SOCIAL MEDIA FACEBOOK MARKETING ---------------- Presented by TRIBAL GIRLS I Warm up II Introduction 1. Whats a social media marketing?

g? (Ngc Thi) Social media marketing is a form of Internet Marketing to achieve branding and marketing communication goalsthrough the participation in various social media networks such as Facebook, Lindke, Twitters, Blog, ZingFacebook marketing is one of those tools. There are 3 types of facebook marketing including facebook ads, sponsored stories and group or fanpage. To create an efficient facebook marketing strategy, its very necessary for you to define what you want to do, what your goals are and then, target the right people for your purpose. Facebook will provide for you the best marketing tools to help you promote your products or services efficiently.

a. The definition of Social media Social media is a means of communication and marketing that people can discover, read and share news, information, and contents. b. Social media marketing and its popular outlets Social media marketing is a form of Internet Marketing to achieve branding and marketing communication goals through the participation in various

social media networks. There are many social media outlets such as Facebook, Blog, Twitter, Linkedn 2. Facebook marketing - Types of Facebook marketing & how to use those efficiently? a. Facebook ads: - Reach your potential customers and grow your fan. - How to create a Facebook Ads efficiently? Define what you want to promote and set your goals Target the right people Design an engaging ad. b. Sponsored story - help surface these actions to friends of your new fans. c. Group/Fanpage: Its free and easy to build up.

- Some tips to make a good fanpage: Focus on the main topics Share some funny clips from Youtube Encourage people to post questions, pictures, and stories Hold some small competitons Take use of Friday 3. Benefits of using Facebook marketing a. Benefits 4. Branding 5. Customer engagement

6. Drive web traffic 7. Reputation management 8. New customer acquisition 9. Access to the social world 10. Increase awareness of its discounts for college students 11. 6% clicked the Share button at the end of the game 12. 6% clicked the Buy Now button at the end of the game. b. Examples Case: Adobe: Real or Fake Campaign The Adobe Students page got 6,000 new fans during the campaign. Lessons learned Engage, engage, engage Content and sharing Integrate with media Case: Coca Cola- the secret is out there McDonalds Best Buy Dell Starbucks Redbull Victorias Secret Sony

III. Facebook Marketing Landscape in Vietnam 1. Overview

According to Vinalink medias report on the use of social media channels of general users in Vietnam in June 2011 54.3% of Internet users of Vietnam search for information on social media channels Among these channels: number of users + Youtube : 54.3% + Facebook : 66.3% + After these channels are Zing (59%), Yahoo (28.2%), and Google (20.8%), etc These basic numbers raise us a general view about the situation of using social network in Vietnam and it can be inferred that utilizing this channel to marketing, to widely spread your products or services or brands to public is an effective way which is extremely worth considering. However, whether Vietnamese enterprises have utilized this fertile land or not? The fact is that the majority of Vnese enterprises have not taken full advantage of it to generate profit. It is a pity that only 0.4%, it means 2000 Vneses enterprises use facebook for marketing purpose. The reason : +They are affected by the traditional marketing mindset. + Enterprise leaders themselves hardly get access to social network and even their awareness of setting up social media marketing sections in the companies.

+ Especially Facebook block these day

b. Casestudy *SAMSUNG: Information are updated on Samsung Fbs wall daily, about 4 5 times per day is a new interaction posted so that Samsung can keep in maximum touch with potential customers, try to get them involved and stick the images of samsung, its brands, its products into cuatomers mind. Samsung use Note function of FB fanpage to list and update their activities, their event to continuously interact with customers. Sng to cng Samsung Galaxy Note 30 ngy yu contest Many posted photos and video

* VIETMAC with Riceburger: 68% of their customers come from their smart choice of marketing.