Exhibiting in the USA

TOPICS

HOW IT WORKS IN THE USA HOW IS IT DIFFERENT IN THE USA ? BOOTH TYPES, TERMS & REGULATIONS KEY POINTERS WHY IS EXHIBITING IN THE USA SO MUCH MORE EXPENSIVE ? EXHIBIT SOLUTIONS BY EXPONENTS EXPONENTS ADVANTAGE

HOW IT WORKS IN THE USA

The Components of the Stand are fabricated, coded and packed into crates which are properly marked.

PKD ( Packing Drawing ) and SUD ( Setup Drawings ) are enclosed.

The crates are sealed and forwarded to the Freight Forwarding Company.

The Freight Forwarding Company transports the crates to the Show Center Warehouse or directly to the Show Site depending on the time frame.

Before any material enters the Show Site, a charge called DRAYAGE is levied for handling and storage based on the weight of the material.

DRAYAGE is charged for : 1. Moving material from the Loading Dock ( where material is received at the Show Center ) to the Booth. 2. Removing the empty crates before the show, storing them during the show and returning them after the show. 3. Moving your repacked goods back to the Loading Dock after the show.

DRAYAGE is charged for each cwt of material. All shipments are rounded up to the next 100 lbs, eg. (366 lbs becomes 400 lbs or 4 cwt.).
Most Shows have a compulsory minimum charge of 200 lbs. per shipment and higher rates for uncrated materials.
In many shows, Storage Charges & Material Handling Charges on a per-man-hour basis are applicable additionally to cwt charges.

The DRAYAGE Charge is based on a contract between Show Management and the Drayage Company ( usually a Labor Union ). Charges per 100 pounds vary across the US based on local conditions including prevailing union wages, move-in / move-out times and exhibit facility access.
In Overtime Hours, Drayage Charges may even double in addition to Overtime Charges.
( Overtime is all hours on weekdays prior to 8:00 AM and after 4:30 PM & all Saturdays, Sundays and Holidays. )

Once at Site,

the material is unpacked and assembled as per the SUD ( Setup Drawings ) by the I & D Company.
All the labor has to be from the local Labor Union and they charge per-man-hour.

HOW IS IT DIFFERENT IN THE USA ?

USA

Europe / Asia

ALL MEASUREMENTS ARE IN :

ALL MEASUREMENTS ARE IN :

Feet & Inches

Meters & MM

USA
No Construction at Site. Only Assembly of Ready Components. Components are stored and used multiple times.

Europe / Asia
Substantial Construction & Painting happens at Site. The norm is build & burn.

USA
Pole / Pipe and Drape used for building shell scheme stands

Europe / Asia
Standard System used for building shell scheme stands

USA
Carpet is plush with padding or double padding. Usually platforms are not used

Europe / Asia
Carpet is thinner & flat with no padding. Usage of platforms is common

USA
Laminate Finish is standard for Walls & Furniture. No Paint Finish

Europe / Asia
Paint Finish is commonly used

USA
Stand Lighting is usually not required as halls are adequately lit

Europe / Asia
Stand Lighting provision mandatory

USA
Cables are covered by padding and carpeting. Flat cables are used to prevent lumps in the carpet.

Europe / Asia
A platform is usually used to cover cables. Usually round cables are used.

BOOTH TYPES, TERMS & REGULATIONS

Before we get into details, it is important to note that all booth measurements in the USA are specified in feet. Also, unlike Europe / Asia, where an exhibition is held at a center across multiple halls, in the USA, an exhibition center usually comprises one single hall. The hall maybe divided into sections if required.

LINEAR / IN-LINE Booths

These are one side open booths which are generally arranged in a series along a straight line. The standard configuration is 10 X 10 and the width may increase in multiples of 10. For example, 10 X 20, 10 X 30, etc.

Generally, the height of back wall & side walls till 5 from the aisle is 8 3. Partition heights within 5 from the aisle have to be 4 or less, so as not to obstruct sight lines of neighboring booths.

CORNER Booths

These are two side open booths. All guidelines applicable to Linear Booths are applicable here.

PERIMETER Booths
These are booths which have back walls along the back wall of the exhibit hall. In other words, these are booths which are placed along the perimeter wall of the exhibit hall. All guidelines for Linear Booths apply here except that the typical maximum back wall and side wall height allowed till 5 from the aisle is 12.

EXTENDED HEADER Booths

These are Linear Booths of 20 width or more which have a central extended header.

All guidelines for Linear Booths apply. The central header has to be 8 3 tall and its width has to be less than or equal to 20% of the booth width. The central header can be placed at a maximum depth of 9 from the back wall of the booth.

ISLAND Booths
These are four side open booths with a minimum dimension of 20 X 20.

The maximum height allowed is usually 16 6. The entire cubic content of the space maybe used up to a height of 16 6.

Please note that the dimensional specifications and height restrictions may vary from show to show. It is advisable to study the regulations of a particular show before designing the space.

KEY POINTERS

Exhibiting Costs are on an average up to 5 times more than in Europe. DRAYAGE demands that exhibit components should be as light weight as possible and optimally packed to the nearest 100 lbs. Exhibits should be designed in such a way that it is easy to assemble the components. Only union labors are allowed I & D and most of them may not be skilled or conversant. Set-up Drawings ( SUD ) and Packing Drawing ( PKD ) are a must.

No construction or painting is allowed at site. Installation time is very low at site. Usually just a day or two. Electrical Supply is at 110 V. All devices and appliances must comply to this or suitable adaptors maybe used. American Pin for all plug points is mandatory. Video Signal Standard is NTSC ( 50 Hz ). Most players now support PAL ( 60 Hz ). However it is good to cross check. At many sites, Show Services can only be paid for by credit card. No cash is accepted.

WHY IS EXHIBITING IN THE USA SO MUCH MORE EXPENSIVE ?

EXHIBIT SOLUTIONS BY EXPONENTS

THE EXPONENTS ADVANTAGE

Full Service 28 yr old Company in the USA. Own Workshop, Warehouse and Design Studio in the USA. Dedicated Network of 60 Dealer across USA In-house Machining, CNC, Metalwork & Woodwork Capabilities.

With EXPONENTS,
You get a Hassle Free Single Window Solution Provider in the USA You have an Experienced, Capable & Knowledgeable Partner in the USA You have a partner who Understands US Sensibilities & Requirements You get the Custom Modular Rental Cost Advantage You get to select from a comprehensive rental exhibit inventory You get comfort of no hidden costs realized later

Contact us

Exponents, Insta-Group US, Inc 3280 Kurtz Street San Diego, CA 92110 Contact Person-Greg Turner Customer Service Agent e-mail :- gturner@exponents.com Tel: 619-298-6473 ext.153 Website::www.exponents.com

THANK YOU