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SECTION 1.
Die-Cast Aluminum Shade Units / Series 10000
» “Lido” Shade Design ~Pages 3 & 4
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SECTION 2
‘Samoa” Shade Design ~ Pages 1 & 2
Die-Cast Aluminum Lampholdes / Series 11000
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SECTION 3.
Spun Aluminum Lampholders / Series 12000
A a A
SECTION 4
Adjustable Basic Components
ABC" Tine)
SECTION 5.
lodine Quartz Adjustable Lighting Units
Series 14000
SECTION 6.
Spike Units
7
Boxes, Covers, Fittings, Wiring Troughs, Slip Fitters,
‘Adapters. / Series 13000
oe Ae
SECTION 7.
UNION MADE
THE SWIVELIER STORY
I, may sound presumptuous, but itis nevertheless true,
that the sun never sets on Siwiveli
‘Over 25 yeats of specialization in Adjustable Lighting
have won us unchallenged world leadership in this field,
Wherever you go, in the United States or abroad, from
imposing institutions like the United Nations and the
Metropolitan Museum of Art, to the newest store in the
smallest town, “Swiveliers” will high-light your way. But,
alas, all that swivels s not Swivelier.
Specify with confidence:
Only Swivelier products are made with the patented,
spring-tension Swivelier swivels, providing “hairbreadth’”
lighting accuracy and adjusting without the use of wing
nuts of set screws. (US. Air Corps tests indicate “no de-
‘crease in tension after 10,000 adjustment")
We're also proud of the Swivelier engineering depart-
ment-a complete, permanent staff of talented specialists
‘ho literally “tailor” every “Swivelie.” They design each
part to perform a specific function in the finished prod-
luct: there's no making-do, no slapping together. Right
down to the smallest terminal screw, every part "be-
longs,” every part is just right for the job it must do.
‘And that’s not all that makes Swivelier unique. Every
““Swivelier’ is completely fabricated in our own modern
plant with quality-controlled parts. In manufacturing, as-
sembly, inspection—even in packaging—no detail is small
‘enough to be bypassed or overlooked, no pains are
too great to be taken, to create a product worthy of the
Swivelier name.
With this new group of outdoor units, we believe we
{ean state with more confidence than ever that whenever
the situation demands an adjustable lighting unit, there's
2 fine Swivelier product to do the best job.
1e sure it’s a genuine Swivelier product
» eswivelier ’
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UP TO 150 WATT PAR-38 LAMPS.
10121 AN
Adjustable Unit sith Re
tractable spike, Weighted
Base, Cord & Plug. Spe
Seti! Pin it Spike retracts
ite bare when not in use
‘iver Glow Finish any
ADJUSTABLE SPIKE UNIT
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cee e ation without intrusion
Precision die cast from high purity aluminum, finished in
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ADJUSTABLE UNITS
10100 $A
“Threaded Stem Uni
EE NPT Thread, 42"
leads
10102 SA
2-lite Canopy Unit with
Universal mouating plat,
| DP.
10104 SA
‘ute Canopy Unit with
Universal mounting pate
canopy gasket, leads
10103 BK
tte Canopy Unit with
Universal mauating pate,
Eenapy gasket, leads
NON-ADJUSTABLE UNITS
BI oss Seas
10111 SA
Tllte Canopy Unit with
Universal mounting pat,
canopy gasket, leads
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Se QULLETIN NO. 173
mala rfe=t=] Section 1 page 1
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