Newsletter of the Association for Women in Communications Springfield, MO

FEBUARY 7, 2012
425 Downtown 425 W. Walnut St Springfield, MO Join us at 11:30 a.m. for networking Program begins at Noon $15 for members $18 for returning guests $14 for AWC students/ student members. RSVP by 2/3:
meetingrsvp@awcspringfieldmo.org membership@ascspringfieldmo.org

february 2012

FEBRUARY MEETING
Mark Your Calendar and Invite a Guest! Integrating Social Media In Your Marketing.
11:30 AM - 1:30 PM, February 7, 2012
Learn to use social media strategically to advance your business while keeping it from eating your life! Dana R. Fowler, founder and President of Media Flashpoint in St. Louis, will be in Springfield on Tuesday, February 7, to answer your most troubling questions. Based on input from a recent social media survey of AWC members, the extended lunch seminar will be held from 11:30 a.m. to 1:30 .m. Ms. Fowler has 20 years of experience in broadcast journalism and marketing, specializing in video and interactive production and development. She started Media Flashpoint in 1994 (formerly called DRF Productions). As President and CEO, her responsibilities include hands-on project management as well as vendor and client relations. Previously, Dana served as Executive Producer of Interactive Marketing for Busch Creative Services, a wholly-owned subsidiary of Anheuser-Busch and Director of Interactive Marketing for Adamson Advertising in St. Louis, MO. She has also served as Executive Producer

11:30 a.m. - 1:30 p.m.

Dana R. Fowler

NATIONAL NEWS
AWC National has a new face to their Website! If you havent visited the national site in a while, take a trip towww.womcom.org. Youll be greeted with photos from our Springfield members, faces youll recognize from National and snapshots from the National Conference 2011. From the websites front page you can connect via social media links, and learn about new webinar opportunities and job openings. Also, log into the Members Only area forMy AWC online features including the Communique, a Membership Directory and a Job Board.

of television news for an NBC affiliate in Oklahoma City, OK where she produced a nationally award winning documentary in the former Soviet Union.

SEMINAR HIGHLIGHTS INCLUDE:

1) Examples and successes of mobile marketing and strategies for how to integrate mobile with your other social media 2) Integrating the Big 6 for consistency and maximum impact - Facebook to Google + 3) Facebook ads and the impact of the new timeline on your pages performance 4) Measuring your social medias ROI 5) How to better use efficiency tools, including Facebook contest tools to drive fans to your page 6) Google and its impact on SEO

SAVE THE DATE

The Edward Jones Center for Entrepreneurship at Drury University would like you to SAVE THE DATE for the 2012 Womens Entrepreneurship Symposium!WES is a one-day opportunity for women to learn about various aspects of owning their own business. Join us for a fun and informative day, Saturday, February 4, 2012, in the Trustee Science Center at Drury University. Registration to begin online January 17th;more details to follow. We look forward to seeing you at WES! Edward Jones Center Drury University Springfield, Missouri 65802 ejc@drury.edu

AWCSpringfieldMO.org www.womcom.org

PRESIDENT

Angela Frizell Salon Service Group

afrizell@salonservicegroup.com

417-761-7227

PRESIDENT/ELECT

Jill Randolph Greene County Juvenile Office

jill.randolph@courts.mo.gov

FROM THE PRESIDENT

oure a professional communicator with marketing, writing and design skills often more dynamic than the product, service or event you are promoting. With the world at your fingertips through the World Wide Web and the organizations with which you are involved, lack of connectivity is no obstacle for you. New jobs and opportunities dont just materialize before your eyes, though. Youve got to be proactive and think outside the box. Just ask. When youve reached the end of your rope and think there is no where else to turn for new ideas, technical difficulties or work opportunities, reach out to your fellow AWC members. The National Website has a database of members who specialize in every area of communication available. Our local directory lists all chapter members and their work as well. Pick up the phone or email one of them! Get involved. Community and national events are the perfect opportunity to meet people in a face-to-face environment. Sometimes

829-6151

PAST PRESIDENT/ ADMINISTRATOR

Mitzie Zerr City Utilities
Mitzie.Zerr@cityutilities.net

417-831-8505

just meeting someone new or breaking the ice with a long-time connection will jar you from your funk and get you motivated to talk. Be in the right place at the right time. Just last week at AWC Skillshare, I ran into a community Angela Frizell member who was not only interested in being a member of AWC but who was hosting a Social Media Strategies event that would be beneficial to share with members. I was tired and almost didnt go, but it was one of the most productive times Ive had personally and professionally for some time! If you open your mind to the possibilities before you, you will grow, help others grow, and be the best communicator you can be. I hope you take advantage of the AWC events, community learning opportunities, and national connections before you! Never stop growing!

SECRETARY

Ashley Wood Associated Electric Cooperative, Inc.

awood@aeci.org

TREASURER

417-885-9298

Michele Kauffman Harter House

shelly@harterhouse.com

417-881-7090 Angela Cave Manpower

MEMBERSHIP/NEW MEMBERS
angela.cave@na.manpower.com

417-886-9300

NEWSLETTER/PUBLICITY
Sharina Smith Southwest Baptist University
sharinacsmith@gmail.com

417-838-0477 Melissa Adler Public Relations & Marketing Consultant

melissaadler.awc168@yahoo.com

417-837-9358

PROGRAMS

NEWS AND NOTES

Please save the date for a networking event on Monday, January 30th to discuss how the WomenandGirlsLeadinitiative can have the most impact in our community. We will meet from 4 to 6 pm at the Mothers Brewing Company tasting room. This will be a chance to learn more about the movement, meet other non-profit leadersandcommunity membersandshare your ideas about how Ozarks Public Broadcasting can work with you to makeWomenandGirlsLead a success. www.itvs.org/women-and-girls-lead.

Susan Van Doren Market Edge

ssvandoren@hotmail.com

SITE MANAGEMENT
Emily Coulter

WEBSITE/NEWSLETTER
Monica Whitworth Ameriart.biz 417-880-2452

CALL FOR SPEAKERS Women and Girls: Then and There, Here and Now
Saturday, Feb. 25, 2012Central High School, Springfield, Mo.
The theme focuses on self-empowerment and women in leadership.Speakers will have 45 minutes with 15 minute Q&A Possible topics include: Self-empowerment, Leadership, Politics/Government, Business, Health, Creativity, Self-image, Social activism. To volunteer, send your proposed topic (25-50 words) and preferred time to speak (morning or afternoon) to sharinacsmith@gmail.com Event produced by www.Girls4Good.org from Central High School Girls can change our future Starting NOW!

mwhitworth@classicnet.net

PROGRESS OF WOMEN AND FIRST AMENDMENT

Margaret Castrey Margaret Castrey & Associates
mcastrey@att.net

417-631-9964

GET TO KNOW YOU

Brenda Jackson Marketing Mix
brenda@yourmarketingmix.com

SOCIAL MEDIA BRANDING

AWC MISSION

WWW.WOMCOM.ORG

Geek. This event is for anyone interested in learning how to best position themselves online and is open to the entire Springfield community. Event attendees will discover how people are using social media to connect with potential jobs and how companies are using the power of social media to locate potential employees. Branding and social media go together well, yet theyre both widely misunderstood, said Kirk Baumann, Sr. Director of Career Connections at SIFE. While social media can serve as a gigantic megaphone for your brand, social media tools such as LinkedIn, Google Plus, Facebook and Twitter also give a person the ability to share his or her skill-set with the world. The program will begin at 7:30 pm at Drury University in the Finley Student Center, room 204. Interested attendees can RSVP on the events tab at http://www. facebook.com/SMC.SpringfieldMO The Social Media Club Springfield Chapter is a nonprofit organization committed to connecting media makers around the community to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. Kate-Madonna Hindes, is an industry leader and national author and speaker on emotional integrity and authenticity in todays online media. Her columns are regularly published in the Minneapolis Star Tribune, Women of HR, GirlmeetsGeek, Brazen Careerist and JobDig.

he Social Media Club Springfield Chapter is hosting a free community event on February 22 entitled Social Media Branding: Are You Putting Your Best Foot Forward? with guest speaker Kate-Madonna Hindes from Girl Meets

My M&Ms and ME
I have always liked M&Ms. The most diverse multicultural integrated candy in the world. You have your red ones, your yellow ones, your orange ones, your brown ones, your green ones, and your blue ones). All in one package, all coexisting TOGETHER. One color doesnt think that it is superior to the other. One color doesnt discriminate against the other. All colors are the same size, shape and weight. All colors look different on the outside but have the same ingredients on the inside. M&Ms all have the same flavor, and they all taste G-O-O-O-D. Not all M&Ms are perfect though, some have Nuts!!!. In the real world we call them racists, and bigots. Would it be nice if like M&Ms our prejudices, melted into the abyss like chocolate melts in our mouth? And all people were judged by what was inside rather than outside??? If candy can be prejudice free WHY CANT WE?
Adapted from Dr. Marilyn Kern-Foxworth

Famous for our

Harter House
February 2012

Meats!
1500 E. Republic Road & 1625 S. Eastgate
417-883-1650 417-886-4410

Stella Rosa

$13.69

Manage A Trois Red, White, Chardonnay

$11.99

$8.99 $8.99 $8.99 $13.99

ChocoVines $11.29 Regular, Raspberry, Espresso Cupcake Wine All Varieties Marro Negri Moscato $13.99 $17.49

www.harterhouse.com
shelly@harterhouse.com

Harter House

839.2840

YOU ARE INVITED TO ATTEND: Social Media Workshop for Small Business
1:00 PM - 4:30 PM Saturday, February 4, 2012 Attendance is limited to first 15 registrations. Cost to attend: $35/person

Get caught up with the newest social media marketing trends for small businesses. Explore what platforms are best for your business. Already there? Analyze and re-evaluate your current social media efforts and take it to another level. This workshop offers the opportunity to begin or further develop a strategy for your online marketing efforts, designed to be accessible for Springfield-area businesses. Well delve into Facebook, Twitter, LinkedIn, Foursquare and even Google+. Bring questions along with your notebook computer for an afternoon filled with

discovery and exploration. Hosted by engage5w: Faucett Social Design, LLC, a small business based in Springfield. Special thanks to sponsor Qpon Revolution: The Electronic Coupon Solution. For more information or to register. The Living Room at MaMa Jeans Market 1727 S. Campbell Springfield, MO 65807

STAY CURRENT AND CONNECTED

Through collegiality, respect and increased credibility among peers and the public, AWC members value these intangible benefits that result from the personal and professional relationships they develop with one another as AWC members.

Online Membership Directory (Members Only)

Connect with AWC members around the world. The AWC Membership Directory netforum.avectra.com provides you with 24/7 access to networking with your peers.

Online Publications (Members Only)

Chapters

Remain current with AWC events and activities by reading the bimonthly Communiqu www.womcom.org/members/communique.asp newsletter. Your copy will be e-mailed to you each month. You can also view current and past issues in the membersonly area of the website. In addition, as a means to notify members of timely information and changes in AWC National and membership activities, members receive periodic issues of the AWC InfoFlash www.womcom.org/members/infoflash.asp, an electronic bulletin.

Apply your leadership skills and learn more about the latest best practices in communications by making connections locally through your involvement with Student netforum.avectra.com and Professional www.womcom.org/chapters.

Website Resources

Utilize the Newsroom Links www.womcom.org/newsroom page for direct access to affiliated organizations, communication resources, womens programs and expert writing references.