Professional Documents
Culture Documents
2012 CRA Super Series
2012 CRA Super Series
INTRODUCTION
TABLE OF CONTENTS
1. INTRODUCTION 2. MEET OUR ATHLETE 3. IS RACING RIGHT FOR YOU? 4. MOTORSPORTS DEMOGRAPHICS 5. WHAT CAN ACT DO FOR YOU? 6. SPOTLIGHT ON COVERAGE 7. CRA SERIES TOUR 8. CONCLUSION
I would first like to thank you again for taking time out of your schedule to review the 2012 ACT Motorsports team sponsorship proposal. We are excited to start and build a relationship with your company. ACT Motorsports is dedicated to building relationships that will support our events, our team, and our athlete and most importantly support and promote your company. CRA Series Motorsport sponsorship is an excellent way to put your company in front of potential new customers, along with creating an excellent opportunity for high impact marketing on the National stage. ACT Motorsports would like to build a lasting relationship that will benefit all parties involved. In this proposal you will find a request for sponsorship and general information about the ACT Motorsports team. Please feel free to contact me any time if you have any questions or seek additional information. Respectfully, Brenton Thornton Owner, ACT Motorsports
Born: May 6, 1985 Age: 26 Hometown: Toledo, Ohio Current Reside: Detroit, Michigan Marital Status: Married, Angela Racing Experience: 18 yrs. Education Background: Mech. Engineering Hobbies: Reading, Writing, DIY, Family, Traveling, Cooking, Photography, Racing
Brief Biography
There are many who dream of becoming race car drivers, but only a few have the ambition and the drive to make that dream a reality. Brenton Thornton is one of those people. Born in Toledo, Ohio to a single mother, Brenton saw his first race and he knew at an early age that racing was where destiny would take him. Brenton is the 1st generation to pursue a career in auto racing. His talent and fearlessness have made him one of the most popular drivers in late model racing. The 2012 Season will mark his debut in the CRA Super Series. Each event he pushes his race cars to the limit and there isnt a race track in America that he cant conquer. Thornton often jokes that he was born to race and as soon as his foot touches the pedal, he makes people believe this to be true. When Brenton makes his debut in the CRA Super Series he will be only second African American to compete in the CRA Super Series. He has created a lot of buzz on the track, online, currently has a strong fan base and his fans are anxious to see him compete in CRA Super Series. His success as a race car driver gives every company that he represents maximum exposure. He will make a great representative for your company because he is unique, eloquent, confident, talented, driven, and committed to chasing his dream and making every sponsor look good.
MOTORSPORTS: THE PERFECT MARKETING PLATFORM FOR YOUR FUTURE! Motorsports fans are dedicated and loyal. They consciously purchase the products
and services of the sponsors and businesses involved in motorsports.
Motorsports helps to deliver sales with maximum impact. Race teams offer a highlyvisible, exciting, and memorable advertising medium, and will enhance your corporate image by conveying competitiveness, innovation and a winning attitude.
Motorsports creates a low dollar value per exposure ratio. When you factor in the buying power and loyalty of the racing fans; motorsports is an advertising medium that cannot be equaled. Motorsports is a family oriented sport. Motorsports has strong appeal to the all age demographics and is influential in creating brand awareness.
Motorsports Demographics
The sheet metal of a race car is one of the most valuable properties in US marketing. Nielsen Media Services 10-month season, longer than any other sports season 64% male, 36% female (one in three adult Americans) Race car fans are middle class, and 43% of them earn more than $60,000 annually Racing fans are three times as likely to seek out and purchase sponsor products and services placed on vehicles Racing is the #1 sport in fan brand loyalty
The Facts:
Racecars Draw Attention. . Major organizations rely on motorsports marketing because it works! Race Fans support companies that support racing. At ACT Motorsports we understand business and the importance of the return-oninvestment you receive for your marketing dollar.
Motorsports offers a broad-based affluent audience of enthusiastic consumers who are loyal to racing sponsors. 97% of fans surveyed stated they always favor products and services of sponsors associated with racing. During an event weekend, the racing fan spends several hours in the confines of the racing facility while being exposed repeatedly to the sponsors message, colors, logos, and products. Surveys show that motorsports fans loyalty motivated them to action providing program sponsors exceptional returns in brand awareness and long-term sales.
We Can:
Customize a marketing plan that is right for your business! Add your business to the Friends of ACT Motorsports directory that will be distributed at the track, promotional events and charitable fundraising activities. This can include a listing of special offers/services, coupons, etc. We will be attending various functions away from the track this year with our car. These include car shows, festivals and parades. Make personal appearances at your events (Grand Openings, Customer Appreciation Days, New Product Launches, etc.) with our racecar and driver. This car draws plenty of attention. Pictures of your customers/guests can be taken with the car and driver. Display your business information (name, colors, logos, etc) on the ACT Motorsports team transport vehicle. We will log close to 6,000 miles between races with this trailer in 2012. Display your company information (name, colors, logos, etc) on our racecars. Display your business information (name, colors, logos, etc) on the ACT Motorsports teams uniforms. Provide appropriate recognition of your company on the ACT Motorsports teams website at www.brentonthornton.com. This can include banner ads, a link to your business website, printable special offer coupons, a list of your special events, etc. Display your business flags, banners and/or hats in the pit area of the ACT Motorsports team at races, sponsor events and other appropriate events. Include information regarding the sponsorship participation of your business in press kits (containing up to date information about the team and photographs) which are made readily available to the media and other appropriate parties and to race facilities for publication in race programs and periodicals. Provide you with photographs of the ACT Motorsports team and car for use in advertisements, etc. Collect documentation, in the form of press clippings, photographs and stories pertaining to the team and your sponsorship and present them to you throughout the racing season. Gather information from our fans throughout the racing season and provide them to your company for use in email/mass mail marketing. Fans are encouraged to join our fan club on our website and at all special events. They are given the option to opt-in/out of receiving promotional materials from our marketing partners. Provide regular email updates on how weve performed at the track through the ACT Motorsports newsletter. Distribution of sponsor-provided print advertisements, flyers, posters, banners, team jerseys, jackets, T-shirts, hats, stickers, magnets, product, cool cups, and any sponsor related paraphernalia
Call Us Today to Customize the Plan that is Right for your Business, (313) 864.3123
Spotlight on Coverage
Where does ACT Motorsports Race?
ACT Motorsports is part of the CRA Super Series, the CRA Super Late Model Series and we also participate in other sanctioned late model events throughout the United States.
At ACT Motorsports we focus on creating a brand and image that is an extension of our marketing partners. Through the use of social networking tools like YouTube, Facebook, Twitter, MySpace, and others, we can generate significant market exposure for our marketing partners throughout an event instead of hours or days later. Through extensive use of video and related tools we deliver high-impact impressions before, during, and after every motorsports event our clients are involved in. The effects of viral marketing enable sponsor messages and images to spread faster than traditional media and with greater impact and results. Our athlete focuses on selling your brand through communication and excitement. We know that first impressions sell and our athlete strives to be the center of influence.
Event Schedule
Conclusion
ACT Motorsports offers a wide range of motorsports marketing opportunities. From single event sponsorship rights to strategic marketing partnerships for an entire season, ACT Motorsports is able to provide marketing partners with flexible and customized programs that can exceed specific marketing objectives. Marketing via motorsports offers a blend of traditional and non-traditional marketing methods that will reach motorsports fans/consumers. This is the perfect vehicle to move your business into the future. ACT Motorsports gives partners a targeted approach to reach customers locally, regionally, and nationally.