McDonalds in India: The Food Industry About 20% of India's population is completely vegetarian, and about 82% does

not eat beef. McDonald's, the world's largest BEEF-based food chain, thrive and flourish in cowrevering, vegetarian India? Enter the 'Maharaja Mac'. A 100% ground lamb burger served with lettuce, tomatoes, special sauce, cheese, onion and pickles on a sesame bun. Other items include the Chicken Maharaja Mac, the McVeggie and the McAloo Tikki (with potatoes). The vegetarian items are advertised with a "100% pure veg" stamp on them. Seventy-five percent of the McDonald's menu in India is Indianised. In 2001, McDonald's also introduced the Veg Surprise burger, a veggie burger with Indian spices. Not surprisingly, sales volume shot up 40%. Whirlpool As part of an aggressive global strategy, the Whirlpool Corporation designed a single, stripped-down washing-machine platform for emerging markets. Dubbed the World Washer, The washing machine ended up doing very well for the company-everywhere but India. Sales in South India were particularly abysmal. With tens of millions of dollars at risk, Whirlpool dispatched a team to the subcontinent to find out what went wrong. They finally realized what was going into the machinestraditional South Indian clothing such as lungis, dupattas, mundus, angavestrams and, of course, saris. Little more than sheets of very fine cotton or silk, six to nine yards long, the garments were getting caught, entangled, and shredded in the millimeter-wide gap between the machines agitator and drum. That single millimeter forced Whirlpool to completely restructure their business model and abandon their joint venture, in addition to designing a new washing machine for India. It took the company years to recoup their losses and regain significant market share in the subcontinent [6]. KFC Take KFC, for example. After an ambitious start in the late 1990s, KFC scaled back its expansion plans after major protests. KFC was also accused of using illegally high amounts of MSG and frying its chicken in pork fat (India's 150 million Muslims don't eat pork). Activist groups protested outside the restaurant in Bangalore, holding placards reading "Quit India" and "Stop Playing Foul". KFC now has just one restaurant in India. When kelloggs came in India it was a concept of eating kelloggs with cold milk...now can u think a place like India where people believe in drinking healthy food and hot milk in the morning will except the kelloggs.....

MILKMAID wherin at first it advertised with a concept of A GOOD SUBSTITUTE 4 MILK..it did not work in India.. then they came up with a new concept of using it WHILE MAKING SWEETS.. MTV. When MTV India was launched, the aim was to bring Western rock, rap and pop to the sub-continent. Now, however, the music policy has shifted to accommodate Indian genres such as bhangra. Citibank. When Citibank entered the Indian market, the firms aim was to target only high-income earners. But, in the words of the Business Line newspaper, Citibank soon realized that in India it makes sense to go the mass banking way rather than the class banking way. Dominos Pizza. Initially, Dominos Pizza transferred its Western offerings direct to the Indian market, but the company eventually realized that it had to bow to local tastes, We have focused on more regional flavors now, he says. As a result of this change of strategy, Dominos came up with localized toppings such as Peppy Paneer and Chicken Chettinad.