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Best Customer Profile Worksheet Identifying Experiences that Make Sense for Your Business Worksheet Experience Blueprint Worksheet Other CTC Resources

Best Customer Profile Worksheet

Based on your business unique selling points and the global EQ types described in the EQ Worksheets, create the following profile for the type of customer around which you may build an experience offer. Write in the name of your target EQ type here___________________________
Demographics What is the age range of your customer? Social Values Values Travel Behaviours What motivates this customer to travel? (E.g., love of travel, exploring other cultures and places, going to a festival or sporting event, family gettogethers, etc.)

What type of job does your customer have?

How does the customer like to travel? (E.g., group tours, self-touring by car, in family groups or in couples, etc.)

What is your customers educational background? Would he or she have completed secondary, post-secondary or post-graduate education?

Travel Values

What types of activities does the customer like to engage in while on vacation? (list the top 3-4)

Would you describe the customers estimated household income as high, average or low?

Identifying Experiences that Make Sense for Your Business Worksheet

What is your top EQ type (best customer)? List the core products/services that your business offers Identify one of these products or services to be enhanced, creating a more robust experience that: 1. engages your best customers senses, 2. connects him or her to people & places, and 3. fulfills his or her need for escape, thrill, exploration, and/or immersion?

List the types of experiences this EQ type is looking for

Experience Blueprint Worksheet

Theme How will the guest be engaged? (Think authentic. Use as many senses as possible) Will there be an element of surprise? What memorabilia will the guest return home with?

EQ target type

Is this a single experience or several sequenced together?

Where will it take place?

How would you like the guest to describe the experience? Feel free to fill in this section with words and/or pictures.

What other businesses will it involve?

What transportation will be needed?

What is the optimal group size?

Do you need any special equipment?

Other CTC Resources

1. CTC Toolkits and Brand Canada Library: Access them online at http://en-corporate.canada.travel/resourcesindustry/toolkits

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CTC YouTube Channel

3. CTC Flickr Channel 4. CTC Media Centre Access it online at http://en-corporate.canada.travel/media-kit

5. CTC Market Research Access it online at http://en-corporate.canada.travel/research

6. EQ Authorized Trainers
Kathryn Tector, Senior User Experience Consultant 902 225 5821 kathryn.tector@gmail.com Services: Web, CRM, usability, marketing Mary Mahon Jones, President Mahon Jones & Associates 604-833-3290 mmj@mahonjones.com www.mahonjones.com Services: Training, facilitation, product development, marketing, industry development,visitor experience development, strategic planning Jane Osler, Principal P J Osler & Associates 604-512-1197 jane@pjosler.com www.pjosler.com Services: Training, facilitation, marketing, product development, visitor experience development, strategic planning Kim Whytock, Principal Kim Whytock & Associates Inc. 902-462-2680 kimwhytock@accesswave.ca www.thewhyoftravel.com Services: Training, facilitation, marketing, product development, visitor experience development, strategic planning