[kimbryden.

com]
cell: 908-642-2309 email: kimberly.bryden@gmail.com twitter: @kimchiquita STRENGTHS: social media, word-of-mouth marketing, community management, special events, audience/brand development

[ kimberly bryden ]

PROFESSIONAL ACCOMPLISHMENTS
- Hired into the role of Team Leader at the age of 22 for a Fortune 500 company, managing between 3-5 team members. - Hand-picked to open and develop market strategy for a brand new Whole Foods Market in a vibrant, urban location. - Developed, managed and grew social media online community brand pages for both Whole Foods Market Alexandria (grew by 55% in 6 months), and Whole Foods Market Foggy Bottom (established brand page for new store, gaining 3,000 Facebook followers & 1,200 Twitter followers in six months). - Organized 50+ internal events focused on seasonal promotions & product movement that, on average, have increased storewide sales by 20% for the day & have increased sales by half hour, on average, by $2,000 in 2 hours. - First person to implement internet customer advisory panels via Twitter into Whole Foods Market Mid-Atlantic Region, making Twitter a viable outlet for customer service and engagement on a store level. Used storify to capture questions & comments and responses to promote brand awareness and transparency with open communication. - Orchestrated Healthy Eating initiatives (workshops, demonstrations for children, teens and adults) with prominent healthcare industry leaders (Inova Hospital and George Washington University Cheney Cardiovascular Institute) to promote Whole Foods Market core values, healthy eating & giving back to the community. - Coordinated a sold-out 250 person DC/Metro area premiere film screening for FORKS OVER KNIVES at the American Film Institute Silver Theatre and Cultural Center that included a reception with the lead, Rip Esselstyn, a Q&A with Rip, Dr. Neal Barnard and Producer Brian Wendel, and a book signing. - Project leader for Understanding New Media Platforms & Technologies Graduate class at Georgetown University. Led a group of 35 social media marketing professionals in brainstorming and executing a community wide #wholeheart2012 viral hashtag campaign that resulted in reaching 29,336 people via unique 50 tweets. - Attended EMERGE, 4-week intensive financial and managerial training. Scored in top third of class.

WORK EXPERIENCE

Marketing and Community Relations Team Leader Whole Foods Market Associate Director of Marketing Capital Cooking with Lauren DeSantis East Coast Regional Publicity Paramount Pictures Marketing, Membership & Special Events AFI Silver Theatre & Cultural Center

June 2010-Present June 2009-Dec 2009 May 2008-Aug 2008 Aug 2007-June 2008

SOCIAL MEDIA
- Developed a strategic marketing campaign around differentiators, community involvement and social media. - Gained over 2,500 Facebook Fans and over 800 Twitter followers in one month. - Created new social media outlets including YouTube, Foursquare, Microsoft Tags, Yelp. - Implemented Tumblr into Regional Mid-Atlantic Whole Foods Market vocabulary. - Wrote and compiled monthly blog posts. Whole Foods Market Whole Foods Market Whole Foods Market Whole Foods Market Capital Cooking

COMMUNITY MANAGEMENT

- Administered all charitable, monthly community in-kind donations. - Developed community partnerships - i.e. Inova Hospital, Arcadia: Center for Sustainable Food & Agriculture, the City of Alexandria, George Washington University, GWU Hospital, FRESHFARMMarkets, Miriams Kitchen, FRIENDS of Foggy Bottom. - Developed Internet Customer Advisory Panels to capture online comments/quetions through Twitter/Storify.

Whole Foods Market Whole Foods Market Whole Foods Market

SPECIAL EVENTS

- Organized and executed over 45 events, (200+ people with average increase in sales by 55% in two hours) and classes, (20 people, hour long demo). - Assisted event coordination, talent wrangling at AFI/Discovery Channel SILVERDOCS. - Assisted head event coordinator at AFI with all aspects of events such as: Latin American Film Festival, European Union Film Festival, and SILVERDOCS (over 200+ attendees).

Whole Foods Market Paramount Pictures AFI Silver Theatre

MARKETING/BRAND MANAGEMENT

- Administer all internal marketing programming through management of Artist, Demo & Healthy Eating Positions. - Field all media inquires. Media Relations training certified. - Compiled media lists for cities across the nation spanning 20 million households. - Created press releases for monthly episodes as well as cooking demos, classes, and festivals. - Orchestrated initial research, marketing, and outreach for summer films produced by Paramount Vantage. - Created marketing focus groups at AFI to increase awareness and to raise funds. - Managed online events calendar and theatre memberships.

Whole Foods Market Whole Foods Market Capital Cooking Capital Cooking Paramount Pictures AFI Silver Theatre AFI Silver Theatre

EDUCATION
Georgetown University Graduate Certificate in Digital Media Management, concentration in analytics
Relevant Courses: Becoming a Power User; Advanced Analytics, Understanding New Media Platforms & Technologies, Digital Channel Management, Integrated Marketing Communications, Viral Marketing on a Shoestring Budget Expected Graduation August 2012

American University School of Communication Aug 2006-Dec 2009 BA Foreign Language & Communication Media, specializations in Spanish & Public Communication magna cum laude, 3.89/4.0 Languages: Fluent English, Fluent Spanish, Beginner Portuguese, Beginner French Skills: Microsoft Office Suite, Social Media Platforms, Photoshop, InDesign, Final Cut Pro, iMovie and Mac OS X