Professional Documents
Culture Documents
Business Plan Guideline
Business Plan Guideline
TeamName:___________________________ ProjectTitle:____________________________
1 2 3 4 5 6 Name Company Email ContactNumber
2. BusinessStrategy(7Pages) a. DetailedBusinessPlan
TheBusinessplanshouldincludethephaseof1)DevelopmentPhasefinancial closuretillthestartofbusinessproper,2)Phase2:Startofbusinessonward, 3)Phase3:ExitStrategy
b. OperationsPlanning
Runningofthedaytodaybusinessincludingmoremicroleveloperations managementdetails.
c. ExpansionStrategy
Thisdependsonthemanagementsdiscretiontoeitherrunthisbusinessasa cashcoworagrowthcentre.Ifthelatterischosen,theexpansionplanshould beincludedinthissectionofthebusinessplan.TheScenarioanalysisandthe financialanalysisshouldreflectthesedetails.
d. MarketingStrategy
3. ManagementandManpowerStructure(3Pages) a. CompanyStructure
TheproposedCompanyManagementStructureshouldbeclearlydefinedinthe businessplanincluding,wherepossible,thenamesofpersonnelselectedand theallocationofcompanypositions. .
b. ManagementExpertiseandCredentials
Thepurposeofaddingtheexpertiseandcredentialsofthecompany managementistoconvinceinvestorsofthemanagementscapabilityand potential.Thereforedetailedattentionshouldbepaidtoemphasisrelevant workexperience,contributionsandskillsetscriticaltothebusiness.
c. ManpowerDistribution
Businesseswithcomplexoperationsorlargemanpowerrequirementsshould bewellthoughtthroughandpresentedinaconcisemanner.Itisimportantto ensurethatassumptionsforthissectionarerealisticandachievable.
d. Partnerships
Partnerscouldincludejointventurefirms,suppliers,offtakersoffinished goods,developmentpartners,technologysuppliers,contractorsorothers aidinginoutsourcedfunctionsofthebusiness.Agreements,ongoing discussions,contractsorMOUswithanyofthesepartiesshouldbehighlighted inthebusinessplan.Businessplansthatrequirecriticalarrangementswith potentialpartnersshouldseektosecurethesearrangementsbeforesubmitting the 3
4. IndustryAnalysis(5Pages)
ExpandingonIndustryAnalysispresentedintheexecutivesummary,judgeswillbe lookingoutforaccuratemarketinformation,analysisandwhereitispossible quantitativeforecast.
a. Externalmarketanalysis
Thebusinessplanshouldcoverallgroundsinlookingatfactorsthatmight impactthefuturebusiness.Asuggestedframeworktouseistheportersfive forcesortheSWOTanalysis.
b. CompetitionAnalysis
Thissectionshouldprovideananalysisofcompanieswithsimilaror competitiveofferingsastheproposedbusinessplan.Conversely,other companiesthatcomplementthebusinessplancanbeelaboratedupon.
c. CompetitiveAdvantageAnalysis
Teamsshouldhighlightthecompetitiveadvantageoftheirbusinessas comparedtoexistingorfuturemarketcompetition.Thiscouldalsoinclude competitivestrategiesthecompanymightadopttocreatebarriersofentry.
5. Technology(4Pages)
Relevanttechnologiesthatconstituteheavilytotherevenue/costofthebusiness shouldbediscussedinthissection.
a. TechnologySuppliersConsidered
Technologydeveloped,procuredorleasedshouldbedescibedinan understandablemannerinrelationtothevaluechainofthe
b. TechnologyProviderchoosen
Thedecisiononthechoiceoftechnologyshouldreflectthetechnology comparisionsmadeintheprevioussection.
6. FinancialAnalysis(6Pages)
Thepurposeofthissectionistohighlighttheprofitabilityofthebusiness.Relevant linesofprofitincludesales/revenueofgoodsandservicesandpossiblecarbon emissionsrevenues.Theevaluationshouldbecrediblewithconservativeestimates beingusedthroughoutthissection.
a. FinancialAssumptions
Asaguide,financialassumptionsshouldentailbutarenolimitedtothe followingcategories:1)RevenueAssumptions,2)ExpenseAssumptions,3) CAPEXassumptions,4)Projectoperatingassumptions.
b. BusinessCashflows
TheCashflowsfromtheprojectwillbebuiltontheassumptionsdefinedinthe previoussection.Inturn,theprojectedcashflowswillformthebasisforthe financialresultsinthenextsection.Thecashflowscanbeaugmentedbyother statementssuchastheincomestatement,thebalancesheetandother relevantfinancialstatements.
c. BusinessReturns
Thissectionshouldincludethepossibleeconomicreturnsandtherelevant ratiosthatwillbeimportantinevaluatingtheeconomicfeasibilityofthe business.
7. Investment(3Pages)
Closelytiedtothefinancialanalysis,potentialdebtandequityinvestorswillbe interestedintheriskandreturnspossibletothemspecifically.Thesereturnsforequity
a. InvestmentStructure
Therefore,theproposedinvestmentstructuredetailsshouldbeclearlyspeltout inthissection,withreferencetothedebt/equityholdersobligationandstake holdandduties.Inthissection,estimatesandassumptionsshouldalsobe madeconservatively.
b. EquityCashflows
EquityCashflowsreflectthecashflowsattributabletoequityinvestors.This sectionwillformthebasisoftheinvestorstakeholdaswellastheinvestor returnsfromthebusiness.
c. ExitStrategy
Theproposedtimelineofthebusinessinvestmentisanimportantpieceof informationforinvestors.Similarly,theexitstrategyfortheinvestorshouldbe clearlyconstructionaroundthistimeline.Toincreasetheflexibilityofthe businessplan,possiblemultipleexitpointscanbesuggested.
8. RiskAnalysis(5Pages)
Theriskinvolvedinrunningthebusinessshouldentailbutisnotlimitedto1)Business specificrisk,2)Cost/Pricerisk,3)Technologyrisk,4)CountrySpecificrisk,5)Industry wideriskand6)Financialrisk.
9. ScenarioandUpsideAnalysis(3Pages)
Theimpactsofdownsideriskandupsidepotentialsthatcouldaffectthereturnsofthe businessinthefutureshouldbepresentedandfinanciallymodeledifpossible.
10.Conclusion(1Page)
Important:
1. Theguidelineprovideslistedsectionsthatthejudgeswilllookoutfor. Nonetheless,deviationsandadditionsareallowed.
2. Keepthebusinessplanunder40Pagesincludingthecoverpage, charts,financialsandallnecessaryAnnexes.
3. Pagesetup,spacing,wordsizesshouldbereasonableforyourselfand fortheappreciationoftheJudges.
4. ConvertyourfileintoPDFbeforesending.
5. Sourcesofinformationshouldbecitedandareferenceshouldbe providedforjudgingpurposes.