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Synopsis: Project Title
Synopsis: Project Title
Synopsis: Project Title
Project Title :Study the Critical factors affecting the sales of PEPSICO
INTRODUCTION:-
PepsiCo India holding Pvt. Ltd Company is engaged in the process of manufacturing and selling soft drink and other food item in India. In Thane (Mumbai), PepsiCo is doing good business its major strength is its Brand name and good market share in this area. My project was to find out ways of improving sales and distribution of PepsiCo in Thane. The study was undertaken after having a full knowledge about PepsiCo routes with PepsiCo PSR(salesman). The route ride was very useful in knowing the sales network and outlets where PepsiCo sells its product in Thane. This also helps me to complete my project that is to find out ways of improving sales and distribution by finding gaps in sales and distribution and searching new market. The objective of this study was to find out ways of improving sales and distribution of PepsiCo in Thane while analyzing visi-cooler purity and charging. On the basis of the research I conclude that most of the retailer where selling both PepsiCo and Coco-cola product and there are couple of areas where company have a opportunity of improvement for increasing its sales and distribution like company Product availability, lack of communication between company and retailers, retailer not getting schemes and discount, poor services of cooler maintains staff, untimely distribution of product in few routes, no merchandising by the salesmens in outlets and there is good opportunity for the company to introduce Pre-sales and Tele sales in Thane.
On the basis of conclusion, I recommend that: Company should ensure its product availability in the outlets.
Company customer executive should regularly go to market and take feedback from the retailers.
Company should ensure that its distributors are distributing good in time.
Company should ensure that retailers were getting various schemes and discount.
Company should ensure its customer retention through effective trade promotion.
FIND OUT WAYS OF INCREASING SALES AND DISTRIBUTION OF COMPANY IN MUMBAI:Any company can improve its sales and distribution by doing two things First: By finding gaps in sales and distribution and filling these gaps.
Second: By finding new market for its product. So I tried to find the gaps in sales and distribution of PepsiCo in Thane for this my first part of the project help me a lot after observing company sales
and distribution I have prepared a questionnaire and did the retailer survey. I also find some untapped market in Thane were company have an Opportunity to sale its product.
PART FIRST: Every retailer survey where PepsiCo sales its product
PepsiCo in Thane and find out the scope of Pre-sales and Tele-sales
in Thane.
RESEARCH METHODOLOGY
The study is about finding the gaps in sales and distribution and how
The study is being carried out in the various areas of Thane District
The required can be found from theses sources: Retailer Observation by route visits company personnel Distributor Internet
TABLE OF CONTENTS:-
1. Executive Summary ..
3. Objective of Study
5. History of PepsiCo.....
6. Research Methodology ..
9. Conclusion ..
12. Bibliography
13. Questionnaire..
Retailers outlook on questionnaire. Getting the time of company T.D.M. and C.E.
Getting the time of retailers. Getting the correct information. Less cooperation of retailers. Lack of information about company like which scheme is there in the market, what is the process of OYA scheme etc.
BIBLIOGRAPHY
REFERENCE:
www.pepsico.com www.google.com www.wikipedia.org