BIMTECH INDUSTRIAL TOUR 2012

Forbes Campbell Knitwear

( (Division of Forbes Gokak Ltd.)

Post Graduate Diploma in Management (Retail)

(Academic Year: 2011 2013)

Guided By: Prof. Pankaj Priya

Submitted By: Pollen Chakraborty PGDM(RM) 11RM937

Acknowledgement

I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals. I would like to extend my sincere thanks to all of them. I am highly indebted to Prof. Pankaj Priya, Ms. Smriti Pandey, Mr. SaiKrushna Bharti for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my gratitude towards my parents & my institution Birla Institute of Management Technology for their kind co-operation and encouragement which help me in completion of this project. I would like to express my special gratitude and thanks to industry persons for giving me such attention and time. My thanks and appreciations also go to my colleague/batch mates in developing the project and people who have willingly helped me out with their abilities.

Pollen Chakraborty

Company Profile
Forbes Campbell Knitwear (Div of Gokak Textiles Limited.) is designed as down stream integration to add the value to yarn produced by Gokak Mills a division of Forbes Gokak Ltd., a member company of our parent group. Forbes Campbell Knitwear (Div of Gokak Textiles Limited.), project is located 18 kms away from Belgaum city (North Karnataka) surrounded by lush green pollution free forest. Belgaum is accessible by air, rail and road from Bombay and Bangalore. Goa is only 150 Kms away from our plant. While establishing the plant emphasis was laid on being eco friendly and azo free. We have fully automatic water treatment plant for recycling the effluents, captive power generation and water supplies. We use dyestuff supplied by global firms like ICI Sandoz, Ciba and Atul etc. the waste water is released for a forestation, which we are developing with plantation over 250 acres of hilly land around factory. The company has spent US $ 8.00 million on this project and the investments in most modern machinery and equipment with latest technology. The machines are imported from Italy, Germany, Switzerland, USA, Japan and Sweden etc. We have in-house training faculty fresh workmen are recruited so as to suit and mould them in our working environment. We have a team of young and energetic workmen with an average age of 24 years. We do not recruit anyone below 18 years of age and all the rights of the workmen are protected. With such human technical infrastructure and corporate backing Forbes Campbell Knitwear (Div of Gokak Textiles Limited.), is committed to the world class product. Key Information Products Garment Fabric Dyeing Capacity Month Fabric Knitting Capacity Fabric Specification Shrinkage Order Size Lead Time Payment Terms Bankers Polo shirts and T-shirts,Sweatshirts Fashion Garments for Mens/Boys/Ladies and Girls 3,00,000 Garments per month. - 90 MT/Month - 100 MT/Month Solid/YD PQ/Jersey in GSM varying from 165 to 285 Interlock/Fleece/Flatback Rib +/- 3/5 % Compacted Minimum 5000 Pcs/Style. 800 Pcs/Colour 60 to 90 days depending on the Fabric Quality/Style Requirement of Styling/Approval Proces. Irrevocable confirmed L/C payable at sight. AXIS Bank Ltd

Geetanjali Plaza, Khanapur Road,Tilakwadi Belgaum 590006. Swift Code : AXISINBB138 Domestic Clients

Brand Name John Player Van Huesen VH Sports Ruggers VFC Westside

Company Name ITC Madura Garments Madura Garments Arvind Brands Arvind Brands Fiona Services

Knitting Section Equipped with top of the line internationally proven machines from MAYER and CIE, SHIMA SEIKI, CALATOR WEISS and FERRO. This section is also equipped with luva humidifying system to maintain an optimally controlled temperature and humidity. Dyeing Section The factory has a full fledged lab in our dye house, equipped with all required equipment to test the dyes and chemicals as well as the finished fabrics. This facility includes photo matching cabinet, spectrometer with different light sources, pot dyeing machines with micro processor controller for developing the LABDIPS, Automatic IFB WASHING M/C for wash tests; crock test instrument etc. We are equipped with SCHOLL SOFT FLOW DYEING M/C'S with 30kg, 200 kg and 400 kg per charge capacity. Stalvart make washing and Dyeing facilities with 100 kg/charge. Cutting Section State of the art dye cutting machines from BIERREBI, HASHIMA, FUSING M/C; WESTIMA RIB CUTTING and EASTMAN ensure consistent and highly standardized output. Section includes 18 head, 6 color electronic embroidery machine from Tajima. Sewing Section Our sewing section is equipped with switch track handling system. We follow single operation assembly line systems. Loading of the goods for the sewing till the final packing is within the lines. We deliver packed garments from lines to the packing section includes Single needle, Double needle, Flatlock and overlock machines and loose thread suction m/c.

About the T Shirt Market in India

T-shirts are most preferred and acceptable in Indian market In India, earlier, T-shirts were preferred by children and teens only, but now a days people of all age-groups wears T-shirts. Generally old age people prefer mostly collared T-shirts with branded names. Kids buy T-shirts of styles Pokemon and Spiderman and with many cartoon themes. Recently, T-shirts with plain colors like white, bottle green, emerald green, kelly green, sky blue, navy, orange, royal blue, sunflower, heather, ash, olive, khaki, deep navy, navy, aqua etc are preferred in office or with the corporate logo or slogans. Today, a new corporate trend of dressing observed in India, especially in the information technology industry where you can come with a blazer or sports jacket and attend a meeting wearing T-shirt too. Ladies are also wearing T-shirts in corporate houses with contrasting bound neck band and cuffs, short sleeve T-shirts. Even many offices are also favoring Western wear including corporate T-shirts. Indian fashion trends are going to West now a days. The Branding Game In India T-shirts industries have raised by 27 percent followed by blouses/shirts and trousers. Recent market report survey says this segment of clothing in India accounts for 4.22 per cent of the Indian apparel market with sales of Rs. 2,419 crores, this includes T-shirts for women and have become trendy. According to KSA Techno Park, Nike is the market leader, followed by Reebok in three of the income segments, except for Adidas in the Rs. 15,000 to Rs. 25,000 income segment, and Nike has an 8.3 percent share. The income analysis of women explains that Reebok is the top women's "active wear" T-shirt in the lower income segment, Nike in the middle income segment and Adidas leads the highest income bracket. Duke is the most popular brand in clothing of the lowest income segment of consumers; it is second in the next higher income slab to Lee and third in the Rs. 50,001 to Rs. 1 lakh income group. The top five in the highest income group is considered Wills Sports followed by Lacoste, Allen Solly, Lee and Classic Polo in order-wise. Benetton is the second most popular brand in the segment of income of Rs. 50,001 to Rs. 1 lakh and has received fifth rank in the Rs. 15,000 to Rs. 25,000 segment. In the lowest income bracket Peter England is among the top five favorites and Crocodile gets similar approval in the Rs. 25,000 to Rs. 50,000 income segment. In the next higher income segment, Allen Solly and ColorPlus are considering. The report says, there are two sub-categories in T-shirts market, one is active wear and second is casual wear. Generally, people are likely to wear active wear brands for their morning jogging or routine work while the casual T-shirts used for the purpose of informal clothing.

Active wear clothing tends to have a high recall because of many international brands have become more or less generic with active wear. Government Laws and Policies
Initiatives in the Recent Past to Grant impetus to the Textile Industry (a) Announcements in the Union Budget 2007-08 : To strengthen domestic textile industry for meeting the growing global competition, the following important announcements have been made in the Union Budget 2007-08. (b) Indirect Tax Reduction in import duty from 10 per cent to 7.5 per cent on polyester staple fibres (c) Announcement of National Textile policy: One of the main objectives of the National Textile Policy (NTxP-2000) announced in November 2000 is to facilitate the textile industry to attain and sustain a pre-eminent global standing in the manufacture and export of clothing. The policy endeavours to achieve the target of textile and apparel exports from the present level to USD 50 billion (d) Technology Upgradation Fund Scheme: In view of the urgent need for stepping up the process of modernization and technology upgradation of the textile industry in India, Ministry of Textiles launched a Technology Upgradation Fund Scheme (TUFS) for the textile and jute industry for a five year time frame. The scheme provides 5% interest reimbursement in respect of loans availed thereunder from the concerned financial institutions for investments in benchmarked technology for the sectors of the Indian textile industry specified thereunder. An additional option has been given to powerloom units for 20% capital subsidy under Credit Linked Capital Subsidy (CLCS-TUFS) upto a cost of Rs.100 lacs in eligible machinery with facility to obtain credit from a credit network that includes all co-operative banks and other genuine non-banking financial companies (NBFC) recognized by Reserve Bank of India. (e) Liberalization of FDI Policy: Government of India has allowed foreign equity participation upto 100%, through automatic route, in the textile sector with the only exception in knitwear/knitting sector. (f) Export Promotion Capital Goods (EPCG) Scheme: The scheme facilitates import of capital goods at 5% concessional rate of duty with appropriate export obligation. Import of second hand capital goods without any restriction on age is also allowed under the new Foreign Trade Policy. (g) Advance Licensing Scheme: With a view to facilitating exports and to access duty free inputs under the scheme, standard input-output norms for about 300 textile and clothing export products have been prescribed and this scheme remains operational

The future of T-shirt Industry in India T-shirts are increasingly being used in Indian corporate houses to motivate employees, to build brand loyalty in the market as well as to display the company's attitude by displaying its motto or slogan in front of stakeholders. Today in major corporate houses promotional T-shirts became very popular as corporate gifts and more and more corporate or promotional T-shirts are demanding in the market, manufacturers are also manufacturing best quality designer-type pieces with buyers' logos, institutional advertising, slogans and emblems on T-shirts as well as for the end users. During the last cricket world cup, one of the Net portals sold some 60,000 promotional T-shirts in 60 days. To satisfy the increased demand and seize market opportunities, many manufacturers and traders are adding new production lines and even building new factories. Many companies are improving their technology too. Main production centres of T-shirts in India are Tirupur, Mumbai, Kolkata, Delhi and Ludhiana. Latest trend And at the last but not the least purchase T-shirts to suits your mood , the purpose of wearing and the latest trends of designs, colour combination etc in the market.

Learning and Conclusion After visiting the factory, it was very clear that all big brands like Van Huesen, Jonny Players, Tommy Hilfiger etc have outsourced their manufacturing to Forbes Campbell Knitwear Ltd. on the basis of Contract Manufacturing system. This has actually given these brands to earn a competitive edge over others with very high margins. Moreover, when we visited the factory outlet, we saw there were T Shirts available (made in the same factory) starting from Rs. 200 ranging till Rs.700. Normally, in any retail outlets we get the same fabric at a much higher price. The Factory not only manufactures the garments but also, does the labelling, packaging and price tagging. It has also got a separate unit for manufacturing organic t- shirts. The major workforce comprises of women, which signifies it generates employment opportunities for women.

Bibliography
http://forbescampbell.com/ http://www.alibaba.com/member/forbescampbell/aboutus.html http://www.customercareinfo.in/forbes-campbell-knitwear-belgaum-address-phonenumber-website-details-india.html http://www.gokakmills.com/index1.htm http://www.gokakmills.com/mainframe1.htm http://www.gokakmills.com/madeupknittingpopup.htm http://www.gokakmills.com/Notices_pdf/Information%20Memorandum.pdf