REPORT ON AN INTERVIEW WITH MR. AJITH CHAND BOTHRA CHAIRMAN OF BOTHRA SHIPPING COMPANY LTD & MR.

RAJA DEALER OF TVS(VIZAG)

Under the guidance of Dr.(Ms.)K. Manju Sree Naidu, M.A(Eco). PhD Associate Professor-Entrepreneurship Development

S.Jagadeeswara Reddy 1225109132 MBA-A(P) 3rd Trimester

DECLARATION

I S.JAGADEESWARA REDDY hereby declare that this project report entitled, REPORT ON AN INTERVIEW WITH MR. AJITH CHAND BOTHRA CHAIRMAN OF BOTHRA SHIPPING COMPANY LTD & MR. RAJA DEALER OF TVS(VIZAG) Under the esteemed guidance of Dr.(Ms.)K. Manju Sree Naidu, Associate Professor GITAM INSTITUTE OF MANAGEMENT, Visakhapatnam, is my own and has not been submitted to any other University or Institute or published earlier

Visakhapatnam Date: S.JAGADEESWRARREDDY

CERTIFICATE

This is to certify that this report entitled AN INTERVIEW WITH MR. AJITH CHAND BOTHRA CHAIRMAN OF BOTHRA SHIPPING COMPANY LTD & MR. RAJA DEALER OF TVS(VIZAG) by S.JAGADEESWARA REDDY in partial fulfillment of the requirement for the award of the Degree of Master of Business Administration, GITAM INSTITUTE OF MANAGEMENT, Visakhapatnam is a bona-fide work carried out by him under my guidance.

Date:

Dr.(Ms.)K. Manju Sree Naidu, M.A(Eco). PhD Associate Professor GITAM Institute of Management

ENTREPRENUER: An entrepreneur is a person who has possession of a new enterprise, venture or idea and assumes significant accountability for the inherent risks and the outcome. Jean-Baptist Say, a French economist, is believed to have coined the word "entrepreneur" first in about 1800. He said an entrepreneur is "one who undertakes an enterprise, especially a contractor, acting as intermediately between capital and labor." Entrepreneurs play a key role in any economy. These are the people who have the skills and initiative necessary to take good new ideas to market and make the right decisions to make the idea profitable. The reward for the risks taken is the potential economic profits the entrepreneur could earn. Characteristics Of An Entrepreneur - Entrepreneurial Qualities Entrepreneurs are the backbone to nation's progress. They not only provide new goods and services to the people by combining the factors of production but also creates employment opportunities. As government cannot fund and manage every industries, a good entrepreneurial class will help in developing small scale and large scale industries. Characteristics Of An Ideal Entrepreneur

Creativity:

Creativity means the ability of bringing something new into existence. An entrepreneur has to be highly creative. A creative entrepreneur is highly innovative and aims at giving new goods and services to the people.

Innovation: Innovation is important in any field but it becomes a lot more important if you want to be an entrepreneur. An innovative entrepreneur creates a resource. He is not contended and satisfied with the existing resource but combines the existing resource in a new and more productive configuration.

Dynamism: An entrepreneur should be dynamic. A dynamic entrepreneur is always pragmatic and approach problems to solve them rather than run away from them. He finds solution to the problems systematically and solves them in the interest of his enterprise. A dynamic entrepreneur always believes in a win-win situation.

Leadership: Leadership is the basic quality of entrepreneurs. An entrepreneur leads and this keeps him forward in any field. A quality of a person's leadership is clear from how he handles a problem and generating resources. An enterprise with a good leadership is always prominent in the market.

Teambuilding: An entrepreneur is known by his ability to build a team. An entrepreneur knows that he cannot do everything alone. So, an entrepreneur gathers a group of individuals with a common purpose, focuses them and align them with the goals of the enterprise.

Risk Taking And Decision Making Ability: This is what separates an entrepreneur from common people. An entrepreneur takes decision in an environment of uncertainty and is therefore willing to bear risk. An entrepreneur start with a completely new activity so it may either succeed or it may fail. So an entrepreneur has to take calculated risk.

Commitment: An ideal entrepreneur should always be committed. he should have strong dedication and will power. He has to be patient as a business unit will take some time to reach a natural stage of takeoff.

Business Secrecy: I know this is a world of open information. But successful businesses never give their secrets to their competitors. An entrepreneur should guard his business secrets so that his competitors does not exploit his niche.

Clear Objectives: An entrepreneur should have clear objectives as to the exact nature of the business. He should clearly lay down his objectives and also his approach to achieve them.

Communication Ability: An entrepreneur should be an effective communicator. An entrepreneur will be more likely to succeed if he can communicate effectively to his audience.

Long Term Involvement: An ideal entrepreneur always knows that success does not come within a short span. It will come over a period of time and till then he must be involved with the project. He should not expect ninety days wonder.

High Energy Level: An entrepreneur physical and mental fitness plays an important role. He should have the ability to put in long hours of work.

Motivator: An ideal entrepreneur is always a good motivator. he gives his employees individual growth and always keeps them motivated.

Self-Confidence: An entrepreneur should always believe in himself, no matter what happens. He should always keep his self confidence high.

Technical Knowledge: Last but not the least, an entrepreneur should have technical knowledge pertaining to the industry in which he wish to operate. All the above qualities combined with technical knowledge would stand a much better chance of success.

CONTRIBUTIONS OF ENTREPRENEURS 1) Develop new markets.

Under the modern concept of marketing, markets are people who are willing and able to satisfy their needs. In Economics, this is called effective demand. Entrepreneurs are resourceful and creative. They can create customers or buyers. This makes entrepreneurs different from ordinary businessmen who only perform traditional functions of management like planning, organization, and coordination. 2) Discover New Sources Of Materials.

Entrepreneurs are never satisfied with traditional or existing sources of materials. Due to their innovative nature, they persist on discovering new sources of materials to improve their enterprises. In business, those who can develop new sources of materials enjoy a comparative advantage in terms of supply, cost and quality. 3) Mobilize Capital Resources.

Entrepreneurs are the organizers and coordinators of the major factors of production, such as land labor and capital. They properly mix these factors of production to create goods and service. Capital resources, from a layman's view, refer to money. However, in economics, capital resources represent machines, buildings, and other physical productive resources. Entrepreneurs have initiative and self-confidence in accumulating and mobilizing capital resources for new business or business expansion.

4) Introduce new technologies.

Aside from being innovators and reasonable risk-takers, entrepreneurs take advantage of business opportunities, and transform these into profits. So, they introduce something new or something different. Such entrepreneurial spirit has greatly contributed to the modernization of economies. Every year, there are new technologies and new products. All of these are intended to satisfy human needs in a more convenient and pleasant way. 5) Create Employment.

The biggest employer is the private business sector. Millions of jobs are provided by the factories, service industries, agricultural enterprises, and the numerous small-scale businesses.

PROMOTION OF ENTREPRENEURSHIP

Entrepreneurship was potential to support economic growth and social cohesion, it is the policy goal of many governments to develop a culture of entrepreneurial thinking. This can be done in a number of ways: by integrating entrepreneurship into education systems, legislating to encourage risk-taking, and national campaigns

Many of these initiatives have been brought together under the umbrella of Global Entrepreneurship Week, a worldwide celebration and promotion of youth entrepreneurship, which started in 2008.

OBJECTIVE: The primary objective of this entrepreneur interview activity is to compare theoretical concept of entrepreneur development with practical knowledge. In this journey we met two entrepreneurs ------1.Ajith chand bothra (BOTHRA SHIPPING SERVICES) 2.K.Srinivas alias Raja (RAJA TVS MOTORS)

1.BOTHRA SHIPPING SERVICES:

BUSINESS PROFILE

Founded By Business Type Year Established

: late Sri R.C.Bothra : Indian Service Providers : 1977 : 550 crores

Annual Turnover

Number of Employees : 150 permanent Operation areas : Kakinada, Krishnapatnam, Mangalore, Haldia, Paradeep, Singapore Competitors : K R kumar & company, Sikal

Company

SERVICES Bothra is providing certain services like stevedoring, clearing & forwarding etc. Following are the services Stevedoring Bothra have always made conscious efforts to develop and introduce new, innovative and efficient cargo handling methods to reduce turnaround time of vessels in port, minimize cargo handling losses and damages. As a result they hold record cargo loading and discharging rates-Load rates and discharge rates that were previously not thought possible with the present system available. Their dedicated and committed personnel have vast experience in handling all types of cargoes efficiently and economically. Clearing & Forwarding By sheer volume and variety of cargoes handled by them, they have developed an efficient and effective C&F department, maintaining an excellent rapport with Port and Customs authorities. Vessel Agency Bothra shipping division takes care of all vessel agency requirements operating out of their own offices at the Ports of Vizag, Para deep, Haldia, Kolkata and Kakinada. At other ports on East and West Coast of India we work through our close associates and can offer these services wherever required. They try to ensure quick berthing of vessels, quick and efficient cargo handling operations and look after our principals interest to the utmost.

Warehousing Their warehousing facilities are second to none at Visakhapatnam Port. They own/have under our control over 450000square feet of covered warehousing space spread across four facilities located on over 45 acres of land. The four warehousing facilities are located within 1 to 4 kilometers from the Port and 1 to 5 kilometers from the City and National highway No.5. Each warehouse facility has electronic weighbridge of 40 metric tons capacity. One of the warehousing facilities also has a private railway siding of 1.22 kilometers length capable of accommodating up to 60 eight wheeler wagons. Logistics Division Being pioneers in the concept of mechanized cargo handling operations in Indian ports, they own and maintain in-house a large and diverse range of equipment for handling all types of cargoes. They work actively with the manufacturers of the equipment by giving continuous feedback on equipment performance to help in making suitable development or modification to enable the equipment perform under difficult field conditions. Turnkey Logistics With our inherent strength derived from our equipment infrastructure we are able to seamlessly undertake Turnkey Logistics for our clients right from the point of Origin to the Destination Port. They offer turnkey logistics by taking delivery of the cargo at the mines/ origin, moving it by the most economical and efficient combination of road, rail and barge to the nearest port, stacking, storing and stevedoring operations at the port and onward shipment to destination by vessels chartered by us. They offer turnkey logistics services for Chartering & Ship Broking As part of End to End Logistic services , Vessel Operations by taking in vessels under despondent ownership and operate vessels on Voyage charter to their clients. Ship

Chartering is one of our prime activities and till date they have shipped more than 1000000 Tons on vessels chartered .

GROWTH OF THE COMPANY Initially they were commission agent ,now they are:

Pioneers in scrap iron handling in India Pioneers in the concept of mechanized cargo handling in Indian ports Pioneer in the iron ore handling for private trade exports Largest handler of timber logs at Vizag Port Largest handler of imported Fertilizer at Vizag Port Largest handler of agri products at Vizag Port

STRATEGIES Decentralization of authority Ethical values Consistency & reliability PROBLEMS FACED Natural calamities

Labor turnover

 Discharging problems Clearance of norms & regulations

ACHIEVEMENTS: All India Record discharge of 30.150 metric tonnes of Coking Coal . All India Record Discharge of 18,253 MT of MOP fertilizer in bulk in one day per vessel .
Record Loading of 18,006 MT of Bulk Wheat on M.V. LUZERN on 2nd March 2003.

SUGGESTION: Vision Knowledge Experience Aware of regulatory Norms Evaluate Entry Level Barriers Forecast Risks Involved CORPORATE SOCIAL RESPONSIBILITY Provide medicines to patient in need with the help of doctors. Blood donation camps nearly 600 camps. Distribute hygiene food daily at their home.

RAJA TVS MOTORS

Voyage for successful trade and entrepreneur: K.Srinivas alias Raja is a sub dealer of RAJA TVS Motors at Gopalapatnam in vizag. His father being a school teacher & his family well reputation in his village made him to pass up to 10th class easily. At the early age he thought of achieving something in life apart from education. He conveyed same thing to his parents and convinced them to join him in garage under his uncle control to become a mechanic. Due to uncles affection he could not learn anything. With a high motive, he has pursed poly technique and learned mechanic skills. his reputation made him not do certain things openly like servicing the vehicles etc.His self realization, and focus on the field, made him to learn all repairs of TVS vehicles. Later he joined as ordinary mechanic in TVS Motors. He created a dummy wiring system of TVS vehicles, because customer has to wait for long duration, as the replacement of wiring system could be done only by TVS Company itself. Rajas creation was observed by Mr.Govindrajulu,the Managing director of the TVS Motors.Mr.Govindrajulu impressed with Rajas work and appointed as foremen. After some years, Raja worked under another M.D of same TVS company. Due to some misunderstanding, raja couldnt stay for longer time. Then Raja started a garage with all vehicles services including with TVS with the help of the other mechanics at cheaper rate.His previous well reputation in the job, and good customer relations, able attract more number of customers. Raja got satisfied with the work as well as with his profits. Mr.Govindrajulu motivated him to be a dealer of TVS than a garage owner. With the help of Mr.Sharif, he could able to start as a sub dealer of TVS with 15 vehicles only. He faced many problems like lack of financial support from banks, humiliation from other TVS dealers etc. His innovative strategies of conducting sandy services, exhibition for TVS vehicles etc,

able to reach his every target. Now Mr Raja has diversified his business activity to constructions along with sub dealership of TVS Vehicles. He has completed four Ventures up to now.

Tricks for a successful trade and entrepreneur: What is the secret of your success? Zeal to achieve something in life, work commitment, maintaining good relation with employees, customers etc and always thinking innovatively to improve business.

What are the potentials that any entrepreneur should develop? To be retail outlet, it is necessary to analyze environment work commitment: focus of

the field What was the support from your family in initial stage of business?

Being 2nd child in the family which is well reputed .they did not accepted to become a mechanic in the initial stage .later on they supported a lot to establish an own retail out let. Did you experience any problem? Yes, humiliation from the other TVs retailer. Whats your vision? To become Indias no1 main dealer in TVs Do you have other business apart from this retail outlet? Real estate and construction business.

Socio-economic background Name : Srinivas kotipalli Age :35

Education:10th class + politecnic Religion: Hindu Nationality: Indian Parent occupation: father (school teacher) Mother (house wife)

Business profile:

Name of the organization: Raja TVS Year of starting the business: 2003 Type of ownership: sole proprietorship(tvs vehicles sub dealer) Motivational Factors:

Turn over: 3 crores Average growth per year :10 percent per year Market position: TVS 1st position in moppets and 2nd position in bikes in the Indian market

Qualities required to an entrepreneur : Vision ,confidence, commitment towards the work, acquiring of complete knowledge, positive thinking, spirituality.

Problems of Your organization: Finance problems because of establishing of retail outlet in the non business area(Gopalpatnam, vizag).Based on the efficiency got finance from sneha finance, hdfc, icici .

Your objective in starting the business: objective is well settled in life with individuality. Your present objective: to be an India no1 retailer in TVs. Your strategies in the retail of TVs motor: Marketing: conduct exhibition shops, sandy services(2002) ,Santa vadha services, to attract customers to improve sales. Hr: sustaining of employees by maintaining good relationship with them, maintaining good relation with customers and also motivating them to buy other verities of tvs vehicles.

Did you reach any awards? Star performance service, highly marketed tvs vehicles in vizac region, good service providing awards Suggestions for existing entrepreneurs: Confidence Acquire complete knowledge of the field (survey) Commitment and positive thinking, spirituality.

CONCLUSION: Success of an entrepreneur depends on his/her vision, desire and commitment