Hello!

DEGREE PROJECT

I would like to remind you all of what my self-initated project is and my role as a graphic designer even though is being created in collaboration with my brother a transportation designer. As part of the new concept electric cars by bmw the i3 and i8 series,my brother is developing the i6. A car which I got to rst hand look at during the autoshow which is shown here.

BMW: i6

This is the i6 that is in the works, this electric car is about the size of a compact sedan, with 4 doors ideal for families.

BMW: i6

Just as a reference is about the size of a pt cruiser in regards to space.Being part of these series the i6

BMW: i6

will maintains certain characteristics, like the colors and the dominance of glass through out the exterior.

BMW: i6

as shown here the chairs of the i6 that my brother has developed already as part of the itnerior.

CURRENT INTERIOR

These new series are very futuristic and an introduction to new era of mobility, yet the interior still lacks and has various problems.

CURRENT INTERIOR

Problems like the iDrive controller, iDrive is a computer system use to control most secondary vehicle systems in many current BMW cars, even though innovative controller. This controller with very complex moves and its tendency to cause the driver to look away from the road too much. A total disaster, wrote one journalist about iDrive.

CURRENT INTERIOR

DISTRACTION Therefore becoming a distraction....

CURRENT INTERIOR

small buttons

CURRENT INTERIOR

instrument panel all digital and with limited functions

CURRENT INTERIOR

small screens

INTIAL QUESTION

HOW CAN GRAPHIC DESIGN ENHANCE THE DRIVING EXPERIENCE IN A BMW i6?

Leading me to question, how can graphic design enhance the driving experience in a bmw i6?

INTIAL QUESTION

HOW CAN GRAPHIC DESIGN ENHANCE THE DRIVING EXPERIENCE IN A BMW i6?

what is the driving experience...or what makes the current interfaces not an enjoyable experience for the user.

RESEARCH

upon my research discovered that Car's in recent years have become a person's second home.

RESEARCH

"Just like a smartphone can be so much more than a means of communication, a smart car can so much more than a mode of transportation,"

Automobiles are becoming more like computers than ever before, due to advances in technology specially Touchscreens, software, apps and social media-to expand the capabilities of the car, even going so far as to transform it from a vehicle to a companion and entertainment hub. "Just like a smartphone can be so much more than a means of communication, a smart car can so much more than a mode of transportation," expressed the chairman of the automotive company Daimler AG

RESEARCH

Cars being a second home for many of us, needs to be a comfortable environment. As well a car can become a friend a caretaker, in which it would assume more the responsibility for well-being of its passengers improving the lifestyle of its driver both inside and outside.

RESEARCH

There are large of ergonomics problems, that over time can cause greater health issues. Specially in cars, due to seats: the lack of leg room and posture, improper seat height or steering wheel that is not properly adjusted.

ambience

DRIVING EXPERIENCE

easy interface to learn with out any training or very minimal analog displays are better than digital specially for older drivers

COMFORT

emotion

MOOD

music
sensors

SURROUNDINGS

quick to read and understandable

LEGIBILITY

AGE

RECOGNIZE PREFERENCES

JOY
EMOTION OF GREAT DELIGHT OR HAPPINESS CAUSED BY SOMETHING EXCEPTIONALLY

scenery

ENVIRONMENT H E A LT H
allow freedom for arm and leg movement

ERGONOMICS

LIFESTYLE
reaching something comfortably making calls , answering texts, playing music without taking their hands off the wheel

GOOD/SATISFYING

awareness: less carbon footprint

should bring

electric car costs

MINIMIZING DISTRACTIONS R E PA I R S

SAFETY

DRIVING
experience

alerts/diagnostic test for identifying problem

drivers are results oriented

attention on the road

interacting with all passengers

A U T O M AT I O N

FAMILY

EFFICIENCY

sharing time together

way finding and navigation tools not wasting time while in traffic

TIME

Initial brainstorming about the driving experience in which mainly for the driver it should be a joyful experience meaning an emotional response of good or satisfaction.

DRIVING EXPERIENCE

ambience

easy interface to learn with out any training or very minimal analog displays are better than digital specially for older drivers

COMFORT

emotion

MOOD

music
sensors

quick to read and understandable

LEGIBILITY

AGE

RECOGNIZE PREFERENCES

JOY
SOMETHING EXCEPTIONALLY should bring

H E A LT H

allow freedom for arm and leg movement

ERGONOMICS

EMOTION OF GREAT DELIGHT OR HAP

LIFESTYLE
reaching something comfortably making calls , answering texts, playing music without taking their hands off the wheel

MINIMIZING DISTRACTIONS

The rst needs that I will like to address is health and comfort.

SAFETY

DRIVIN

experien

drivers are results oriented

H E A LT H & C O M F O R T

by either using the cars camera which will create a 3d user prole and suggest according to height and weight the ideal seat adjustment to improve posture. Or the user can use the pad to input his information and create a prole with his preferences such as

H E A LT H & C O M F O R T

adjusting seating arrangements, ventilation system, suspension and elevation of car as a way to improve the driving experience.

H E A LT H & C O M F O R T

as well as saving all your routes according common trajectories or road you take.

Only seven all-new or redesigned models rank among the top three of their respective award segments, compared with 17 models in 2010, and only one launch model receives a segment award this year versus five launch models RESEARCH in 2010. Just one-fourth of redesigned models perform better than the outgoing previous-generation model did in 2010, and eight all-new models perform above their respective award segment average. Software and Technology Challenges The decline in vehicle launch quality is evident in a number of areas, most notably the engine/transmission and audio/entertainment/navigation categories. There are two primary causes for this quality decline: With high fuel prices and more stringent government regulations, automakers are designing engine and transmission software to make their models as economical as possible. However, this sometimes leads to the engine or transmission hesitating when accelerating or changing gears, and consumers this year are reporting this as a problem more often than in past years.
J.D. Power and Associates Reports: Initial Quality of Recent Vehicle Launches is Considerably Lower than in 2010, While Carryover Model Quality is Better than Ever Honda Receives Seven Model-Level Awards; Lexus Receives Four WESTLAKE VILLAGE, Calif.: 23 June 2011 After an improvement in the quality of newly launched models every year from 2007 to 2010, the initial quality of 2011 new model launches has declined considerably, according to the J.D. Power and Associates 2011 U.S. Initial Quality StudySM (IQS) released today. The study has been conducted annually for the past 25 years. Vehicle Launch Challenges Overall initial quality improves to an average of 107 problems per 100 vehicles (PP100) in 2011 from 109 PP100 in 2010. However, the initial quality of launch modelsthose that are all-new or have had major redesigns worsens by 10 percent to an average of 122 PP100 in 2011 from 111 PP100 in 2010. Conversely, carryover modelsthose that have had no significant redesign in the past yearhave better initial quality than ever before. Owners of these vehicles report an average of just 103 PP100 in 2011, compared with 108 PP100 in 2010. Lower PP100 scores indicate a lower rate of problem incidences and therefore higher initial quality.

Automakers are also accelerating the introduction of multimedia technology into their models, including hands-free and voice-activation systems. Many consumers are attracted by this type of technology, which is perceived to enhance convenience and safety, but some vehicle owners report that their system is not intuitive and/or does not always function properly. Clearly, consumers are interested in having new technology in their vehicles, but automakers must ensure that the technology is ready for prime time, said Sargent. Successful companies will be those that can take this incredibly complex technology and make it reliable, seamless and easy for owners to operate while they are driving. There is an understandable desire to bring these technologies to market quickly, but automakers must be careful to walk before they run. While overall vehicle quality continues to improve, the introduction of new technology is expected to continue to pose challenges for automakers. Overall problem rates for audio/entertainment/navigation systems in 2011 are 18 percent higher than in 2010 and 28 percent higher than in 2009. The Initial Quality Study serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The study is used extensively by manufacturers worldwide to help them design and build better vehicles and by consumers to help them in their vehicle purchase decisions. Initial quality has been shown throughout the years to be an excellent predictor of long-term durability, which directly impacts consumer purchase decisions. The study captures problems experienced by owners in two distinct categories: design-related problems and defects and malfunctions.

Exciting models with the latest features are crucial for winning over todays demanding consumers, said David Sargent, vice president of global vehicle research at J.D. Power and Associates. However, automakers must not (Page 1 of 2)

Yet with the introduction of new technology many owners. According to the J.D. Power Associate Report of 2011, the dissatisfaction for car owners who purchased a 2011 model year auto experienced design issues, mainly Hondainterface segment awards for the Accord,to use as well as controllersFit, Insight (in a the garners seven being complicated Accord Crosstour, Civic (in a tie), Element, being tie) and Ridgeline. Lexus receives four segment awards for the ES, GS, GX and LS models. For a second out of reach.
consecutive year, the Lexus LS has the fewest quality problems in the industry with just 54 PP100.

2011 IQS Ranking Highlights Lexus leads the overall nameplate rankings with 73 PP100 on average. Following in the rankings are Honda (which improves to second rank position in 2011 from sixth in 2010), Acura, Mercedes-Benz and Mazda (which improves to fifth rank position in 2011 from rating or cause dissatisfaction to car car manufacturers have lost 18th in 2010), respectively. Land Rover posts the largest improvement in 2011, reducing problems by 47 PP100 from 2010.

INTERIOR DESIGN

for example this interface for the new mercedez benz colors are distracting .

INTERIOR DESIGN

or way too out of this world

INTERIOR DESIGN

or screens that dont shape to the design

INTERIOR DESIGN

this is the proposed design of the interior

INTERIOR DESIGN

the interior controller , near the h-point or the hip point is the most ergonomically ideal place

INTERIOR DESIGN

as well as this design understands the importance of our hands and keeping the most essential task for a driver to be focus on the road. As cool as tom cruise in minority report or the use of a sixth sense.

INTERIOR DESIGN

As cool as tom cruise in minority report or the use of a sixth sense. They are certain tools like mouse or a trackpad that aid and allow users to keep their eyes on the screen without the need of looking down a similar system will be implemented. Devices like these provide the consumer with certain tactile feedback, through touching and vibrations.

ambience

R E PA I R S A N D C O S T S

easy interface to learn with out any training or very minimal analog displays are better than digital specially for older drivers sensors

emotion

MOOD

music

SURROUNDINGS

quick to read and understandable

LEGIBILITY

AGE

RECOGNIZE PREFERENCES

JOY
EMOTION OF GREAT DELIGHT OR HAPPINESS CAUSED BY SOMETHING EXCEPTIONALLY

scenery

ENVIRONMENT H E A LT H
allow freedom for arm and leg movement

ERGONOMICS

LIFESTYLE
reaching something comfortably making calls , answering texts, playing music without taking their hands off the wheel

GOOD/SATISFYING

awareness: less carbon footprint

should bring

electric car costs

MINIMIZING DISTRACTIONS R E PA I R S

SAFETY

DRIVING
experience

alerts/diagnostic test for identifying problem

drivers are results oriented

attention on the road

interacting with all passengers

A U T O M AT I O N

FAMILY

EFFICIENCY

sharing time together

way finding and navigation tools not wasting time while in traffic

TIME

in which in my brainstorming feedback came up as more of an utilitarian function

emotion

MOOD

R E PA I R S A N D C O S T S

music
sensors

SURROUNDINGS

ECOGNIZE PREFERENCES

JOY
EMOTION OF GREAT DELIGHT OR HAPPINESS CAUSED BY SOMETHING EXCEPTIONALLY

scenery

ENVIRONMENT

ERGONOMICS

GOOD/SATISFYING

awareness: less carbon footprint

reaching something comfortably

should bring

electric car costs

MINIMIZING DISTRACTIONS R E PA I R S

SAFETY

DRIVING
experience

alerts/diagnostic test for identifying problem

in the form of diagnostic reports

attention on the road interacting with all passengers

drivers are results oriented

A U T O M AT I O N

R E PA I R S A N D C O S T S

repairs can be expensive and a time where the consumer looses a lot of time therefore

R E PA I R S A N D C O S T S

Notication and self-diagnostic system that lets the user know about the specic problem with the car as well as pin pointing the problem.

COMFORT
emotion

ambience

with minimal analog displays are better than digital specially for older drivers sensors

MOOD

SCENERY & SHARING

music

SURROUNDINGS

AGE

RECOGNIZE PREFERENCES

JOY
EMOTION OF GREAT DELIGHT OR HAPPINESS CAUSED BY SOMETHING EXCEPTIONALLY

scenery

ENVIRONMENT

low freedom for arm and leg movement

ERGONOMICS

LIFESTYLE
reaching something comfortably making calls , answering texts, playing music without taking their hands off the wheel

GOOD/SATISFYING

awareness: less carbon footprint

should bring

electric car costs

MINIMIZING DISTRACTIONS R E PA I R S

SAFETY

DRIVING
experience

alerts/diagnostic test for identifying problem

drivers are results oriented

attention on the road

interacting with all passengers

A U T O M AT I O N

In the research another need Cars need to keep up with drivers' constantly connected lifestyle and their expectations of being able to update Facebook status, check their voice mail or searchI LY web any time and any place. F F I C I E N C Y E FA M the

sharing time together

SCENERY & SHARING

ICONS

PA S S E N G E R D O O R

if time allows the need of passangers are important and taking account the large amount of glass on the surface of the car to turn into an interactive surface where a person can take pics and share it in his networks

PHASE 1:BRANDING

BM
intu

EXISTING LOGO SYSTEM BRANDING

Early phase of the branding of the system that Im developing, keeping in mind the shape and the brand as well as given it a modern look and referencing the brand.