Business plan Multiplex in Trichy

Submitted by Sivachandran.k Sakthivelmurugan Vivek.k

Name of the showroom: Rami Multiplex Plaza

Company name: Rami Industries (Pvt) Ltd

Vision: To provide a huge platform for the customers to share their joy and enjoy the entertainments. To provide variety of shopping items in one roof. To entertain the kids Mission: To establish a huge structure for Shopping and entertainments by understanding the Lifestyle of the society. To maintain the premises with extra care To provide best hospitality for the customers thereby enabling them to get delight through facilities and services To establish unique reputation by establishing best facilities

Objectives: To create a Multiplex complex in Trichy with capital outlay of 75 Cr and establish an entertainment zone that could accommodate 15000 customers To create adequate entertainment, shopping and Dining facilities To establish the entity as one of the Landmark of Trichy within 3 years To establish 5 Multiplex complexes in Tamilnadu within 7 Years

Background of the industry and Location: Shopping, Dining and Entertainments are the important Lifestyle activities of Middle and Upper category of the people and it is considered as one of the dynamic and cultural activity of modern households. The impact of media, also increase in Income level and greater dynamism and discontentment make the people to visit many places or to attach to many habitual practices in order to feed for self and also social recognition. The developments in Macro Retailing and organized shopping centres and scope for entertainment centres were able to provide right grounds for a Multiplex centre. The success of Spencers , City Centre and many centres in

Metros or shopping complexes like Laxme complex, Cheran towers , Sangam complex and many kind of shopping complexes in big towns were able to establish the potential for multiplex complexes. Tirichirapalli is one of the big town located in Central Tamilnadu, known for Temples like Rockfort, Srirangam, Thiruvanaikoil, Samayapuram and Vayalur. BHEL, Golden rock workshop and Ordinance factory acts as huge landmarks. Tourist locations like Grand anaikat, Mukkombu, Chithanna vasal and neighboring locations like Big temple and Viralimalai provides tourist attraction. River Cauvery flow in the town. Universities, Colleges, Industrial units and many Institutions were able to provide huge scope for the development of the City. It has 20 Lakh as population and floating population of 5 to 7 Lakh. The city provides scope for a multiplex complex and would ensure adequate customer base and also profitable business potential. Services offered: Entertainments and Fun Shopping Health club and Lifestyle services Dining

 Commercial and Financial services (ATM, Currency exchange, Banking etc)

Competitive advantage: First in advantage Run by Professional team Tie up with Known players in the specific services Effective use of Information Technology

USP: Step in to real heaven Live today like a king We assure you the royal treatment

SWOT Analysis: Strengths Fresh mind for more innovations Tied up with successful people in specific services Adapting to changes easily

Weaknesses New to business and poor learning curve No customer base High cost of capital Opportunities Urbanization of Trichy Lifestyle changes in Trichy Higher portion of middle class and High class category with better disposable income Financial capability of Youth

Threats Big players might step in to the business in Trichy Performance of specialists in various services Safety of customers Government Policies on entertainments Huge appreciation of real estate cost