C.K.PITHAWALLA INSTITUTE OF MANAGEMENT SURAT.

Occasions
The Event Planning Specialists
Prepared by: (1)Mehul.B.Raval (2)Sunil.S.Shukla (3)Diptesh.G.Patel (4)Pratik.J. Vaja Enr. No.2032 Enr. No.2026 Enr. No.2016 Enr. No.2076

Submitted to: Mrs. Richa Agrawal.

Executive Summary
Welcome to the future of event planning! Occasions, the Event Planning Specialists, brings to the community of Portland a new breath of air in the event planning market. By combining old fashioned values, going the extra mile, and using cutting edge event-planning software, Occasions will lead the market, providing the same quality results, every time. Occasions is an equal opportunity business making its expertise and its products available to help its customers plan their own event .Party Packs (complete kits for their event), make hosting a party a snap, right down to the refreshments. The event planning software brings interactive event planning as close as their personal computer. Through these and other affordable products and services, Occasions aims to be the number one resource for any event.

Objectives
Occasions is a small business aimed at the big time. In order to reach its lofty goals, Occasions must focus on the mission behind the vision. It will take all the employees, owners, founders, and vendors daily living the vision that Occasions represents. The vision manifests itself in three ways:
1. Be one of the top three event planning specialists in the India. 2. Justly compensate the employees, owners, and founders of Occasions.

3. Produce the same quality results, every time.

Mission
In an ever changing, fast-paced world, success is determined by good choices for lasting effects. Communication is essential. Occasions strives to be the best choice of clients by helping to ease their event planning burden. Through consistent, predictable professionalism, Occasions will ensure a worry and hassle-free event at a reasonable price. But, not all our clients will be external. Occasions has an internal client to serve. Occasions will strive to provide the same predictable and professional working environment to its employees and contracted vendors, justly compensating them for their services. It is also a priority to make a comfortable living wage for its owners, founders, full-time staff, and their families. Keeping in tune with the needs of the market, utilizing the latest technology and trends, all while ensuring the client receives the individual attention they deserve, is the vision and daily mission of Occasions; The Event Planning Specialists.

Keys to Success
Our keys to success include the commitment to quality by every person who is part of the team. Each of us will be responsible to push ourselves to a higher level of professionalism in three areas: 1. Consistent, accurate fulfillment of the client's wishes. 2. Competitive pricing for the quality of services offered.
3. Significant profit made on each event plan

Company Summary
Founded originally on a part-time basis, Occasions is a small business designed to meet the needs of the ever changing social world. surat is the current home with plans to expand to branch offices within four years. Occasions' staff of two, with numerous contract vendors, plans events, writes event-planning products, and trains area students in the art of event planning. Occasions is invested in the community it resides in.

Occasions are, in part, the answer to demands of the social world, on the working family, heavily-burdened office, out-of-town business, or special occasion in need of special recognition. As a business, we understand the needs of public and private organizations. As parents and family members, we understand the needs of setting special time apart from other events in our lives. Occasions strives to accomplish these goals, in surat and eventually other areas of the Pacific southwest.

Company Ownership
Occasions is established as a sole proprietorship with the intention of selling the business when it is established to one of the employees invested in the vision of event planning. All aspects of the business will be documented to ensure clients can count on the same results every time. It is these documents that will become the basis of ownership. The sole proprietor will use his or her name as the guarantor of each service. Therefore, the sole proprietor must embody the vision and mission of Occasions.

Start-up Summary
Through careful planning on the part of the founders, the start-up costs for Occasions are minimal. It began as a home-based business with little overhead, and it continues to demand fewer outlays of funds as a service-based business. The start-up cost investment funds were assets saved from prior earnings by the owners who did event planning on a part-time basis before establishing themselves as a business.
It is the wish of the founders to remain a debt-free establishment. However, recognizing that in reality not all variables are controllable, outside financing is a viable option. Both founders own homes and have a perfect credit rating

Company Locations and Facilities

Occasions are located inside the city limits of surat. It is a home-based business. Most meetings with clients are conducted in social settings, such as restaurants, coffee houses, the client's home, facilities wishing to be used for the event, or over the phone. Although the demand has not yet reached its peak, Occasions will eventually move from its home base into a small office complex, also within the city limits of surat. When the company has reached its finished point, Occasions will have online booking facility also. The company will maintain a high degree of professionalism. All offices are equipped with the latest in business technology, such as telephone systems, computers, fax machines, email, duplicators, printers, and software. Each location will have a secure storage area for supplies and equipment used in events, such as walkie-talkies, cellular phones, portable fax machines, and laptops.

Products and Services

Although Occasions is primarily a service business, we also offer products to aid our customers in planning the event themselves. The following products are tools used inside our operation for the best possible results:
1. Party Pack: The Party Pack is a complete kit for any party. It includes decorations, lighting effects guide, disposable theme cameras, cutlery, plates, napkins, cups, punch mix (or recipe), snack supplies (or recipe), tablecloths, theme music (where applicable), invitations, thank-you cards, and a step-by-step guide to planning, putting together, and hosting the event. 2. Step-by-Step Guides: These booklets include a calendar to map out the event, a step-by-step guide on what is needed for and how to put together a successful, worry-free event, resource information, popular refreshments with recipes, games, and tips to put their event in the record books. The events available include birthdays for all ages, meetings, retreats, parties, vacations, and special occasion celebrations such as graduations, holidays, showers, weddings, and receptions. 3. Event Planning Software: Due to be released June 2010, this cutting-edge tool will allow the client all the resources and visual aids for their event planning. They will be able to play with decoration themes, listen to theme music, design invitations, thankyou cards, and RSVP cards, use the interactive planning calendar, and much more. This software will bring their event into the millennium with cutting edge technology that is designed to save time and money. 4. Resources Manual: This valuable guide acts as a review for all the resources located in the surrounding area. A ranking is given to the various services, such as caterers, decorators, disc jockeys, bands, and facilities. This manual gives the client the freedom of making a choice based on experience.

Services : We are a full-service wedding consultant group and provide the following services: etiquette advice, event scheduling, discounted invitations and products, vendor confirmation, rehearsal attendance, supervision of both ceremony and reception setup and budget planning. The wedding services market is fragmented with the overwhelming majority of the incumbents offering only a limited line of services. There are numerous florists, hair stylists, and caterers to choose from. However, there are almost no companies that will provide the full range of services associated with the wedding planning and execution. Kind of services provided by our company :

Weddings Preparation
We offer excellent wedding services to clients. Whether you are looking for a royal wedding. We make arrangement for your wedding. Choosing the wedding venue, budget, making invitation card, flower decoration and wedding music, we offer expert services for planning the perfect wedding.

Overview

Wedding Cater er

To make the wedding ceremony more special, certain wedding preparations are required. Prearrangements like performing rituals such as Tilak, sangeet, mehndi and haldi, deciding the venue for the ceremony are among the important tasks. On the main day, arrangements for stage decoration, hall decoration, and music bands shall be made well in advance. The most important task of choosing a right caterer remains the foremost requirement for the main day. Choosing a right wedding caterer requires lot of research and planning to set the wedding in a best possible way. For selecting the caterer service, one is advised to be ready with the menu selection. We provide, the caterer services are helpful for providing the best service at affordable prices that suits your budget. We will make some special arrangements to make a comfortable place for dining at the wedding ceremony. Its our complete authority to take care of the halls dcor. Depending on clients budget, we will offers the best available arrangements. If the budget is high, then special arrangements can be made for vegetarian, non-vegetarian and drink lovers. Even if the budget is normal, we provide you the menu that includes certain number of appetizers, main dishes, side dishes. The calculation is made as per the number of guests and time of a reception.

Special features We can offer wide array of delicious menu that include delicacies from India, Continental and Chinese cuisines. Arrangements for drinks, ice-creams and deserts can also be made depending on clients budget.

Catering Services
Pooja Catering Services Bhagwati Caterers Pvt Ltd

R K Caterers & Contractors Annkut Caterers Shree Satya Sai Centres

Flower Decor ation

Overview
A wedding ceremony without flower decoration is incomplete. Wedding flower decorations can be of different types. One can go in for a beautiful centerpiece or a large arch, keeping in mind the need of the wedding place. One can use one's own creativity and make a unique flower decoration for the wedding ceremony. The fact that has to be taken care of is that the flower decoration should be complimenting the rest of the wedding decorations. Types of Flower Decorations There are innumerable types of wedding flower arrangements that can be used. A wedding bouquet should be chosen carefully. A unique and a beautiful bouquet would make a great addition to the wedding ceremony. It could be matching with the bride's body proportion, skin tone, and facial appearance and also the attire that the bride is wearing. The boutonnieres are the flowers that are worn by the groom. Boutonnieres are made up of small flowers and are attached to the jacket of the groom. These flowers could be of various colors of which a suitable one needs to be selected. Wreaths are the round shaped flower decorations that consist of flower rings which can be used as centerpieces in the wedding hall. They can also be used as hangers and headpieces which add to the overall look of the venue. Special features

The silk flowers or the dried flowers look great. Colour blocking is choosing a specific color or a certain combination of flowers. This is also a good idea for wedding flower decoration. One may choose red color as a theme and get red gerberas put them in a beautiful white vase on the tables covered with red tablecloth. The wedding bouquets would also be red.

Flower decorations includes :

Car Decorations Mandap Decorations Sangeet Decorations Engagement Decorations Mehendi Decorations Wedding Stage Decorations Sagan Decorations

Gyptech Systems Fine Living Furniture Studio Akruti Interior Shoppee The Range Interior Product Ranjeet Interior Decor inside outside interior decorators Suketu J Parekh & Associates Surbhi Flower Exzora The Flower Shop Abhiruchi Bilimora Nursery & Farm

Wedding Shopping :-

Overview
Shopping guide is must as shopping without it would become difficult. One needs to buy a lot of essential things for a wedding. If you don't have a shopping guide, there are chances certain things could be missed. Shopping for wedding should be done carefully. It is advised to shop in advance to avoid the hurry as you get close to the wedding day. One can follow a shopping guide as it would be helpful for wedding shopping.

Types
One needs to do various type of shopping before the wedding. One needs to shop for clothes and jewelry for the bride and the groom. One must check out for the best deals and then purchase the items. A shopping guide could be useful for doing all the wedding shopping. Special features One needs to set a budget for shopping. A different budget line for every section like clothes, jewelry, clothes, etc, should be made in order not to cross the budget. A list should be made of all the things that are required to be purchased for the wedding. A separate list for bride and groom should be made for making the shopping easy. One also needs to make a different list for the gifts that are to be purchased. Various items for pre and post wedding should also be made to shop for them and not miss out anything. One should collect all the lists and make calculation on the money that has been spent for wedding shopping. A shopping guide thus could be very useful and our consultancy firm will be there to assist our client. Such as

Indian Groom Groom Accessories Groom Shervani Groom Wedding Sehra Groom Ethnic Wear Groom shoes Groom Wedding Turban Groom Hair Care Groom Skin Care Indian Bride Bridal Accessories Bridal Hair Care Bridal Make-Up Bridal shoes Pre wedding bridal package Bridal bangles

Bridal Handbags and Purses

WEDDING BUDGET Overview

Every couple getting married would want an extravagant and grand occasion on the day. However what happens after marriage is as important as the day itself. That is when the wedding budget comes into play. Many people spend lavishly for the occasion and later regret the unnecessary expenditure. It is very important to create a wedding budget which will help the client+ control the expenditure during this period. . Based on the size of the wedding budget the ceremony can be made as grand as possible. The largest expenditure when it comes to the special day is the hall, or the place where the ceremony is to take place. If the occasion is to take place in a city, the hall can be a problem. Not only will they come in very expensive packages but it would not be as perfect as you imagines. For this reason a marriage located conveniently outside the city is the best choice. This will allow you to reduce the expenditure on the hall bookings and improve other areas such as food and

decoration. Marriages in India can be of very different types and so the wedding budget can range from small to large. A normal wedding with capacity of fewer than five hundred people can be arranged in under two lakh rupees, whereas a grand wedding can upto crores of rupees. Special features: The wedding budget will allow you to systemize the spending and work accordingly. It is remarkable to note how efficiently a marriage can be arranged if it has a strict wedding budget and an effective mechanism to bring it into effect and our duty is to take care of this matter. The chart will be provided to the client to understand which part of expense will constitute how much weightage and according to their convenience they can modify it My Total Budget ___________ Expenses Ceremony Location fee, officiant fee, marriage license, musician's fees, ring pillows Reception Reception Site, Food, Drinks, Rentals, Cake, Favors Attire Dress, Headpiece/veil, undergarments and hosiery, shoes, accessories, jewelry, hair and makeup, Groom's Tuxedo or Suit, shoes, bow tie, cuff links, studs, suspenders Rings His and her rings, engraving Flowers Ceremony, bride's bouquet, maid-ofhonor and bridesmaid bouquets, corsages and boutonnieres, centerpieces, flower-girl basket Music Ceremony Musicians, Band and/or DJ, cocktail hour musicians, sound system rental Photography Photographer and Videographer's fees, albums, additional prints, disposable cameras for candids Transportation Transportation for wedding party, guest shuttle and/or parking attendants % of total Your What you budget estimate actually spent 3% ______ ______ 48% 10% ______ ______ ______ ______

3% 8%

______ ______

______ ______

8%

______

______

12%

______

______

2%

______

______

Stationery Invitations, response cards, thank you notes, postage, calligraphy, guest book Gifts Bridesmaid and groomsmen, parents, welcome baskets for out-of-town guests.

3% 3%

______ ______

______

Wedding Invitation car d Overview

The Wedding invitation card reflects the emotions and the style of wedding that would take place. An invitation card could change the mood of the guests for attending the wedding. If the card is not attractive enough it surely won't draw the guests to the wedding. So it is necessary to get a good wedding invitation card. The wedding invitation cards could be of various types to suit the wedding to its best. Types Everyone almost longs on to have a personalized and unique wedding invitation card. The invitation card could have the messages that the couple would want to express to the guests. The wedding invitation card should contain a clue of a wedding theme that is decided. Uniqueness of the wedding invitation card comes with originality. These cards could even reflect the cumulative emotions of the couple. This could be the best way to let one's invitation card stand out from all others. Every invitee should feel the warmth and feel special by the printed

expressions in the invitation card. The photograph of the bride and groom could be pasted on the invitation card. The wedding invitation card should carry the essence and theme of one's marriage. If the wedding is going to be a formal wedding party then one could select a card with sober colors, however an informal wedding could have a wild wedding invitation card. Invitation card could be chosen in various colors and designs to let it look most attractive and suit the wedding to its best.

Special features One can research and write the text of the wedding invitation card on his/her own. One can use various attracting colors and designs and the ideas could be taken from various card shops. The printing methods of the wedding cards have changed over the time. These days the invitations are printed using thermography. This is a mixture of the engraving process of ink and powder and an effect similar to engraving is created. our consultancy firm will take care of the preferences of our clients and welcome their suggestions.

Indian Wedding Invitation cards Hindu Wedding Invitations Muslim Wedding Invitations Parsi Wedding Invitations Jain Wedding Invitation Sikh Wedding Invitations

 Wedding Music
Overview A wedding ceremony in India is incomplete without music and songs. An Indian wedding comprises of a variety of rituals and there is a separate piece of music or song for every occasion. Energy, enthusiasm and fun are all blended together in the celebration with the wedding music. In the olden days the relatives and friends of the hosts used to create music and sing various songs. In today's modern wedding professional wedding music performers are hired. But the magic of wedding music still remains the same for the olden and new days. Types There are varieties of events that take place in a single wedding ceremony in India. There is different songs and music for Mehendi, sangeet, the main wedding day and Bidaai, departure of bride. In Mehendi ceremony the female relatives and friends of the bride apply Mehendi on the bride's hands and sing songs and dance for the whole night. This ritual is mainly famous in the Punjabi and Gujarati weddings. The ladies play the beats on "Dhol" and other women dance and sing. In Gujarat, the women perform the traditional dance- Garbha and Dandia. On the main day, the music is played in Baraat, the arrival of the groom. His friends and family members dance in front of the horse seated groom. They bring the groom to the wedding venue amidst a cheerful atmosphere. The main day of the wedding also includes the foot taping traditional and modern songs. If the professional performers are hired, they usually entertain the guests by playing famous Bollywood songs. People like to dance and cheer hence the performers choose the songs with lots of beats and rhythm. The Bidaai ceremony also has wedding music. The songs played are softer since the bride is about to leave her parents house. Special features Be it traditional or modern, Indian wedding music is always great to hear. The songs are rich in lyrics and music makes everyone to rock and roll on the beats.

Wedding Venue
Overview Organizing a wedding does not end with finding a perfect groom and a beautiful wedding dress. One also needs to decide a perfect venue for wedding. It is necessary to find a good venue for wedding ceremony. Wedding day is a special day and so is a memorable day in one's life. One selects a wedding venue that suits the wedding to its best.

Types It is necessary to make a wise decision and not decide for the venue in a hurry. It is better to search for a wedding venue in advance as it becomes difficult to get a good venue later. One needs to book the venue atleast 6 months in advance to avoid the last minute hurry and avoid compromising on the wedding venue selection. The wedding venue should be decided keeping in mind the number of people expected to attend the wedding. The parking space should also be considered while selecting a wedding venue. One needs to select a venue that suits ones budget. The wedding venue should be at an easy reach for all the guests and should be near to the bride's and groom's place of residence. Special features The wedding venue could be selected to best suit the wedding. The venue could be decorated using various themes and color combinations and accessories. Nowadays unique wedding venues can be selected for holding a wedding ceremony. People select various unique wedding venues like beaches, lawns, gardens, etc. However, the venue should be selected to best suit the wedding and the budget.

Marriage Venues

Marriages in Clubs Marriages in Parks Marriages in Banquets Marriages in Farm Houses Marriages in Temples Marriages in Churches Marriages in Hotels

Uma Bhavan Surat Visnagar Vanik Wadi Surat Olpad Choryasi Kadva Patidara Shri Gyan Hall

Surti Modh Vanik Wadi Surat Visalad Vanik Panch Sneh Sankul Wadi Shanti Mangal Hall

Sardar Smruti Bhavan Raghu Ramji Party Plot Krushimangal Hall Jain Veerji Hapak Gnati Hall Bulchandani Seva Mandal Sindhu Wadi Agrasen Bhavan

Rajeshree Hall Maheshwari Bhavan Kapadia Wadi Gandhi Smruti Bhavan Agrawal Samaj Trust

error. We employ local vendors who have the same desire to be the best at what they do, while providing un-matchable services. Thus, we give back to the community by providing jobs outside of our organization. We encourage new and upcoming small businesses who provide a service within our need base to step up to the challenge of being the best through their contract with Occasions. Our products will serve the function of aiding those that cannot afford the cost of an event planner. We wish to make our event planning tips available to those who need a helping hand. Occasions is a member of the community. Through event planning, Occasions gets the opportunity to laugh when the community laughs and cry when the community cries, to rejoice when the community rejoices and to help put the pieces back together when things change or begin to fall apart. We care about the things that have meaning in the lives of our neighbors.

Competitive Comparison
Occasions, although young, draws from the age-old tradition of going above and beyond what is expected, every time. Our systems for event planning have been drawn up, evaluated, practiced, worked, and reworked to ensure the maximum efficiency while minimizing the possibility of error. We employ local vendors who have the same desire to be the best at what they do, while providing un-matchable services. Thus, we give back to the community by providing jobs outside of our organization. We encourage new and upcoming small businesses who provide a service within our need base to step up to the challenge of being the best through their contract with Occasions. Our products will serve the function of aiding those that cannot afford the cost of an event planner. We wish to make our event planning tips available to those who need a helping hand. Occasions is a member of the community. Through event planning, Occasions gets the opportunity to laugh when the community laughs and cry when the community cries, to rejoice when the community rejoices and to help put the pieces back together when things change or begin to fall apart. We care about the things that have meaning in the lives of our neighbors.

Market Analysis Summary

The following sections describe the market segmentation, strategies, and industry analysis.

Market Segmentation
The breakdown of the market for event planning, falls in a wide, very diverse grouping. Individuals as well as organizations demand the services we provide. In order to provide the greatest depth of information, the market segments have been broken down into private and public organizations, and age groups.
1. Private Organizations and Businesses Private organizations make up the single largest portion of Occasions' client base. Private organizations such as businesses, corporations, and political parties host the most events on the largest scales; therefore, these events generate larger revenues per event. The majority of larger scale holiday functions will fall under this segment. 2. Public Organizations Government agencies host many events every year. Occasions hopes to alleviate the pressure of event planning for public employees. The second single largest segment, the public sector, can save money and give back to its community at the same time. These events are moderate in scale with middle to low revenues generated. Emphasis is placed on the visibility of the event for public viewing. The majority of organizational family functions will fall under this segment. 3. Age Breakdowns Under 24: Persons under the age of twenty-four (24) using an event planner are rare at best. We hope to tap the early college graduates who have begun their professional careers but have not yet started their families. These events will focus mainly on themes with moderate to high energy appeal. The revenues generated will range from

moderate to high, depending on the event. The majority of weddings will fall into this segment. Ages 25-55: The persons that fall into this age group are employed, middle to upper-middle class families. The reason they choose event planners is they are too busy to do it themselves. Therefore, Occasions will be on hand for questions, contact will be moderate in length but occur regularly so as not to disturb the daily life of the families. These events will generate moderate revenues, with a few generating low revenues. The majority of special occasion planning will occur in this market segment. Ages 56 and above: Persons over the age of 55 have reached the turning point of life. Many are retiring, others are celebrating anniversaries of significant years, and still others are seeing that their children's special events are taken care of. These events will generate moderate to high revenues depending upon the income level of the family (direct correlation to social status). Most holiday parties, and other special occasions, such as wedding receptions and reunions, will occur in this market segment.

4. Other This segment has no direct information to compile for a description. It consists of any event planned that does not fit into one of the above categories.

TargetMarket Segment Strategy

Our target markets are middle to upper-middle class families, couples, individuals, or private and public organizations. We chose these groups because they are most able to afford event planners, and have the least amount of time to spare for event planning in general. Families demand attention, employees are overburdened, and overwhelming detail needed to plan large events are too large a constraint to place on people not trained in the area of event planning. The fast pace of the world we live in leaves little time for extra things we would like to do, like plan events, parties, and social get-togethers. Occasions fills the need by being available to take

on the burden of planning so that people can spend time on more important things, like family and friends. The demand for this service can only increase considering the rise in incomes, population, and need for interpersonal relations in the workplace.

Service Business Analysis

Occasions is in a unique position of competition. We compete against hotels with conference facilities, conference centers, other event planners both on the large and small scale, persons within an organization who are assigned the task of organizing an event, and people who wish to organize their own events without the benefit of assistance. The benefits and drawbacks of each of our competitors as compared with the services we offer are hardly a match in quality and price.
1. Hotels and Conference Centers

Strengths: On-site facilities, equipment, and support staff. Ability to transport and house persons for overnight stays. Able to internalize costs of transportation and equipment. Weakness: Often very expensive, impersonal, rely on unskilled labor for support staff. The error rate is high due to high volume and traffic from other events happening at the same time.
2. Other Event Planners

Strengths: Have been in the market longer, have established a reputation and client base. Weakness: Reputation precedes them, no systems-based businesses designed to produce consistent results; focus on smaller events, specialized events are main focused rather than all events; do not have the supporting products to market with, or instead of, event planning services.
3. Employees or Persons wishing to do it themselves

Strengths: Internalized cost of planning the event; able to add tiny personalized touches that have meaning within the group or family. Weakness: Consumes time that could be spent on other things; don't have access to the best prices, services, and other needed resources available.

Strategy and Implementation Summary

Marketing and Competition We have discussed our client base as being predominately middle to upper-middle class individuals, couples or families, public and private organizations. We must then look at the needs of these markets and cater to them. We promise the same great results, every time. When marketing to individuals, the idea of releasing them from the task, freeing their time for family and friends, and the promise of a worry-free event are the buzz words and concepts. Our marketing is predominantly by word of mouth or visual connection to large events these individuals have participated in or worked at. When marketing to public or private organizations, the idea of greater efficiency for the money and a professional event without error would be the key concept. Groups, especially large ones, do not wish to deal with problems that arise due to oversight on their part. If the guarantee of worry-free, error-free events is available at a cost benefit to them, there really appears to be no better choice.

Sales Strategy
Occasions deals with a diverse market of clients. Within each market segment, closing of sales will differ. Each approach is described as follows:
1. Private and Public Organizations Sales will be concluded one to two days after the end of the event. A followup phone call will be placed informing the client of the total cost, number of attendees, and information about the billing packet that will arrive at their offices. Feedback forms will be included in these packets to ensure the client is being served as they deem appropriate. Form letter thank-yous will be sent following each event. 2. Individuals Sales will be concluded with a follow-up phone call one to two days after the event. The phone call will explain the total cost of the event, number of attendees, and information concerning the billing. Individual parties of any age group are placed on a billing cycle. Invoices will be sent out the 25th of the month and will be due the 10th of the following month. Feedback forms will be included in these packets to ensure the client is being served as they deem appropriate. Thank-you cards will follow each individual event.

Organizational Structure
The management team within Occasions will be small in the beginning. The primary employee is the founder, who plans events, then contracts with caterers, decorators, disc jockeys, and bands to fill out the event. A contract labor site manager will be on hand to work the events as a liaison and vendor coordinator. Thus, there are two main employees with various levels of vendors. When Occasions reaches its expansion goals, each office will have one to two event planners, an office assistant, two to three site managers for the events, and a product and marketing specialist. This team will function as one with constant communication through weekly staff meetings, email, and message boards. All jobs are interrelated. The performance of one effects the performance of the others; therefore, each team member expects nothing but the best from each other. As it functions currently, we see no gaps in the management of this organization. Should Occasions grow beyond its estimated size, more positions in specialized areas will need to be added as well as additional site support and office assistance. To fill these positions, Occasions is looking for energetic, teachable, detail-oriented persons who want the potential to grow and improve their skills within the organization. Occasions wants to be the best; therefore, they will hire those who want to succeed.

Financial Plan
Service-based businesses require little funds to start-up, and as they grow and expand, less funds to maintain. The charts and graphs that follow will show that investment up front allows Occasions to function debt-free with little overhead. This gives Occasions a quicker break-even point and increased profit margins from the start. As Occasions grows, the debt-free philosophy will be maintained until it is impossible to function during growth periods without financial assistance.

Important Assumptions

Tax rates are noted for information. We carry no loan burden that would be effected by these rates. What hits Occasions the hardest (but not nearly are bad as other service businesses), is the tax rate of 24%, which is nearly one quarter of the total sales. As Occasions continues to grow, these numbers will be reference rather than influence

Financial plan
1st year end Projected Profit & Loss A/C DR. 1st year Particulars Legal Formalities exp. Brochures R&D Advertisem ent and other exp. Employee salary Gross profit 1200 00 1200 00 1200 00 5000 0 1500 0 3000 0 3000 0 00 3000 0 4000 0 00 3500 0 2000 0 2nd year 3rd year 1st year 2nd year CR. 3rd year Amou nt 8640 00

Amou Amou Amou Particul nt nt nt ars Sales

Amou Amou nt nt 6000 72000 00 0

5000 0

6000 0

3550 00 Total Tax (25% approx.) Profit distributio n retained profit (carry forward) Total 2000 00 6625 0 3550 00 6000 00 8875 0

4800 00 7200 00 1200 00

6290 00 8640 Total 00 1572 Gross 50 profit Retaine d Net profit (brough t forward ) 6000 72000 00 00 3550 48000 00 0 8640 00 6290 00

00 66250

3500 00 7625 0 5462 50

4000 00 1480 00 7052 50

7625 0

3550 54625 00 0

7052 50

Projected Balance Sheet Liabiliti es Capital Retaine d profit Amou nt Amou nt Amoun Assets t 40000 Comput 0 ers 14800 Printer 0 cash on hand Debtors 10000 80000 13000 0 0 Amou nt Amou nt Amou nt

40000 40000 0 0 66250 76250

70000 70000 70000 20000 20000 20000 27625 30625 32800 0 0 0

Total

46625 47625 0 0
net profit 266250 360000 471750

54800 Total 0

40000 47625 54800 0 0 0

Year 1st year 2nd year 3rd year year 1st year 2nd year 3rd year

retained profit 66250 76250 148000

year 1st year 2nd year 3rd year

Gross profit 355000 480000 629000 Expected sales 600000 720000 864000

year 1st year 2nd year 3rd year

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