Questionnaire on Cadbury Dairymilk

I, Pritam Maratha, students of BBA, third year, Indra college, Pune, is doing this research on Cadbury Dairymilk .Please spend five minutes to answer the following questions. This study is for academic purpose only. No information shall be disclosed anywhere.

1.Do you like to eat Cadbury Dairymilk? [ ] Yes [ ] No

2.Do you prefer- Plain chocolate [ ] With nuts [ ] With fruit (Raisins) [ ]With fruit n nut [ ] With mint [ ] With rice crunches [ ] With caramel

3.Do you think standard price of Dairymilk is fair? [ ] Yes [ ] No

4.If there was a discount on Cadbury Dairymilk, you think you would be more likely to buy it? [ ] Yes [ ] No [ ] Maybe

5.Do you consume/purchase Cadbury Celebration occasionally or on usual basis?

6.Approximately, how many chocolate bars would you purchase in one week? Less than 5 [ ] 5-10 [ ] More than 10 [ ]

7.Have you ever tasted the new Cadbury Silk? [ ] Yes [ ] No

8.When you think of Cadbury, which chocolate comes to your mind? Dairymilk [ ] Five star [ ] Perk [ ] Nutties [ ] Any other [ ]

9.Do you believe that chocolate is a luxury purchase or necessity? __________________

10.Can you give your favorite chocolate one adjective? Yummy [ ] Tasty [ ] Crunchy [ ] Other [ ]

11.On a scale of 1 to 5, 1 being not important and 5 being very important, when purchasing chocolate, how important are following factors to you? Price Taste Packaging Availability Brand Ambassador

12.On a scale of 1 to 5, how would you rate Cadbury Dairymilk on following attributes? Price Taste Packaging Availability Brand Ambassador

13.Do you think Cadbury Dairymilk is a commodity consumed by children only? [ ] Yes [ ] No [ ]Maybe

14.According to you, which is the next most preferred chocolate after Cadbury Dairymilk? _____________________________________

15.Do you believe that now people have become more health conscious that the need for chocolate has declined? [ ] Yes [ ] No [ ]Maybe

16.Do you think sugar free Cadbury chocolates should be introduced to attract health conscious people? [ ] Yes [ ] No [ ]Maybe

17. Which brand comes to your mind when you hear the word Chocolate ? [ ] Cadbury (Dairy Milk) [ ] Nestle [ ] Amul [ ] Parle [ ] Others

18. Are you aware with the following brands of chocolates? [ ] Cadbury (Dairy Milk) [ ] Nestle [ ] Amul [ ] Parle

19. Have you seen Cadbury advertising campaigns? [ ] Yes [ ] No

20. Which Cadbury slogan/tagline comes to your mind first? [ ] Kya swaad hai zindagi mein [ ] Khaane waalon ko khaane ka bahana chahiye [ ] Kuch meetha ho jayed [ ] Shubh aarambhe [ ] Others

21. What according to you is the best feature of any Cadbury advertisement? [ ] Emotional appeal [ ] Jingles [ ] Storyline [ ] Visuals of chocolatese [ ] Celebrity appearances [ ] Others

22. What Cadbury advertisements are most appealing? [ ] Television [ ] Print [ ] Outdoor (hoardings, billboards etc.) [ ] Radio [ ] Others

23. Do you think the Cadbury advertising campaigns shown during festival season are better than the ones shown during the rest of the year? [ ] Yes [ ] No

24. Do you feel that Mr. Amitabh Bacchan is the right celebrity to endorse the brand? [ ] Yes [ ] No

25. If no, then who according to you would be a better endorser? [ ] Young actor/actress [ ] Child artists [ ] Models [ ] Sports personality [ ] Politician [ ] Others

26. Which chocolate by Cadbury, do you feel, is advertised the best? [ ] Dairy milk range [ ] 5-star [ ] Temptations range [ ] Bournville range [ ] Perk [ ] Others

Others Personal Information

Age- ________ Gender [ ] Male [ ] Female