Business Cases Chapter 6-10

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Chapter 10 1. Allstate Insurance, Aviva Canada, and Others: Centralized Business Intelligence at Work  What is the business intelligence?

Why are business intelligence systems such a popular business application of IT?  What is the business value of the various BI application discussed in the case?  Is a business intelligence system an MIS or a DSS? 2. Wal-Mart, Bank Financial, and HP: The Business Value of Al  What is the business value of AI Technologies in business today? Use several examples from the case to illustrate your answer.  What are some of the benefits and limitations of data mining for business Intelligence? Use Bank Financials experience to illustrate your answer.  Why have banks and other financial institution been leading users of AI Technologies like neural network? What are the benefits and limitations of this technology? 3. Procter & Gamble and Others: Using Agent-Based Modeling for Supply Chain Management  Do you agree with Procter & Gamble that a supply chain should be called a supply network? Why or Why not?  What is the business value of agent based modeling? Used P&G and other companies in this case examples  Visit the website of NuTech Solutions. How does NuTech use AI techniques to help companies gained adaptive business intelligence? Give several examples from the website case studies 4. Boehringer Ingelheirn :Using Web-Based Tools for Financial Analysis and Reporting  What are the business benefits and limitations of Boehringer Web Based Financial analysis and reporting systems?  Which Boehringer financial analysis and reporting systems are MIS tools? DSS Tools? Why?  How could the Cognos tools used by Boehringer be used for marketing and other business analysis and reporting applications? Visit Cognos website to help you answer? Chapter 9 1. eBay Inc.: Managing Success in a Dynamic Online Marketplace  Why has eBay become such a successful and diverse online marketplace?  Why do you think eBay has become the largest online /offline seller of used cars, and the largest online seller of certain other products, like computers and photographic equipment?  Is eBay move from a pure consumer to consumer auction marketplace to inviting large and small business to sell to consumers and other businesses sometimes at fixed prices, a good ong term strategy? Why or Why not? 2. Keihin Aircon NA, Inc.: Lean Manufacturing Is a Process Whose Time Has Come  What are the major business advantages of lean manufacturing? Provide some specific examples?

 Does a company s size have any effect on the advantage gained from lean manufacturing and integrations of the various procurement systems?  Should all manufacturing business begin a process of integration toward a leannmanufacturing posture? Explain. 3. E-Trade and Well Fargo: The Business Case for Clicks and Bricks e-Commerce  What lesson in business strategy can be applied to development of the e-commerce channels of other companies from the experience of E-Trade?  What is the business value of the C.E.O online wholesale banking portal to Wells Fargo?  What can other companies learn from the success and mistakes of the Wells Fargo ecommerce system? 4. Microsoft and Dell: The WWW Is Anything but Business as Usual  What are primary driver behind the Web Upgrade activities of Microsoft and Dell?  What is the business value of Microsoft Web Based, live feedback program?  What lessons on developing successful e-commerce projects can be gained from the information in this case? Chapter 8 1. Mitsubishi Motor Sales: Implementing Customer Relationship Management Systems  What are the key application components of Mitsubishi s CRM system? What is the business purpose of each of them?  What are the benefits to a business and its customers of a CRM system like Mitsubishi s?  Do you approve of Mitsubishi s approach to acquiring and installing its CRM system/ Why or Why not? 2. Agilent Technologies and Russ Berrie: Challenge of Implementing ERP Systems  What are the main reasons companies experience failures in implementing ERP systems?  What are several key things companies should to do avoid ERP system failures? Exaplain the reasons for your proposals  Why do you think ERP systems in particular often cited as examples of failure in IT sytems development, implementation, or management? 3. TaylorMade Golf and HON Industries : The Business Value of Supply Chain Management  How could moving business information systems with suppliers and distributors to the Web result in such dramatic business benefits as experienced by TaylorMade Golf?  How does HON Industries new SCM system improve the efficiency of their supply chain?  What other SCM initiatives would you recommend that TaylorMade Golf or HON Industries implement to improve their supply chain performance and business value? Expalin the business value of your proposals. 4. HP, Eastman Chemical, and Others: The Benefits and Challenges of SCM Systems

 Why can both large and small business cut costs and increase revenues by moving their supply chains online? Use the companies in this case as examples.  What is the business value to Eastman Chemical and W.W. Grainger of their business initiatives to help their suppliers and customers do business online?  Why are many small suppliers reluctant to do business online with their large customers? What can be done to encourage small suppliers online? Chapter 7 1. Hilton Hotels Corporation: Data-Driven Hospitality  What are benefits and drawbacks of the QnQ systems at Hilton?  What does have to do to create a competitive advantage through QnQ? Provide some specific examples.  Is it possible to have to much information about a customer? Expalin? 2. GE Power Systems and Corporate Express: The Business case for Enterprise Application Integration  Why has EAI recently become a critical part of the IT strategy at many organizations, and a high ranking project of top IT executives?  What is the major difference in the business value of the EAI projects at GE Power and Corporate Express?  What are some of the challenges in developing and implementing EAI systems? How can companies meet these challenges? 3. Brunswick Corporation: Improving Supply-Chain Results  What is the business value of SCM systems for Brunswick?  Does the business value of SCM depend upon what type of business a company is in? Explain?  How does Brunswick s approach to SCM differ from that of the other companies explored in this chapter? Is one of approach superior to all others? Why or Why not? 4. Lowe and HP : The Business Case for Swarming Collaboration  What are business benefits of swarming collaboration?  What are some possible limitations of swarming?  Visit the website of Groove Networks and experience their demo of working in a shared workspace. Would this support workgroup collaboration? Swarming collaboration? Why or Why not? Chapter 6 1. Celanese Chemicals and Others: Wireless Business Applications  What is the business value of wireless technologies in the chemicals and automotive manufacturing industries? What other manufacturing applications might benefit from wireless technologies? Why?  What are some of the business benefits of wireless technologies in finance and investments? What other applications would you recommend? Why?

 What are some of the business benefits and challenges of using wireless technologies in retailing? What are some other applications that might be beneficial to consumers, as well as retailers? Why? 2. The State of Maryland : Serving Its Citizens Without Using Wires  What is the business value of advance mobile technologies to Maryland s emergency management service?  In what other government services could GPS serve to provide business value? Give some examples?  Are there disadvantages or risks associated with the deployment of GPS systems to monitor the location of people?Explain 3. Ups, Well s Dairy, Novell, and GM: The Business Value and Challenges of Wi-Fi Networks  What are the business benefits of Wi-Fi Networks?  What are some of the problems face by the companies that are using Wi-Fi networks? What are some solutions to those problems?  What are some other business uses for Wi-Fi networks not mentioned in this case? What are their business benefits and challenges? 4. Boeing Company and Others: Converging Voice and Data Using Voice Over IP  What are the main benefits that can be gained by companies that switch to VOIP Systems?  What are some of the major cost factors that may limit a positive rate return from investments in VOIP projects?  Should more companies switch to VOIP systems?

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