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  • Transnational Strategy

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    Papun Mary
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    A transnational strategy allows a company to coordinate its global business activities through cooperation between its headquarters and internationally located divisions and subsidiaries. This provides the centralization benefits of a global strategy along with the local responsiveness of domestic strategies. Facebook has been very successful for promotional and social commerce purposes due to its large user base. However, the document recommends developing a social commerce strategy that utilizes multiple social networks, not just Facebook, to maximize the benefits of social selling.

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    A transnational strategy allows a company to coordinate its global business activities through cooperation between its headquarters and internationally located divisions and subsidiaries. This provides the centralization benefits of a global strategy along with the local responsiveness of domestic strategies. Facebook has been very successful for promotional and social commerce purposes due to its large user base. However, the document recommends developing a social commerce strategy that utilizes multiple social networks, not just Facebook, to maximize the benefits of social selling.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    146 views1 page

    Transnational Strategy

    Uploaded by

    Papun Mary
    A transnational strategy allows a company to coordinate its global business activities through cooperation between its headquarters and internationally located divisions and subsidiaries. This provides the centralization benefits of a global strategy along with the local responsiveness of domestic strategies. Facebook has been very successful for promotional and social commerce purposes due to its large user base. However, the document recommends developing a social commerce strategy that utilizes multiple social networks, not just Facebook, to maximize the benefits of social selling.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
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    Transnational strategy: An international business structure where a company's global business activities are coordinated via cooperation and

    interdependence between its head office, operational divisions and internationally located subsidiaries or retail outlets. A transnational strategy offers the centralization benefits provided by a global strategy along with the local responsiveness characteristic of domestic strategies
    SOCIAL COMMERCE BEYOND FACEBOOK SUCCESS

    There is no denying that Facebook is an excellent promotional and social commerce tool. It is, after all, the most popular social network in the world and the most visited website in many countries. With the introduction of Facebook Deals and the F-Store, they have also made selling through Facebook almost as easy as creating a social network profile. However, Facebook is not the only social commerce tool out there. Read this whitepaper to learn more about social commerce trends and create a successful strategy which utilizes all of them to maximize the benefits of social commerce.

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