Scribd Logo
Upload

Welcome to Scribd!

  • Final Report On Coca Cola

    Uploaded by

    Chaitanya Ysk
    88 views6 pages
    This document provides a summary of a project report on the Coca-Cola Company and its operations in India. The report contains an executive summary and chapters covering the company and industry profiles, trends and forces affecting Coca-Cola, competitive analyses, Coca-Cola's products and marketing in India, data analysis, and conclusions and suggestions. The objective is to analyze Coca-Cola's current position globally and in India, examine factors influencing its growth, compare it to competitors, and understand customer preferences for Coca-Cola brands in India. The report uses tools like PESTLE, SWOT, and competitive analyses to identify opportunities for Coca-Cola's potential growth.

    Original Description:

    Original Title

    36461844 Final Report on Coca Cola

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    RTF, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document provides a summary of a project report on the Coca-Cola Company and its operations in India. The report contains an executive summary and chapters covering the company and industry profiles, trends and forces affecting Coca-Cola, competitive analyses, Coca-Cola's products and marketing in India, data analysis, and conclusions and suggestions. The objective is to analyze Coca-Cola's current position globally and in India, examine factors influencing its growth, compare it to competitors, and understand customer preferences for Coca-Cola brands in India. The report uses tools like PESTLE, SWOT, and competitive analyses to identify opportunities for Coca-Cola's potential growth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as RTF, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as rtf, pdf, or txt
    88 views6 pages

    Final Report On Coca Cola

    Uploaded by

    Chaitanya Ysk
    This document provides a summary of a project report on the Coca-Cola Company and its operations in India. The report contains an executive summary and chapters covering the company and industry profiles, trends and forces affecting Coca-Cola, competitive analyses, Coca-Cola's products and marketing in India, data analysis, and conclusions and suggestions. The objective is to analyze Coca-Cola's current position globally and in India, examine factors influencing its growth, compare it to competitors, and understand customer preferences for Coca-Cola brands in India. The report uses tools like PESTLE, SWOT, and competitive analyses to identify opportunities for Coca-Cola's potential growth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as RTF, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as rtf, pdf, or txt
    of 6

    Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India

    PROJECT REPORT ON COCA-COLA COMPANY


    SUBMITTED BY: MUTHU KUMARAN (94) NIDA MAJEED (103) RAGHAV KUMAR (125) RAHUL KALIA (126) RAHUL NAGPAL (127) SIMRAN KAUR PAHUJA (192)

    Page 1

    Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India

    SU BMITTED TO: DR . KARTIK DAVE

    CONTENTS
    EXECUTIVE SUMMARY - PAGE 2 CHAPTER 1 - PAGE 4-6 CHAPTER 2 - PAGE 7-11 CHAPTER 3 - PAGE 12-63 INTRODUCTION INDUSTRY PROFILE

    COMPANY PROFILE

    COCA-COLA COMPANY - PAGE 13-17 GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 TRENDS AND FORCES - PAGE 19-22 POTERS FIVE FORCES - PAGE 22-29

    Page 2

    Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India

    PESTLE ANALYSIS - PAGE 29-33 SWOT ANALYSIS - PAGE 33-40 COCA-COLA INDIA - PAGE 41-42 PRODUCTS IN INDIA - PAGE 42-46 MARKETING MIX - PAGE 49-58 PESTLE ANALYSIS - PAGE 58-62 SWOT ANALYSIS - PAGE 60-62 CHAPTER 4 - PAGE 63-68 CHAPTER 5 - PAGE 69-79 CHAPTER 6 - PAGE 80-82 BIBLIOGRAPHY - PAGE 83 ANNEXURE - PAGE 84-85 RESEARCH METHODOLOGY

    DATA ANALYSIS SUGGESTIONS AND CONCLUSION

    Page 3

    Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India

    EXECUTIVE SUMMARY
    This report has been prepared with a specific purpose in mind. It outlines the history and current scenario of the Coca-Cola Company globally and locally. The first part of the study takes us through the present state of affairs of the beverage industry and Coca-Cola Company globally. The report contains a brief introduction of Coca Cola Company and Coca-Cola India and a detailed view of the tasks, which have been undertaken to analyze the market of Coca-Cola i.e. we have performed Competitive, PESTLE and SWOT analysis of Coca-Cola Company and PESTLE and SWOT analysis of Coca-Cola India in order to identify areas of potential growth for Coca-Cola. We have also given a brief description of Trends and Forces that are affecting Coca-Cola Company globally. The main objective of this project report is to analyze and study in efficient way the current position of Coca- Cola Company. The study also aims to perform Market Analysis of Coca-Cola Company & find out different factors effecting the growth of Coca-Cola. Another objective of the study was to perform Competitive analysis between Coca-Cola and its competitors. Apart from these

    Page 4

    Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India

    objectives this study is also conducted to understand the Customer preferences towards various Coca-Cola products.

    1. INTRODUCTION

    Page 5

    You might also like