Professional Documents
Culture Documents
Work Shop
Work Shop
DESTIN VOYAGES
A PRESENTATION BY : DEWESH SHUKLA (A-21) NAMAN SHARMA (A-14) JOGESH KUMAR (A-16) ABHISHEK SHAW (A-20) REEMA BHARTI (A-28)
SECTION : Q2901 BBA 5th SAMESTER
BUSINESS IDEA
OUR idea
Market on target
EXPECTATION
MARKET ANALYSIS
Market Description. Market Facts. Market Size. Market Growth. Market Demand. Market Trends. Market opportunities. Barriers to Entry in the Market. Regulations. Target Audience. Competition. Market Niche.
MARKETING STRATEGY Value Proposition. Marketing Objectives. Strategy. Market Budget. (10 Lakhs Investment, 5 lakhs market budget)
Vehicles : 8 10 000 - TATA winger - chevy Tavera - Bajaj pulsars 150 - Maruti Suzuki Omni CARGO
Office rent: 6000 Furniture's: 20 000 Desktop & Printer 25 000 Air conditioner 14 000 Pure it 2500 Utensil set 500 Cooler 3 000 Tie ups with govt. resorts 1,00,000 TOTAL 9,81,000
S.W.O.T ANALYSIS
Strength : 1. we are giving bikes to the customers. 2. affordable rates. 3. option of customization. Weakness: 1. accidental costs. 2. uncontrollable costs of fines.
Threats: 1. other companies can launch same business and can force us to reduce prices. Because of that our profit percentage and growth would be affected
2. smart package - Rs 12500 (6 people, 2night 2 days). 3. luxury package - Rs 17000 (5 people, 3 night 3 days). 4. Dream package - Rs 17000 (6 people, 3 night 3 days).
PLACE
we would operate from jallandhar cantt.
We are also giving complementary food coupons with out travel packages which are discussed below : 1. Executive package - 1000 /- free food coupon. 2. Smart package - 500/- free food coupon. 3. Luxury package 1500/- free food coupon. 4. Dream package - 1500/- free food coupon.
OPERATION AND HR
H R @ D V STRUCTURE
BOARD OF DIRECTORS :
ABHISHEK , DEWESH,NAMAN,JOGESH,RIMA
HIERARCHY : BOD
HR (Dir.) FINANCE (Dir.) Cust. Rel. (Dir.) OPERATIONS (Dir.) MARKETING (Dir.)
RECEPTIONIST
DRIVERS
Employees
bonuses
Motivation
Recruitments