1 ROLE OF IT IN RETAIL SECTOR

RUNNING HEAD: ROLE OF IT IN RETAIL SECTOR

BRAND DECISIONS ASHISH JAIN IBS GURGAON

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2 ROLE OF IT IN RETAIL SECTOR

Q: WHAT IS TERM PAPER ? A: Term paper is a research paper written by the student at the end of term so thats why it is called term paper. Term paper usually an original written research work describe an event , concept or an argue etc. A term paper is a research paper which is written by the students to fulfill the academic requirements of the academic term. The purpose of the term to evaluate the student what student have learnt in the class and make a report on the learnt concepts that apply in the real world . so that he / she learn the implications of the learnt concepts. IT ROLE IN RETAIL SECTOR Retail sector plays an important role in our life. With the growing urbanisation in India, every people has started shopping from big bazaar , Reliance Super , Tata Croma etc. All these big corporate houses make use of superior technology for efficient utilization of resources. With the organised retail growing and prospering in India and the recent developments in multi brand retailing in India the role of IT is gaining more and more importance. How the IT help in sales and distribution in retail sector. So I choose this topic to know this in better way. As the recent development of government to allow 51% FDI in multi retail brand and 51% in single brand make this topic more learning for me. IT helps in-: y y y y y y y What is selling and what is not? What is in stock, at cost and selling price? How much you have to pay to your retailer? What is the operating gross margin of your store? How are funds being utilized? What kind of merchandising mix is good for you? What your inventory holding cost are?

BAR CODE SYSTEM IN RETAIL A bar code is the small image of lines and bars that is affixed to retail store items, identification cards, and postal mail to identify a particular product number, person or location. This is used for sales check out, inventory, reducing labour cost etc. RFID ( RADIO FREQUENCY IDENTIFICATION DEVICE) Radio frequency identification is a technology that uses radio waves to transfer data from an electronic tag or label , attached to the object, through a reader for the purpose of identifying and tracking the object .(source : wikipaedia)

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3 ROLE OF IT IN RETAIL SECTOR

RETAIL LINK.......THE WALMART INITIATIVE In 1991 , WALMART invested approx 4 billion $ to build a retail link system. It was introduced to improve the distribution system and provide sales data to the store . This system allow more than 10000 wal mart suppliers to log in into the web portals, persue databases , and find out which store sold how much of its product. This system allow real time information not only to stores and corporate managers , but to vendor as well . This system becomes a bridge between wal mart and its vendor which helps in decision support system , keeping a record of sales, required stock calculating system , giving the details of daily transactions which amount to 10 million every day.

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4 ROLE OF IT IN RETAIL SECTOR

REFERENCES
NAME OF THE WEBSITE www.wikipaedia.org www.walmartstores.com www.superiorpapers.com VISIT DATE 24 Nov , 2011 24 Nov, 2011 24 Nov, 2011

MARKETING MANAGEMENT