COLLABORATIVE CONSUMPTION:

BUILDING TRUST BETWEEN STRANGERS

Successful Collaborative Consumption platforms depend on the power of social, mobile and location based technologies.

TECHNOLOGY ENABLES
TRUST TO FORM BETWEEN STRANGERS OVER THE VIRTUAL AND REAL WORLD FENCE

HOW CAN YOU BUILD A SYSTEM THAT NURTURES TRUST?

HERE ARE FIVE KEY MECHANISMS

5 KEY TRUST MECHANISMS

1

PERSONAL PROFILES OFFICIAL VERIFICATION DEGREES OF SEPARATION PEER REVIEWS & RATINGS HIGH-TOUCH: IN-PERSON SCREENING

Example: Landshare Garden matching platform

Allow members to build personal profiles that help them find common ground and interests

PERSONAL PROFILES

Example: The Good Gym A platform for meaningful exercise

Incorporate official safety mechanisms in the design of the process to develop a trusted network of members

OFFICIAL VERIFICATION

Example: Airbnb Peer to peer marketplace for unique spaces

Plug in to existing online social graphs to illustrate degrees of separation between members

DEGREES OF SEPARATION

Example: thredUP childrens clothing swap marketplace

Give members opportunities to write peer reviews, ratings and recommendations to build authenticity in the system

RATINGS AND REVIEWS

Example: TaskRabbit Service networking platform

Vet your members to maintain high quality of interactions within the system

HIGH-TOUCH: IN-PERSON SCREENING

FOR MORE INFORMATION AND RESOURCES