Professional Documents
Culture Documents
Ambient Insight 2009 Social Learning Market
Ambient Insight 2009 Social Learning Market
Open Learning:
The Emergence of Native Social Learning
Products
• Audience Poll
• Ambient Insight’s Learning Technology Taxonomy
• Convergence Trends
• Open Learning: Waves of Innovation
• Open Learning: The Migration from Technology to Community
• Q&A
• Adobe • Hasbro
• Amazon • IBM
• Apple • Korean Trade Agency
• Dell • Masie Center
• Disney • Microsoft
• Element K • NIIT
• Elluminate • SkillSoft
• Gartner • Thomson Learning
• Global Knowledge • US eGov eLearning Board
Deals by Year
180
160
140
120
100
80
60
40
20
0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
• Forterra Systems
• Qwak Forums
• Unisfair
• VastPark
Number
Adoption Rate – Revenue and Reach
of US
Users in
Millions
180
150
120
90
60
30
0
1998 2000 2002 2004 2006 2008 2010 2012
Number
Adoption Rate – Revenue and Reach
of US
Users in
Millions
180
150
120
90
60
30
0
1998 2000 2002 2004 2006 2008 2010 2012
Peer-
generated Collaboration
Audio, Products
Video, &
Text Self-paced
eLearning
Content
2007 2008
60%
50%
40%
30%
20%
10%
0%
Consumer Corporate Healthcare Higher Education PreK-12
• Self-stampers
Sociable
• Social climbers
• Life-system builders
• Fighters
• Nurturers
• Collector-consumers
• Power-users
Solitary
• Explorer-investigators
• Language Learning
• Test Preparation
• Healthcare
• “How-to” sites with user-
generated content
• Targeted Age Groups
• “How-to” sites:
– 5min
– eHow
– Expert Village
– how to
– howstuffworks
– Instructables
– monkeysee
– sclipo
– tipstrs
– videojug
– wikiHow
– MondBites
• “How-to” sites:
– 5min
– eHow
– Expert Village
– how to
– howstuffworks
– Instructables
– monkeysee
– sclipo
– tipstrs
– videojug
– wikiHow
– MondBites
• Knowledge Planet and Shared Insight transform into Mzinga (late 2007)
• MindTouch
• SelectMinds
Email:
sam@ambientinsight.com