Mariano Marcos State University COLLEGE OF BUSINESS, ECONOMICS & ACCOUNTANCY City of Batac Telefax: (077)670-1874

Society of Marketing Management Students Affiliated with

TO ALL ORG PRESIDENTS

Mabuhay!

The Society of Marketing Management Students (SMMS) is a student organization of future marketing practitioners in the College of Business, Economics and Accountancy Mariano Marcos State University and under the affiliation of the Philippine Junior Marketing Association. It is the organizations general objective to improve and uplift Marketing education and to provide well-rounded education to marketing students socially, intellectually and morally. The organization in celebration of the CBEA College Foundation will hold a seminar and advertising competition among schools in the province with the theme Digital Mad World: Empowering Juans Creativity on February 10, 2012 at the University Training Center from 8:00 AM to 5:00 PM. This activity will serve as an avenue for students to strengthen and enrich their skills towards advertising and promotion in relation to this years national marketing theme, The Digital Age. It is in this regard that we take deep pleasure in inviting your marketing students, media arts students, as well as students on other related fields to participate to this forthcoming event. Please prepare one or two entries showcasing Ilocos Norte as the main idea of your advertisement. Attached is the guideline for the competition. We are asking for your favorable response by sending us student delegates from your respective organizations to participate on this forthcoming event. You may confirm your participation by contacting the President of the organization through 09156325465. Thank you very much and God bless
Very truly yours,

Philippine Junior Marketing Association Officers SY: 2011-2012

Katreena S. Agustin President Nicole C. de Lima Vice President Eddie B. Bugaoisan Secretary Elsie S. Barruga Assistant Secretary Mary Grace B. Tolentino Treasurer Katherine G. Co Assistant Treasurer Kevin Ashley M. Lagmay Auditor MharkJebie B. Dumlao Business Manager John Michael F. Mugas P.I.O Representatives: Jan Bryan R. Ong India D. Weigand Grant Zaidy S. Matias Khristel May A. Mata Christa Joy F. Ralleca April Joy P. Calamayan Jay-Mhar C. Gaoiran Jefferson V. Baloaloa Adviser: MediahPerle F. Layaoen

KATREENA S. AGUSTIN SMMS President Noted by:

MEDIAH PERLE F. LAYAOEN SMMS Adviser

ARMIE C. SABUGO Student Affairs Coordinator

ANALYN A. MANGLAL-LAN BSBA Department Chairman

DR. MARILOU P. LUCAS Dean, CBEA

Mariano Marcos State University COLLEGE OF BUSINESS, ECONOMICS & ACCOUNTANCY City of Batac Telefax: (077)670-1874

DIGITAL MAD WORLD: EMPOWERING JUANS CREATIVITY

VIDEO ADVERTISING COMPETITION MECHANICS: 1. This competition is open to all Marketing Management Students, Media Arts Students and other business related courses. It is also open to all MMSU College of Business, Economics and Accountancy (CBEA) Students wherein entries will be coming from different academic organizations. 2. With your creativity empowered by being a certified Juan Ilocano, you must feature our dear town Ilocos Norte --- that its more fun in Ilocos Norte. 3. The video should be in wmv. (windows media video) file. 4. One to two entries per school is allowed. For MMSU CBEA, one to four entries per academic organizations is allowed. 5. Videos will not be less than 30 secs. and not more than 1 minute. A deduction of 2 percent for every 1 second will be subtracted if it exceeds the required time. 6. Final submission of entries is on February 8, 2012 (Wednesday). 7. All presentation must be submitted to Mariano Marcos State University - College of Business, Economics and Accountancy, Business Administration Department on or before the deadline. Videos can be send also via email through agustin.eena@gmail.com 8. Entries should be originally made by the participants or else it will be disqualified. 9. The decision of the board of judges would be final. 10. Rest assured that the board of judges will not be coming from the host school. CRITERIA FOR JUDGING: Content Creativity Over-All Impact Total PRIZES: Major Prizes 1 Place 2 Place 3 Place
rd nd st

40 % 40 % 20 % 100 %

Php 3,000 Php 2,000 Php 1,000

Special Awards: Best Theme Best in Visual Effects Php 500.00 Php 500.00

All participants will receive Certificate of Recognition