AD Legends

A G Krishnamurthy Everybody knows A G Krishnamurthy as the Captain who steered his agency from a Rs. 35 lakh company to a Rs. 7 billion corporation in a remarkable short 23 years. But little is known of his considerable contribution in the agencys creative reputation - doubling up as copywriter/art director and quite often even as creative director. Here is a sampling of AG Krishnamurthys own award-winning (The President of Indias 14 awards included!) portfolio. Awards: 1995-A&M Advertising Person of the Year, 1997-Inducted into the Hall of Fame, Ad Club, Calcutta 1998-Nominated as one of the 25 key figures in the international ad industry 1999-The Premnarayen Award by the AAAI.

Brendan Pereira From his palette of skills, Brendan Pereira has been imparting knowledge to a wide audience over his 40 years in the business of art, advertising design and communications. His work with agencies in London and a stint as Brand Manager at Beecham's International, London, for a range of consumer products, created a firm base for the task of leading Aiyars Advertising in Bombay as Creative Director, and one of the first in the industry to be elected to the Board in that capacity. As Deputy Managing and Creative Director, he was one of the major shareholders who founded Chaitra Advertising, and led it on to produce some of the outstanding work of that era.Spreading his talent, he published his first book "Changing Faces" in 1999. Elsie Nanji Elsie Nanji began her career in advertising 20 years ago. Since then she has been with O&M, Lintas, Enterprise and Ambience.Over the years, Elsie has amassed many awards, including an international award at the London International award and the art director of the year award in India for three consecutive years . In 1977 She was selected as the first jury member at the Asia Pacific Adfest in Chiangmai, Thailand.From a creative director in Ambience, she became a partner in 1987. Ambience has been voted as one of the three top creative agencies in the country, by the Marg agency track, '95 and '97, for study conducted in every alternate year.Elsie still maintains that her best creative products are her two children Yohaan (6) and Aria (3) Freddy Birdy Freddy Birdy began his career around ten years ago at Enterprise.Has since worked in Rediffusion, Trikaya and Mudra.He is the only Indian Copywriter to win the coveted Copywriter of the Year award a record ten times.He has worked on campaigns for Thums Up, Vimal, Rasna, Lakme, Polo, Bata, Samsung, Yves St. Laurent, Mitsubishi Lancer and Sil jams. Gopi Kukde Gopi Kukde obtained his Commercial Art Diploma in I Class from J.J. Institute and the Gold medal for his campaign for the film Meera, by Gulzar.After working for a decade with leading ad agencies like Chaitra, Clarion and Everest, he with two others founded Advertising Avenues in 1982.His creative brilliance is on show in the campaigns of Asian Paints, Glaxo, Stanrose Fabrics, Centaur Hotel, Hawkins pressure cooker to name just a

few. At Avenues, he got to work on UFO Jeans, Skypak Couriers, Paan Pasand and Onida. He has produced and directed dozens of ad-films for Avenues on various brands.Gopi has won several CAG & Ad Club awards in appreciation of his creative talent.He also has special interest in the field of Ceramics and has a studio at Goregaon. Ivan Arthur With more than 36 years in advertising and with most of his time at Hindustan Thompson, Ivan Arthur has been the brain behind many award-winning advertisements for Air India, Sunsilk, Clinic, Hamdard, Bombay Dyeing, Handyplast, Readers Digest, Haryana Breweries, Philips or others.Deservedly inducted into CAG Hall of Fame, Ivan Arthur has been part of a 10-member international task force that designed and launched JWT's Total Branding Protocol that is now being used internationally.A faculty member of a number of JWT international training programmes, Ivan has also addressed a number of national and international advertising groups including the Philippine Advertising Congress held in Subic Bay, the Advista Advertising Congress held in Cairo and all the Advertising Clubs in India.He has also written a few books including a book on Bombay, a biography of Goa's industrialist - Mr PJ Menezes -entitled Once More Upon a Time and the Official Souvenir of Pope John Paul II's visit to India. Naved Akhtar Naved Akhtar began his career around twelve years ago.He has worked in Clarion, McCann, Trikaya and Mudra.He has won the Art Director of the Year Award three times.He has worked on campaigns for Nescafe, Milkmaid, DCM Toyta, Gillete, Dunlop, Vimal, Rasna, Polo, Bata, Samsung, Yves St. Laurent, Mitsubishi Lancer and Otis.He is reputedly the coolest natured person in Indian Advertising. Panna Jain Panna Jain's impressive itinerary includes working with Ogilvy & Mather in London, with Everest Advertising as an Art Director and with MCM as creative Director. Then followed a phase of Creative Consulting with some of India's leading advertising agencies, including Contract, Enterprise, Trikaya, Lintas and FCB-Ulka.Recipient of the Harold Nelson Prize by the London Country Council, the Air India Trophy and Campaign of the year Award jointly given by the Ad Club, CAG and RAPA among several others. Panna has one of his photographs included in the permanent collection of the Museum of Modern Art, New York to his credit. At present, he is working on the final draft of a book on advertising creativity. Subrata Bhowmick Subrata Bhowmick is one of Indias leading graphics designers. Based at Ahmedabad, India, he has over the last 34 years, created workable and cost-saving design solutions. Which have won him 50 prestigious awards, including 18 Presidents National Awards. His much lauded accomplishments straddle various fields - textiles, photography, environment, graphics, book design, and advertising. A frequent invitee to various international exhibitions, the World Graphic Biennale being one of them, Subrata represents India this year, as the Biennales prestigious Guest of Honour.In advertising, his work has contributed in building brands such as Cali-Cloth, Vimal, Dhara, Remanika, Deepam, and Handloom House, besides making them cherished and loved across a wide-cross section of people. Sudarshan Dheer With 20 years of experience, Dheer, the doyen of corporate design (identity programmes, communication projects, literature, packaging and Signage Systems), established Graphic Communication Concepts, his own design workshop, in 1974.Winner of several awards, his work has been exhibited and published at various International forums. With impressive

Indian and international client list, Dheer is also an excellent orator participating in various seminars in India & abroad. Sunil Mahadik He began his advertising career as a visualiser with Trikaya nearly 20 years ago. He started an advertising agency called Equity with two colleagues in 1989, which later went on to become Nexus-Equity. He set up a design studio called FX Designs in 1992, which evolved into an accredited advertising agency - The Flagship Advertising Pvt. Ltd. by 1995.A JJ School alumnus, Sunil Mahadik, is at present managing director and creative head of The Flagship that won the A&M Emerging Agency of the Year award in 1996. His eventful years with most of the reputed ad agencies in India have won him almost every award any Art Director could aspire to win. Some of the more prestigious among these include: A&M Art Director of the Year in 1996 A&M Art Director of the Year in 1997 Art Director of the Year from the Communication Arts Guild (CAG), 1992 Bombay Ad Clubs Advertising Campaign of the Year, 1992 for Mothers Recipe Pickles

Mahadik has been a finalist at the International Advertising Awards, New York. His work has been featured in Luizers International Archive and other publications of repute. After a good 33-year long innings in Shilpi Advertising as Art Director involved in various media like print, film making, corporate exercises and book designing for various publishing houses Sunil retired from service in 1988.But industrial giants like IPCL, Reliance, Castrol, Tata, Ingersoll-Rand continue to seek Sen out regularly for their corporate exercises even now. An internationally reputed designer of exhibition stalls and pavilions, Sen has earned himself awards, acknowledgements, certificates and felicitations from national as well as international organisations. He has won 20 National Awards in designing and printing in 15 years. American Institute of Graphic Arts and Tokyo Chambers of Commerce have honoured Sen, who is also recipient of International Clio Awards for various brands. His Centaur Hotel advertising won him the first prize in the Asian Advertising Congress held in Sydney Australia 1977 and accolades for Indian Typography in the Artypo exhibition (Eindhoven). Prasoon Joshi Prasoon Joshi, born 16 September 1971 at Almora in Uttaranchal, India, is the regional Creative Director for McCann-Erickson for south and south-east Asia, as well as a lyricist for many popular Bollywood movies like Fanaa, Rang De Basanti, Black and Hum Tum. He has also created many advertisements because of which he has earned the title of "the ad guru of India". He is also an alumnus of Institute of Management Technology, a business school which is located in Ghaziabad in Uttar Pradesh, India. He has been the lyricist for the following Bollywood films: Kajri (2008) Taare Zameen Par (2007) Fanaa (2006) Rang De Basanti (2006) Black (2005) Rok Sako To Rok Lo (2004) Phir Milenge (2004) Hum Tum (2004)

Aankhen (2002) Lajja (2001)

He has created the advertisements for the following products: Chlormint Asian paints Cadbury NDTV India Pulse Polio Program Vacao Scooty Close up Ponds Happydent Coca Cola

Awards He has won the Golden Lion at the Cannes Film Festival. He has won the 2002 ABBY for the Best Copywriter and the Best Ad Campaign He has won more then 200 advertising awards. He has received the Screen Best Lyricst Award for the song Sason ko Sason from the film Hum Tum. He has received FilmFare Best Lyricst Award 2006 for the song Chand Sifarish from the film Fanaa.