Lea Pierce 1007B West College Ave #190 Santa Rosa, CA 95401 707-571-7583 lp15cebe0@westpost.

net Objective: Challenging DM copywriter position in a sales-driven organization. Summary of Qualifications a 20+ year track record of creating control-busting concepts and copy. a Demonstrated success at writing for leading financial services clients includi ng: Black Swan Capital, Discover, Chase Manhattan Bank, Chase Manhattan Home Mor tgage, CNA (insurance), New York Life, Wells Fargo Bank, and consumer direct mar keting copy for leaders including Windsor Vineyards, Allstate Insurance and Moto r Club, Amoco Motor Club, AARP, Chicago Tribune, Discover Card, Disney, Mattel ( Barbie Collectibles), Sears, World Book Encyclopedia. a Nationally recognized contributing author on direct marketing to magazines, bo oks, and online publications. a Equally proficient with online copy and print. Sample Achievements a Concepted and wrote new control for Forex (currency trading) solo reports that achieved 30+% sales (opens to purchases--2010-11, Black Swan Capital) a Concepted and wrote new control that doubled subscription base of Currency Inv estor email newsletter in 4 months (Black Swan Capital, 2010-2011) a Conceptualized, wrote and directed creative development of Windsor Vineyards a nd American Wine Exchange mailings that doubled and tripled previous response ra tes, including several mailings that pulled over 5%. a Conceptualized, wrote and directed creative development of an association medi cal insurance lead generator that pulled over 3% and was the most successful pro motion ever mailed by the insurance broker. a Conceptualized, wrote and directed creative on a dimensional mailing that pull ed a 25% response rate for a leading, Silicon Valley-based technical journal. a Conceptualized, wrote, and directed creative on several packages that doubled previous mailings, pulling in excess of 5%. a Conceptualized, wrote and directed creative on new control package for Montgom ery Ward "Birthday Life" insurance that significantly lowered acquisition costs. a Conceptualized, wrote and directed creative for Home Equity Loan control packa ge for Chase Manhattan Bank. a Conceptualized, wrote and directed creative on successful launch of Sears Disc over Card. Direct mail package pulled over 21% and beat all other test mailing response rates by almost 50%. Experience Lea Pierce, Wordsmith Santa Rosa, CA Sr. Copywriter/Creative Director 1985-Present Responsible for conceptualizing, writing, and often creative directing successfu l direct response print for a wide variety of clients ranging from financial ser vices to magazine circulation. Performance Director Marketing Northfield, IL Co-Founder, VP Creative Director - Direct Response Agency 1983 - 1984 Lerner-Scott Corporation Wilmette, IL Senior Advertising Copywriter - Direct Response Agency 1982 - 1984 The Bradford Exchange Niles, IL Advertising Copywriter - Direct Response Collectibles 1982 - 1983 Scott, Foresman & Company Glenview, IL Advertising Copywriter - College Text Books 1980 - 1982 Education

Illinois State University M.A., Journalism, with honors

Springfield, IL

MacMurray College Jacksonville, IL B.S., Philosophy, with honors Publications Super Charge Sales with Testimonials, Inside Direct Marketing, August 2005. Create A Powerful Control Letter, Target Marketing Magazine, May 2003 TRIM Your Copy for Maximum Response, Target Online, November 2002 2,239 Tested Secrets for Direct Marketing Success, edited by Denny Hatch & Don J ohnson, NTC Business Books 1997, as quoted on pages 75, 78, 106, 164.