Pseudo Design Book

You might also like

Download as pdf or txt
Download as pdf or txt
You are on page 1of 108

pseudodesign

claudiomoderini

manufactured by

The original blog can be found at http://claudiomoderini.tumblr.com/

All rights reserved by the author. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording and/or otherwise without the prior written permission of the author. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form, binding or cover other than that in which it is published, without the prior consent of the author. Manufactured by on February 7, 2012

The prefix PSEUDO- (from Greek lying, false) is used to mark something as false, fraudulent, or pretending to be something it is not. (wikipedia) PSEUDODESIGN is a tumblelog run by CLAUDIO MODERINI, an interaction design director and researcher, with a background in architecture and industrial design that is pretending to be simple a designer. I like to think that design is continuously evolving and that the best examples of the design culture can not be found in the mainstream culture, they are not on the surface but they are hidden within a number of peripheral manifestations, as expression of the virtuous combination of creativity and passion, tinkering and conceptual thinking, a design that does not need to be pure, neither easy, that is hybrid and ambiguous, sometimes obscure and artificial, but that gives a meaning to our existence. WHAT I DONT LIKE: cutting edge, mainstream, cool, easy to use, good design, user driven, made in, target, idea, sustainable, walled garden WHAT I LIKE: emerging, tinkering, thinking, engaging, made by, person, desire, conceptual. responsible design, self sustainable, open source

Contents
I-Design Research Review on Thursday 4th October @ 10:00 in the I-Design classroom at Domus Academy . . . . . . . . . . . Core77s Hack-2-School Guide: Classroom . . . . . . . . . . . its all about design, starting form the container . . . . . . . . . Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . design is a crowd, pseudodesign is a jam . . . . . . . . . . . . . Featured on www.iconmedialab.it for the mobileapps workshop visible on http://projects.domusacademy.net/mobileapps rsizr . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hyungkoo Lee . . . . . . . . . . . . . . . . . . . . . . . . . . . Chinese lances are flying over dark tanks . . . . . . . . . . . . . Frank Fietzek . . . . . . . . . . . . . . . . . . . . . . . . . . . Buy Robots, Robot Toys, Robot and Science Kits, from iiRobotics.com. . . . . . . . . . . . . . . . . . . . . . . . . . . VideoGaming: update . . . . . . . . . . . . . . . . . . . . . . . oobject . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . This is not only a fish . . . . . . . . . . . . . . . . . . . . . . . Spanish pavilion 52nd Venice Biennale 2007 . . . . . . . . . . . monome . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Kaywa Reader . . . . . . . . . . . . . . . . . . . . . . . . netzwissenschaft [via davb] . . . . . . . . . . . . . . . . . . . . XEROX epaper . . . . . . . . . . . . . . . . . . . . . . . . . . Rocio Romero [via freegorifero] . . . . . . . . . . . . . . . . . Hyungkoo Lee . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuesday Oct. 16 at 12:00 Living Kitchen Revision . . . . . . . Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . brand experience and design vision design . . . . . . . . . . . . 1 1 1 2 2

2 3 3 4 4 4 5 5 6 6 6 7 7 8 8 9 9 10 10 10

Today @ 14:00 in the Product Design Classroom: Presentation by Electrolux . . . . . . . . . . . . . . . . . . . . . . . . . . . Around Mobile . . . . . . . . . . . . . . . . . . . . . . . . . . Raphael Lozano-Hemmer . . . . . . . . . . . . . . . . . . . . . welcome in venezia! . . . . . . . . . . . . . . . . . . . . . . . Monday 5 Nov @ 10:00 | I-Design MID-REVIEW in I-Design Classroom of Domus Academy . . . . . . . . . . . . . . . . . . Patrick Tuttofuoco . . . . . . . . . . . . . . . . . . . . . . . . . The Digital Arst and Crafts School of Chile . . . . . . . . . . . mynetworkvalue.com . . . . . . . . . . . . . . . . . . . . . . . Domus Academy Master Courses 2007 . . . . . . . . . . . . . . Today starting at 9.30 the I-Design students will present all their Final Projects to the Examiners. . . . . . . . . . . . . . . . . . Whats the role of design and design education in . . . . . . . . Thursday 13 December @ 19:30 | Final Master Projects Exhibition at DOMUS ACADEMY & After Party at BITTE just around the corner . . . . . . . . . . . . . . . . . . . . . . . Bangalore, view from Residency Road . . . . . . . . . . . . . . Thursday 10 January 2008 Design Department Masters (Design, I-Design, Car Design) Kick-Off, 10:00 a.m. @ Domus Academy HQ in Milan . . . . . . . . . . . . . . . . . . . . . . dancing ASCII cat and if you are nostalgic just . . . . . . . . . Jan. 17 25 Years of DA Roundtable with A. Mendini, S. Versace, F. Albanese, A. Granelli, F. Morace, G. Winkler, 10:00 @ DA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Designing Connections special lecture by Federico Casalegno, MIT Mobile Experience Lab director, Tue. 22nd @ Domus Academy . . . . . . . . . . . . . . . . . . . . . . . . . WE7 | music download . . . . . . . . . . . . . . . . . . . . . . check this out! http://iad08.com/ . . . . . . . . . . . . . Today at 14:30 official launch of the first WS for the Design and I-Design Masters 2008 . . . . . . . . . . . . . . . . . . . . . . Interactive Design Landscape . . . . . . . . . . . . . . . . . . . Tuesday February 26th, Open Lecture by photographer/director Francesco Jodice, at Domus Academy via G. Watt 37 Milan, h. 15:00 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11 11 12 12 13 13 14 14 15 15 16

17 17

18 18

19

19 19 20 20 22

22

ii

Insightful Exhibition now @ MOMA in New York: Designa and the Elastic Mind. http: //www.moma.org/exhibitions/2008/elasticmind/ Today @ 14:30, the Master in I-Design will lauch the 2nd workshop on Graphic User Interface design: AccessOS . . . . . Today and Tomorrow The I-Design Master Class will be engaged in Lab2: Keyboard Hacking, with *Massimo Banzi* . . Today the Master in Design will host Future Concept Lab for a Mid-term Review on the Second Seminar with Veuve Clicquot . Stazione Centrale di Milano | 6.30 am . . . . . . . . . . . . . . Today from 15:00 to 19:00 Domus Academy welcomes all the visitors for the school Open Day 2008. . . . . . . . . . . . . . DA hosts world renown designer Matali Crasset for a special lecture, Tuesday 04-15 @ 10:00, Design Classroom . . . . . . . yacht in the naviglio . . . . . . . . . . . . . . . . . . . . . . . . DA participates to the Events of Fuorisalone with Excentric|Eccentrico 16-21 April 10:00-22:00 @ Thats Design via Tortona 54 . . . . . . . . . . . . . . . . . . . . . . . . . . . Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pantheon | roma . . . . . . . . . . . . . . . . . . . . . . . . . . Today Arduino Lab08: the I-Design students will start experimenting all the possibilities of combining Arduino with VVVV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . indoor camping | watt 13 . . . . . . . . . . . . . . . . . . . . . Today at 15:00 I-Design students will present the concepts for Retail Therapy08, the 4th workshop, on tangible interfaces. . . indoor campground everydaylife problems . . . . . . . . . . . . designers dont throw anything away | Vals . . . . . . . . . . . . Monday June 16 Domus Academy is welcoming all prospect students coming for the International Open Day, 16:00 at DA via Watt 37, Milan. . . . . . . . . . . . . . . . . . . . . . . . . . . japanese ice ball for sake and/or whiskey . . . . . . . . . . . . . Park Hotel Tokyo | room 3114 | night . . . . . . . . . . . . . . . Park Hotel Tokyo | room 3114 | late afternoon . . . . . . . . . . numbers | tokyo . . . . . . . . . . . . . . . . . . . . . . . . . . museum of emerging technologies and science | . . . . . . . . . 21_21 design sight . . . . . . . . . . . . . . . . . . . . . . . . Hungerburgbahn | Innsbruck | by Zaha Hadid . . . . . . . . . .

23 23 23 24 24 25 25 26

26 26 27

27 28 28 29 29

30 30 31 31 32 33 34 34

iii

11th July 2008 | at 10:00 Students from Design + I-Design Master Courses will be presenting the result of the 5 Seminar Around Mobile |Always Beta . . . . . . . . . . . . . . . . . . . AMD building | NTU | singapore . . . . . . . . . . . . . . . . . The Master in Interaction Design @ DA offers 3 scholarships for 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . heritage: cult razorfish furniture . . . . . . . . . . . . . . . . . urban graffiti . . . . . . . . . . . . . . . . . . . . . . . . . . . my lifestream on dipity . . . . . . . . . . . . . . . . . . . . . . working on our first dorodango . . . . . . . . . . . . . . . . . . leo + hannes mandl . . . . . . . . . . . . . . . . . . . . . . . . space design..[look at the hat] . . . . . . . . . . . . . . . . . . . Design Connection | Toluca | Mexico . . . . . . . . . . . . . . . Thur. October 16th join Domus Academy for the Open Day. From 15 till 19 staff and tutors will be meeting candidates for AA 09 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . provisorios and definitivos | only x real . . . . . . . . . . . . . . do i really need a new laptop? . . . . . . . . . . . . . . . . . . . future ground . . . . . . . . . . . . . . . . . . . . . . . . . . . adesso gli regalo il kit per fare lelettricit . . . . . . . . . . . . TechnoTalents III competition is featuring on Make magazines blog http://blog.makezine.com/, thanks Massimo! deadline 18 Nov . . . . . . . . . . . . . . . . . . . . . . . . . . stefano arienti | money art or the art of money . . . . . . . . . . stefano is folding my 50 euros as part of his art . . . . . . . . . Aperto Al Pubblico Final Year Exhibition at Domus Academy, via G. Watt 37, Today @ 19:00 . . . . . . . . . . . . January 19, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . 19012009408 . . . . . . . . . . . . . . . . . . . . . . . . . . . DOMUS ACADEMY 2009 OPENING . . . . . . . . . . . . 20012009412 . . . . . . . . . . . . . . . . . . . . . . . . . . . Cagliari | 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . as a pure reminder . . . . . . . . . . . . . . . . . . . . . . . . . Visiting Lecturer Fabio Sergio [frog design] illustrates frogs strategies to the Design+I-Design Students @ Domus Academy Toy Hacking Lab Massimo Banzi teaches to I-Designers how to make surprising interactions with cheap toys @ DA 19-02-2009

35 35 36 36 37 37 38 38 39 39 40

40 41 41 42 43

43 44 45 45 46 46 47 48 49 49 50 50

iv

Mask . . . . . . . . . . . . . . . . . . . . . . . . robot . . . . . . . . . . . . . . . . . . . . . . . . Job offer . . . . . . . . . . . . . . . . . . . . . . eco_phone . . . . . . . . . . . . . . . . . . . . . really safe parking lot for bikes!! . . . . . . . . . architecture in seville . . . . . . . . . . . . . . . astoria . . . . . . . . . . . . . . . . . . . . . . . detail . . . . . . . . . . . . . . . . . . . . . . . . interno . . . . . . . . . . . . . . . . . . . . . . . signs . . . . . . . . . . . . . . . . . . . . . . . . www.itsme.it | brand new project community site lamp . . . . . . . . . . . . . . . . . . . . . . . . paolo ulian . . . . . . . . . . . . . . . . . . . . . June 19, 2009 . . . . . . . . . . . . . . . . . . . prima comunione a napoli . . . . . . . . . . . . . dome | montreal 2009 . . . . . . . . . . . . . . . South Tyrol (Italy) white pages note . . . . . . massimo banzi in second life . . . . . . . . . . . elvis presley at biennale di venezia . . . . . . . . http://www.mdaines.com/plumb/ . . . http://threeframes.net/ . . . . . . . . www.ionz.com.br . . . . . . . . . . . . . . . . . Canon light space . . . . . . . . . . . . . . . . . service design vintage edition . . . . . . . . . . . lost on translation . . . . . . . . . . . . . . . . . mobile internet of services . . . . . . . . . . . . CLICK ME..interface behavior design . . . . . . MUNDANE SINGULARITY . . . . . . . . . . I AM A SERVICE EVIDENCE . . . . . . . . . MUNDANE SINGULARITY . . . . . . . . . . Agricultural Surveillance . . . . . . . . . . . . . ILYMFE . . . . . . . . . . . . . . . . . . . . . . false windows . . . . . . . . . . . . . . . . . . . December 1, 2010 . . . . . . . . . . . . . . . . . December 4, 2010 . . . . . . . . . . . . . . . . . weather . . . . . . . . . . . . . . . . . . . . . . December 23, 2010 . . . . . . . . . . . . . . . . idesign 2010 . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

51 51 52 53 54 54 55 55 56 57 58 58 59 60 60 61 62 63 63 64 64 65 65 66 66 67 67 68 68 69 69 70 70 71 71 72 72 73

made in DOMUS . . . . . . . . . . . . . . . . . . the law of consensus . . . . . . . . . . . . . . . . funerale classico . . . . . . . . . . . . . . . . . . . HANDLE WITH CARE . . . . . . . . . . . . . . PURE PSEUDODESIGN . . . . . . . . . . . . . . Movie Man . . . . . . . . . . . . . . . . . . . . . Alta Val Martello | 3 aprile 2011 . . . . . . . . . . Somewhere in milano . . . . . . . . . . . . . . . . Soft Cloud . . . . . . . . . . . . . . . . . . . . . . the usual train . . . . . . . . . . . . . . . . . . . . study for a project profile diagram . . . . . . . . natural design geographies . . . . . . . . . . . . . mountains music . . . . . . . . . . . . . . . . . . seoul . . . . . . . . . . . . . . . . . . . . . . . . . rome . . . . . . . . . . . . . . . . . . . . . . . . . visual thoughts on hybrid learning models . . . . . wild garden . . . . . . . . . . . . . . . . . . . . . Eis on Grass . . . . . . . . . . . . . . . . . . . . . Lake . . . . . . . . . . . . . . . . . . . . . . . . . ACCIDENTAL . . . . . . . . . . . . . . . . . . . Finger Food . . . . . . . . . . . . . . . . . . . . . More Then Natural . . . . . . . . . . . . . . . . . Crete di Siena . . . . . . . . . . . . . . . . . . . . Self . . . . . . . . . . . . . . . . . . . . . . . . . Lights . . . . . . . . . . . . . . . . . . . . . . . . Door . . . . . . . . . . . . . . . . . . . . . . . . . on fire . . . . . . . . . . . . . . . . . . . . . . . . another fire . . . . . . . . . . . . . . . . . . . . . snow light . . . . . . . . . . . . . . . . . . . . . . the cosmic ray on the right makes people disappear mirrored space . . . . . . . . . . . . . . . . . . . . street lane . . . . . . . . . . . . . . . . . . . . . . metallic show train components . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

74 74 75 75 76 76 77 78 78 79 79 80 81 81 82 82 83 84 84 85 85 86 86 87 88 89 90 90 91 92 92 93 94

vi

I-Design Research Review on Thursday 4th October @ 10:00 in the I-Design classroom at Domus Academy
Wednesday, October 3, 2007

I-Design Research Review on Thursday 4th October @ 10:00 in the IDesign classroom at Domus Academy By faroekat 8 hours, 52 minutes ago. (via Jaiku | Latest from #domusacademy)

Core77s Hack-2-School Guide: Classroom


Wednesday, October 3, 2007

http://www.core77.com/hack2school/default.asp advices and tips for design students from core77

its all about design, starting form the container


Wednesday, October 3, 2007

its all about design, starting form the container

Video
Wednesday, October 3, 2007

What is Made In Italy: a video interview to Domus Academy students. Nomadic exhibitions thesis project Domus Academy, Master in Interaction Design 2007 Made by Alexandre Ceneviva, David Boardman, Soelvi Finnoy, Shadi Lahham, Keyur Sorathia, Sigrid Wiederhecker http://projects.domusacademy.net/

design is a crowd, pseudodesign is a jam


Wednesday, October 3, 2007

design is a crowd, pseudodesign is a jam

Featured on www.iconmedialab.it for the mobileapps workshop visible on http://projects.domusacademy.net/ mobileapps


Wednesday, October 3, 2007

Featured on www.iconmedialab.it for the mobileapps workshop visible on http://projects.domusacademy.net/mobile appswww.iconmedialab.it for the mobileapps workshop visible on http://projects.domusacademy.net/mobileapps By claudiomoderini 26 minutes ago. (via Jaiku | Latest from #domusacademy)

rsizr
Thursday, October 4, 2007

http://rsizr.com/ a web tool for editing and resizing images on the fly, wherever you are

Hyungkoo Lee
Saturday, October 6, 2007

Hyungkoo Lee, the homo species, South Korea A wonderful example of post human evolution, a cartoon-like skeleton is a simple materialization of our imagination, a contemporary alter ego

Chinese lances are flying over dark tanks


Saturday, October 6, 2007

Chinese lances are flying over dark tanks. In the meantime blurred rhythmic representations of ancient sculptures are flickering inside high-res monitors

Frank Fietzek
Monday, October 8, 2007

http://www.f-fietzek.de/works/r2_eng.html Reproduction 1:1 of Star WarsRobot R2D2

Buy Robots, Robot Toys, Robot and Science Kits, from iiRobotics.com.
Monday, October 8, 2007

http://www.iirobotics.com/catalog/index.php?cPath =67

VideoGaming: update
Monday, October 8, 2007

VideoGaming is something serious, read Jesper Juls comments on http: //www.jesperjuul.net/ludologist/ By renzo 25 minutes ago. (via Jaiku | Latest from #domusacademy)

oobject
Tuesday, October 9, 2007

http://www.oobject.com/

a blog/directory on gadget with the possibility to rate them

This is not only a fish


Tuesday, October 9, 2007

This is not only a fish

Spanish pavilion 52nd Venice Biennale 2007


Thursday, October 11, 2007

http://www.mae.es/bienalvenecia07/default_en.ht ml paradiso spezzato, spain pavillion at the Venice Biennale 2007

monome
Thursday, October 11, 2007

http://monome.org/

minimalist interfaces designed and produced in philadelphia

The Kaywa Reader


Thursday, October 11, 2007

http://reader.kaywa.com/ qr code reader for amny different phone models, both Symbian and java based

netzwissenschaft [via davb]


Sunday, October 14, 2007

http://www.netzwissenschaft.de/

XEROX epaper
Monday, October 15, 2007

a sheet of electronic reusable paper could be re-used 1000s of times. (via del.icio.us/claudiomoderini/tumblr)

Rocio Romero [via freegorifero]


Monday, October 15, 2007

http://www.rocioromero.com/

Modern design and prefab architecture.

Hyungkoo Lee
Monday, October 15, 2007

Hyungkoo Lee, The Homo Species exhibition at the Biennale di Venezia 2007, Korea Pavillion

Tuesday Oct. 16 at 12:00 Living Kitchen Revision


Monday, October 15, 2007

Tuesday Oct. 16 at 12:00 revision for the Living Kitchen group with Project Leader C. Moderini + D. Donegani & G. Lauda Domus Academy, Master in Design and Idesign http://projects.domusacademy.net By renzo 1 hour, 40 minutes ago. (via Jaiku | Latest from #domusacademy)

Video
Monday, October 15, 2007

Ruben Ramos Balsa | light bulbs used as miniaturized projection surfaces | Biennale di Venezia 2007, Spain PavillionThe Homo Species exhibition at the Venice Biennale 2007

Video
Tuesday, October 16, 2007

A robotic snake swimming at the Odense Robot Festival, August 2007

brand experience and design vision design


Tuesday, October 23, 2007

brand experience and design vision design, technology and brand: life, performance and fiction

10

Today @ 14:00 in the Product Design Classroom: Presentation by Electrolux


Tuesday, October 23, 2007

Today @ 14:00 in the Product Design Classroom: Presentation by Electrolux By renzo 1 minute ago. (via Jaiku | Latest from #domusacademy)

Around Mobile
Wednesday, October 24, 2007

http://projects.domusacademy.net/aroundmobile

11

Raphael Lozano-Hemmer
Thursday, October 25, 2007

Raphael Lozano-Hemmer

welcome in venezia!
Friday, October 26, 2007

welcome in venezia!

12

Monday 5 Nov @ 10:00 | I-Design MID-REVIEW in I-Design Classroom of Domus Academy


Wednesday, October 31, 2007

Domus Academy Final Master Project: review of the research and concept generation phases and launch of the project development phase. Invited Reviewers: Elena Pacenti (DARC), Fabio Sergio (frogdesign) and Jan Christoph Zoels (experientia) Project Leaders: Massimo Banzi (tinker), Chiara Diana (DARC) + Jozeph Forakis (forakis studio) and Claudio Moderini (DA)

Patrick Tuttofuoco
Tuesday, November 6, 2007

Patrick Tuttofuoco, Revolving Landscape, Fondazione Sandretto Re Baudengo/Electa, 2006 A 80 days world travel with friends: 10 countries, 17 megalopolis, some sculptures and a 43 min. video for as coral interpretation of the controversial concept of Far East

13

The Digital Arst and Crafts School of Chile


Sunday, November 11, 2007

http://www.eaod.cl/

The Digital Arst and Crafts School of Chile, is a space of work in resources for the accomplishment of interactive experiences of tecnological base, and for the exploration with these experiences in the search of new means of expression for the communications and the information. From the basic work planning, we prepare clinics, workshops and specific courses dictated to students from basic education, to closed groups of different institutions or individuals.

mynetworkvalue.com
Monday, November 19, 2007

http://mynetworkvalue.de/

14

Domus Academy Master Courses 2007


Monday, November 19, 2007

http://jaiku.com/channel/domusacademy/presence/18 317211 last week for the Final Projects: the final examination will take place in the week between 26th and 30th of November at Domus Academy, via Watt 27, Milano, Italy www.domusacademy.it By claudiomoderini 29 minutes ago.

Today starting at 9.30 the I-Design students will present all their Final Projects to the Examiners.
Thursday, November 29, 2007

http://jaiku.com/channel/domusacademy/presence/19 382124 Today starting at 9.30 the I-Design students will present all their Final Projects to the Examiners. By renzo 1 hour, 44 minutes ago.

15

Whats the role of design and design education in


Sunday, December 9, 2007

Whats the role of design and design education in India? I am trying to work-out a tentative mental model: _the HEAD is the urban setting whose core is the knowledge (IT); _the TENTACLES are the GRASS-ROOT EXPERIENCES carried out mainly in rural areas, based on basic survival needs; _the BODY is the stomach, the digestive mechanism that transforms the food into energy. The OCTOPUS has a strong potential to grow. DESIGN is neither in the head, nor in the tentacles, it is the CONNECTIVE TISSUE that connects the HEAD (strategic thinking) with the TENTACLES (action through experience) passing by the STOMACH (intuition). DESIGN is a combination of CREATIVITY and BUSINESS, both IN ACTION, whose role is to give a meaning to technology by distilling and sedimenting the grass-root experiences transforming them first into INNOVATIVE, VIABLE and SUSTAINABLE PRODUCT and SERVICES and then into SCALABLE and EXPORTABLE solutions based on BRAND VALUES and INTERFACES.

16

Thursday 13 December @ 19:30 | Final Master Projects Exhibition at DOMUS ACADEMY & After Party at BITTE just around the corner
Wednesday, December 12, 2007

http://jaiku.com/channel/domusacademy/presence/20 533240 Thursday 13 December @ 19:30 | Final Master Projects Exhibition at DOMUS ACADEMY & After Party at BITTE just around the corner By faroekat 1 hour, 55 minutes ago.

Bangalore, view from Residency Road


Wednesday, December 19, 2007

Bangalore, view from Residency Road

17

Thursday 10 January 2008 Design Department Masters (Design, I-Design, Car Design) Kick-Off, 10:00 a.m. @ Domus Academy HQ in Milan
Tuesday, January 8, 2008

http://jaiku.com/channel/domusacademy/presence/22 991396 Thursday 10 January 2008 Design Department Masters (Design, I-Design, Car Design) Kick-Off, 10:00 a.m. @ Domus Academy HQ in Milan By renzo 15 hours, 57 minutes ago.

dancing ASCII cat and if you are nostalgic just


Monday, January 14, 2008

dancing ASCII cat and if you are nostalgic just telnet towel.blinkenlights.nl for a full ACII version of the Start Trek movie

18

Jan. 17 25 Years of DA Roundtable with A. Mendini, S. Versace, F. Albanese, A. Granelli, F. Morace, G. Winkler, 10:00 @ DA
Wednesday, January 16, 2008

http://jaiku.com/channel/domusacademy/presence/23 582796 By renzo 1 hour, 5 minutes ago.

Designing Connections special lecture by Federico Casalegno, MIT Mobile Experience Lab director, Tue. 22nd @ Domus Academy
Friday, January 18, 2008

http://jaiku.com/channel/domusacademy/presence/23 749243

WE7 | music download


Wednesday, January 30, 2008

http://www.we7.com/ peter gabriel and his free music download channel

19

check this out! http://iad08.com/


Saturday, February 2, 2008

http://jaiku.com/channel/domusacademy/presence/25 170223 check this out! http://iad08.com/ By huie 52 minutes ago.

Today at 14:30 official launch of the first WS for the Design and I-Design Masters 2008
Monday, February 4, 2008

http://jaiku.com/channel/domusacademy/presence/25 304940

Literally it means OFF CENTRE, that doesnt have the same centre; of an orbit man say that is excentric when it is not perfectly circular. In a figurative sense and in the everyday language for excentric we mean an INUSUAL BEHAVIOR in opposition to what we mean normal and for extension an excentric person expresses a UNIQUE, particular way of life, and thereafter PARTIAL, made of personal needs, actions and aesthetics. And is the dialogue and the ambiguity between these two interpretations that leads to new and unsuspected design directions: on one side a VIRTUOUS EXCENTRICITY that follow a nonconventional trajectory centred on socially relevant issue, such as SUSTAINABILITY, ETHICS etc. (in alternative to the dominant orbit based on market and business paradigms);

20

on the other side EXCENTRICITY interpreted as extravagant and bizarre behaviour, highly individual, as implicit PROVOCATION. From a design perspective the issue can be developed both emphasizing the PROGRAMMARIC aspect, through the choice of a design approach that escapes from the usual orbit, identifying specificities related to the way-oflife, the places, the cultures and/or particular contingencies, and by working on the meaning of an AESTHETICS that goes beyond the assessment of the others but follows a personal trajectory that moves from interior and/or subjective motivations. EXCENTRIC DESIGN means to SYNTHONIZE yourself with the emergent dynamics of the CONTEMPORARY SOCIETY that in recent years has seen a strong emphasis on socialization and experience sharing and that today reveals new paradigms based on the multiplication of point of view, on the FRAGMENTATION of the experience. EXCENTRIC DESIGN as original interpretation of global scale issues MADE BY the people (not consumers or users) through acts of pure EXISTENCE. EXCENTRIC DESIGN means to think about the aspects of the project that go beyond the mainstream vision, that manifest not a deny, but an indifference towards any convention, that represent a UNIQUE and VITAL point of view, that give space to qualities and subjective behaviours, To personal needs, but also manias, phobias, fears and idiosyncrasies.

21

Interactive Design Landscape


Wednesday, February 6, 2008

Tuesday February 26th, Open Lecture by photographer/director Francesco Jodice, at Domus Academy via G. Watt 37 Milan, h. 15:00
Monday, February 25, 2008

http://jaiku.com/channel/domusacademy/presence/27 209189 By renzo 1 hour, 11 minutes ago.

22

Insightful Exhibition now @ MOMA in New York: Designa and the Elastic Mind. http://www.moma.org/exhibitions/2 008/elasticmind/
Monday, February 25, 2008

http://jaiku.com/channel/domusacademy/presence/27 209046 By renzo 1 hour, 13 minutes ago.

Today @ 14:30, the Master in I-Design will lauch the 2nd workshop on Graphic User Interface design: AccessOS
Monday, March 10, 2008

http://jaiku.com/channel/domusacademy/presence/28 516926 By renzo 1 hour, 24 minutes ago.

Today and Tomorrow The I-Design Master Class will be engaged in Lab2: Keyboard Hacking, with *Massimo Banzi*
Monday, March 17, 2008

http://jaiku.com/channel/domusacademy/presence/29 169492 By renzo 22 minutes ago.

23

Today the Master in Design will host Future Concept Lab for a Mid-term Review on the Second Seminar with Veuve Clicquot
Thursday, March 20, 2008

http://jaiku.com/channel/domusacademy/presence/29 457773 By renzo 1 hour, 37 minutes ago.

Stazione Centrale di Milano | 6.30 am


Thursday, March 20, 2008

Stazione Centrale di Milano | 6.30 am

24

Today from 15:00 to 19:00 Domus Academy welcomes all the visitors for the school Open Day 2008.
Tuesday, April 1, 2008

http://jaiku.com/channel/domusacademy/presence/30 597284 By renzo 1 hour, 59 minutes ago.

DA hosts world renown designer Matali Crasset for a special lecture, Tuesday 04-15 @ 10:00, Design Classroom
Tuesday, April 15, 2008

http://jaiku.com/channel/domusacademy/presence/31 934511

25

yacht in the naviglio


Wednesday, April 16, 2008

yacht in the naviglio

DA participates to the Events of Fuorisalone with Excentric|Eccentrico 16-21 April 10:00-22:00 @ Thats Design via Tortona 54
Wednesday, April 16, 2008

http://jaiku.com/channel/domusacademy/presence/32 045016

Video
Wednesday, April 16, 2008

red or yellow, or even white and transparent | Mario Agr at Thats Design 2008

26

pantheon | roma
Friday, May 2, 2008

pantheon | roma

Today Arduino Lab08: the I-Design students will start experimenting all the possibilities of combining Arduino with VVVV
Thursday, May 29, 2008

http://jaiku.com/channel/domusacademy/presence/36 113381 By renzo 1 hour, 39 minutes ago.

27

indoor camping | watt 13


Thursday, June 5, 2008

indoor camping | watt 13

Today at 15:00 I-Design students will present the concepts for Retail Therapy08, the 4th workshop, on tangible interfaces.
Friday, June 6, 2008

http://jaiku.com/channel/domusacademy/presence/36 822705 By renzo 7 minutes ago.

28

indoor campground everydaylife problems


Tuesday, June 10, 2008

indoor campground everydaylife problems

designers dont throw anything away | Vals


Sunday, June 15, 2008

29

designers dont throw anything away | Vals, Switzerland

Monday June 16 Domus Academy is welcoming all prospect students coming for the International Open Day, 16:00 at DA via Watt 37, Milan.
Sunday, June 15, 2008

http://jaiku.com/channel/domusacademy/presence/37 610721 By renzo 1 hour, 34 minutes ago.

japanese ice ball for sake and/or whiskey


Tuesday, June 24, 2008

japanese ice ball for sake and/or whiskey

30

Park Hotel Tokyo | room 3114 | night


Tuesday, June 24, 2008

Park Hotel Tokyo | room 3114 | night

Park Hotel Tokyo | room 3114 | late afternoon


Tuesday, June 24, 2008

31

Park Hotel Tokyo | room 3114 | late afternoon

numbers | tokyo
Tuesday, June 24, 2008

numbers | tokyo

32

museum of emerging technologies and science |


Wednesday, June 25, 2008

museum of emerging technologies and science | tokyo

33

21_21 design sight


Wednesday, June 25, 2008

21_21 design sight, by Tadao Ando, curator: Issey Miyake | tokyo

Hungerburgbahn | Innsbruck | by Zaha Hadid


Sunday, July 6, 2008

34

Hungerburgbahn | Innsbruck | by Zaha Hadid

11th July 2008 | at 10:00 Students from Design + I-Design Master Courses will be presenting the result of the 5 Seminar Around Mobile |Always Beta
Friday, July 11, 2008

http://jaiku.com/channel/domusacademy/presence/39 675568

AMD building | NTU | singapore


Tuesday, July 29, 2008

AMD building | NTU | singapore

35

The Master in Interaction Design @ DA offers 3 scholarships for 2009


Sunday, August 3, 2008

http://projects.domusacademy.net/interactiondesig n/?p=302

table
Monday, August 25, 2008

table

36

heritage: cult razorfish furniture


Thursday, September 11, 2008

heritage: cult razorfish furniture

urban graffiti
Sunday, September 14, 2008

37

urban graffiti

my lifestream on dipity
Monday, September 15, 2008

working on our first dorodango


Saturday, September 20, 2008

working on our first dorodango

38

leo + hannes mandl


Sunday, September 28, 2008

leo + hannes mandl

space design..[look at the hat]


Monday, October 6, 2008

space design..[look at the hat]

39

Design Connection | Toluca | Mexico


Saturday, October 11, 2008

Design Connection | Toluca | Mexico

Thur. October 16th join Domus Academy for the Open Day. From 15 till 19 staff and tutors will be meeting candidates for AA 09
Monday, October 13, 2008

http://jaiku.com/channel/domusacademy/presence/46 640362

40

provisorios and definitivos | only x real


Wednesday, October 15, 2008

provisorios and definitivos | only x real apasionados

do i really need a new laptop?


Thursday, October 30, 2008

41

do i really need a new laptop?

future ground
Sunday, November 2, 2008

future ground

42

adesso gli regalo il kit per fare lelettricit


Friday, November 7, 2008

adesso gli regalo il kit per fare lelettricit in casa, cos impara anche lui [courtesy cardinsky]

TechnoTalents III competition is featuring on Make magazines blog http://blog.makezine.com/, thanks Massimo! deadline 18 Nov
Friday, November 7, 2008

http://jaiku.com/channel/domusacademy/presence/48 394594

43

stefano arienti | money art or the art of money


Friday, November 14, 2008

stefano arienti | money art or the art of money

44

stefano is folding my 50 euros as part of his art


Friday, November 14, 2008

stefano is folding my 50 euros as part of his art piece

Aperto Al Pubblico Final Year Exhibition at Domus Academy, via G. Watt 37, Today @ 19:00
Thursday, December 11, 2008

http://jaiku.com/channel/domusacademy/presence/50 102402 Aperto Al Pubblico Final Year Exhibition at Domus Academy, via G. Watt 37, Today @ 19:00 By renzo 1 hour, 1 minute ago.

45

January 19, 2009


Monday, January 19, 2009

19012009408
Monday, January 19, 2009

19012009408

46

DOMUS ACADEMY 2009 OPENING


Tuesday, January 20, 2009

DOMUS ACADEMY 2009 OPENING

47

20012009412
Tuesday, January 20, 2009

20012009412

48

Cagliari | 2009
Wednesday, January 21, 2009

Cagliari | 2009

as a pure reminder
Monday, February 9, 2009

49

as a pure reminder

Visiting Lecturer Fabio Sergio [frog design] illustrates frogs strategies to the Design+I-Design Students @ Domus Academy
Thursday, February 12, 2009

http://jaiku.com/channel/domusacademy/presence/53 506298 By renzo

Toy Hacking Lab Massimo Banzi teaches to I-Designers how to make surprising interactions with cheap toys @ DA 19-02-2009
Thursday, February 19, 2009

http://jaiku.com/channel/domusacademy/presence/54 028078 By renzo

50

Mask
Tuesday, March 3, 2009

Mask

robot
Wednesday, March 4, 2009

robot

51

Job offer
Tuesday, March 10, 2009

Job offer

52

eco_phone
Tuesday, March 31, 2009

eco_phone

53

really safe parking lot for bikes!!


Monday, April 6, 2009

really safe parking lot for bikes!!

architecture in seville
Saturday, April 18, 2009

architecture in seville

54

astoria
Saturday, April 18, 2009

astoria

detail
Saturday, April 18, 2009

55

detail

interno
Saturday, April 18, 2009

interno

56

signs
Saturday, April 18, 2009

signs

57

www.itsme.it | brand new project community site


Monday, April 20, 2009

www.itsme.it | brand new project community site

lamp
Friday, April 24, 2009

58

lamp

paolo ulian
Tuesday, April 28, 2009

paolo ulian

59

June 19, 2009


Friday, June 19, 2009

prima comunione a napoli


Sunday, June 21, 2009

prima comunione a napoli

60

dome | montreal 2009


Friday, September 4, 2009

dome | montreal 2009

61

South Tyrol (Italy) white pages note


Monday, October 26, 2009

South Tyrol (Italy) white pages note: the graphic designer that chose the picture is a genius

62

massimo banzi in second life


Sunday, November 8, 2009

massimo banzi in second life

elvis presley at biennale di venezia


Thursday, November 12, 2009

elvis presley at biennale di venezia

63

http://www.mdaines.com/plumb/
Friday, January 8, 2010

http://www.mdaines.com/plumb/

http://threeframes.net/
Wednesday, January 27, 2010

http://threeframes.net/

64

www.ionz.com.br
Sunday, January 31, 2010

www.ionz.com.br

Canon light space


Friday, April 16, 2010

Canon light space

65

service design vintage edition


Thursday, July 1, 2010

service design vintage edition

lost on translation
Thursday, July 15, 2010

lost on translation

66

mobile internet of services


Thursday, July 29, 2010

mobile internet of services

CLICK ME..interface behavior design


Friday, August 13, 2010

CLICK ME..interface behavior design

67

MUNDANE SINGULARITY
Tuesday, September 14, 2010

MUNDANE SINGULARITY..visual brief sketches version 0.1

I AM A SERVICE EVIDENCE
Tuesday, September 14, 2010

I AM A SERVICE EVIDENCE

68

MUNDANE SINGULARITY
Wednesday, September 15, 2010

MUNDANE SINGULARITY

Agricultural Surveillance
Saturday, September 18, 2010

Agricultural Surveillance

69

ILYMFE
Sunday, September 26, 2010

ILYMFE

false windows
Thursday, September 30, 2010

false windows

70

December 1, 2010
Wednesday, December 1, 2010

December 4, 2010
Saturday, December 4, 2010

71

weather
Monday, December 20, 2010

weather

December 23, 2010


Thursday, December 23, 2010

72

idesign 2010
Thursday, December 23, 2010

idesign 2010

73

made in DOMUS
Friday, December 24, 2010

made in DOMUS

the law of consensus


Monday, January 24, 2011

the law of consensus

74

funerale classico
Tuesday, January 25, 2011

funerale classico

HANDLE WITH CARE


Monday, February 7, 2011

HANDLE WITH CARE

75

PURE PSEUDODESIGN
Wednesday, February 9, 2011

PURE PSEUDODESIGN

Movie Man
Friday, April 1, 2011

76

Movie Man

Alta Val Martello | 3 aprile 2011


Sunday, April 3, 2011

Alta Val Martello | 3 aprile 2011

77

Somewhere in milano
Tuesday, April 5, 2011

Somewhere in milano

Soft Cloud
Saturday, April 9, 2011

Soft Cloud

78

the usual train


Tuesday, May 31, 2011

the usual train

study for a project profile diagram


Tuesday, May 31, 2011

79

study for a project profile diagram

natural design geographies


Wednesday, June 29, 2011

natural design geographies

80

mountains music
Wednesday, July 20, 2011

mountains music

seoul
Monday, October 24, 2011

seoul

81

rome
Monday, October 24, 2011

rome

visual thoughts on hybrid learning models


Tuesday, October 25, 2011

82

visual thoughts on hybrid learning models

wild garden
Saturday, November 12, 2011

wild garden

83

Eis on Grass
Sunday, November 13, 2011

Eis on Grass

Lake
Monday, November 21, 2011

Lake

84

ACCIDENTAL
Tuesday, November 22, 2011

http://lh4.ggpht.com/-HO-P6qoPVcA/ThNyAdOToBI/ AAAAAAAABAs/7xAIbGwNBPo/s1280/IMG_20100828_21352 6.jpg

Finger Food
Thursday, November 24, 2011

Finger Food

85

More Then Natural


Friday, December 2, 2011

More Then Natural

Crete di Siena
Sunday, December 4, 2011

Crete di Siena

86

Self
Sunday, December 4, 2011

Self

87

Lights
Wednesday, December 7, 2011

Lights

88

Door
Tuesday, December 13, 2011

Door

89

on fire
Monday, December 26, 2011

on fire

another fire
Monday, December 26, 2011

90

another fire

snow light
Sunday, January 1, 2012

snow light

91

the cosmic ray on the right makes people disappear


Thursday, January 5, 2012

the cosmic ray on the right makes people disappear

mirrored space
Wednesday, January 18, 2012

92

mirrored space

street lane
Saturday, February 4, 2012

street lane

93

metallic show train components


Sunday, February 5, 2012

metallic show train components

94

You might also like