Introduction to IPV Services

VPN

VPN

Carrier Edge Router

IPV VPN NAP

Carrier Edge Router

Carrier Edge Router

Carrier Edge Router

VPN VPN

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IP V Gateways Inc.________________________________________________________________________________________________

Introduction
IPV is the worlds expert in enabling video traffic across network boundaries while maintaining quality of service (QoS) and security. IPV is neutral, carrier agnostic and is the inter-exchange for video traffic. Using a road analogy, IPV is the roundabout or traffic circle for video. It has police officers at the entrances to control and direct traffic and just as in the road system, drivers can enter and exit the roundabout at the correct point and can stay local or go down the road to the next roundabout or traffic exchange. The only difference is that the roads leading to and from the roundabout are fiber and the other roundabouts are carrier or service provider exchanges. IPVs roundabout controllers, called Connectivity+, are located in the worlds largest telehotels which are the meeting places of the worlds fiber networks, in other words the main traffic termination points. The problem is that without a traffic circle these fiber roads come to a dead end. Connectivity+ is the traffic circle providing the lights, signs and directions to control and direct the traffic to and from the fiber roads. Connectivity+ also transliterates QoS parameters; its almost as if some road traffic came from the right hand side and some from the left hand side into the roundabout and a series of lights and directions had to be set up in order to maintain the flow. That is what Connectivity+ does to maintain QoS between carriers. Continuing with the road analogy, if several cars had the same licence number the police wouldnt know which one to communicate with, but, in the networking world the same licence number (private IP address) is common. Connectivity+ knows how to identify and tag each of the redundant numbers and resolves how to direct the traffic. Corporate customers or exchanges connecting to Connectivity+ can video with other connected customers directly, just as though they were connecting on physical roadways around a roundabout (traffic circle). Think of the physical roadways and connections to the traffic circle as being layers 1 ( the asphalt) and 2 (the lines and signs) of the OSI model and the traffic circle as Layer 3 (traffic routing) which is where IPV is. IPV enables devices on private networks, connected to IPV, to communicate with devices on other private networks, or exchanges connected to IPV no matter what carrier they are on, with security, while QoS is maintained. Point to point calls do not require an MCU. Connected entities can, of course, gateway to the public internet or ISDN by using IPV partner gateways. They can use their own MCUs or IPV partner MCUs for multiparty calls. Today IPV has private and public carrier connections servicing the global requirements of thousands of end points, for its customers, on connections from carriers, such as AT&T, Verizon, Masergy, Savvis, Level 3, Global Crossing, Cogent, Virtela, NTT, Peer 1, Allstream, Bell Canada, C&W, etc., North American, European and Asia Pac traffic flows thru IPVs Connectivity+. Currently, IPV is also the worlds largest host of video MCUs and gateways.

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IPVs Customers are the Worlds Leading MSPs which in turn have thousands of Cusomers

Exchanges

MCUs

Corporate Private Network

MSP Customers

MCUs

MCUs

Major Telehotels

For Multiparty calls: -MCUs used can be collocated with IPV or on corporate site -MCU are not required for point to point calls ISDN gateways are collocated with IPV, by IPV partners to take advantage of IPVs massive ISDN infrastructure and extremely low rates

IPV Advantages
Carrier exchanges are like ring roads with no exits. You can get on the ring road and go around to another location on the road, but you cant get off to another road. Cars must have distinct licence plate numbers. In other words the exchanges are closed to everyone except members, and of course, they dont connect to private networks as private networks have conflicting private addresses (licence plates). The carrier approach enables them to sell more bandwidth in the form of a separate network. Manufacturer and service provider exchanges operate like roads that stop at a toll booth. Cars on the road pay a toll to get to the other side as there is no way around the booth. In the networking world the toll booth is the MCU and calls must go to an MCU even if they are point to point. This enables manufacturers to sell more hardware and service providers to charge more as they use MCUs. The models above operate at layer 2, that is, they connect traffic to the roads but they dont do the things to route it between networks, such as resolve address conflicts and transliterate QoS. Addressing and routing is handled at layer 3 where IPV lives. There are also public exchanges (internet) but these give up the quality and security associated with private networks. Any corporation, exchange or managed service provider can connect to IPV because of IPVs traffic circle model. Private networks can connect as IPV resolves any address conflicts, traffic can go from any carrier to any carrier as IPV transliterates QoS priority and point to point calls dont have to go thru a toll booth at they go directly point to point around the circle. IPV is an enabler. IPV does not compete with exchange providers, manufacturers or carriers. IPV is neutral and simply facilitates the expansion of video services by enabling connectivity, much as a traffic circle enables traffic to flow in multiple directions, without stopping, as long as drivers obey the rules.

The Benefits of Working with IPV

IPVs customers are video MSPs (managed service providers). They are connected to IPV as are multitudes of their customers. There are thousands of end points connected to IPV on private QoS networks and on public networks and ISDN. Additionally, the exchanges of carriers and service providers can connect to IPV as IPV is neutral. Metcalfs Law tells us:
1) The number of possible cross-connections in a network grow as the square of the number of computers (editor: end points) in the network increases. 2) The community value of a network grows as the square of the number of its users increase.

This applies as the number of end points increase traffic expands exponentially increasing business opportunities for IPVs customers which deal with corporations.

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