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Extreme Tips & Tricks

in Social Media Marketing

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Innotech Dallas
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Howdy My name is giovanni gallucci

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consider yourself warned

well be drinking from a re hose today those with weak constitutions should leave now

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lets reset expectations this isnt only about connecting with your audience we make ripples in the social media ecosystem we dont *sell*, we inuence
Inherently, we have to deal with fuzzy or pr math here

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woopra.com - stats from over 150,000 websites

What *really* drives traffic?

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What *really* drives traffic?

Takeaway:

source: @JohnPoz

Work YouTube & Flickr - Forget the rest...

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What *really* drives traffic?

Takeaway:

source: @JohnPoz source: @JohnPoz

Work StumbleUpon & Digg - Forget the rest...

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What *really* drives traffic?

Takeaway:

source: @JohnPoz source: @JohnPoz

Work Facebook & Twitter - Forget the rest...

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Facebook Marketing
Use landing tabs!

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Create A Sense Of Exclusivity

If all your tweets are on facebook, why should follow you in both places? -Create YouTube Specic, Twitter specic, Flickr specic, Facebook specic etc content

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Facebook Marketing

Be Clear About Your Guidelines

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Facebook Marketing
Study Your Facebook Insight Data!

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YouTube Marketing
Study Your YouTube Insight Data!

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Twitter-Related Applications

Tweet Adder

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Own your negative space rst

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Planning for the inevitable - within the law

Own your negative space rst

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Planning for the inevitable - within the law

Own your negative space rst

YOU suck YOURE breaking laws YOU lied

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Own your negative space rst

YOU suck YOURE breaking laws YOU lied

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Promote the negative of your competitor

they cheat plano voter fraud incompetent poll workers

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Optimize when you cant optimize

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Seek A Non-Prot Partner Thats Active In Social Media

-Campaigns partnered with causes that have a dedicated social media presence are more successful. -Its not the size of the partner thats important, but rather their level of participation in social media and the campaign.
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-Many people support cause campaigns because they support the partner.

-If the partner isnt active, or fails to engage their supporters, the campaign will have an uphill battle. -Rather than just being a recipient of donations, the partner should play an active role in the campaign by rallying its fans/customers.

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Connect The Theme, Sponsor, & Partner

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Identify & Use Your Best Social Media Assets

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Target A Well-Dened Audience

-If you know your audience, and you listen to them AND ENGAGE - youll be more successful. -Take care to identify your audience on each social media network.
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-Dont assume all social media platforms are the same.

-Dont assume your audience will respond the same from one network to the next. -When engaging on several different platforms, pay attention to how your audience reacts differently in each and be prepared to respond accordingly.

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Energize and Motivate!

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Energize and Motivate!

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Energized and Motivated!

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iTunes Analytics

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Video Promotion Via YouTube Messages

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Beating The Competition To The Post

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Beating The Competition To The Post

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Photo Sharing

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Flickr

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Flickr

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Website/Social Analytics

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Know why youre getting into social media

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Know why youre getting into social media

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Know why youre getting into social media

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All Your Marketing Are Belong To Video.

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Whos Watching Where? 173.3 Million unique US internet users per month 32.6 BILLION videos watched across the web Average video duration - 4 minutes Youtube - 135.4 Mil users @ 12.8 Billion Videos Avg YouTube user watches 94 videos per month

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Whos Watching Where? Facebook - 260 Billion Page Views Per Month Hulu.com - 903.1 Mil Video Views/Month Microsoft-owned sites - 491.8 Mil views/month Yahoo!-owned sites - 435.5 Mil views/month

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Why Online Video?

Searches for Video -58% of all US online users report using search engine results to discover video -vs. from portals (19%) vs. other video destination sites excluding YouTube (11%)

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Why Online Video?

YouTube Searching -74% of online consumer reported using the site to discover video -October, 2010 -- 3rd largest search engine in the US -October, 2010 -- 4.5B queries = 28% of all Google searches

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Why YouTube?

43% of market share of ALL online video -3rd-most-visited site on the web -24 hours of video uploaded every minute -Over 2 BILLION video views server every day -No cost and low technical barriers

-Will/has become a top hosting destination for media rms -New partnerships with top media companies means better quality content
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Embrace Your Shoestring Budget

Canon G12 - $400 T2i - $800 S20 - $1000 7D - $1400 5D - $2400 1D - $4000
Apple iMacs & iMovie or Final Cut Pro

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Embrace Your Shoestring Budget

Canon G12 - $400 T2i - $800 S20 - $1000 7D - $1400 5D - $2400 1D - $4000
Apple iMacs & iMovie or Final Cut Pro

Youve got to put more effort into it these days

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Whats in my bag?

Canon 5D & 7D Zoom H4N Audio Recorder Glass (Spend More $$ on GLASS than on the camera body!) Learn about AUDIO & LIGHT!

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Your video cant suck

Current events
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Your video cant suck

After the event

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Your video cant suck

Local Business
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How Do They Find It? They Search. Search Engines Dont Know Whats In Your Video.
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Enter VSEO
(video search engine optimization)

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What Is Video SEO?

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What Is Video SEO?

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When is a contest not a contest? $100,000 or $250 at a time?

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Video SEO Ranking Factors

Video SEO Strategy & Tips

-Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers CONFIDENTIAL

What can YOU do in increase the views on your videos?

Tips for Optimizing Your Video

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Create Optimized Video Landing Pages

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Create Optimized Video Landing Pages

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Dont Forget The User Experience!

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Tools for promoting your videos

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Video Promotion Via YouTube Messages

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Video Promotion Via YouTube Messages

tube toolbox - dont use tools to cheat! use technology to work more efciently YouTube TOS Section 4.G:
"You agree not to use or launch any automated system, including without limitation, "robots," "spiders," or "offline readers," that accesses the Website in a manner that sends more request messages to the YouTube servers in a given period of time than a human can reasonably produce in the same period by using a conventional on-line web browser."

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Video Promotion Via YouTube Messages

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Video Promotion Via YouTube Messages

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TubeMogul

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http://TheSocialMediaManual.com

The Social Media Manual

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http://TheSocialMediaManual.com

The Social Media Manual

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The Social Media Manual (beta)

http://TheSocialMediaManual.com

Thanks!
giovanni@gallucci.net 469.682.6978 blog: http://LiveLoudTexas.com facebook: http://facebook.com/giovanni.gallucci twitter: @giovanni
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