HISTORY

Eighty one years ago, on a visit to Burma, Himalaya's founder, Mr. M. Manal, saw restless elephants being fed with a root to pacify them. The plant from which this was taken is Rauwolfia serpentina. Fascinated by the plant's effect on elephants, he had it scientifically evaluated. When he had it tested, he found that it was a natural tranquilizer with antihypertensive properties. After four years of research, he launched, Serpina, the world's first anti-hypertensive drug, was launched in 1934. His only vision was to put ayurveda on par wirth the modern medicines that will be proved worthy naturally. And from there on, success only followed the company. Liv.52, a hepatoprotective, is launched and goes on to become one of the world's top-selling drugs This legacy of researching nature forms the foundation of Himalaya's operations. Himalaya uses the tools of modern science to create pharmaceutical-grade ayurvedic products. We have pioneered research that has converted Ayurveda's herbal tradition into a complete range of proprietary formulations dedicated to healthy living and longevity. Today, these products have found acceptance with medical fraternities and serve the health and personal care needs of consumers in 82 countries.

COMPANY PROFILE
The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year old system of medicine. This included referring to ancient ayurvedic texts, selecting indigenous herbs and subjecting the formulations to modern pharmacological, toxicological and safety tests to create new drugs and therapies. Eighty one years ago, on a visit to Burma, Mr. Manal saw restless elephants being fed with a root to pacify them. The plant from which this was taken is Rauwolfia serpentina. Fascinated by the plant's effect on elephants, he had it scientifically evaluated. After extensive research, Serpina , the world's first anti-hypertensive drug, was launched in 1934.

The legacy of researching nature forms the foundation of Himalaya's operations. Himalaya has pioneered the use of modern science to rediscover and validate ayurveda's secrets. Cutting edge technology is employed to create pharmaceutical-grade ayurvedic products. As a confirmation that Himalaya is dedicated to providing the highest quality and consistency in herbal care, the Company was awarded an ISO 9001:2000 certification in 2003.

Since its inception, the company has focused on developing safe, natural and innovative remedies that will help people lead richer, healthier lives. Today, Himalaya products have been endorsed by 300,000 doctors around the globe and consumers in 71 countries rely on Himalaya for their health and personal care needs. Research has been at the forefront of Himalaya for over 80 years. The companys research philosophy draws from the ancient Indian science of Ayurveda to develop proprietary herbal medication and consumer care products. The contemporization of Ayurveda involves the use of modern science to validate herbal formulations as safe and efficacious. Modern technology also allows the formulations to be offered in convenient formats like syrups and tablets. The product development process at Himalaya takes anywhere between five to fourteen years. Herb authenticity and purity is established in the cultivation and collection stage. Himalaya was granted Good Agricultural and Collection Practice certificate in March 2001 by the Licensing Authority, Directorate of Indian Systems of Medicine, Bangalore, India. The company was also granted a WHO-GMP certification for their manufacturing facility in 2010. Himalaya has also received a Good Laboratory Practice (GLP) certification.

MISSION
Establish Himalaya as a science-based, problem-solving, head-to-heel brand, harnessed from nature's wealth and characterized by trusting and healthy lives of people naturally and effectively.

Develop markets worldwide with an in-depth and long-term approach, maintaining at each step the highest ethical standards.

Respect, collaborate with and utilize the talents of each member of the Himalaya family and the local communities where Himalaya products are developed and/or consumed, to drive our seed-to-shelf policy and to rigorously adopt eco-friendly practices to support the environment we inhabit. Ensure that each Himalaya employee strongly backs the Himalaya promise to exceed the expectations of the consumer, each time and every time. Nothing less is acceptable.

VISION
Mr. M. Manal , the founder had only one vision. That was to put ayurveda on par wirth the modern medicines that will be proved worthy naturally

BRAND IDENTITY

The Himalaya brand has much in common with the mountain range from which it draws its name. For centuries, the Himalayas have been an icon of aspiration, of man's quest to unlock Nature's secrets. They represent purity and lofty ideals. The fact that the Himalayas are the source of many of the herbs The Himalaya brand has much in common with the mountain range from which it draws its name. For centuries, the Himalayas have been an icon of aspiration, of man's quest to unlock Nature's secrets. They represent purity and lofty ideals. The fact that the Himalayas are the source of many of the herbs that are used in our products, makes our brand name all the more appropriate.

The Himalaya logo is a visual definition of its brand identity. The leaf that forms the crossbar of the letter H evokes the company's focus on herbal healthcare. The teal green represents proximity to nature, while the orange is evocative of warmth, vibrancy and commitment to caring. The Himalaya brand carries with it the promise of good health and wellbeing.

STORE AT R.S. PURAM,COIMBATORE

ARRANGEMENT & SHELFING:
Situated at the main hub of the area , this fully air conditioned HIMALAYA store offers all the assorted range of products for the customers choice . Started in the year 2007, the store manager assures that each shelf is neatly cleaned and arranged as per the guidelines from the Head Office in Bengaluru. All the details to arrange the products row-wise and product- category wise with specifications to arrange the newly launched product to be displayed in the way that it catches the customers eye.

The recently launched Purifying Neem Mask , scrub and Purifying Neem Face Wash available in different quantities , sizes ,shapes and packing , they were beautifully decorated and displayed just at the entrance of the store to make it eye - catchy. Different hanging pamphlets and catalogues from the ceiling of the store made it look attractive.

How the products are procured regulary?

The store manager has a huge and vital responsibility to check in the opening and closing stock of the inventory . This is done over a certain period of time, say a week, and the report is sent to the Head Office, Bengaluru via e-mail or fax (whichever convenient at that point of time) . The inventory manager responsible there has to scrutinise the report and if he finds the closing stock less than it actually has to be, an e-mail is sent to the R.S. Puram branch manager to re-order for the respective products that is less. The store manager then, places the order to the warehouse-incharge manager who further makes the goods forwarded as per the requirement by the particular store. The delivery takes 2-3 days to reach the store and despatched . Lastly , the goods got in are checked , verified and a word is sent for the acceptance of the new stock procured.

BENGALURU OFFICE INVENTORY CONTROL MANAGER

R S PURAM COIMBATORE STORE MANAGER

1) Sends inventory report(weekly)

2)Permission to re-order

3) Place order

BENGALURU WAREHOUSE STORE MANAGER

Delivery made in 2-3 days

COIMBATORE R.S PURAM STORE

SCHEMATIC

REPRESENTATION

HOW

THE

PRODUCTS

ARE

PROCURED REGULARLY?

PRODUCTS (MERCHANDISE ) OFFERED :

FACE CARE

BABY CARE

HAIR CARE

HEALTH CARE

HAND & FOOT CARE

BODY CARE ANIMAL CARE ORAL CARE

FACE CARE
FACE WASHES: A soap free herbal formulation that cleanses and moisturises . Unlike saop, Himalaya has brought out various face washes that do not leave the face feeling dry and stretched. Enriched with pure herbals ,to cool and soothe the skin, these range of face washes have gained a positive share in the market among so many competitors. From normal to dry skin or a combination of both , face washes have been made available to target different customers and are available in tubes , sprays and bottles in assorted quantities. Having pricing made very much affordable to the customers , these face washes target a huge mass of the crowd in rural and urban areas. Available in tubes, bottles and sprays the face washes are available in different pack sizes of 50gm , 100gm, 150gm and 50 ml and 100ml in case of sprays.

Purifying Neem Face Wash Purifying Neem Foaming Face Wash Clear Complexion Whitening Face Wash Gentle Refreshing Face Wash Gentle Hydrating Face Wash Gentle Exfoliating Daily Face Wash

FACE SCRUBS : Face scrubs were a grand success for Himalyas. Introduced for different skin types and exfoliating formula, these face scubs are made available in different flavours and smell. The protagonists of the scrubs were the ingredients including apricot, walnut etc . Basically, Exfoliation involves the removal of the oldest dead skin cells on the skin's outermost surface, and has been used for many years to help maintain skin. Himalaya face scrubs are far effective and proved to be made from natural ingredients. Purifying Neem Scrub Gentle Exfoliating Apricot Scrub Gentle Exfoliating Walnut Scrub Clear Complexion Whitening Face Scrub

FACE MASKS:

Why spend time making home-made face masks and packs when Himalaya Face Scubs made from pure herbs are available? This line sure seems to be eye catchy. So are the Himalayan face masks. Himalaya introduced face masks for that can be used by both men and women . They are on their own simple, hydrating

masks and scrubs. Be for oily or acne-prone skin, mud or claybased masks are great for balancing out your skin. Dry skin will benefit from hydrating masks made from glycerin, honey and oils. Ginseng or green tea masks are great for soothing sensitive skin. Scrubs are great for getting rid of the dead skin. Himalaya has all of them.
Purifying Neem Mask Almond & Cucumber Peel Off Mask Refreshing Fruit Mask Clarifying Mud Mask

FACE MOSTURISERS: Nourishing and revitalising Himalaya moisturisers contains the

combination of natural ingredients that rehydrates the skin and vitalises and restores the skin. Its considered to be effective 24*7 all day long. Enriched with essential oils like aloe vera , cucumber, white lily it protects the skin from the damage caused due to pollution and sunlight. The moisturizer is also a perfect base for make-up. Ranging from Rs. 45 to Rs. 200 it offers products in various quantities and in different packs. These products are available in bottles and sprays and also in tubes.

Energizing Day Cream Revitalizing Night Cream Face Moisturizing Lotion Fairness Cream

TREATMENTS: There also is available wrinkle-free and rejuvenating skin creams like Acne-Pimple free Cream that makes the skin clear and clean . Also ageing cream is available with effective reviews starting to show effects from Day1. The main target is essentially on 30+ age group who are in the initial stage of looking older and duller. The creams are made available at a very affordable price .

Clear Complexion Whitening Day Cream Anti Wrinkle Cream Acne-n-Pimple Cream

CLEANSERS/TONERS: To refresh the skin and clear black spots and black heads that become prominent at a later stage after is starts appearing, Himalaya Health Care has got products even for that.

Ranging from Rs. 60 to Rs. 150 it offers products in various quantities and in different packs. It is available in bottles and sprays. Easy to use and refill , Himalaya has the right knack of attracting customers through its innovation.

Deep Cleansing Milk Gentle Refreshing Toner Deep Cleansing Astringent Lotion

EYE CARE: Exclusive range of kajal and under-eye cream has a effective formula of non-smudge and is said to be made from pure almond oil that soothes the eye. Also under eye cream to prevent blemishes and dark circles is available in a pack that is priced @ Rs. 145 and the former is Rs. 110

Under Eye Cream Kajal

LIP CARE : Lip balm prevents cracking or chapping or drying of lips . It contains natural UV filter and Vitamin E which nourishes , mosturises and tones the lips during all seasons. It is also available in different flavours like cocoa butter , sal butter, Grapeseed oil and sunflower oils.

It is made available in tubes and small boxes in 4.5,10 grams quantity of pack size . Lip Balm Natural Mosturising Lip Balm Natural Intensive Lip Balm

BODY CARE: GENERAL PURPOSE CREAMS: Creams made available for different target market including men and women of any age . It can be widely used during any time . The effect of the creams claims to remain for a long period of time . The pack size is 50ml ,100ml and 375ml can be seen in bottles. Nourishing Skin Cream Intensive Moisturizing Cream

BODY LOTIONS : A vast range of body lotions can be purchased when it comes to this category. Different lotions for dry, normal or oily skin for all seasons are available. The pack size is 50ml ,100ml and 375ml , can be seen in bottles for Rs. 65, 110 and 250 respectively.

Nourishing Body Lotion Protective Sun Screen Lotion Skin Smoothing Body Lotion Cocoa Butter Intense Moisturizer Skin Soothing Moisturizer Neem & Almond Protecting Lotion Skin Firming Body Lotion Aloe & Cucumber Refreshing Moisturizer

SOAPS: Enriched with extracts of real herbs and oils , different soaps are available in sizes 75gms and 125gms. The prices are Rs. 75 and Rs.125 respectively. It claims to be for normal or dry skin. Different fragrances with essential oils like milk , butter , honey and almond to moisturize and nourish and protect the skin from the daily wear and tear . Fairness and complexion improving skin soaps are also available nowadays. Cream & Honey Soap Moisturizing Almond Soap Neem & Turmeric Soap Refreshing Cucumber Soap

HAND & FOOT CARE: Hand and foot creams products are taken more care to produce that retains the firmness and tenderness which are rashed and harshed by the daily wear and tear . Containing ingredients made out of pure herbals and essential oils, this range of products for hand and feet is ideal for daily use. The pack size is available in 100gms. Nourishing Hand Cream Age Defying Hand Cream Footcare Cream Smoothing Foot Scrub HAIR CARE: SHAMPOOS:

Protein Shampoo - Extra Moisturizing Protein Shampoo - Gentle Daily Care Protein Shampoo - Volume & Bounce Protein Shampoo - Colour Protect Protein Shampoo - Repair & Regeneration Protein Shampoo - Softness & Shine Anti-Dandruff Shampoo - Gentle Clean Anti-Dandruff Shampoo - Soothing & Moisturizing

Anti-Dandruff Shampoo Volume & Bounce Anti-Hair Fall Shampoo CONDITIONERS:

Protein Conditioner - Colour Protect Protein Conditioner - Repair & Regenration Protein Conditioner - Softness & Shine HAIR CREAMS:

Protein Hair Cream - Soft & Shine Protein Hair Cream - Extra Nourishment Anti-Dandruff Hair Cream HAIR OILS:

Anti-Dandruff Hair Oil Revitalizing Hair Oil BABY CARE:

Baby Cream Baby Lotion

Baby Powder Diaper Rash Cream Gentle Baby Bath Gentle Baby Shampoo Gentle Baby Wipes Moisturizing Baby Soap Nourishing Baby Oil HEALTH CARE:

Pain Balm Cold Balm Anti Stress Massage Oil Pain Massage Oil Muscle & Joint Rub Antiseptic Cream

KAJAL Kajal - It is the first herbal Kajal to be enriched with Damask Rose and Triphala. It combines traditional ingredients like Pure Almond Oil and Castor Oil with Damask Rose for extra cooling and nourishment of the eyes. It stays for a maximum of 22 hours and said to be the first kajal introduced of this kind. It is available in 2.6gms of pack.

ORAL CARE: Dental cream is a specially formulated that tightens and reduces swelling of gum, stops gum bleeding, prevents toothache, decay and controls bad breath. This cream is available in 200gms, 100gms and 40gm tubes. Dental cream