INDUSTRY PROFILE

India is the world second largest producer of food next to china, and has the potential of being the biggest with the food and agricultural sector. With Indias food production to double in the next decade, there is an opportunity for large investment in food and food technologies, skills and equipments, especially in areas of canning. Dairy and food processing, specially processing, packing, frozen food/refrigeration and thermo processing. Fruit and vegetables, fisheries, milk and milk products, meat and poultry, packaged/convenience foods, alcoholic beverages and soft drinks sectors of the food processing industry. Health food and health food supplements are other rapidly rising segments of their industry which gaining vast popularity amongst the health conscious. The transition from an area of food scarcity to surplus serves as a witness to tremendous progress made in this industry .Being one of the largest and most dynamic markets in India, food has seen rapid growth in most of its segments .Increased per capita income and high corporate interest in the organized retail market creates a platform for the Indian food industry to leap forward .All participants in this sector, especially looking at market entry and investment in India, will benefit from this briefing. Highlights of the briefing includes a political, industry profile , growth drivers and growth opportunities. With the overwhelming success of the green and white revolution, India is now fervently poised for the food revolution that will ensure agricultural diversification and large investments in food processing. The entries of multinationals, aggressive rise of commodity branding and low cost of technology are changing the economics of the Indian food industry. The rise aggressive regional players making forays into categories where entry barriers are low and a boom in India FMCG market and the rising need for these products are the key reasons for their growth in food business. Indian agriculture is in the throes of a paradigm shift, thanks to the structural changes in the Indian economy. With the country achieving self-sufficiency in grains production, emphasis has changed from subsistence farming to commercialization, opening up vast opportunities for value-addition, packaging and exports, with strikingly high level of technological involvement.

The holistic concept of food security, however, has two dimensions availability of food and access to food. While the farmer has been achieved, the same is not the case with latter. Despite bumper a crop, distribution of food grains continues to be faulty almost 30% of the food produced in the country is wasted. In such a scenario, it is important for us to reorient our historical agricultural framework- from managing shortage to promoting efficiencies and value addition. Moreover, there is a need to increase the range of food available to improve overall nutrition. The benefits in term of health, vitality and productivity are obvious and cannot be under estimated. The Indian food market is approximately Rs250000 crore ($69.4 billion),of which value added food products comprise Rs.80000crore ($22.2 billion).Despite food production in the country is expected to double by the 2020, not much attention has been given to the growth of their vital industry, with no standards publication highlighting the importance of this sector. With food production expected to double by 2020. Large investments are already going into food and food processing technologies, skill and equipment. India is one of the worlds major food producers but accounts for less than 1.5 %of international food trade .This indicates vast scope for both investors and exporters .Food

exports in 1998 stood at US $5.8 billion where as the world total was US $438 billion .The Indian food industrys sales turnover is Rs.140, 000 crore (1 crore=10 million) annually as at the start of the year 2000. MAJOR CHALLENGES FOR THE INDIAN FOOD INDUSTRY 1. 2. 3. 4. 5. 6. 7. Low elasticity for processed food products. Need for distribution net work and cold chain. Backward-forward integration from farm to consumer. Development of market channel. Development of linkage industry. Taxation in line with other nations. Streaming of food laws.

COMPANY PROFILE

COMPANY PROFILE

Name of the company

: RAIDCO CURRY POWDER FACTORY.

Established in

: 2000.

Address

: Raidco curry powder factory, P.O Moonuperia, Mavilayi.

Business Type

: Manufacturer, Exporter.

Primary competitive advantage : it ensures clean and hygienic spices preserve its natural Flavor Price, quality and quantity.

No. of production line

: four production lines.

Export markets

: UAE, Saudi Arabia, Qatar,etc.

Membership

: spices board.

Awards

: ISO 9001-2000. 4

Product range

: Quality products, spices, spices mix, mineral water, Curry Powder, pickles, jam, squash, etc.

ORGANISATION CHART OF RAIDCO

BOARD OF DIRECTORS

CHAIRMAN

MANAGING DIRECTOR

FINANCE DEPARTMENT

ADMINISTRATIO N DEPARTMENT

PURCHASE DEPARTMENT

MARKETING DEPARTMENT

FINANCE MANAGER

SENIOR CLERK JUNIOR CLERK

PURCHASE MANAGER

MARKETING MANAGER

ACCOUNTANT SENIOR CLERK JUNIOR CLERK

JUNIOR CLERK

BRANCH MANAGER

DRIVER SALES OUTLETS

PRODUCTION/SERVICE

FACTORY MANAGER UNIT IN CHARGE

CURRY POWDER FACTOR Y

FRUIT CUNNI NG UNIT

WHEAT PROCESSI NG UNIT

AGRICULTUR AL RUBBER ROLLER MANUFACTU RING UNIT 6

PUMP SET MANUFACTUR ING UNIT

STEEL FURNITURE MANUFACTU RING UNIT

RAIDCO KERALA LIMITED

The regional Agro-industrial Development Cooperative Kerala limited (Raidco Kerala Limited) a well organized group in Kerala of Co-operative sector under government of Kerala. Raidco as originally registered as a direct level co-operative society in the name of Cannore District Agricultural Development. Co-operative society Limited, No. C561 in the year 1972 RAIDCO renders service to the farmers and general public and the works with an intention to give quality product in the field of consumer product and commercial group at minimum cost. The poor farmers who were the beneficiaries of small farmers development Agency were always being exploited by the Private Traders by supplying poor quality agricultural machinery at abnormal rate and without providing after sales service. The subsidy and other financial benefit provided by the government and the financial banks were not really reached in the hands of the poor farmers but were enjoyed by the Private Traders by adopting all sorts of malpractices with a view to make profit illegally. In this occasion the Government officials, financing banks, social workers, and other veteran co-operators were forced to find out an alternative by putting an end to these evils. Sri P.M Kuniram Nambiar Ex. MLA a veteran freedom fighter and well known social worker was the chief promoter of this Co-operative. The present chairman of this co-operative is Sri T.Krishnan and Managing Director N.Kutty Krishnan. RAIDCO KERALA LIMITED has 4 production units, 3 service centers and 38 sales outlets throughout the state which caters the needs of farmers in every nook and corner of Kerala.

REGISTERED OFFICE AND HEAD QUARTERS

The registered office and head quarters of this Co-operative are situated at Kannur District in the state of Kerala.

Area of Operation
RAIDCO have branches all over Kerala from the Kasaragod district to Thiruvananthapuram District. However, for conduct of sales and marketing of the product manufactured or dealt in by the co-operative and to develop the infrastructure their if such as establishing, opening, and running of branches, go downs, showrooms. Service centers, workshops, etc. and appointment of distributors, stockiest, and carry forwarding agents their shall be to restriction with regard to the area of operation.

Company Motto:
Motto o0f RAIDCO KERALA LIMITED is An intimate friend to a farmer.

Manufacturing units:
RAIDCO KERALA LIMITED has four manufacturing units. They are; 1. RAIDCO PUMPSET Manufacturing Unit.

2. RAIDCO RUBBER ROLLER MACHINE Manufacturing unit.

3. RAIDCO FRUIT CANNIN Manufacturing unit.

4. RAIDCO CURRY POWDER Manufacturing unit.

Employees:
At present about 230 employees are working in the head office, branches and the production units.

RAIDCO SERVICES;
Financial assistance to farmers for selecting the farm machineries. Providing mobile workshops. Providing original spare parts. 8

Providing timely after sales services. Provides the product at reasonable rate. Ensures supply of high quality products at considerably low rate. 2% purchase bonus and transaction cost is allowed to farmers who purchase pump sets From RAIDCO. Acting as agents of the government departments in properly implementation of various projects related to drinking water supply schemes, minor irrigation projects. Provides expert technical consultation services for site verification and suitable pump sets.

Branches and units:

In order to sell its own products and market the products of other leading brands, RAIDCO has opened branches and spare parts showrooms throughout the state. The following are the branches of the RAIDCO.

Manufacturing units:
1. Raidco curry powder factory, Mavilayi, Kannur : Raidco curry powder factory established in January 2000. Chilly powder, turmeric powder, coriander powder, chicken meat masalas, puttu podi, payasam mix are the main products of this factory. The products are marked under the brand name Family which became an instant hit in the domestic market In July 2001. It is the first curry powder manufacturing unit in Kerala getting the ISO 9002 certificate. 2. Raidco pump set manufacturing unit, Kanjikode, palakkad: Various type of pump sets for domestic and agricultural purpose3, copra driers, rubber rollers, paddy winnowers, power plough, are the main products manufactured in this factory. This factory got ISO 002 certificate in December 2000.

3.Raidco rubber roller manufacturing unit, Kannothumachal, Kannur:

9

Rubber rollers for the use of rubber cultivators for converting raw latex into rubber sheets are manufactured at this unit .In addition to this steel furniture, power plough, foundation bolts, GI barrel nipple are also manufactured at this factory.

4.Raidco Fruit Processing Unit, Mattanur, Kannur:

This is the first processing unit started by Raidco in the year 1978. Pineapple slices Tidbits, Juice syrups, lime, garlic, Alma pickles are the main products of this unit. These products are well accepted by north Indians.

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ORGANIZATION CHART OF RAIDCO CURRY POWDER FACTORY

BOARD OF DIRECTORS

CHAIRMAN

MANAGING DIRECTOR

FACTORY MANAGER

FINANCE DEPARTMENT ACCOUNT EXECUTIVE ACCOUNT ANT

ADMINISTRA TION DEPARTMEN T MANAGERS

PURCHASE DEPARTMEN T PURCHASE OFFICER

PRODUCTION DEPARTMENT

QUALITY CONTROL DEPARTM ENT

MARKETI NG DEPART MENT

CLERKS

JUNIOR CLERK DRIVER

QUALITY PRODUCTION IN CHARGE CONTRO L OFFICER

MARKETIN G MANAGER AREA MANAGE R SALES OFFICER

ATTENDERS

ELECTRICIAN

FILTER

PLANT SUPERVISORS

SKILLED WORKERS

UNSKILLED WORKERS

11

RAIDCO CURRY POWDER FACTORY

On 5 January 2000, Raidco have started a unit for curry powder factory at Mavilayi in Kannur district, which was inaugurated by the chief minister of Kerala, Late E.K Nayanar. Raidco have started this unit as a part of diversification of their activity. Earlier Raidco have produced and marketed industrial products under the brand name Raidco. Through this unit Raidco turned to produce fast moving consumer items like curry powder under the brand name Raidco Family. A part from curry powder products the company also produce Appam podi, Puttupodi, etc. the curry powder industry has minimum gestation period. The investment in this type of industry will be comparatively less and the technology utilization is also less. Raidco curry powder has been developed in assistance with national cooperative development corporation and the state government. It has presently an investment of 3 crores as initial investment and 1 crore as working capital. This industry was set up by Raidco in consultation with central food technology research institute, Mysore government of India institution. The company has acquired a capacity to produce good quality food products. For the same reason it has been recently awarded with ISO 9001-2000 certification from bureau of Indian standards (BIS).

The building structure of this company include wide processing and production area, separate go down for raw materials and finished goods, wide laboratory, separate rest room for ladies and gents and well-built canteen facilities. The company has a very good staff structure and also have different managers assisted for each department. The chief executive of this factory is the managing director of Raidco Kerala limited. The factory manager is responsible for day to day activities of this factory. The company is administrated by board of directo9rs of Raidco Kerala

12

limited, which belongs from various co-operative societies. The right to decide the policy would be rest in the hands of board of directors.

Brand name:
Brand name of Raidco curry powder is Raidco family.

Brand Ambassador:
Brand ambassador of Raidco family curry powder is P.T.Usha.

Company Motto:
Motto of Raidco Family Curry Powder is A humble attempt to touch the nature.

Vision and Mission:

The main aim of Raidco curry powder factory is to play a vital role in controlling the price of essential commodities especially in the field of food products and also with the effectively utilizing the abundant agricultural products of state. RAIDCO aims to achieve its vision of turning into multiphase globally competitive organization excelling in every spare of activity. RAIDCO ensures world class quality in all its products ranging from agricultural machineries to packaged drinking water from pump sets to spice powder and also wheat flour to fruit products. Let by professional marginal team and ably supported committed work force. RAIDCO is now poised to enter a high growth phase, with several new instructors that will take the group on path of expansion and diversification.

Quality Policy:
To deliver products that met our customers taste. To get things the first time. To deliver the best value for money to our customers. 13

To continuously invest in our people and technologies to deliver quality product.

Quality Objective:
Assuring the products as per specification. Marinating and improving the quality through good manufacturing process. To stimulate an aggressive quality consciousness among company together.

MANAGEMENT RESPONSIBILITY
A Managing director B Factory manager D Purchase officer Overall in charge of activities Responsible for implementing quality policy He will be renewing quality policy He has the authority from board of directors to implement the quality system in the factory He is responsible to provide adequate resources. He is responsible for training. He is responsible for the day to day activities of the unit He is authorized to manage day to day affairs of the factory C Marketing officer Responsible for providing data for production planning\ Responsible for marketing of products Responsible for vendor department and purchase of material. 14

E F

Store in charge Plant supervisor

Responsible for the activities of stores department Responsible for the activity of production and maintenance.

Quality officer

control

Responsible for the activities of quality control department. Head of department of accounts and administration. Responsible for establishing, implementing and sustaining the quality system as per document procedure.

H I

Accountant Management

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BOARD OF DIRECTORS

Sl.No

BOARD OF DIRECTORS

DESIGNATION

1 2

Sri. T.Krishnan Sri. M.K.Prabakaran

Chairman Vice chairman

3 4 5 6 7 8 9 10 11 12 13 14

Sri.A.Gopal Sri.E.P.Karunakaran Sri. N.Balan Sri. P.V.Ramavathi Sri. P.V. Viswan Sri. A.Moidhu Sri. N.D. Vinaya Kumar Sri. P.N.Kunjumon Sri. K.S.Krishnan Kutty Nair Sri. A.Balan Sri.P. Sudhakaran Sri. Kutty Krishnan

Director Director Director Director Director Director Director Director Director Director Ex-Officio Director Managing Director

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PRODUCT PROFILE
Curry powder is a mixture of a spices widely varying composition developed by the British during their colonial rule of India. The word karhee or kadhi from which curry is derived comes from southern India and refers to a sauce of any kind. Curry powder was developed by the British, who wished to take the taste of the Indian food home, without having to utilize fresh spices. As a result curry powder in the Western world has a fairly standardized taste, but there are literally millions of curry flavors in India. Curry powder was largely popularized after World War II, when immigrants from Southeast Asia moved to the UK. Still, curry powder did not become standardized, as immigrant household often had their own blends of curry powder. Curry is synonymous with Indian food and curry powders thought of as its key ingredient. This is a misconception though, as all Indian food does not contain curry powder. This all-important powder is actually a mix of spices collectively known as garam masala. It is added to some dishes along with other spices to enhance their flavor and aroma. While the basic ingredients used are the same, each household has its own proportions so that the end result will often differ from home to home. The better the quality of the ingredient, the tastier the garam masala and the resulting dish in which it is used. Most Indians still prefer to prepare their own garam masala just prior to cooking. Making your own can seem intimidating if youre just starting out with Indian cooking, but the recipe and a good coffee grinder is all it takes! Theres nothing to beat the flavor of fresh garam masala. The late 60s and early 70s saw a large increase of Indian food consumption by the UK populace. This also led to an increase of Indian restaurants. The tradition of keeping special blends of curry powder simply became uneconomical, and curry powder became increasingly standardized. Indian cooks often have readier access to a variety of fresh spices than their native UK counterparts, and are more likely to make their own mixtures. Indeed, most Indian cooks will have their own specific mixture for different recipes. These are often passed down from parent to child. 17

Most recipes and produces of curry powder usually include coriander, turmeric, cumin, and fenugreek in their blends. Depending on the recipe, additional ingredients such as ginger, garlic, fennel seed, cinnamon, clove, mustard seed, green cardamom, mace, nutmeg, red pepper, long pepper and black pepper may also be added.

RAIDCO PRODUCTS
1. CHILLY POWDER 2. TURMERIC POWDER 3. MEAT MASALA 4. CORIANDER POWDER 5. SAMBAR POWDER 6. RASAM POWDER 7. PICKLE POWDER 8. CHICKEN MASALA 9. FISH MASALA 10. WHOLE WHEAT ATTA 11. REGULAR ATTA 12. PUTTU PODI 13. APPAM PODI 14. PAPPER POWDER 15. COCONUT OIL 16. DAHASHAMANI 17. TEA POWDER 18. PALADA 19. SAMIYA 20. PINAPPLE JAM 21. MIXED FRUIT JAM 22. PINAPPLE SQUASH 23. SYRUP 24. TENDER MANGO PICKLE 25. CUT MANGO PICKLE 26. LIME PICKLE 27. MINERAL WATER

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DEPARTMENTAL STUDY

19

FINANCE DEPARTMENT

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FINANCE DEPARTMENT
This department maintains a systematic record and control income and expenditure of the factory. Accounts officer is the head of this department followed by the financial account department and he is assisted by an assistant account. All financial decision are taken by the finance department

FINANCE FUNCTION
Raidco Family Curry Powder unit has an effective accounting department, which performs the finance function. The head of the department is Chief Accountant or an Accounting Officer. The following are the important functions performed by accounting officer. Maintenance of vouchers, bills, receipts, etc. Checking payment notes, bills, supporting vouchers, etc. Preparation of cash book and bank book. Preparation of journal and ledger. Preparation of banking reconciliation statement.

SOURCES OF FINANCE
Companys main sources of finance are, 1. Share capital 2. Deposit from dealers 3. Deposit from staffs 4. NCDC Loan 5. Cash credit

ACCOUNTING POLICIES
1. Fixed assets are valued at cost of acquisition, less depreciation. 2. Depreciation and fixed assets are calculated and provided on straight line method. 3. Investments are valued at cost. 4. Valuation of inventories of finished goods is at cost. 21

TAX STRUCTURE
The company follows VAT system in the payment of tax. WORKING CAPITAL Major sources of working capital are cash sales, collecting from debtors, etc. AUDITING The accounting department for this unit prepares trading and profit and loss account balance sheet. These final statements are sending to head office for internal audit. BANK ACCOUNT The Raidco Family Curry Powder unit has two bank accounts. These are: 1. Kannur District Co-operative Rural Bank. 2. Central Bank, Peralassery. BUDGET It is a statement showing the estimated income and expense for a definite period in future. This unit prepare following budget. Production Budget Purchase Budget Cash Budget

BUILDING AND PROFESSIONAL TAX Administration department is liable to pay building tax in September and March and professional tax in every 6 months. Review of factory license is in October. Administration department has to submit half year written report and annual report to the factory inspector office in Kannur.

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ORGANIZATION CHART OF FINANCE DEPARTMENT

BOARD OF DIRECTORS MANAGING DIRECTOR FACTORY MANAGER FINANCE ACCOUNT EXECUTIVES ACCOUNTANT

CLERK

TYPIST SECURITY

ATTENDER

DRIVER

23

PRODUCTION DEPARTMENT

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INTRODUCTION
Production is a series of processes that deals with the concept and technique, mental and physical skill of craftsmen, and consists of changing the size and properties of material ultimately converting them into more useful articles. Production stages include various stages of operation until dispatching based on the production capacity of the firm. The company has set up a well defined production department under the plant supervisor. In food industry the production area must be kept clean and hygiene as per HACCP and ISO requirements. The operation in the production area is carried out as per production plan. Plant supervisor does the allocation of work and he ensures that the materials will be allocated in each machine for achieving the production plan. All skilled and unskilled workers engaged in spice handling have to wear uniform, caps, aprons, and gloves. Casual workers engaged in packing warehouse wear hand gloves and caps.

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ORGANISATIONAL STRUCTURE OF PRODUCTION DEPARTMENT

BOARD OF DIRECTORS

FACTORY MANAGER

PRODUCTION MANAGER

PRODUCTION AND PLANT SUPERVISORS

TECHNICIANS

SKILLED WORKERS

UNSKILLED WORKERS

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PRODUCTION MANAGEMENT
Production management refers to the application of management principles to the application of planning, organizing, directing and controlling to the production process. The application of management to the field of production has been the result of at least three developments. First is the development of factory system of production. Until the emergency of the concept of manufacturing, there was no such thing as management as we know it. It is true that people operated business of one type or another, but for the most part, these people were owners of business and did not regard themselves as managers as well. The second essentially stems from the first, namely the development of the large third reason stems from the work of many of the pioneers of scientific management who were able to demonstrate the value from a performance and profit point of view, of some of the technique they were developing.

RAIDCO FAMILY CURRY POWDER

India as the origin of curry, a name widely recognized all over the world. Because of an individual spice does not produced the preferred forms. Indias curry powder is the answer to it known as curry powder to the consumers. The product is the, carefully branded of selected spices to pep flavors and aroma to a wide range of exotic duties. Some of the important ingredients in a curry powder are coriander, Turmeric, chilies, pepper, ginger, cinnamon, cassia, clone, etc. .Another Indian specialty is a full complement of spice mixes. These mixes import a distinct flavor to a variety of food preparation such as chicken, fish meat, vegetables and noodles. India is the major supplies of high quality curry powders and spice mixes to the world. RADICO products include spices powders and masala. They are prepared under hygienic conditions in fully automated factory of RAIDCO at Kannur. Production is a series of process dealing with the concept and technique mental and physical skill of craft man and consists of changing the shape, size and proprieties of materials and ultimately converting them into more useful articles. Production 27

management tells how to manage direct human efforts in a productive enviorment.The production may be defined as an organized activity of transforming raw materials into finished goods. Production is the center one in the organizational as it directly with finance, marketing and personnel. Production of goods and services is a broader one. In general production is equated with manufacturing which is a myopic interpretation. Fundamentally they look alike. Mainly four types of production method are widely using.

They are product layout, processing layout, group layout and stationery layout. In a functional level objective of production department are following: Assuring the product is as per specification Assuring the stock of finished goods as per stock level. Minimizing the wastage of packing material during production. Minimizing the breakdown time. Minimizing production loss Keeping the plant and premises clean

PRODUCTION CAPACITY
200 ton/month are the production capacity. The utilization of the capacity is 100 on/month.

VOLUME OF PRODUCTION
2007-2008:639 ton. 2006-2007:658 ton.

MAINTANANCE
Preventive maintenance schedule has been prepared and implemented suitable check list are maintained for maintains on the basis of information received from the production department. Expedition action is taken for break down maintains. So that it should not affect the production. Break down checks shows the detail of maintains.

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TYPES OF MACHINE
The following are the machines used in the factory:

Grinding machine, Huller machine, Sifter machine, packing machine, Roaster Drier, Mixer/Blender.

PRODUCTION METHODOLOGY
The production methodology followed is this company is batch production is manufactures depends upon the requirements and is produced batch wise. Each batch will be assigned a batch number and they are stored in the go down. The materials are moved from the store according to their respective batch numbers .the basis of products that have the high priority will be moved out of the store first.

PRODUCTION PROCEDURE
Drying (Optional for coriander, chilly and rice). Drying helps to reduce the content of moisture. Drying is carried out in the sun light or in the drier at a temperature 65-70per cent Celsius. Pre-cleaning for coriander and rice. For coriander cleaning is carried out in the precleaner and for rice cleaning is done manually. Grinding It is carried out in grinding mills in two or three stages of powdering. Blending (for masala) Under these each item is blended as per the ratio. Sieving Shifts each item with particular sieves in the sifter. 29

Packing Under these all items are packed in polyester/polyamines/polyethylene pouches. The following are the flow chart of different powder manufactured in the Raidco and the various stages at which inspection is done.

FLOW CHART FOR TURMERIC POWDER

RAW MATERIAL OF TURMERIC POWDER INSPECTION CLEANING

INSPECTION GRINDING

INSPECTION SIFTING

INSPECTION

PACKING INSPECTION

FINISHED GOODS STORE

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FLOW CHART
(CHILLY / CORIANDER / TURMERIC POWDER)

Raw Materials Chilly Coriander Turmeric Powder

Inspection Sifting

Inspection Packing

Inspection

Raw Materials Chilly Coriander Turmeric Powder Sifting Packing Dispatch ed Goods Store Finished Goods Store

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PROCESS FLOW CHART

CHILLY POWDER

CORIANDER

TURMERIC

WHOLE WHEAT

PEPPER

PUTTU, APPAMPO DI

POLISHING

GRINDING

MASALAS

SIFTING

ROASTING

PACKING

GRINDING

DISPATCH

BLENDING

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QUALITY CONTROL

33

INTRODUCTION
All business concerns exist to provide goods and services to the society. They can be profitable and successful only when the products and services are high quality and meet the needs of the customers. Quality is the sum total of the features of the products which influence its capacity to satisfy a given need. While deciding the quality of the products, a manufacture to reconcile two conflicting trends. Customer satisfaction and cost of the production quality control enters into all phase of the manufacturing process. It is the systematic control of the variables in manufacturing process which affects the excellence of the product. Quality control is an overall function designed to ensure that manufactured products meet meaningful specification; it involves the recognition and removal of identifiable causes or defects and variations from the set standards of quality.

SCOPE OF QUALITY CONTROL

The following are the important scope of quality controls. 1. Supplier Quality Assurance 2. In process contests 3. Post Mortem Inspections

QUALTY PLAN
It is the policy of RAIDCO to deliver quality products. 1. RAIDCO will ensure homely delivery of material as per the agreement with dealers/agents and continual improvement of products based on customer feedback. 2. To continuously invest in our people and technologies to deliver quality products.

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QUALITY PLAN
(CHILLY, CORIANDER AND TURMERIC) FEED BACK FROM MARKETING

RETURN

MINIMUM STOCK LEVEL SEND TO LAB FOR TESTING QUALITY FUMIGATION (IF REQUIRED) AS PER PRODUCTION PROCEDURE RAW MATERIALS

REJECTED

SAMPLING PLAN RAW MATERIALS INSPECTION (AS PER RS.01 ACCEPTED

STORES

REJECTED

FINISHED GOODS INSPECTION ACCEPTED PACKING

REWORK

IN PROCESS INSPECTION SPECIFICATION (AS PER IIS01-07)

REJECTED STORES DISPOSE PHYSICAL INSPECTION (AS PER FS-OI) DESPATCH

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INSPECTION
It is the art of determining conference or non conference of the expected performance or set standards. By inspection we seek to determine the acceptability or non acceptability of the parts, products or services. Inspection is carried out in each stage of production.

RAW MATERIAL
Inspection of sample of raw materials is carried out physically. The following parameters are checked. If it is within the limit the raw materials are accept otherwise reject. Extraneous / foreign matter (% of weight) Damaged / blackened /insect bored seed (%by weight) Light barriers(1% by weight) Other seeds (1% by weight) Strived and immature seeds(1% by weight)

FINISHED GOODS INSPECTION

Moisture (% by weight) Total ash (% by weight) Acid insolvable (%by weight) Non-volatile- extracts (% by weight) Crude fiber-in case of masalas

The sample is inspected by different authorized labor authorized like Spice board CFTRI (Central food technological research institute) Regional laboratory of AGMARK

These authorities checks the quality of samples, according to these norms they give feed back to the organization.

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PROCEDURE FOR CALIBRATION OF INSPECTION, MEASURING & TESTING OBJECTIVE:

To lay down the procedure for inspection, measuring and testing equipment.

SCOPE:
To ensure all inspection, measuring and test equipment are calibrated periodically.

RESPONSIBILTY & AUTHORITY

Quality control officer is responsible for the above activity.

PROCEDURE:
Test sieves are calibrated periodically to ensure the accuracy of the measurement. The module indicator & digital temperature indicator are calibrated once in a year. All other inspection, measuring and equipments are calibrated by external agency Periodically to ensure the accuracy and precision of the instrument. When equipment is found to be out of calibration, records of previous results are also analyzed for any further action required. Medical examinations of all workers are carried out yearly.

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PERSONAL DEPARTMENT

38

INTRODUCTION
In a modern industrial system production is the result of joint affairs of all the factors of production that is land, labour, capital, organization on like other factors of production. Labour is an active effective force and control all other factors and co-ordinate then to get the maximum output at minimum cost. Thus, science is deal with the problem of the development of labour force in all respect the economical, social and political may be called as personnel management. Administration or human resource is defined as the total knowledge, skill, and creative abilities talent aptitude of an organization workforce as well as the value attitude and benefit of individual involved. Administration department or Human Resource Department at Raidco handled all the matters that related to the employees. Administrative officer is the head of the department who is directly reporting to the factory manager. This department handled human resource function.

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DEFINITION
Personnel management is the planning, organizing, directing and controlling the procurement, development, compensation, integration, maintenance and reproduction of human resources to the end that individual organizational and societal objectives are to be accomplished Edwin .B.Flippo

RAIDCO FAMILY CURRY POWDER

Administration department / human resources department at RAIDCO handles all the matters that related to the employees. Administrative officer is the head of this department who is directly reporting to the factory manager. This department handles human resource function.

DUTIES OF ADMINISTRATION DEPARTMENT

The responsibility of administration department is mainly to keep the records of attendance of the staffs and workers. It also includes records of various leaves taken by the employment and management staffs, calculation of salaries, provident fund, bonus of employees, records of their other services rules related matter.

EMPLOYEES
Total employees are 60. At present 13 gents staff and 32 ladies staff are working in the production unit of the factory. Among these 13 gents staff, 3 are permanent staff and rest of them temporary workers. All ladies working are casual workers. RAIDCOs technical staff especially those who working in the area of production are qualified and skilled.

RECRUITEMENT POLICY
The head office situated in Kannur undertakes the placement. Recruitment is done through advertisement, written test, interview and selection. Probation period is up 1 year. Recruitment is also done from the educational institutions like industrial training is given for employees. Individual training rewards are kept and maintained properly. Evaluation is on the basis of ranking

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RECRUITMENT & PLACEMENT

The placement of an employee is done by head office. For Recruitment Company advertisement is in news paper. After that applicant will hence a written test. According to the marks obtaining in written test, the applicant will have to get a call for interview. Though this interview applicants are the selected for job. This new employee will have a probation period up to 1 year. The recruitment is also made from educational institution like industrial training institute.

TRAINING
The company is undertaking a continuous training schedule .the company is providing job for training employees .all management staff put under training in particular subject has to submit the report to the factory manager about to the training .based on the evaluation of ranking those who are poor they will be given further training .individuals records for training are kept and maintained properly .the training may be given in central food technological research institute (CFTRI) spices board.

WAGE AND SALARY ADMINISTRATION

The administration department is responsible for the wage and salary calculation .the salary is given to the employees according to the Kerala state rule. In LD clerk grade, employees are given pay scale of Rs.3295 in probation period. After that they will get Rs.80 additional and 38% clearance allowance. Appentice trainee given a stipend of Rs.1090. The wage is given to the casual workers according to factory wage act. Men are given Rs.100 per day and women workers are draws Rs.90per day. The driver will give an amount of Rs.125 per day. He also gets an additional amount of wage for a week.

RETIREMENT
The age of retirement is 50 years. At the time of retirement is the employee will be given provident fund and pension fund deducted from his salary.

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TRANSFER
The various types of transfer are as follows:

PUNISHMENT TRANSFER
It is practiced as a disciplinary action.

REQUETED TRANSFER
It is performed at the request of the employees.

GENERAL TRANSFER
It is normally performed during April/may. This will issue relieving order details

of the employee transferred.

WELFARE SCHEME
Various welfare schemes in RAIDCO are as follows: Workers are provided with provident fund and ESI (employee service insurance) in mainly deducted from the salary at the rate of 12%. Another deduction from the salary is at the rate of 12% pension benefit. From this 8.33% will be for pension fund. The various facilities provided for employees are. Canteen facility. First aid facility. Rest room. Drinking water facility. Latrine facility. Urinal facility. (Separately for ladies and gents.)

ALLOWANCES
The production workers get Rs.300 as uniform allowance and Rs.20 as working allowance.

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BONUS
The company gives bonus at the rate of 8.33%.the rate of bonus will be given up to 20% in the profitable year.

SAFETY MEASURES
All skilled and unskilled workers engaged in spice area wear uniforms, caps, aprons and hand gloves. Casual workers wear aprons, caps and hand gloves. Casual lady workers are engaged in packing wear coats, gloves and caps.

GRIEVANCES
Regular meeting conducted in the factory carries out grievances procedure .suggestions are accepted from top level as well as lower level of the functions.

TRADE UNION
Trade union is a voluntary organization of workers formed to protect and promote their interest through collective action. The following are the main trade union existing in RAIDCO curry powder unit. KCEU-Kerala co-operative employee trade union (CITU). KCEF-Kerala co-operative employee front (INTUC).

LEAVE SYSTEM
In RAIDCO leaves allotted to the workers are in three types .these leaves include 15 casual leave, earned leave of 10 days. The administration department allots the leave with the sanction of the factory manager. The administration department will keep a leave register for the employees and yearly leave statement.

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DISCIPLINARY ACTION
Company will take some disciplinary action in case of any fault from employees. The disciplinary action include loose on pay and suspension .factory manager is responsible for the day to day activities of the organization . if any employee made fault like behavioral factor ,mal practice ,etc. factory manager can take necessary action mentioned above.

SHIFT OF WORKING HOURS

General shift-9:00 am 5 to pm. First shift-6:00 am to 2:00pm. Second shift-2:00 am to 10.00 pm. Third shift (if necessary)-10.00 pm to 6.00 am. Ladies are allowed in general shift only. Lunch break is from 1.00 pm to 1.30 pm. There are two breaks in the morning and evening for general shift at 11.00am and 3.30 pm respectively. There are also office breaks at 8.30 pm and 5.00 pm for first and second shift respectively. The shift may be changed from week to week.

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MARKETING DEPARTMENT

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INTRODUCTION
Marketing is concerned with all activities which are involved in the process of transferring goods from point of production to the point of consumption. Marketing is social and managerial process by which individuals or groups obtain what they need and want through creating and exchanging products and value with others. RAIDCO FAMILY CURRY POWDER UNIT has a very good marketing and sales department. They are doing their marketing all over Kerala in a systematic way and also marketing their products in gulf countries also. Marketing department working in good systematic way that gives them good result .RAIDCO has the marketing area all over the Kerala .through dealer network company has district wise are representatives under this they have taluk wise area distribution

MARKETING FUNCTION
The process of marketing involves several interdependent activities. These activities are collectively known as MARKETING FUNCTION. Marketing function will help to move goods from place of production to the place of consumption. Marketing function is defined as An act of operation or service of which original producer and the final consumers are linked.

Marketing function include Functions of research. Functions of exchange Function of physical supply. Facilitating function

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THE DIAGRAMATICAL REPRESENTATION OF MARKETING FUNCTION MARKETING FUNCTION

FUNCTIONS OF RESEARCH

FUNCTIONS OF EXCHANGE

FUNCTIONS OF PHYSICAL SUPPLY

FACILITATING FUNCTION

MARKET RESEARCH

BUYING ASSEMBLING

TRANSPORTATIO N STORAGE &WAREHOUSING PACKAGING

STANDARDIZATION&GRANDING

BRANDING

PRODUCT PLANNING&DEVEL OPMENT

SELLING

PRICING

MARKETING INFORMATION FINANCING

RISK TAKING

PROMOTION

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ORGANIZATIONAL DEPARTMENT

STRUCTURE

OF

MARKETING

BOARD OF DIRECTORS

CHAIRMAN

MANAGING DIRECTOR

FACTORY MANAGER

MARKETING DEPARTMENT

MARKETING MANAGER

AREA MANAGER

SALES OFFICER

SALES EXECUTIVE

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OBJECTIVES OF PROMOTION BY RAIDCO TO COMMUNICATE: communication is the basis of all marketing efforts. So the main
Objective of promotion is to communicate i.e.to inform the customers or prospective consumers about the availability, features and uses of the firms products.

TO COVINCE: it is enough merely to communicate information to the consumers

about the products.

TO MOTIVATE: another important objective of promotion is to motivate the

consumers to purchase the seller products.

TO DIFFERENTIATE: one of the important objective of promotion is to

differentiate the product of competitors by highlighting the unique features of the product and creating brand loyalty. TO STABILIZE SALES: another important objective of promotion is to stabilize the sales of firm by reducing the fluctuation or variations in sales caused by seasonal or irregular factors.

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PURCHASE DEPARTMENT

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PURCHASE DEPARTMENT
The purchase of required raw material of right quality is the responsibility of the purchase department. This department is under the control of purchase manager, works in close association with the quality control department accounts department and stores. The head of the purchase department of RAIDCO curry powder is purchase officer. Purchase department is responsible for all the purchase related to the factory which includes raw materials, machine parts, and new machines. The purchase system starts from the intend in the prescribed format given by the respective department according to their requirement. As per ISO norms the supplier of the raw material should be an authorized supplier. Purchase department should be responsible for the timely supply of all item required in the factory. It should also find new supplies, raw materials, peak seasons for each item, comparative study of quality price and quality is according tot the present market scenario.

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DATA FLOW DIAGRAM PURCHASE DEPARTMENT

Details of Raw materials purchase order

Store dept. requisition Send Checking

Purchase

Purchase requisition

Purchase Department

Quality of raw materials

Raw stock

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STORE DEPARTMENT

53

STORE DEPARTMENT
Store department releases required item for representative department whenever it department reports to the purchase department whenever the stock level reaction minimum level. The purchase department transfers the purchased item to the stores. The production and maintenance department repost more requirements in Goods Requisition Notes to the store department. after getting this notes ,the store department issue the item with Goods Issue Notes it also releases finished gods to the dispatch department. Whenever supply order comes from the dealer. The important function of the store department is checking and cleaning the raw materials coming into the go down on purchase order. After receiving the materials the store department prepares goods received note.

ITEM INCLUDED IN STORES

1. Raw materials-chilly, turmeric, spices, coriander, etc. 2. Packing materials. 3. Finished goods. 4. Consumer spares.

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DATA FLOW DIAGRAM-STORE DEPARTMENT

Purchase requisition

Goods received

Invoiced

Raw material Store Dept. From stores

details of Purchase goods department

Checking Raw material

Raw stock

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SUGGESTION
1. Workers should be allowed to participate in the decision making process. 2. The employees must be given information regarding how to do their work in an effective manner. 3. Rewards have to be provided to the employees who perform their work effectively and efficiently. 4. The welfare measures of the company have to be improved or new additions has to be made to the same. 5. Grievance process must be reviewed. 6. Skills and abilities are to be used effectively. 7. Steps should be taken to develop career opportunity in this company. 8. Management has to contact the workers whenever they needed. 9. Management has to inform the promotional opportunities to the employees.

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CONCLUSION
Job satisfaction plays an important role in every organization. It increases the morale of the workers thereby increases their productivity and leads to increased production in the organization. The study has arrived at the conclusion that majority of the workers at RAIDCO CURRY POWDER PVT LMT are satisfied with their job. But however it was also found that in certain cases, some of the workers are dissatisfied with their

1. Salary and other allowances. 2. Loans facilities. 3. Welfare measures. 4. The rewards provided.

So steps should be taken to improve these and ensure satisfaction in these areas. If the organization implements some of the suggestions given, then it can improve the job satisfaction of the dissatisfied employees and lead to increase in workers performance.

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CHAPTER-V APPENDIX

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APPENDIX

A STUDY ON THE JOB SATISFACTION AMONG EMPLOYEES IN RAIDCO CURRY POWDER FACTORY, MAVILAYI QUESTIONNAIRE CUM INTERVIEW SCHEDULE GENERAL INFORMATION Age Service Department : : :

1. Companys work policies are well developed and organized. Strongly Agree Strongly Disagree Agree Disagree

2.

I am involved in decision that affects my work. Strongly Agree Strongly Disagree Agree Disagree

3. My supervisor takes a personal interest in helping me to get ahead at my job. Strongly Agree Strongly Disagree Agree Disagree

4. I am treated fairly by my supervisor and manager. Strongly Agree Strongly Disagree 59 Agree Disagree

5. I am able to contact senior management as needed. Strongly Agree Strongly Disagree Agree Disagree

6. The working condition and climate is good in my company Strongly Agree Strongly Disagree Agree Disagree

7. The people I work cooperate to get work done. Strongly Agree Strongly Disagree Agree Disagree

8. The grievance process available to me is a fair way to resolve disputed between employees and Management. Strongly Agree Strongly Disagree Agree Disagree

9. Employees are usually promoted based on performance Strongly Agree Strongly Disagree Agree Disagree

10. The current pay system has a positive effect on employees productivity. Strongly Agree Strongly Disagree 60 Agree Disagree

11. I am satisfied with the increase in compensation. Strongly Agree Strongly Disagree Agree Disagree

12. I am satisfied with the health insurance plan. Strongly Agree Strongly Disagree Agree Disagree

13. I worry about loosing my job. Strongly Agree Strongly Disagree Agree Disagree

14. I can leave work to take care of personal matters. If heard to. Strongly Agree Strongly Disagree Agree Disagree

15. I believe there are adequate ways for me to develop my career in this company. Strongly Agree Strongly Disagree Agree Disagree

16. I am aware of promotion opportunity. Strongly Agree Strongly Disagree 61 Agree Disagree

17. My designation suits with my educational qualification. Strongly Agree Strongly Disagree Agree Disagree

18. We have good canteen facilities. Strongly Agree Strongly Disagree Agree Disagree

19. My skills and abilities are utilized effectively by the company. Strongly Agree Strongly Disagree Agree Disagree

20. The welfare amenities are good here. Strongly Agree Strongly Disagree Agree Disagree

21. I know what is expected from me in my job. Strongly Agree Strongly Disagree Agree Disagree

22. I am recognized whenever I do a good job. Strongly Agree Agree Disagree 62

Strongly Disagree

CHAPTER-VI BIBLOGRAPHY

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BIBLIOGRAPHY

The secondary data for the project is collected from the different magazines, journals and internet. Some of them are

1. Prasad, L M. Principles and Practices of management, New Delhi; S Chand and sons, Reprint 2002.

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