A P P S E A R C H A N A LY T I C S

Year End Summary - 2011

Analysis by Dr. Alex Braunstein

App Search Analytics | Year End Summary - 2011 1

C H O M P Y E A R E N D S U M M A R Y A P P S E A R C H A N A LY T I C S

Welcome to Chomps rst annual Year End Summary App Search Analytics Report!
In addition to the data you know and love from our monthly App Search Analytics reports, weve pulled out all the stops and introduced TONS of new features in this report. Our Year End Summary will dig into trends in average app prices, category share, overall app search trafc, and the apps driving trends in each. Chompsters (those working at Chomp) chip in with their favorite apps, and we provide Top 10 lists for Android Market, iTunes, and apps released in 2011. Enjoy! To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts

App Search Analytics | Year End Summary - 2011

C AT E G O R Y T R E N D D E E P D I V E

App Search Analytics | Year End Summary - 2011

G A M E C AT E G O R Y S H A R E
Games are an increasingly large % of downloads on iTunes, but are decreasing on Android Market. In December, games accounted for 36.1% of downloads on iTunes and 22% of downloads on Android Market.

Android iTunes

May

June

July

August

September

October

November

December

App Search Analytics | Year End Summary - 2011

A N D R O I D M A R K E T C AT E G O R Y D R I L L D O W N
Entertainment apps are displacing Games and Utilities as the top categories in Android Market. Netix, Talking Tom Cat, Crackle, and Flixster, are just a few of the apps leading the charge for the Entertainment category.

Games Utilities Entertainment

May June July August September October November December

App Search Analytics | Year End Summary - 2011

i T U N E S C AT E G O R Y D R I L L D O W N
Music and Fitness apps increase in popularity, while Utilities decrease. Spotify, Mog, RunKeeper, and Nike Fitness are just a few of the apps transforming their categories.

Music Utilities
May June

Fitness
July August September October November December

App Search Analytics | Year End Summary - 2011

APP PRICING DEEP DIVE

App Search Analytics | Year End Summary - 2011

AV E R A G E A P P P U R C H A S E P R I C E
Average iTunes App purchase price has risen by nearly 50%, while Android App price has fallen slightly. In December, the average purchase price of an iTunes app was $0.67, which has been steadily rising all year. The average price on Android was only $0.09.

$0.70

Android iTunes

$0.53

$0.35

$0.18

May

June

July

August

September

October

November

December
8

App Search Analytics | Year End Summary - 2011

A V E R A G E PA I D A P P P U R C H A S E P R I C E
The average paid app is purchased for more on Android Market than iTunes. The average paid app is purchased for $3.17 on Android and $2.41 on iTunes. The large number of $0.99 downloads on iTunes brings down its average. The disparity on the previous slide is explained by the relatively low number of paid downloads on Android Market (5%) relative to iTunes (22%). $4.00

Android iTunes

$3.00

$2.00

$1.00

May

June

July

August

September

October

November

December
9

App Search Analytics | Year End Summary - 2011

APP SEARCH TRAFFIC

App Search Analytics | Year End Summary - 2011

10

CHOMP APP SEARCH TRAFFIC

Android, iTunes, chomp.com, and partner search skyrocketed in 2011! iTunes is outpacing Android in trafc growth rate, while our mobile website outpaces all other Chomp properties.

App Search Analytics | Year End Summary - 2011

11

T O P 1 0 L I S T S A N D A P P R E C O M M E N D AT I O N S

App Search Analytics | Year End Summary - 2011

12

BEST NEW APPS OF 2011

Though Time Magazine has proclaimed 2012 as the year of the app, we think that 2011 was already pretty appy. Here are the top Apps debuting in 2011. Listen to your music anywhere. Facebook sharing so everyone can know how much you love Katy Perry. Group messaging, hangouts, circles, and everything else you love about Google+ Very fun, VERY addictive game Lightweight messenger from Facebook. Rate everything, anywhere. Maximizers rejoice! Now youll always know if youre getting the best price. Hungry and lazy? Youre welcome. Amazing sharing experience, stunning UI, nally in Android form. Find someone else to do your errands. The best App Search Engine spreads the love to Android Market in February.
13

Spotify Google+ Temple Run Facebook Messenger Oink Price Check Seamless Web Path Zaarly Chomp
App Search Analytics | Year End Summary - 2011

Free Free Free Free Free Free Free Free Free Free

CHOMPS TOP 10 APPS OF 2011 - Android

Congratulations to Chomps top 10 Anroid apps of 2011!

1 2 3 4 5 6 7 8 9 10 Pandora Facebook Lookout Mobile Security Zedge Ringtones Advanced Task Killer Handcent SMS Dolphin Browser The Weather Channel TuneIn GadBuddy Free Free Free Free Free Free Free Free Free Free Music Social Networking Utilities Utilities Utilities Communication Utilities Weather Music Utilities
14

App Search Analytics | Year End Summary - 2011

CHOMPS TOP 10 APPS OF 2011 - iOS

Congratulations to Chomps top 10 iOS apps of 2011!

1 2 3 4 5 6 7 8 9 10 Angry Birds Facebook Dropbox IMDb Pandora Angry Birds Seasons SoundHound Netix Angry Birds Rio Instagram Free Free Free Free Free Free Free Games Social Networking Utilities Entertainment Music Games Music Entertainment Games Social Networking
15

Free
Free Free

App Search Analytics | Year End Summary - 2011

C H O M P S TA F F P I C K S
Every Chompster (those working at Chomp) is an app acionado. Below is a smattering of the apps we love and use every day.

FindMyTap Talking Tom Cat 2 Strava Uber Wunderlist Tweetbot Pulse Shine TED
App Search Analytics | Year End Summary - 2011

Free Free Free Free Free

Ever wondered where your favorite beer is on tap? Entertain your 3 year old nephew or annoy your roommate. Channel your inner Lance Armstrong Cant nd a cab, you must live in SF too. Uber will save you. Even we can stay organized using this.

$2.99 Phenomenal Twitter client. Free Free Free News! Slick weather app Inspirational speeches. Ideas worth Spreading
16

THANK YOU!

For questions, comments or additional information, please email julie@kfcomm.com

App Search Analytics | Year End Summary - 2011

17