CONCLUSION

The population of Finland is currently about 5,350,000. Finland has an average population density of 17 inhabitants per square kilometre. This is the third-lowest population density of any European country, behind those of Norway and Iceland.

Today Finland has a highly developed industrial economy. Despite the climate and its geographical location that permit a very short growing period, agriculture is fairly developed and Finland is self-sufficient as far as basic foods are concerned.

Finland is strongly competitive in manufacturing - principally the wood, metals, engineering, telecommunications, and electronics industries. Finland excels in high-tech exports such as mobile phones.

Agriculture represents less than 3% of the current Finnish GNP and employees less than 5% of the population. ones. Finland specializes in exporting information and communication technologies, Nokia becoming the world leading manufacturer of mobile handsets. From the 1990s, Finnish industry, which for centuries had relied on the country's vast forests, became dominated by to a larger extent by electronics and services, as globalisation lead to a decline of more traditional industries. The Finnish electronics and electrotechnics industry relies on heavy investment in R&D, and has been accelerated by the liberalisation of global markets.The chemical industry is one of the Finland's largest industrial sectors with its roots in tar making in the 17th century.

Finland has a highly industrialized, free-market economy with a per capita output equal to that of other western economies such as France, Germany, Sweden, or the U.K. The largest sector of the economy is services (64.9%), followed by manufacturing and refining (32.4%). Primary production is at 2.7%.

The dissolution of the Soviet Union in 1991 opened up dramatic new possibilities for Finland and has resulted in the Finns actively seeking greater participation in Western political and economic structures. Finland joined the European Union in 1995. NorvantoTrade is one of the corner stones of the Indo-Finnish relations. During the last decade trade between India and Finland increased significantly making India Finlands fourth largest trading partner in Asia.

SUMMARY
As we know that different countries of the world will have their own cultural system, lifestyle and consuming pattern. Therefore in IV semester report regarding GCSR subject our main focus would remain on how advertising or media industry works and perfume in the Finland.

Advertising is any paid form of the non personal presentation of the idea about goods and services , description or presentation of a product, idea, or organization, in order to induce individuals to buy, support, or approve of it.

Media is a meaning of various communication, such as television, radio, and the newspaper. Computer media can be hard drives, removable drives, such as zip files.

While doing this report we will consider the following points in our report:

1) The overall overview of the advertising and media industry in Finland. 2) Various factors affecting the advertising industry in the Finland. 3) Major advertising agencies of the Finland. 4) Government Rules and regulation with regards to the advertising industry. 5) Preferences given to various advertising.

Apart from the above mentioned topics we will also work out on the other topics which are directly or indirectly affecting our project.