KURIKULUM S1 MARKETING

Prasetiya Mulya Kampus BSD (Undergraduate Program) Edutown BSD City Kavling Edu I No. 1, Jl. BSD Raya Barat 1 BSD City, Serpong, Tangerang 15339 Telp. (021) 304 50 500, 304 50 510 / Fax. (021) 304 50 505, 304 50 515 SMS: 0815 1166 2005 - Email: s1@pmbs.ac.id

www.pmbs.ac.id/s1

Kurikulum S1 Prasetiya Mulya

S1 MARKETING
Semester 1
No. Mata Kuliah SKS

1 2 3 4 5 6 7 8

Business Communication 1 Reading and Writing Introductory Economics Consumer Behavior in Marketing Civic Education Business Mathematics Introductory Business & Management Personal Development Total SKS

2 2 3 3 2 3 3 3 21

Semester 2
No. Mata Kuliah SKS

1 2 3 4 5 6 7 8

Business Communication 2 Civilization of Pluralism Microeconomics Consumer Insight Introductory Financial Accounting Intro. Statistics Information & Communication Technolgy (ICT) Community Development 1 Total SKS

2 2 3 3 3 3 2 2 20

Kurikulum S1 Prasetiya Mulya

Semester 3
No. Mata Kuliah SKS

1 2 3 4 5 6 7

Business Communication 3 Macroeconomics Product and Services Development and Innovation Introductory Managerial accounting Leadership Marketing Research Religious Study Total SKS

2 3 3 3 3 3 2 19

Semester 4
No. Mata Kuliah SKS

1 2 3 4 5 6 7

Business Communication 4 Financial Management 1 Operation Management Marketing Management Human Resource Management Brand management Introduction to Social Media and New Media Marketing Strategies Total SKS

2 3 3 3 3 3 3 20

Kurikulum S1 Prasetiya Mulya

Semester 5
No. Mata Kuliah SKS

1 2 3 4 5 6

Intermediate Business Writing Marketing Strategy Service Management Integrated Marketing Communication Sales Management Core Courses Concentration Total SKS

2 3 3 3 3 6 20

Core Courses Concentration Sub CF CS CF CS Course Title Fundamental of Lifestyle Industry Fundamental of Leisure Industry Advertising Decision in Lifestyle Industry Advertising Decision in Leisure Industry SKS 3 3 3 3

Kurikulum S1 Prasetiya Mulya

Semester 6

No.

Mata Kuliah

SKS

1 2 3 4 5 6

Service Marketing Relationship Marketing Event Management Intermediate Business Presentation Community Development 2 Core Courses Concentration Total SKS

3 3 3 2 4 6 21

Core Courses Concentration Sub CF CS CF CS Course Title Media Management in Lifestyle Industry Media Management in Leisure Industry Lifestyle Branding Leisure Branding SKS 3 3 3 3

Kurikulum S1 Prasetiya Mulya

Semester 7
No. Mata Kuliah SKS

1 2 3 4 5 6

Global Communication Community Marketing Distribution and Channel Strategy Strategic Management Business Law and Ethics Core Courses Concentration Total SKS

2 3 3 3 2 6 19

Core Courses Concentration Sub CF CS CF CS Course Title Advanced Social Media and New Media Marketing Strategies in Lifestyle Industry Advanced Social Media and New Media Marketing Strategies in Leisure Industry Lifestyle Branding Leisure Branding SKS 3 3 3 3 3 3

CF/CS Project Improvement CF/CS Research Method

Semester 8
No. Mata Kuliah SKS

Final Project (Project Improvement/Research) Total SKS

6 6

TOTAL SKS = 146

Note: CF = Core Lifestyle Marketing CS = Core Leisure Marketing

Kurikulum S1 Prasetiya Mulya

www.pmbs.ac.id/s1

While the information published in this info sheet was correct at the time of publication, S1 Prasetiya Mulya reserves the right to alter, amend or delete details on any information in this guide.

Kurikulum S1 Prasetiya Mulya