GK Quiz # 5 04-Dec-2010 By SCMHRD Answers highlighted in green

1. Share what you know and write a Knol. Knol Unit of Knowledge was created by : (1) Google (2) Microsoft (3) Wikipedia (4) Oracle 2. Who among of the following authors wrote the book, 100 things to Do before you Die ? (1) Dave Freeman (2) Steve Davey (3) Michael Bright (4) Patricia Schultz 3. The Greenhouse effect was discovered by: (1) Joseph Fourier (2) Diederich Hinrichsen (3) Max Delbrck (4) Arthur Rudolph 4. Match List-I with List-II and select the correct answer using the code given below the lists: List-I List-II A. June 1 P. International Childrens Day B. June 5 Q. World Environment Day C. June 8 R. World Ocean Day D. June 20 S. World Refugee Day Codes: A (1). S (2). S (3). Q (4). P B R R P Q C Q P S R D P Q R S

5. With whom would you associate the following quote: The Business of business is business (1). Alfred Marshal (2). Adam Smith (3). Milton Firedman (4). Karl Marx 6. The Australian bird Kookaburra lends its name to an international brand of which product. (1). Cricket Balls (2). Tennis Balls (3). Diamonds (4). Perfumes 7. Which world-famous magazines tagline reads; Capitalist Tool? (1). Fortune (2). Forbes (3). Business Week (4). Business World 8. A workmans mistake at Procter and Gamble caused the air bubbles into molten soap. The mistake gave birth to a famous soap known for floating. Which of the following was that famous soap? (1). Lux (2). Ivory (3). Dove (4). Nivea 9. Which was the first Indian company to issue a Global Depository Receipt (GDR)? (1). Reliance (2). Videsh Sanchar Nigam (3). Steel Authority of India (4). Oil India Ltd. 10. Which Unilever Brand is made in and sourced from India for the entire world market? (1). Wheel (2). Liril (3). Clinic Plus (4). Pears soap 11. Who was the first ever Indian Actress to model for Lux? (1) Leela Chitnis (2). Devika Rani

(3). Madhubala (4). Meena Kumari 12. Which cigarette brand did Bollywood actress Dipti Naval model for? (1). Wills (2). Gold Flake (3). MS (4). Four square 13. The first advertising agency in the world was started by (1). David Ogilvy (2). David Aker (3). J Walter Thompson (4). Volney Balmer 14. The trend of sponsored programmes started in India in 1960 with a program on all India Radio. What was that programme. (1). Bournvita quiz (2). Saridon ka saathi (3). Binaca Geet Maal (4). Haathi mera saathi 15. Conspicuous consumption is a term used to describe the lavish spending on goods and services acquired mainly for the purpose of displaying income or wealth. Who coined the term Conspicuous Consumption (1). Al Ries (2). C.K Prahlad (3). Thorstein Velben (4). Amartaya Sen All the best!!