2012 Spec Market Scorecard as of March 17, 2012

We keep expecting to have to open one of our spec market reports with something along the lines of, 2012s spec numbers have nally started to fall behind 2011s. We may end up there by the end of the spring selling season, but not this month: With two weeks left in the rst quarter, Q1 2012s numbers are already even with Q1 2011. Admittedly, pitch sales have been a bit slower this year than last, but the spec market remains as healthy as ever. By our count, there have been 13 spec sales since the last Spec Scorecard. Here are our favorite highlights from the past four weeks. The studio buyers have bought 40% more specs so far this year than the comparable period in 2011 (14 vs 10). Just like this time last year, Columbia leads the pack (with 3), followed by Universal and Warner Bros. (2 each). Three different agencies sold 2 specs each in the past four weeks (ICM, UTA and Verve). Each of those agencies, plus WME and APA, are doing better so far this year than the comparable period in 2011. WME has outperformed itself (and everyone else) by the widest margin: 9 spec sales in Q1 2012 vs 4 in Q1 2011.

Enjoy the below grids. Names in bold are new since the last Spec Scorecard.

2012 Overall Numbers

The below grid shows sales of scripts that have come out so far in 2012. In addition to the below, 10 scripts have sold this year that originally went out prior to 2012.* Here are the spec sales numbers through March 17 on their own...
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Specs Sales* Percent Sold 2011 Sales 21 9 3 35 6 13 16 6 15 9 7 13 10 5 7 20 8 10 72 21 29% 119 2011 370 119 32%

43% 17% 38%

The Scoggins Report, by Jason Scoggins & Cindy Kaplan Creative Commons Attribution 2012

2012 Spec Market Scorecard March 19, 2012 Page 1 of 8

...and here are combined total spec and pitch sales numbers for the same period.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Specs Pitches 2012 Total 2011 Total 12 9 21 7 9 7 16 21 10 1 11 28 16 15 28 20 9 12 30 16 24 31 17 48 225 2011 119 106 225

Spec Sales By Genre (sold/total)

Each cell in the below grid shows the number of specs in each genre that came out and/ or sold that month, plus the number that sold that month that came out previously. The percentage column on the right is that genres percentage of total 2012 spec sales.
Jan Feb Mar Apr May Jun Action/Adventure 1/5 1/8+1 2/3 Comedy Drama Horror Sci-Fi Thriller 3/7 2/2 1/1 1/6 1/3+1 0/1+1 2/5 0/2 0/2 1/1 Jul Sold/ % of Aug Sep Oct Nov Dec Total Sales 5/17 16.1% 6/17 19.4% 3/6 3/8 2/5 9.7% 9.7% 6.5%

0/1+1 0/2

2/2+2 1/9+3 2/4+1

9/21 29.0%

Spec Sales By Buyer - Studios

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 2010 2009 Columbia Disney Fox 2000 Lionsgate New Regency Paramount 1 1 1 1 1 1 2 3 1 1 1 1 1 7 2 1 2 0 5 1 2 2 1 2 4 5 2 0 3 2 5

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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 2010 2009 Relativity Syfy Films Universal Warner Bros. 1 1 1 1 1 1 1 1 2 2 2 0 5 14 6 0 2 9 3 0 6 6

Here are the combined pitch and spec purchase numbers for the studios that have bought at least one of each:
Specs Columbia Disney Paramount Universal Warner Bros. 3 1 1 2 2 Pitches 5 1 1 4 2 Total 8 2 2 6 4 2011 16 11 17 19 30

Spec Sales By Buyer - Other Buyers

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 2010 2009 Aldamisa Amazon ANA Media AR Films College Humor Chockstone Cinetic Media Derby Street Endgame Exclusive Media Indian Paintbrush K Jam Media Lava Bear 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0

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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 2010 2009 Millennium/Nu Image Nick Wechsler Productions Paradox Sentinel Skyrock Sobini Films WWE 1 2 1 1 1 1 1 2 1 1 1 1 1 1 3 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Here are the combined pitch and spec purchase numbers for the non-studio buyers that have bought at least one of each:
Specs Indian Paintbrush 1 Pitches 1 Total 2 2011 1

Each of the following production companies has been attached to at least one spec sale so far this year. Bavariapool Benderspink Blumhouse Productions Bobker/Kruger Films Imagine Entertainment Intrigue Michael De Luca Productions Movie Package Company MXN Original Film (2) Payam Films Platinum Dunes Quadrant Pictures Robert Cort Prods./Barnstorm Pictures Ruby Films South Creek Pictures Strike Entertainment Sunswept Entertainment Valiant Entertainment Vertigo Entertainment Wonderland Sound and Vision

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Spec Sales by Seller - Agencies (sold/total)

Each cell in the below grid shows the number of specs each agency took out and/or sold that month, plus the number it sold that month that it took out previously. The efciency rating shows the percentage of scripts taken out this year that have sold.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Efciency APA CAA Gersh ICM Original Artists Paradigm UTA Verve WME 1/1 0/0+1 3/3 1/1 0/1 1/2 0/4+1 1/1 2/3+3 1/2 0/0+1 1/1 0/1 0/5+1 1/1 1/1+1 1/3 1/1 1/2 1/1 1/3 2/8 3/5 1/3 3/4 1/1 1/3 3/8 3/3 9/10 86% 29% 75% 14% 50%

Here are the combined spec and pitch sales numbers for the agencies that have sold at least one of each:
Specs CAA ICM Paradigm UTA Verve WME 3 3 1 3 3 9 Pitches 3 1 2 1 1 6 Total 6 4 3 4 2 15 2011 50 27 14 30 9 50

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2012 Spec Market Scorecard March 19, 2012 Page 5 of 8

The following 35 agents have been involved with at least one spec sale in 2012. Four: Mike Esola! ! Two: Dan Cohan! !

(WME) (WME)

One: Aaron Hart! ! (Verve) Adam Levine!! (Verve) Amanda Urban! (ICM) Bryan Besser! (Verve) Charlie Ferraro ! (UTA) Chris Sablan!! (Original) Dan Vantresca! (Gersh) Danny Greenberg! (WME) David Boxerbaum !(Paradigm) David Karp ! ! (WME) Debbie Deuble-Hill! APA) ( Devra Lieb ! ! (Gersh) Geoff Morley ! (UTA) Jordan Bayer! (Original)

Joseph Cohen! (CAA) Julien Thuan!! (UTA) Kathleen Remington (ICM) Kimberly Hodgert! (CAA) Matt Leipzig! ! (Original) Matt Rice! ! (UTA) Max Michael!! (UTA) Michael Sheresky !(UTA) Nicole Clemens! (ICM) Philip Raskind! (WME) Ramses Ishak! (UTA) Rob Carlson! (WME) Rob Herting!! (Verve) Roger Green! (WME) Ron Bernstein! (ICM) Ryan Saul! ! (APA) Scott Carr! ! (UTA) Scott Greenberg! (CAA) Stuart Manashil! (CAA)

The Scoggins Report, by Jason Scoggins & Cindy Kaplan Creative Commons Attribution 2012

2012 Spec Market Scorecard March 19, 2012 Page 6 of 8

Spec Sales by Seller - Management Companies (sold/total)

Each cell in the below grid shows the number of specs each management company took out and/or sold that month, plus the number it sold that month that it took out previously. The efciency rating shows the percentage of scripts taken out this year that have sold.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Efciency Anonymous Apostle Brucks Empirical Energy Grade A Hung Kailey Marsh Kaplan/Perrone Mindframe New Wave Principato-Young Prolic Silent R Untitled 0/0+1 1/1 0/0+1 0/0+1 0/2 1/1 0/1 1/1 0/1+1 1/1 0/1 1/1 1/1 0/1 2/2 1/2+1 1/1 0/0+1 0/0+1 1/1 1/1 1/1 1/1 1/1 1/1 4/5 1/1 1/2 1/1 1/2 1/1 2/4 1/2 1/2 1/1 1/1 33% 75%

Here are the combined spec and pitch numbers for the management companies that have sold at least one of each:
Specs Kaplan/Perrone Principato-Young 1 1 Pitches 2 1 Total 3 2 2011 10 4

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The following 20 managers have been attached to at least one spec sale in 2012. Four: Brooklyn Weaver! Two: Josh Adler! ! Mike Goldberg! One: Adam Goldworm! Alex Lerner! ! Andy Cohen!! Bryan Brucks! Elana Barry ! !

(Energy) (New Wave) (New Wave) (Aperture) (Kaplan/Perrone) (Grade A) (Brucks) (Anonymous)

George Heller! Jennifer Levine! Jesse Silver! ! Jewerl Ross! ! Jonathan Hung! Kailey Marsh!! Nick Fariabi! ! Paul Young! ! Peter Principato! Rosalie Swedlin! Scott Leddy!! Will Rowbotham!

(Apostle) (Untitled) (Mindframe) (Silent R) (Hung) (Kailey Marsh) (Mindframe) (Principato Young) (Principato Young) (Anonymous) (Empirical) (Prolic)

About The Scoggins Report: The Scoggins Report is a terribly unscientific analysis of the feature film development business based on information assembled from a variety of public and non-public sources. The numbers in the reports are by no means official statistics. Caveat emptor. Moln lab. Details on every person, project and company covered by the Report can also be found at www.ItsontheGrid.com, a proud division of The Wrap News, Inc. IOTG is the only place mere mortals can find listings of Hollywoods active open writing and directing assignments, not to mention comprehensive pitch sales and spec market data; active film development information; and relevant credits for released movies going back to 1988. The IOTG newsfeed (www.ItsontheGrid.com/news) includes daily highlights of recent updates to TheGrid. Youll find buttons to subscribe to the feed right where youd expect them. Follow our Twitter feed here: http://twitter.com/itsonthegrid.

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