APPENDIX 'A'

s.a./,

Wayne Gretzky Sports Centre Logo Standards Manual

Prepared by the City of Brantford Communications Division January, 2012

INTRODUCTION
The new Wayne Gretzky Sports Centre logo demonstrates Brantford's pride in being the home town of Wayne Gretzky one of the world's greatest hockey players, and Waler Gretzky -one of the world's greatest hockey dads! Originally two separate centres -the Brant Aquatic Centre and the North Park Recreation Centre, the arenas were renamed in 1982 and the pools in 1990 in Wayne's honour.

The new logo is created in black, red and white official colours of both the Corporation of the City Brantford as well as those of Hockey Canada. It was Wayne's wish to have the logo use the Team Canada colours, rather than the colours of any of the teams he played for during his illustrious hockey career. The banner element of the logo lends itself not only to the sport of hockey, but also to sport in general, showing achievement and recognition. This is the official fulltolour logo. When using the files supplied by the Comniunications Division, please note that the colours will show up differently on different computers and printers. For accuracy in reproduction, please use the following Pantone and CMYK colour numbers: Pantone 485C : C-0, M-93, Y-95, K-0 Pantone 43C : C-67, M-45, Y-27, K-70 Pantone 427C : C-7, M-3, Y-4, K-8 PURE WHITE

WAYNE GRETZKY

SPORTS CENTRE

Specifications for usage of the logo The Wayne Gretzky Sports Centre logo is for the use of staff of the City of Brantford. Staff may use any of the versions outlined in this manual. A l l files will be supplied to the appropriate staff by the City of Brantford Communications Division. Any modifications for clothing or promotional items must be requested through the Communications Division. Other departments of the corporation that create promotions using the Wayne Gretzky name must use the basic elements of this logo: i.e. Eurostile font, the Pantone Red 485C colour, and the approved image of Wayne Gretzky. Any such efforts must be coordinated through the Communications Division. Please note that, as has been the practice up till now, for corporate branding purposes, the Wayne Gretzky Sports Centre logo must be used in conjunction with the City of Brantford logo, whether the full or the swash version, to identify the facility with the City. The corporate logo may be used quite small as a "sign-off', but not so small that it is no longer legible. T h e logo is to be used only in the proportions supplied, i.e. it must not be stretched horizontally or vertically to fit existing spaces. Usage by Outside Organizations Organizations or committees that are not directly connected to the City of Brantford but that receive direct funding from the City or that lease or rent space may use the Gretzky Centre logo for the purpose of their promotions with permission from the Manager ofAquatics and Fitness or the Manager of Arenas and Fields. A l l requests must include specific identification of the intended use.

SIGNAGE EXAMPLES

Building Exterior Building lnterior Highway Street Building Exterior

Highway Signage

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3iwt

SIGN N P F 20.2 ZLOURED W P L E PROPOSED HE# WHSTRUrnlON DESjGN REVISED PARTIU RETROm OFSlOH

PROsOllO NEW

consmucnoN DalCn

Building lnterior

STRETCHING AREA

PRIMARY LOGO

WAYNE GRETZKY

SPORTS CENTRE

WAYNE ~ R E T Z K V

SPiBRTS CENTRE

Full colour version - A percentage of black has been used for the banner element rather than a Pantone grey, which tends to disappear when printed.

Full colour version, but with the text reversed to white for use on a dark background

WA+NE

GRETZKY

SPORTS CENTRE

WA'~NE G R E T ~ K Y

SPORTS CENTRE

Simple One-wlour version, for promotional items, t-shirts, etc. White, black or tone on tone

Two-colour version option

W A ~ N EGRETZKY

SPORTS CENTRE

WAVNE

GRETZKY

SPORTS CENTRE

Greyscale version for newsprint or black and white printed copies

Two-colour version option

LOGO FOR LIMITED SPACE VERTICAL

This variation of the logo is to be used where space is very limited, and a vertical application is required e.g. bookmarks, ads, promotional items, etc.

WAYNE GRETZKY

GRE'PZKY

One-colour version

Greyscale version for newsprint and black and white printed copies

Fullltwocolour version

Reverse application: black with white

Reverse application: red with white

Reverse application: black with white, and red lettering added to emphasize the "sports centre"

LOGO FOR LIMITED SPACE HORIZONTAL

This variation is to use where a streamlined, horizontal logo is required.

WAYNE GRETZKY

SPORTS CENTRE
Full/two-colour version

WAYNE GRETZKY

SPORTS CENTRE
One-colour version

WAYNE GRETZKY

SPORTS CENTRE
Greyscale version for newsprint and black and white printed copies

WORD MARK IDENTIFIER

WAYNE RETZKy

S P0 RTS C ENT R E

In this application, the text of the logo is used in black in the logo font Eurostile, without the other elements. T K ISN'T the logo, per se, but is for the purpose of ~ identifying the facility. Its main usage would be in printed materials, usually a narrow, folded three-panel pamphlet that sits in a display rack and needs the facility name to be immediately visible at the top of the pamphlet.

CLOTHING OPTIONS

Logo versions are provided for promotional t-shirts and clothing in red, black or white. These may include 'Brantford Ontario'.

Alternative clothing options may use the '99' element of the logo with a vintage or distressed effect look which is popular with the youth market. These options must be requested through the Communications Division.