TAN302 Mid Term Friday KEY

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PART 1: MANAGEMENT: Complete the blank with ONE suitable word 10 im 1. 2. 3. 4. 5. 6. 7.

. middle, first line mission statement hierarchical / hierarchy / pyramidal staff, authority matrix functional

glocalization

PART 2: CULTURE IN DOING BUSINESS 10 im Choose ONE of the following areas and present some of the cultural features that characterize that areas when it comes to doing business 1 North America 2 Europe, Latin America, Middle East 3 Japan, China, East Asia (Refer to handout) PART 3: RECRUITMENT Choose A, B, or C to fill in the blanks 13 im 1. 2. 3. 4. A C A A 5. 6. 7. 8. C A B B 9. B 10. A 11. C 12. B 13. B

PART 4: Fill in the blanks with a LETTER a to l (NOT THE WORD) 12 im 1. B 2. J 3. F 4. E 5. H 6. G 7. D 8. C 9. L 10. I 11. A 12. K

WORKING CONDITION: Fill the blank with one word 20 im 1. 2. 3. 4. 5. Overtime Leave Sick leave Flexi-time Clock 16. Maternal 17. Paternal 18. Full-time 19. Part-time 20. White-collar 11. Blue-collar 12. Temporary 13. Permanent 14. Seasonal 15. wages 16. Conditions 17. Employment 18. Morale 19. Absenteeism 20. Turnover

What should managers do to satisfy the Self-esteem need of employees? 4 im There should be opportunities for employees personal and professional growth (development) There should be a fair, consistent and transparent rewarding system to motivate employees PART 5: MARKETING Physical evidence & examples to illustrate your point 4 im

Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. For example: for a university, Latent demand and example to illustrate your point 4 im Latent demand is the one for which many consumers share a strong need but such demand cannot be satisfied by any existing product. For instance, there is a strong latent demand for healthy fast food, etc. PART 6: PRICING Demand Elasticity and examples 4 im Sales respond to price variations: elastic. E.g: clothes, normal food, etc. Sales stable after price change: inelastic. E.g: staple food, petrol, tuition fee, etc. PART 7: ADVERTISING Fill in the blank with ONE suitable word 10 im 1. 2. 3. 4. 5. agency account budget media brief 6. message 7. target 8. favourable 9. paid 10. publicity

PERSONAL SELLING Fill in the blank with ONE suitable word 10 im Prospective information Communicating Selling Gathering PART 8: ARBITRATION 7 im 1. T 2. F 3. T 4. T 5. F 6. F 7.T 6. Close 7. Initial 8. Target / quota 9. Salary 10. Commission

Complete the following text about arbitration with words from the box 13 im Adjudication Arbitrator Arbitration Dispute Hearing Submission Documentation Forum Needs Decision-makers Expert Expensive Duration

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