GIORGIO VARLARO

344 East German Street Herkimer, NY 13350 (267) 563-3543 giorgiovarlaro@gmail.com

Profile
Experienced professional in sales, marketing, public relations, event management, customer service and journalism who utilizes creativity, leadership and teamwork to execute all company initiatives

Experience
Sports Information Volunteer February 2013 - Present Penn State Abington, Abington, PA Provide live game stats and update athletic website with game stories and press release in AP Style Perform secretarial and administrative support as instructed by athletic department Update social media (Facebook and Twitter) presence during CACC athletic contests
Engaged in the completion of the 2013 Independence Classic at PPL Park

Brand Ambassador May 2012-January 2013 Monster Energy Company, Philadelphia, PA Strengthened brand image through distribution at targeted events in high traffic areas Informed consumers of flavors, ingredients and locations of product with the intention of creating
brand loyalty through grassroots efforts Reported company vehicle maintenance and inventory accuracy for all shifts Assisted with product merchandising at events through efficient assembly and break down in accordance with company policy and procedures Tracked event merchandise dispersed and customer feedback for management training initiatives Engaged in the implementation of product placement with the Corporate Sponsorship Department of PPL Park for the 2012 Major League Soccer (MLS) All-Star Game

Account Executive September 2012- December 2012 Market Resource Partners, Philadelphia, PA Planned and scheduled meetings with prospective clients through Siebel CRM and Microsoft Outlook
which accounted for over $75,000 in pipeline revenue in 2012 Generated new business with Linkedin, high call volumes (150 averaged calls each day) and public sources of information (the Internet) Wrote concise presentations for multiple clients (Cisco, IBM, Dell, Oracle and HP)

Complex Marketing Internship August 2011-December 2011 Comcast-Spectacor | the Wells Fargo Center, Philadelphia, PA Facilitated grass roots campaigns and contributed to game day promotions for sports and family shows Worked closely with group sales to develop and respond to RFIs, pre-sale dates and character
appearances to support company planning and buying processes

Pitched greater Philadelphia media outlets (broadcast, print and radio) on family shows and events Created trade radio avails and letter of agreements for trade with Microsoft Word Implemented possible 2012 media guide and handout for the Philadelphia Wings Contacted prospective media for promotional events with Microsoft Outlook and followed through with professional courtesy during the event and into its completion

Developed marketing and public relations initiatives with Microsoft Word for Ringling Brothers & Barnum and Bailey Circus with $300,000 budget Operated as liaison between facility and media for Battle of the Blue press conference at PPL Park Served as event assistant for Wings Fest, Harlem Globetrotters, Foo Fighters, Disney on Ice and Villanova University at the Wells Fargo Center (267) 563-3543 giorgiovarlaro@gmail.com

GIORGIO VARLARO
Experience Continued
Event Management Internship Cornell University, Ithaca, NY

September 2010-June 2011

Organized participating event staff (25-30 individuals) during athletic events and activities Assisted with event audio, signage, assembly and break down Operated instant replay and engaged in the completion of NCAA Womens Hockey Quarterfinals Adhered and enforced all policies and procedures for 32 Division I varsity programs in coordinance with the NCAA, the Ivy League and ECAC

Sports Editor GateHouse Media, Inc. | the Evening Telegram, Herkimer, NY

June 2009-July 2010

Operated Quark Express and Intellitune to create daily sports section with game stories and features Took action shots with Canon EOS during sporting events which were incorporated into paper Updated online Web page daily with stories, charts and photos on 11 different schools Drafted and published Fall, Winter and Spring sports previews which encompassed 39 school districts Compiled statistics, game notes and a photo library which were retrievable by sports department

Assistant Manager July 2008-June 2009 Sears Holding Corporation, Herkimer, NY Hired, trained, scheduled and managed a staff of over 50 full and part-time sales associates
Coordinated agendas through management meetings to ensure team members were informed of objectives and timelines Identified the needs of customers and resolved all related issues on a first-hand basis Monitored sales and receiving reports and solved discrepancies or inaccuracies Assisted numerous partner stores as group leader for company redesigns Completed plan-o-grams in multiple departments which included point-of-purchase (POP) materials Oversaw loss prevention and freight efficiency and accuracy with Remote Monitoring Unit (RMU)

Senior Counselor/Office Assistant June 2008-July 2008 Can/Am Hockey Camp, Lake Placid, NY Conducted weekly detailed schedules and organized team building activities for camp participants
Presented extemporaneous presentations to camp participants on nutrition and team building

Sports Information Internship St. John Fisher College, Rochester, NY

December 2007-May 2008

Updated all athletic teams online and provided live play-by-play for events with Stat Crew Created and edited game inserts with Adobe InDesign and Adobe Photoshop for all home events Built, developed and strengthened relationships with local media through distributed press releases Informed national, regional, conference and local media on results of all athletic contests

Coordinated press box media and assisted with their needs at numerous Empire 8 conference events

Mens Basketball Assistant Herkimer High School, Herkimer, NY

October 2005 March 2006

Supported staff in conducting drills and identifying the strengths and abilities of student-athletes Assisted with game tapes and film exchange between teams Performed secretarial and administrative support as instructed by athletic department

Education
Ithaca College, Ithaca, NY M.S. Sports Management (3.67 GPA) St. John Fisher College, Rochester, NY B.A. Communications/Journalism (3.27 GPA)

Websites
LinkedIn, AboutMe, Wordpress, Scribd, Twitter and You Tube

Skills
Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook), Adobe Creative Suite, AP Style, Mac OS, PC, Search Engine Optimization (SEO), Salesforce CRM and Windows Movie Maker