THE BIGGEST ARTS FESTIVAL IN THE WEST

JUNE 14-24, 2012

The Hollywood Fringe Festival

30 HOLLYWOOD VENUES 200 PRODUCERS 1,000 PERFORMANCES 20,000 TICKETS SOLD

FRINGE 2012 HOTSPOTS

WHAT IS A FRINGE HOTSPOT? A Fringe Hotspot is a local business or organization that pledges to provide discounts to the Fringe community during the month of June 2012. Every year, thousands of Fringe-goers converge on Hollywood to see shows, share stories, and mingle as a community. They all need places to drink, eat, shop, and relax. Fringe Hotspots address these needs by providing incentives to patronize local business. For our premier festival in 2010, close to 20 businesses participated in this program. For the 2011 Hollywood Fringe Festival, over 40 businesses took part in the Hotspot program. WHY BECOME A FRINGE HOTSPOT? Our Hotspot program provides opportunities for local business and organizations to harness the excitement and commotion stirred by the Fringe every June. Benefits of the program... Drive Fringe patrons and participants to your place of business Qualify for discounted advertising opportunities in festival materials A listing in our printed guide and website for your business or organization along with placement on the Fringe Map within the guide Align your brand with goodwill towards the arts HOW DOES IT WORK? This year Fringe participants and patrons will wear iconic buttons as they move between shows to identify their involvement. With these buttons come discounts on shopping, eating, drinking, and services at local purveyors who participate in the Hotspot program.

The 2012 Fringe Button FRINGE 2011 HOTSPOTS Food & Drink: 10 Forward Coffee Big Wangs Cafe Muse Caffe Etc Chan Darae Grub Hudson Theatre Lobby Stout Susan Fenigers STREET 3 Clubs Food Trucks: Cheer Burger DosaTruck Flatiron Truck Glowfish Hungry Nomad LomoArigato Mandoline Grill Meet N Potatoes Munchie Machine No Tomatoes Truck Organic Oasis Stores/Tours/Retail: Sweet Es Bake Shop Aklias Jewelry Sugar Babies Cupcakery John Anson Ford Theatres Temaki Truck Photobooks Solutions White Rabbit Truck Starline Tours Wrap Me Silly The Yummy One IM IN! WHATS NEXT? Contact Kan Mattoo, Development Director, at kmattoo@hollywoodfringe.org and he will guide you through the next step of the process. Its easy to sign up, costs nothing, and ensures some new foot traffic to your business in June!

PO Box 93325, Hollywood, CA 90093 | info@hollywoodfringe.org | www.HollywoodFringe.org

THE BIGGEST ARTS FESTIVAL IN THE WEST

JUNE 14-24, 2012
The Hollywood Fringe Festival

30 HOLLYWOOD VENUES 200 PRODUCERS 1,000 PERFORMANCES 20,000 TICKETS SOLD

4 Clowns: Romeo and Juliet

2011 Fringe Award for Best of Hollywood Fringe

The LA Weekly

The FRINGE Mascots

8 Piece Legs and Thighs

Fringe 2011

ABOUT THE HOLLYWOOD FRINGE

The Hollywood Fringe Festival is an annual celebration of the emerging arts. Environments for the Fringe include both traditional and unorthodox venues; fully equipped theaters, street corners, clubs, bars, and places unexpected. Performances are self-produced by local, national, and international arts companies and independent performers. In the spirit of most Fringes, participation is open and uncensored. The second annual Hollywood Fringe Festival hosted over 200 artistic projects performing over 800 performances in 30 performance spaces with 20,000 total seats filled. The 2012 Hollywood Fringe Festival will take place June 14 - 24, 2012.

WHAT IS A FRINGE FESTIVAL?

Fringe Festivals exist throughout the world as havens for underground and emerging arts scenes. The Fringe Festival concept was incubated in Edinburgh, Scotland. In 1947, eight performance groups appeared uninvited on the fringes of the exclusive Edinburgh International Festival. The Edinburgh Festival Fringe has since grown into the largest arts festival in the world attracting millions of patrons every summer. Fringe Festivals have since sprung up in dozens of cities across the world. Most Fringe Festivals are uncurated and open preferring lotteries, first-come-first-served, and find-your-own venue systems to a formal selection process. This open means of programming fosters the work of both the wellestablished and the obscure; everyone has the opportunity to participate.

L.A.s first noncurated arts festival is a triumph

LA Weekly

How to Survive a Zombie Apocalypse

2011 Fringe Award for Best International Show

PO Box 93325, Hollywood, CA 90093 | info@hollywoodfringe.org | www.HollywoodFringe.org

THE BIGGEST ARTS FESTIVAL IN THE WEST

JUNE 14-24, 2012
The Hollywood Fringe Festival

30 HOLLYWOOD VENUES 200 PRODUCERS 1,000 PERFORMANCES 20,000 TICKETS SOLD

FESTIVAL 2011 IN REVIEW

THE NUMBERS After a very successful debut in 2010, the 2011 Hollywood Fringe Festival grew by 15% in its second year. The 2011 festival filled 20,000 seats in over 30 performance spaces all over central Hollywood. 205 distinct shows were featured with more than 800 performances over the 11 day festival. Approximately 10% of the festival was international with 25% of all participants coming from out of state. In 2011 the Hollywood Fringe website saw over 116,000 visits with nearly 600,000 pageviews from registration opening through the end of the festival. Website traffic grew nearly 40% between 2010 and 2011. THE COMMUNITY The Fringe Central tent was the #2 Theatre Experience of 2011 for Stephen Leigh Morris of the LA Weekly: The Hollywood Fringe tent, a huge canopy with a bar and late-night karaoke, located for the 10-day summer festival in the Santa Monica Boulevard parking lot of Art/Works. What our theater lacks is a centralized watering hole, and here was one, at least for 11 days, where the community could imagine it actually was a community: drinking, networking, discussing what they were doing and what theyd seen. It was like social media, but without the media. Arts companies have used the Hollywood Fringe Festival as a launching pad for their new and exciting projects. Multiple companies have taken their Hollywood Fringe Festival projects on tour around the country to great success. Other projects have staged further productions based on their success at the Hollywood Fringe Festival. The Hollywood Fringe Festival partnered with independent venues to stage Fringe performances. Over the eleven days of the Fringe, many of these venues collected rents totaling well over $25k during a season when many venues cant book any acts at all. THE PRESS The 2011 Hollywood Fringe Festival was well covered by local and national media outlets, as well as independent journalists, bloggers, and advocacy organizations. The festival was called an artful feast by the LA Times, a roaring success by Backstage, and a triumph by LA Weekly. When discussing the 2011 Hollywood Fringe the LA Weeklys Steven Leigh Morris said L.A. theater is probably as open a place as anywhere, but the Hollywood Fringe is the purest program we have that embodies the open market of ideas and entertainments. And a Los Angeles Times reporter stated that My Hollywood Fringe Festival experience allowed me to become immersed in a community of talented and kind individuals, sharing in a love for the arts as well as life that went well beyond the stage. For the second year in a row, LA Weekly and Backstage Magazine collaborated to cover more than 40 shows during 2011. Hundreds of reviews were posted in blogs, industry outlets and other media.

We received contact from over 80 productions and created contacts for future shows to help fill the rest of my year. I cant say enough about the positive impact about the Fringe for Theatre Asylum.

Matthew Quinn Owner/Manager of Theatre Asylum

Fringe Participants at 2011 LA Pride Parade

PO Box 93325, Hollywood, CA 90093 | info@hollywoodfringe.org | www.HollywoodFringe.org

THE BIGGEST ARTS FESTIVAL IN THE WEST

JUNE 14-24, 2012
The Hollywood Fringe Festival

30 HOLLYWOOD VENUES 200 PRODUCERS 1,000 PERFORMANCES 20,000 TICKETS SOLD

SPONSORSHIP OPPORTUNITIES
WAYS TO SPONSOR Sponsoring the Fringe exposes your brand to the goodwill of arts lovers and practitioners across LA and around the world. The following key sponsors will enjoy major visibility opportunities through high profile brand placement across the festival. Fringe Central - $10k Voted the #2 Theatre Experience of 2011 by the LA Weekly, Fringe Central is the epicenter of the fringe festival with multiple stages and social spots. The sponsors name is included on a banner facing the road in full view of the public. Sponsor will also be given signage throughout the venue for all 11 days. Fringe Family - $10k This program introduces family programming and events to the Fringe. There will be an accompanying printed program, where this sponsor is featured on the back cover along with sign placement at Kids HQ. Student Fringe - $5k A new program for 2012, Student Fringe is an arts education program for middle school and high school students. Students will spend time learning the basics of sketch comedy, clowning and creative writing and attend performances from award winning companies. Sponsors will be listed in a dedicated program and a webpage detailing the program. The Fringe Bar - $5k With thousands of patrons served, the bar in Fringe Central is a major meeting place and nightlife destination for the Fringe community. Highly visible and creative signage announces its sponsor. Fringe Ads - range in price Fringe Ads online and in the Fringe printed guide are available for sale. SPONSORSHIP LEVELS* Fringe Legend With a cash or in-kind gift of $10,000, sponsors will enjoy: Brand placement on website and all printed materials 6 VIP Tickets to every Fringe-run event in 2010

Fringe Champion With a cash or in-kind gift of $5,000, sponsors will enjoy: Brand placement on our website and printed guide. 4 VIP Tickets to every Fringe-run event in 2010

Fringe Hero With a cash or in-kind gift of $2,500, sponsors will enjoy: Brand placement on our website and printed guide 2 VIP Tickets to every Fringe-run event in 2010

Fringe Friend With a cash or in-kind gift of $500 , sponsors will enjoy: 2 VIP Tickets to every Fringe-run event honorable mention on our website

* The Hollywood Fringe Festival is a 501(c)(3) not-for-profit company. All donations are tax deductible.

2011 Venue Sign

PO Box 93325, Hollywood, CA 90093 | info@hollywoodfringe.org | www.HollywoodFringe.org