Method 3.1 Research Design Descriptive research technique will be used for this research.

The researcher will visit all major exclusive Car showrooms in Delhi/NCR and will gather data from the visiting customers by taking their Interview. The researcher will use that data to fill up the questionnaire later. The data gathered from the questionnaire will be further analyzed using statistical tool SPSS to get the findings. 3.2 Research Questions In this research the main questions addressed are as follows:  To determine the changes occurred in recent times in Small Car segment in Indian Automobile Industry.  To understand the consumer shift towards small Car segment from Mid-size and SUVs and MUVs.  To determine the factors that affects the customer decision while buying a Car.  To understand the strategies adopted by various Automobile companies to address the changes in Consumer behavior towards Small car segment. 3.3 Participants Participants will be from Delhi/NCR who are using Cars in small car segment as their Transportation vehicle and who are willing to purchase it in the small car segment. The number of participants will be around 200-300. Method of sampling will be opportunity sampling or convenience sampling. 3.4 Data Collection The researcher will use primary data as well as secondary data for the purpose of study. The primary data will be collected by using interviews and questionnaire. 3.5 Instrumentation The instrument used in the research will be a questionnaire to collect the primary data and SPSS to analyze it.

3.6 Limitation The researcher will use only Delhi/NCR to collect the primary data and thus data does not represent the actual change in Indian Automobile industry in the whole India. It will not tell the whole scenario about the change in consumers behavior towards the small Car segment.

Questionnaire Q.1.) Do you possess a Car? a.) Yes b.) No Q.3.) How many Car/s do you possess? a.) 1 b.) 2 c.) 3 d.) 4 e.) 5 or more than 5 Q.3.) Do you drive your own car to office? a.) Yes b.) No c.) Sometimes Q.4.) When did you buy your last car? a.) 1-6 months ago b.) 6-12 months ago c.) 1-2 years ago d.) 3-4 years ago e.) 4-5 years ago f.) More than 5 years ago Q.5.) What was the price range of your last car you bought? a.) 1-3 lakh b.) 4-6 lakh c.) 7-10 lakh d.) 11-15 lakh e.) 16-20 lakh f.) 20-30 lakh h.) More than 30 lakh Q.6.) When are you planning to buy a new Car? a.) 1-6 months b.) 6-12 months c.) 1-2 years d.) 3-4 years e.) 4-5 years f.) More than 5 years Q.7.) In what price range are you expecting to buy a new Car? a.) 1-3 lakh b.) 4-6 lakh

c.) 7-10 lakh d.) 11-15 lakh e.) 16-20 lakh f.) 20-30 lakh h.) More than 30 lakh Q.8.) Tick the Segment that you think should come under the given price range? Price 1-3 Lakh 4-6 Lakh 7-10 Lakh 11-15 Lakh 16-25 Lakh More than 25 Lakh Segment Hatchback (Small Car) Mid-Size MUVs SUVs Luxury Sports Car

Q.9.) What kind of fuel driven car do you use? (you can choose more than one option) a.) Petrol b.) Diesel c.) CNG Q.10.) Does rising petrol prices affects your buying decision while purchasing a Car? a.) Yes b.) No c.) Sometimes Q.11.) If Yes, Does it makes you think to buy a small segment car i.e. Hatchback? a.) Yes b.) No c.) Sometimes Q.12.) What is more important for you while purchasing a Car? (Rate in 1-8 scale) a.) Price b.) Fuel Efficiency c.) Brand Name d.) Engine Power e.) Color Important-1-2-3-4-5-6-7-8-Not Important Important-1-2-3-4-5-6-7-8-Not Important Important-1-2-3-4-5-6-7-8-Not Important Important-1-2-3-4-5-6-7-8-Not Important Important-1-2-3-4-5-6-7-8-Not Important

f.) Comfort g.) Seating Capacity h.) Maintenance Cost i.) Accessories j.) Technology k.) After Sales l.) Availability of Spare parts

Important-1-2-3-4-5-6-7-8-Not Important Important-1-2-3-4-5-6-7-8-Not Important Important-1-2-3-4-5-6-7-8-Not Important Important-1-2-3-4-5-6-7-8-Not Important Important-1-2-3-4-5-6-7-8-Not Important Important-1-2-3-4-5-6-7-8-Not Important Important-1-2-3-4-5-6-7-8-Not Important

Q.13.) Are you planning to resale your car to purchase a new car? a.) Yes b.) No Please fill the details. They are needed for classification purpose only: Name:___________________________________________ Age(in years): 1.) 18-24 2.) 25-35 3.) 35-45 4.) 45-55 5.) 55-65 6.) More than 65 Gender: a.) Male b.) Female Occupation: a.) Self-employed b.) Employed c.) Non-working/ Housewife d.) Student(studying) e.) Others, Please specify______________________________ Annual Income(in rupees) a.) Less than 2 lakh b.) 2-5 lakh c.) 5-8 lakh d.) 8-15 lakh e.) More than 15 lakh

CHAPTER 3: RESEARCH METHODOLY AND PROCEDURES