Zydeco Logo Style Guide

Logo Design & Color Palette

Full Logo

Zy de co
R: 57 G: 84 B: 165 R: 220 G: 136 B: 38

Symbol

Z
R: 139 G: 55 B: 145

C: 88 M: 76 Y: 0 K: 0

C: 11 M: 53 Y: 100 K: 1

C: 54 M: 94 Y: 2 K: 0

Font Guide - Birch Std

Birch Std
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Logotype Scalability

Zy de co
Zy de co
Zy de co

3 1

.5

Free Space Guide

1 _ 6X

Zy de co

Color Conversion Variants

Zy de co Zy de co Zy de co Zy de co Zy de co Zy de co

T-Shirt Design - Adult Tee

Adult Tee - Back 6 wide

Zy de co

Adult Tee - Front 1.5 wide

Zydeco Logo Design

Design Inspiration & Process When I read the client brief, there were a number of points that stood out to me. First, the name Zydeco came from Science to Go. I wanted the logo to reflect this original name, so as a result I separated the Zy, de, and co with dots. Also, I thought it was interesting that student feedback was that they thought some of the previous logo ideas were too childish. So I tried to make the logo feel playful by using bright colors (suggested by the client) and breaking up the name, but not too childish. Finally, I found classmate feedback to be very helpful. My original logo design had dots placed lower in the logo, thereby giving the [unintended] appearance of some portion of a website domain name. I raised the dots a bit higher on the logo and was able to keep them as a design element without confusing people who may think it is a website address.