit content on the fly; developed Joomla plugin that enables increased showcasing and rotation of corporate partners during periods of fundraising, thus maximizing the exposure given to top donors and sponsors. San Francisco, CA 3/2007 5/2008

    GAP, INC. Senior Real Estate Financial Analyst

    Primary analyst charged with compiling and analyzing data pertaining to the opening, closing, and renewal of regional Old Navy stores. Advised the Old Navy executive team on a weekly basis. WR HAMBRECHT + CO Equity Research Associate San Francisco, CA 3/2005 2/2007

    Provided authorship and qualitative due-diligence for research pertaining to fifteen small-to-large cap companies in the Data and Network Infrastructure sector. Awarded Series 7, 86, and 87 certifications.

    EDUCATION & TRAINING


    UNIVERSITY OF CALIFORNIA, BERKELEY Undergraduate Degree

    Berkeley, CA 1/2000 5/2004

    Bachelor of Science, Business Administration, Haas School of Business; GPA: 3.54 Bachelor of Arts, Political Science, College of Letters & Science; GPA: 3.41 New York City, NY 12/2009

    COLUMBIA UNIVERSITY Masters in Business Administration

    MBA Candidate at Graduate School of Business; withdrew to continue pursuing career

    SKILLS & EXTRACURRICULAR


    Spoken Languages

    Business conversational fluency: Cantonese Chinese Basic functional fluency: Spanish, Mandarin Chinese Park City Haggis Rugby Club (05/2009 Present): 1st XV Captain; VP - Technology Berkeley Rugby Football Club (05/2004 05/2008): 2nd XV Captain; 2007 Tour Organizer

    Other Activities

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