THE

SELF-DIRECTED
CAREER
YOU
MAKE IT
HAPPEN
TORYS LUCKY 13
PAPER RESUMES? DOA?
INTERVIEW TURNOFFS
SPARK & HUSTLE 2012: A PREVIEW
GETMOVING IN SOCIAL MEDIA
ANYI LU: FROM ENGINEERING TO SHOES
+
Also Feautring:
womenforhire.com 2012
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Tothetop?
Helpingwomengathernewskills,strengthen
existingonesandachievetheirfullpotential
makesallthedifferencetoourbusiness
atErnst&Young.Wheneveryonehasthe
opportunitytosucceed,weallreachnewheights.
Whatsnext?
ey.com
2
3
Jessica Herrins brainchild
Stella & Dot has shelled out
more than $100 million in
commission to its stylists,
enabling thousands of women
to experience the fun and
nancial freedom of direct
sales success.
Taking what she learned from
making pregnancy more
fashionable, maternity retail
pioneer Liz Lange graciously
shares her challenges and
triumphs to help other wom-
en avoid unnecessary bumps
in their career journeys.

The most satisfying thing about the work I do is the incredible
women I meet. They come from all walks of life but one thing they
have in common, beyond being smart and savvy, is that theyre on
a mission to succeed personally and professionally. They make it
happen bigtime. Heres to My Lucky 13 a small sampling of the
women who inspire me. -Tory Johnson
Former teacher Shannon Wilburn turned a personal interest
in swapping gently-worn kids clothing and accessories into a
multimillion-dollar franchise systemsaving parents big bucks at
every stage of childhood.
My Lucky 13
Real estate mogul turned TV
shark Barbara Corcoran plays
tough on-air, but shes an en-
gaging sweetheart behind the
scenes, mentoring countless
business owners whove come
to rely on her one-of-a-kind
insights and advice.
Vera Bradley cofounder Barbara Bradley Baekgaard is the
beauty and brains behind the billion-dollar brand thats
infused with her impeccable style, humor and business savvy.
4
Tell me about the women who inspire you. Share
their stories at facebook.com/tory or nominate
them as Daring Doers at sparkandhustle.com.
Harvard grad Samantha
Ettus is the go-to gal
for all-things brand-
ing for womenfrom
corporate titans to
at-home moms, her
insights are much more
revealing and reliable
than a Klout score.
Style maven Mica
May is on a mission to
combat ugly notebooks,
which she aces with the
very best selection of
customizable journals
that make up her beau-
tifully inspiring May
Books collection.
Acessories queen Sue
Zimmerman has it made
with her summertime shop
on the Cape and a year-
round mobile commerce
concept that allows her to
sell anywhere from gyms
and conferences to Face-
book and Pinterest.
Tracey Schwartz is much
more than a six-gure
direct sales superstar;
shes mom, mentor,
friend, coach and con-
dante to a team of nearly
1,000 women who rely
on her leadership to
grow their jewelry busi-
nesses and dreams.
Biology graduate turned
NASCAR driver Leilani
Munter uses her clout
on the track to promote
her environmental
agendaproving that
women can pursue their
passion and purpose
without being pigeon-
holed by stereotypes.
Laughing every step
of the way, paper
products guru Jen Bilik
turned Knock Knock
jokes into a multimil-
lion-dollar business
that brightens any
mood or meeting with
its unique brand of
sophisticated humor.
Condence queen
Jess Weiner con-
vinces women and girls
everywhere to believe
in themselves, and re-
minds all of us that our
sometimes-paralyzing
fears may be a down
payment on a debt we
dont owe.
Retail rebel Tierra
Destiny Reid is all
about the numbers,
having launched a
consignment store and
coaching business both
rooted in her belief that
nothings more fashion-
able than prot.
NAME YOUR LUCKY LADIES
4
5
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which is the hallmark
of our business, products
and people
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exceence
F I ND YOURSE L F AT THE CE NTE R OF
WOMEN FOR HIRE
2/1/2012
5152507-Njpc87156
NYULAM
5.375 x 8.375
Amanda Shanon v.1
7
Three words have guided Elke
Herold throughout life: Whatever it takes.
In 2008 she relied on that motto to begin
climbing back when she was red from her
$117,000-a-year job as a billing and collec-
tions manager after 18 years.
Suddenly nding herself without a job
knocked me o my feet and not in a good
way, says Herold, who has worked in various
nance positions since the seventies. Ev-
eryone had said that they would never let me
go. But I made a large salary, had everything
working smoothly, and things could easily
continue without me. I had literally worked
myself right out of a job.
Her lay o kicked o months of stress and
heartache. She was often called back for
second and third interviews, but I was never
the winner. She changed her lifestyle: Less
eating out, no more cleaning lady. Forget
vacations and new clothes.
After more than a year in the job tundra,
she applied for an administrative coordinator
spot a position that was far lower than any
she had held for decades at the Fashion
Institute of Technology, a public, New York
state school.
The position required her to take a basic skills
test an exercise she describes as surreal
since her expertise had never been questioned
before.
Much to her surprise she was oered the job,
which paid sixty percent less than her previous
one. I had to take it, she says. Work is part
of my life.
Climbing
Back Up The
Job Ladder:
Elke Herolds Story
2011
8
Thinking of taking a position for which youre
clearly overqualied? We asked Eugenia Lia-
karis, a New York University career services
director, for her advice.
First, a reality check: Just because you think
youre overqualied for a jobwhich you may
bedoesnt mean youll even get asked for an
interview.
Dont assume a hiring manager will jump at
the chance to pick you simply because youre
willing to take it. The truth is that can easily
work against you: its why so many downsized
employees hear the dreaded word overquali-
ed when they dont get the job.
How to avoid that? For starters, dont rely on
your resume to get you in the door. Dump
that three-pager that shows every position
youve held since Jon Bon Jovi was red hot
in the early eighties. Create a new one that
shows why your skills match what an employer
needs. List only your most recent positions.
Use bullets to highlight skills and abilities that
the position specically calls for.
If you get an interview, spell out why you want
the position. Explain how youve excelled in
situations where youve been overqualied.
You may need money, and the job could do
wonders for your resume, but thats a turno
to any hiring manager who only cares about
what you can do for them. Do your homework
about the company, its employees and culture
so that no question can trip you up.
In deciding whether a position is right for you,
ask yourself: Will I meet valuable people, gain
new industry knowledge and increase my vis-
ibility? If yes, then these are all good reasons
to go for it.
The hardest part may be convincing someone
to take a chance on hiring overqualied you.
If you know someone in the company, ask
them for a reference, especially if you know
theyll say good things. Share an example of
tasks you tackled previously with success even
though you were overqualied. Throughout
the hiring process, always show your willing-
ness, passion and desire to get the job.
Herold worked in an open area with other
sta membersno private oce anymore
diving into things shed never done before: she
produced an invite list for the colleges fashion
show, helped coordinate the 2011 commence-
ment ceremony and began helping deans and
the college president on various assignments.
The steep hit she took in pay and prestige
never bothered her. I had a place to go every
day, a steady paycheck, benets, and best of
all, a feeling of belonging.
In January, 2012, 18 months after joining FIT,
she was promoted to manage all nance in the
presidents oce with a forty percent raise
and her own oce.
Diligence, hard work, enthusiasm and the
willingness to do whatever it takes has served
me well, Herold says. In college, I often
worked two and three part-time jobs. Data
entry, bartending, waitressing, deliveries,
house cleaning, babysitting, retail sales, and
even telephone sales. Whatever it took.
The child of USO entertainers, Herold moved
18 times and dreaded it every time. I always
feared the next place would never be as good
as the current one, she says. But guess
what? Each and every time I liked it better,
including where I am right now. You have to
be able to change and nd the good things
about each new experience.
WHEN TO TAKE A JOB
THATS BENEATH YOU
8
9
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Keeping a Nation in Motion
5

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Tauseef Salma
career path
Chief Engineer, USA
Director,
Commercial
Development
Director,
Upstream Projects
Section Leader,
Gas Conditioning
Technology
Group Leader,
Microbiocides &
Sulfide Abatement
Senior
Development
Engineer
Post Doctoral
Fellow, Petroleum
Engineering,
University of
Oklahoma
Youll be surprised
how far you can go
Baker Hughes is a leading global oilfield services company,
operating in more than 80 countries around the world. We want
our workforce to reflect the rich diversity of the communities
in which we work, so we are clearly
focused on diversity and inclusion.
We offer graduates and experienced
professionals a variety of opportunities
in field engineering; supply chain
management and logistics; engineering
research, design and development;
reservoir development services
and integrated operations; and
in a wide range of commercial
and business functions.
Whatever your career goals and
aspirations, we have the size
and scale to give you room to
grow, to develop your skills, and
to build a rewarding career within
our organization.
Baker Hughes is an equal opportunities employer

Baker Hughes is a leader in the

segments that we participate
in and it is committed towards
people, technology and growth,
with a concerted focus on
professional development and
talent retention. Working for
Baker Hughes offers tremendous
opportunities to learn, grow
and contribute.

Tauseef Salma, Chief Engineer, USA

www.bakerhughes.com/careers
Baker_Hughes_WFH_DIV_legal_5-38x8-38 22/11/2011 14:50 Page 1
11
Are Paper Resumes Dead?
Technology has forced the paper resume
into retirementwhile compelling job seekers
to use social media to market themselves,
says Gretchen Gunn, who owns MGD Ser-
vices, Inc., a New Jersey recruiting rm.
Recruiters will always want a chronological
history of your work, she says, but increas-
ingly online via basics like a robust LinkedIn
prole.
Companies want to meet you before they
actually sit across from you, Gunn says.
They want to check out what you do for fun
on Facebook and theyll read your blog or
watch your video because they want to see
how well you present yourself. Social media
is the wave to ride right now. The new norm
is a three-dimensional resume, using multiple
media platforms. People who adopt this
format will have an absolute edge over their
competition.
Apply Online: Two Words
Jobseekers Hate To Hear
What do you do when youve just nailed your
elevator pitch to a perspective hiring manager
only to have him or her tell you to apply for
the position online? What can you say on the
spot to keep this conversation going?
First, Gunn says, beat them to the punch by
applying online before you meet. So when
you hear the dreaded two words, you can say
youve already done so.
Be prepared with questions.
1RZWKDW,YHDSSOLHGRQOLQHRURQFH,GR
what are the next steps in the interview
process?
+RZFDQ,WUDFNLI,DPEHLQJFRQVLGHUHG
for a position? Would someone in human
resources be able to give me feedback?
If so, do you have that persons contact
information?
'RHV\RXUFRPSDQ\VWDUWZLWKSKRQH
interviews or in-person interviews?
'R\RXNQRZLI\RXUFRPSDQ\SUHIHUVD
behavior style of interviewing?
'RHV\RXUFRPSDQ\KDYHSHDNKLULQJ
periods throughout the year?
Your goal is to engage for a few minutes to
make a lasting impression that leads to further
conversation.
Gut Check: How to Gauge a
Bad Workplace
Youve got a job oer, but your stomach
churns when you think about walking in that
oce.
To reconcile your gut with your head, focus on
the last visit, says Jeanine Hamilton, president
of Hire Partnership, a Boston stang rm.
Make a mental note of whether people were
smiling and talking, or if staers made eye
contact with you or said hello, she says. Did
you meet the person who would be your boss
and did you feel any excitement about work-
ing for them? Was the interviewer forthcom-
ing, giving you a clear idea of the work youll
do. Research the company online or through
your network: if reviews are negative that
should tell you something.
Its hard to let a job oer go, Hamilton says.
But if the position isnt right, better to know
sooner than later.
TIPS
Tauseef Salma
career path
Chief Engineer, USA
Director,
Commercial
Development
Director,
Upstream Projects
Section Leader,
Gas Conditioning
Technology
Group Leader,
Microbiocides &
Sulfide Abatement
Senior
Development
Engineer
Post Doctoral
Fellow, Petroleum
Engineering,
University of
Oklahoma
Youll be surprised
how far you can go
Baker Hughes is a leading global oilfield services company,
operating in more than 80 countries around the world. We want
our workforce to reflect the rich diversity of the communities
in which we work, so we are clearly
focused on diversity and inclusion.
We offer graduates and experienced
professionals a variety of opportunities
in field engineering; supply chain
management and logistics; engineering
research, design and development;
reservoir development services
and integrated operations; and
in a wide range of commercial
and business functions.
Whatever your career goals and
aspirations, we have the size
and scale to give you room to
grow, to develop your skills, and
to build a rewarding career within
our organization.
Baker Hughes is an equal opportunities employer

Baker Hughes is a leader in the

segments that we participate
in and it is committed towards
people, technology and growth,
with a concerted focus on
professional development and
talent retention. Working for
Baker Hughes offers tremendous
opportunities to learn, grow
and contribute.

Tauseef Salma, Chief Engineer, USA

www.bakerhughes.com/careers
Baker_Hughes_WFH_DIV_legal_5-38x8-38 22/11/2011 14:50 Page 1
FROM THE
STAFFI NG PROS
12
Your goal is to nd a
permanent, full-time
position. You might
view temping as a last
resortif its on your
radar at all. What you
dont know about
temping could be
preventing you from
landing your dream
job, says Hire Partnerships Jeanine Hamilton.
Many job seekers think temping only helps
employers, when it actually can benet em-
ployees, too, Hamilton says. The American
Stang Association reports that most temps
say contract work made them more employ-
able.
Ceovert eor temp eb |ote a permaoeot
one. Employers like to try before they
buy and often oer jobs to temps who do
well. Temps get to try out a prospective
employer and showcase their skills.
E||m|oate gaps |o eor resome. Hiring
managers dont like employment gaps.
They may know youve lled down time
looking for work, but better to show activ-
ity: volunteering, studying new skills or
temping.
Meet oew peep|e aod make eeooee-
tions. Temping puts you in contact with
new people, who can become productive
connections.
Learo oew sk|||s. Temping keeps your
skills current and enables you to pick up
new ones since temps are exposed to dif-
ferent systems, cultures and best practices.
Prev|de a stepp|og steoe te a oew |odos-
tr. If youre having trouble getting hired
due to lack of industry experience, temping
can ll that void.
Find temporary agencies that specialize in your
industry and location by searching the free
database at americanstang.net.
It is the policy of RBS Citizens, N.A. to provide equal employment and advancement opportunities to all colleagues
and applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation,
gender identity or expression, disability, genetic information, pregnancy, veteran or military status, marital or
domestic partner status, or any other factor protected by federal, state, and/or local laws.
We are currently looking for energetic and motivated
people to join our team. If youre looking to work
somewhere that makes a difference in your life
and the community, start your job search here.
TO VIEW ALL JOBS AND APPLY ONLINE,
PLEASE VISIT WWW.CFGCAREERS.COM/WFH
YOU ARE MORE THAN YOUR RESUME.
WE ARE MORE THAN A BANK.
TAKE YOUR CAREER TO
CITIZENS FINANCIAL GROUP.
WOMEN FOR HIRE 2011 2 BOS020995B
5.375 x 8.375 JEOBRIEN CIT00004
rv/rv Financial Services
Trapped in a dead
end job, but scared
to leave? Sitting in
your safe cubicle
wont help. Its time to
determine your next
step, says Eugenia
Liakaris, a New York
University career
services director.

Start by guring out why you no longer enjoy
your work. Assess whether youd be happier
and more productive in a dierent posi-
tion within the same company. An internal
move, where your institutional knowledge is
a benet to the organization, may be worth
pursuing.
If there are factors beyond your control,
identify three of your strengths and how you
have used them in your work, she says. Post
those key words on any job search website to
see the types of positions and companies that
come up.
Your next step is to put those job titles or
companies into LinkedIn and see who or what
comes up. Reach out, and learn more about
how other people use those same strengths in
dierent roles. Your goal is to get ideas, not
necessarily ask for a job.
At the same time, share your expertise via
LinkedIn with people who need it. Give
back and build relationships with new people
and potential employers. Use the Answers
feature in LinkedIn to see what questions are
being asked by professionals in your industry,
and post thoughtful responses. Your goal is to
post answers at least once a week to showcase
what youve got to oer.

The more people know about your back-
ground and experience, the more likely they
are to think of you when they hear about
potential opportunities, she says.
Temping to Boost
Your Job Search
Trapped in A JobBut
Afraid to Move?
It is the policy of RBS Citizens, N.A. to provide equal employment and advancement opportunities to all colleagues
and applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation,
gender identity or expression, disability, genetic information, pregnancy, veteran or military status, marital or
domestic partner status, or any other factor protected by federal, state, and/or local laws.
We are currently looking for energetic and motivated
people to join our team. If youre looking to work
somewhere that makes a difference in your life
and the community, start your job search here.
TO VIEW ALL JOBS AND APPLY ONLINE,
PLEASE VISIT WWW.CFGCAREERS.COM/WFH
YOU ARE MORE THAN YOUR RESUME.
WE ARE MORE THAN A BANK.
TAKE YOUR CAREER TO
CITIZENS FINANCIAL GROUP.
WOMEN FOR HIRE 2011 2 BOS020995B
5.375 x 8.375 JEOBRIEN CIT00004
rv/rv Financial Services
14
I worked on coordinating Palestinian
participation in multilateral water talks
and regional programs.
Ive had the opportunity
to work with USAID in
m
onitoring and responding
to a hum
anitarian crisis.
Im passionate about
green initiatives.
Miriam, U.S. Diplomat, Economic Career Track
Ive worked as an Action
Ofcer for science,
technology and health
issues abroad.
My career path isnt what youd expect. I started out in
investment banking and then became a diplomat with
the U.S. Department of State. Working as a Foreign
Service Officer in the Economic career track, Ive been
able to focus on something that means a great deal to
me environmental issues. Partnering with local ofcials
in the Middle East and the Mediterranean, Ive utilized my
business and communication skills to promote renewable
energy and negotiate water rights. And in my role, over the
past six years, I havent just had an impact on the world
economy, Ive also positively affected the global ecology.
Now how many careers allow you to do that?
To start your own journey, visit careers.state.gov/WFH2012 U.S. citizenship is required. An equal opportunity employer.
careers.state.gov/WFH2012
E P U L RI BU
S U
N
U M
15
RECRUITERS COPNEP:
Wbats tbe b|ggest m|stake eo see ebseek-
ers make?

Whicher: They are not fully informed about
our company. Know about the company,
what it does, its mission and vision. This shows
you are truly interested.

Wbats tbe best wa te staod eot eoee ao
app||eaot bas app||ed eo||oe?
Black: Tailor your application to the position
youre applying for. Highlight overall experi-
ence, skills, responsibilities and successes.
Keep it concise. Use an interview as a chance
to elaborate on your experiences.

Wbat are |ostaot toroes dor|og ao |oter-
v|ew?
Whicher: Its extremely important to be
dressed professionally. Not knowing about
the company is a huge turn-o. When
someone doesnt have questions, or doesnt
have much to say at an interview, I take that
as a sign they arent fully prepared. Asking
questions shows youre enthusiastic.
Takach: Some candidates dont research us.
New York Life is a Fortune 100 company,
with the largest share of the insurance mar-
ket. Others ask how much their salary will be:
we look for people looking for a careernot
a job.

Wbats a b|g m|stake tbat dewos|red werkers
make tr|og te ebaoge eareers?

Takach: Not being open to new opportunities
that may push their boundaries. You never
know what may be your calling. Be honest and
talk positively about what you learned from
your experience, listing skills and experiences
that can translate into a new career.

Black: Often times, they are so anxious to
re-enter the job force that they dont spend
proper time conducting their own self-assess-
ment. It is important to focus and develop a
strategy when changing careers.
1 | JULIE WHICHER 2 | DEBBIE FISCHER 3 | ERICA TAKACH 4 | SUZANNE BLACK
HR REPS TALK HOT BUTTON TOPICS
We asked veteran recruiters some of the most frequently asked questions from job
seekers. Learn from Julie Whicher, director of HR for NAPW; Suzanne Black, vice-
president of recruiting at Citizens Financial Group; Debbie Fischer, talent acquisi-
tions manager at Enterprise Holdings; and Erica Takach, a partner at New York Life.
1 2 3 4
16
Whicher: Not tailoring their resume to the
new career they wish to pursue. Emphasize
transferable skills and include a cover letter
that speaks to why you can be valuable. If
not, potential employers will most likely
review your resume and think, This candidate
has no relative experience.

Wbat m|stake de oew grads make |o |oter-
v|ews?
Fischer: Lack of preparation, professionalism
and respect for interviewers time.

Whicher: Acting insecure. Go into the
interview with condence. You lack extensive
employment experience, so its important to
highlight your strengths. Practice before an
interview.
Takach: Poor phone etiquette. If you list your
cell phone on your resume, an employer will
call that number. We look for people who are
upbeat and show professionalism.
Wb |s app| eo||oe beeem|og a staodard
pbrase at eareer expes?
Fischer: To treat all applicants in a fair and
consistent manner, most companies use an
electronic applicant tracking system. Job
seekers may dislike hearing apply online, but
its actually the fairest way and oers equal
opportunity for all applicants.

Black: Applying online allows companies to
capture job seeker information in a central-
ized database. Plus, there is far less risk of a
paper resume getting lost on someones desk
and never properly reviewed.

Peero|ters are |oereas|og os|og see|a| med|a
||ke L|okedto aod 1w|tter te e|d eaod|dates.
Wbat etber ebaoges are eo tbe ber|reo frem
a eb seareb perspeet|ve?

Black: If 2011 was the year of social media,
then 2012 in all likelihood will be the year of
the mobile platform. The capabilities aorded
to users of smart phones and tablet devises
grows immensely every day. I anticipate we
will see increased use of career related QR
codes, text alerts, and mobile-friendly corpo-
rate careers sites.
5eme pepo|ar eoes |oe|ode:

If I call your current boss, what weakness would he or she cite? This question is designed
to weed out phonies Im too dedicated and gain insight into who you really are
and if youre honest with yourself and others.
Tell me about the time you failed. Your interviewer wants to see some humility. We all
fail at something. Be prepared to admit it.
What would you change about what we do? This is intended to gauge whether you know
anything about the company youre applying to and if youve taken the time to think
about how it functions.
Why did you take and leave each of your last jobs? A questioner is trying learn what
motivates you and what your thought processes are.
Whats the last thing you read? This is designed to gauge whether your interests go
beyond work and what makes you tick.
BEFORE ANY INTERVIEW, PREPARE FOR THE ODDBALL QUESTION, ONE DESIGNED TO STUMP YOU.

PREPARE FOR CURVEBALLS
*
*
*
*
*
16
Different perspectives generate fresh ideas. Thats why at Bank of the West, we
value the perspective and innovative ideas that women provide. Weve grown
stronger thanks to our unique blend of people. After all, in todays competitive
banking environment, it is our employees that keep us a step ahead of the
rest. For career opportunities, visit us online at bankofthewest.com.
Equal Housing Lender. 2012 Bank of the West. Member FDIC.
Bank of the West and its subsidiaries are equal opportunity/armative action employers. M/F/D/V
AT BANK OF THE WEST,
WE VALUE THE INDIVIDUAL.
18
Three years ago, at my Women For Hire
career expos, women started telling me that
while working nine to ve in an oce was ne
for some people, it wasnt for them.
They wanted to start their own businesses.
Some were recent college grads eager to do
their own thing. Others were moms planning
to return to work, but not for The Man. A
third group spent years in corporate America
and were either sick of it, had been downsized
or just burned out.
As someone who has built a successful busi-
ness from the ground up, they wanted to
know when I was going to host an event for
them women with determination who want
to learn how to make it as an entrepreneur.
So in the summer of 2010, I held my rst
Spark & Hustle in Atlantaspark for the ideas
what so many of us have, hustle for what it
takes to succeed.
Some 200 current and aspiring women
entrepreneurs joined me for three days to
hear more than two dozen small business
owners and experts talk marketing, sales,
social mediaall the hot button issues in small
business. With plenty of time for networking.
The buzz was so strong that in 2011 we ex-
panded to eight cities. Again, great buzz.
Spark & Hustle is not just a business build-
ing conference, but a community lled with
prot-driven, passionate, female business
owners, says business coach Jenn Lee,
echoing what many women have told me.
You become part of the BBF (Business Best
Friend) movement, where you receive before,
during and after the conference ongoing sup-
port, relevant resources and access to whats
happening now.
This year, Im ramping up Spark & Hustle
big time: 20 cities coast-to-coast from May
to August. There are two big changes. First,
each Spark & Hustle will last just one daya
single, information-packed event thatll begin
early in the morning, go right through lunch
and into late afternoon. Second, Ive priced
it to make it aordable for everyone: $77
per ticket, or just $67 each if you purchase a
perfect pair for you and a girlfriend. (Men are
always welcome, too.)
Two big reasons to attend: content and con-
nections. Youll leave with specic advice and
tactics to boost your bottom line and youll
meet your next clients, customers, collabora-
tors and champions.
Its a win for everybody.
Whether youre an entrepreneur looking for
ways to ramp up your business or a newcomer
dipping your toes in the water, join me on our
2012 National Tour. See you this summer.
BY TORY JOHNSON
19
NEW BOOK
Super-solid speakers
with specic, how-to
advicemore than
any other conference
Ive attended. If youre
willing to work hard
and throw out all your
excuses, you will get
results.
Its rare when you
can attend a confer-
ence then monetize
it. Attending Spark &
Hustle resulted in my
company landing a
major national account
and an international
distributor.
Romy Taormina,
psibands.com
Attending Spark & Hus-
tle is like nding a lost
tribea warm gathering
of strong, driven women
eager to support you.
Tory Johnson is a true
inspiration and force for
change. I cant wait to go
back this year.
Ellie Scarborough,
pinkkisses.com
Whether playing with
an idea or look-
ing to really grow
a current business,
Tory assembles the
most powerful line
up of speakers who
motivate, collaborate
and share.
Ma 22 j New Yerk
Ma 3! j Les Aoge|es
!ooe 5 j Wasb|ogteo DC
!ooe 7 j M|ooeape||s
!ooe !2 j Pa|e|gb
!ooe !5 j At|aota
!ooe !9 j 1ampa
!ooe 2! j Da||as
!ooe 25 j 1o|sa
!ooe 27 j Nasbv|||e
!o| ! j Deover
!o| !2 j Heosteo
!o| !7 j 5ao Fraoe|see
!o| !9 j 5eatt|e
!o| 24 j Cb|eage
!o| 26 j Detre|t
Aogost 2 j Pbeeo|x
Aogost 7 j esteo
Aogost 9 j P|ttsborgb
Pre-erder 1ers oew beek, Spark & Hustle, eo sa|e
!ooe 5. tts a beb|od-tbe-seeoes |eek at bew sbe bo||t
twe bos|oesses w|tb adv|ee eo bew eo eao, tee.
5eod eor reee|pt te beeksparkaodbost|e.eem fer
seme va|oab|e rewards.
5PAPK & HU51LE SCHEDULE
PEAL HELP, NOT HYPE
P E G t 5 1 E P A 1 5 P A P K A N D H U 5 1 L E . C O M
Rachel Blaufeld,
backngroovemom.com
Tierra Destiny Reid,
stylishconsignments.com
19
20
follow a career path?
or blaze your own.
In the Enterprise Management Training Program youll lead an
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21
Anyi Lu started her career as a chemical engi-
neer at DuPont and Chevron, but later chose
to follow her passion into the fashion industry.
Since starting her shoe business in 2005, Anyi
has designed 12 collections that are sold in
Nordstrom, Bloomingdales and 150 ne retailers
across North America. We talked to her about
shifting gears.
1raos|t|eo|og frem ebem|ea| eog|oeer te
feetwear |s qo|te a |eap. Hew |eog d|d eo
mo|| |t ever befere eo omped? Wbat o|t|-
mate| |ed te eor dee|s|eo?
It took about a year after I left Chevron in
2002 until I decided to start my own com-
pany. During that time I was an apprentice
for shoe designer Taryn Rose, where I learned
about the business and decided whether I
wanted to commit to this new career. Around
the same time, my sister asked me to help her
nd a pair of comfortable shoes to wear for
her wedding. I danced competitively during
college, so I bought her a pair of ballroom
dancing shoes. At that event, I realized
women needed more beautiful and comfort-
able shoe choices and there was no match
for the comfort and arch support of dance
shoes. I took the leap and created my own line
that combined comfort and fashion.
We a|| bave eor s|de |oterests, bot bew dees
semeeoe determ|oe |f bers |s a pass|eo tbat
deserves fo||t|me atteot|eo? Wbats tbe
bardest part?
I always had a passion for the arts. As a girl,
my grandfather taught me Chinese calligra-
phy and brush painting. But in college I had
to major in a eld acceptable to my father,
so I studied engineering. The eld is mostly
male-dominated, so to look professional I had
to wear pumps. My feet were always killing
me. I knew there was a way to improve on
an existing product and I now ll that need
for women. The hardest part is accepting the
amount of risk you take after investing in
yourself. That risk is the ultimate reason the
project deserves your full-time attention.
Yeo oew roo a soeeessfo| sbee braod, ANYt
LU, w|tb eor bosbaod, Dav|d. Wbat sbeo|d
ao wemao eeos|der befere e|o|og ferees
w|tb a partoer er speose?
Remember that the business relationship is
separate from your marriage. Switching be-
tween roles can get confusing, so set up times
to talk business then switch back to spousal
roles. David is someone I trust and know will
support me. He has a nancial background
and brings that knowledge to the business,
giving me the chance to be the creative one.
Its a nice balance.
Wbats mere stressfo|: werk|og fer semeeoe
e|se er ewo|og aod eperat|og eor ewo bos|-
oess?
Having your own business with your name at-
tached to it can be more stressful. I, like many
successful entrepreneurs, am a perfectionist.
Any success or failure has a direct impact on
me. Its a lot of responsibility. There are perks
to owning my business, such as being able to
talk to my customers to learn what I can do
to meet their expectations. I can pick what
initiatives I am involved in and have nal say
on every product. Not one pair of shoes is
released if it has not been rigorously tested
Anyi Lu
Chemical Engineer
Turned Footwear
Mogul
Photo by John Lee
22
Lifestyle diva Martba 5tewart (abeve)
began her career as a model and a stock-
broker, but in 1976 began catering parties.
Today, she owns a product and multimedia
empire. Shes had her troubles a stint in
prison and her TV show was recently can-
celled. But she has a way of snapping back,
as she makes lives more beautiful.
Comedienne !e ebar, co-host of The
View, was a high school English teacher un-
til nearly 40. I was always the funny one
at parties. I started doing a little stand-up,
and things took o. People should do what
they loved to do when they were 10the
age before you start caring what others
think.
ABC News anchor D|aoe 5awer was a
beauty queen and a TV weathergirl before
joining the Nixon White House, then
shifting to TV news. Follow what you are
genuinely passionate about and let that
guide you to your destination.
and approved. I travel to Italy eight times a
year to oversee the factory in Tuscany. I am
committed to the quality and craftsman-
ship of Italian design, but that commitment
means time away from family. The day-to-day
life of running a business can cause stress and
anxiety. Having a wonderful partner in the
business and at home makes all the dierence.
Wbeo d|d eo koew |t was t|me te aet eo
eor got?
Standing all day long in uncomfortable
heels is a daily task for many women. I saw a
solution in the comfort of ballroom dancing
shoes. I was able to combine my engineering
background and my hobby to create this new
product. I saw that there was a demand for a
woman designer to create a comfortable shoe
for all occasions and I had the tools to do this.
I was lucky: Davids support allowed me to
leave my secure career and start something
new.
Designer !es|e Nater| (abeve) was a
banker until she turned some peasant
blouses into nightshirts. The day you dont
feel that rush of excitement, move on. The
goal is to have every bone in your body
engaged in your life.
TV recipe maven Paebae| Pa is cooking
sensation not bad for a woman who began
behind a Macys food counter. She credits
her years there, and luck, for her success.
My life has been a very happy, wonderful
accident that I didnt and couldnt have
planned.
Shoe designer 1aro Pese, as a surgical
resident, saw feet hurt by fashionable but
painful shoes. She quit medicine to design
fashionable yet functional heels. Be pas-
sionate and have conviction. There will be
moments when you alone are the only one
who will pull your business forward.
MANY SUCCESSFUL WOMEN HAVE DUMPED CAREERS
TO FOCUS ON THEIR PASSION. HERES A SAMPLING:
22
Opportunity at ADP. It goes beyond being part of a $10 billion global leader in workforce
solutions. With us, opportunity means giving you more pathways to growth, with benefits
such as tuition reimbursement and online training. It means bringing you closer to
those who can impact your development, through our Women in Leadership mentoring
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each stage of your career.
Join us at ADP, and discover how were counting on you to come in and make a real
difference, every day.
working women inspired achieving excellence
ADP believes that diversity leads to strength. We are an equal opportunity employer/affirmative
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Count me . in
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1/1/2012
1527571-Njpc22643
AUTDAP
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Marilyn Zinovoy v.2
24
Put your career on an
empowering new path.
Fidelity is an equal opportunity employer.
Professional development, strong relationships,
and competitive benets just a few of the
reasons thousands of women are building their
careers at Fidelity Investments. As a face and
voice of the company, youll work in an inclusive
workplace where creative thinking and
exceptional service are rewarded with growth
opportunities at every stage of your career.
Make your move.
delitycareers.com
25
New te eo tbe web, Pinterest is
a fun social network where you pin (post)
images of things you are passionate about to
create publicly-shared thematic visual boards.
Upload your own images or pin images you
nd on the web. Key to the experience is
discovering what others have pinned then
connecting to people with common interests.
Its totally addictive for creative types like me,
but Pinterest is fast becoming more than a
hobby, and, in fact, is a very eective way for
businesses to visually promote their brands.
According to a study by Shareaholic, Pinter-
est already drives more referral trac than
Google+, YouTube and LinkedIn combined.
All of my boards represent who I am and also
my brand. My Pinterest pages are designed
to evoke a feeling of New England, Cape Cod
and a classic preppy lifestyle, in addition to
what inspires me as the person behind the
brand.
Tip #1: Create a
fabulous prole
Upload your company logo or a great photo
of yourself. Your bio should be creative
with descriptive words to convey your brand
essence. Be sure to include links to your
website or blog. Dont forget to update your
email signature and proles on Facebook and
Twitter to also link to your Pinterest prole.
Pi nt er es t . com:
The Hot New Soci al Net wor k
Sue B. Zimmerman
Pin with a Purpose
Pin It
WI TH A PURPOSE
26
Tip #2: Use Pinterest
to drive trac to your
web site
Add descriptions and hyperlinks back to your
website for all product images you pin on your
boards linking back to your website or blog. I
have gotten so many new customers and drive
a lot more trac to my blog from pinning this
way.
Tip #3: Actively grow
your networks
When someone follows my Pinterest boards,
re-pins, likes or comments on my images, I
actively reach out to that person. I view their
Pinterest page to get inspiration from their
boards and post comments. I also go to their
Facebook prole and send a private message,
such as, I see you like my Cape Cod bracelet
pin so I thought you also might be interested
in joining my Facebook fan page where I post
fresh new products. If they are on Twit-
ter, I read their bio to see if I should follow
their tweets. Occasionally, I will also send a
connection request to someone I want in my
business network on LinkedIn.
Tip #4: Test new
product ideas
Before making a huge inventory investment,
upload images of new products you have
added or are considering adding to see how
quickly people are re-pinning and comment-
ing on these products. In essence, use Pinter-
est to create virtual focus groups.
Tip #5: Be selective
about which boards
you follow
I am selective as to whom I follow and what
boards I follow because I want my Pinterest
stream to be a continuous ow of fabulous
images that are relevant to my brand.
Tip #6: Work Pinterest
into your daily routine
For me, Pinterest is like going to the museum
everyday and seeing beautiful places, prod-
ucts, fashion and food. Its become a huge
source of inspiration and creativity.
Follow Sue at pinterest.com/suebdo and Tory
Johnson at pinterest.com/toryjohnson
PRODUCTlON ONLY
1/20/2012
3501588-FL12676
NCClXX
5.375" x 8.375"
Marne Klein v.3
As the nations largest provider of workers
compensation insurance information,
tools, and services, NCCI values technical
experience. We also value what our
employees add to our organization as
individuals. Helping our employees succeed
in all aspects of their lives is important to us.
Thats why we provide a variety of amenities
and benefits, from on-site day care and
fitness centers to a generous 401(k) match
and company pension plan. Find it all at
NCCI-the opportunity for a rewarding
career, plus programs that enhance your
work-life balance and personal satisfaction.
Learn more when you apply online today:
nccicareers.com
Experience NCCI and the challenging
and rewarding opportunities available
to our employees. For more than 80
years, NCCI has cared for its diverse team
of professionals by providing a stable
environment, superior benefits, and work-
life balanced programs. NCCIs business
environment recognizes outstanding
individual and team efforts and leverages
technology and process improvement to
serve the needs of our stakeholders.
For a rewarding blend of
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experience everything
NCCI
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We require a drug screen and background check.
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At the Federal Reserve Bank of Richmond, our careers
oer opportunities to serve, lead and inspire. Learn
about our diverse experiences, exciting workplace
and development opportunities. Your career is here.
Find it at www.richmondfed.org.
We are an Equal Opportunity Employer.
TAKING THE BIG THREE
TO NEX1 LEVEL
29
When it comes to
Twitter, Facebook and
LinkedIn, its not a ques-
tion of if youre on them but how eectively
youre using them. We asked two pros who
live and breath this stu Cindy W. Mor-
rison, a social media strategist for small
businesses, and Maria Peagler, who runs
SocialMediaOnlineClasses.com to give us a
simple cheat sheet.
Keep a few truths top of mind for success
across all platforms, says Morrison.
Youll gain followers, friends and fans by giv-
ing something of value, such as industry tips
or customer service, she says. Narrowing
your personal brand or your companys mis-
sion to one sentence can help you stay clear
on what to post and what not to post.
Understand the dierence between selling
and sharing, cautions Peagler. Her mantra:
Promote, dont push. Educate and interact
with your fans.
Keep all of your pages updated consistently
on each of the sites. Nothing is worse than
visiting a page and seeing tumbleweeds roll
past, says Peagler. Remember that what you
post stays in cyberspace forever, no matter
how many times you hit delete, warns Morri-
son. Dont post it if you dont want someone
in particular to see it.
Both experts agree that its essential to let
your personality shine even in a professional
context. Thats because people want to hire
and do business with those they like, know
and trust.
Social Media:
TAKING THE BIG THREE
TO NEX1 LEVEL
SEE NEXT PAGE
FOR TIPS
30
Peagers pe|oters fer 1w|tter:

For your prole, use a headshot as your
prole image, not your logo.
To be most ecient, use Hootsuite,
Twitterfeed or other Twitter-based
app to monitor and engage in multiple
conversations.
With every point of customer contact,
tell your clients youre using Twitter
and invite them to follow you. On the
back of a Chik-l-a restroom door is
a sign saying Join us on Twitter. No-
where else do they have your undivided
attention.
Participate in Twitter chats to connect
with people in your industry and expand
your network.
Learn to use hashtags to label your
tweets so other Twitter users can
nd you when theyre searching for a
particular topic.
Find people by Googling Twitter and
their name and company. You can fol-
low industry hashtags such as #Human-
Resources or #PublicRelations if thats
your eld of interest or expertise.
For Facebook, which may be the most familiar
territory to you, Morrison suggests upping
your game with a few basic steps.
Update your personal prole by switch-
ing to a Timeline to look like youre on
top of social media trends. Add a cover
photo, social apps and favorite things to
round out your presence.
Dont just engage with friends on
Facebook; consider adding subscrib-
ers to your prole so you can widen
your sphere of inuence.
To avoid the time suck of stalking
photos and aimlessly checking out
proles, create a game plan to strategi-
cally network with others to make your
eort productive.

Theres no substitute for just diving in and
doing it. The more active you are in social
media, especially with a specic strategic
purpose, the more benet youll experience
from the power of digital connections.

W|tb eoe e||ek, L|okedto eao aotemat|-
ea|| seao eor address beek aod eeotaets
aod seod |ov|tes te evereoe wbes a|read
eobeard.

Peero|ters are bere |o spades se meet
tbem b e|o|og |odostr greops aod
part|e|pat|og |o Aoswer feroms.
Yeor L|okedto pre|e |s seveo t|mes mere
||ke| te be v|ewed |f eo bave a pbete.
tf eo bave mere tbao eoe pes|t|eo ||sted
eo eor L|okedto Pre|e, eore twe|ve
t|mes mere ||ke| te be p|oged fer ep-
portunities.
L|okedto bas ever !5 m||||eo members
aeress tbe g|ebe. 1be s|te |s grew|og at a
rate tbat |s faster tbao twe oew members
per seeeod.
DID YOU
KNOW...
*
*
*
*
*
*
*
*
*
31
WE BELIEVE TOP TALENT
DESERVES TOTAL REWARDS.
Careers For Everything You Are
At Verizon, we understand that our team members
drive our mission: to provide customers with the
best technology and service. For your hard work
and commitment, we offer a competitive salary
and rewards package to help you achieve your
aspirations. We call it Total Rewards, and it includes:
q Medical, dental and vision from day one
q Award-winning training
q Generous tuition assistance program
q 401(k) with company matching
q Employee discounts on plans and devices
q Health and wellness programs
To learn more, visit jobsatvzw.com/vzwjobs.
Verizon Wireless is an equal opportunity employer m/f/d/v.
JOIN OUR TEAM
United States
Secret Service
Qualihed applicants will be notihed of
the location and time of test. For more info:
888813USSS
Visit us online at:
www.secretservice.gov/join
EquaI Opportunity EmpIoyer www.secretservice.gov/join TTY: 202-406-5390
33
!. 1ee Moeb 5troetore

Startups often plan for long-term goals such
going public, attracting potential investors
who dont yet exist, or tailoring the company
to future employees. That drains resources
unnecessarily: go with a simple business struc-
ture and roll with the punches.

2. toeerperat|og

Some entrepreneurs assume they need to
incorporate to do business. Its optional and
often not worth it. Weigh the benets of
incorporating against administrative costs and
hassles. In general, forming a corporation or
LLC only makes sense when you need protec-
tion from a clear potential liability or you and
a partner want to formalize your agreement.

3. F|||og 1beogbt|ess|

Entrepreneurs sometimes choose their busi-
ness entity corporation vs. LLC based on
arbitrary criteria, such as what sounds better.
But LLCs and corporations are dierent
beasts from a monetary standpoint. Choose
based on your individual tax situation, goals
and needs.

4. tgoer|og Neeessar 5teps te toeerperate

Many websites purport to help new business
owners le articles of incorporation. This
boilerplate approach may get you into hot
water with the IRS and wont protect you
from liability. Fill-in-the-blank incorporation
papers wont hold up in court.

5. Us|og 5teek as Correoe

Some entrepreneurs treat the new companys
stock as a checkbook and hand out shares as
payment to vendors or employees. But unlike
cash, handing out stock creates a permanent
link between your company and a recipi-
ent. It can change the entire nature of your
relationship.

6. Arb|trar|| Cbees|og !or|sd|et|eo

Choosing which state to incorporate is a
tough call and theres a lot of misleading
information out there. In general, incorporate
in the state where your business is located.

The widespread availability of online resources
fools many entrepreneurs into thinking
forming a business is a breeze. But without
careful consideration and research, its easy
to make mistakes that can prove costly down
the road. With the eMinutes Entrepreneurs
program, we hope to help more entrepreneurs
successfully navigate the murky legal waters
of creating a business.

Jerey Unger is the founder and CEO of
eMinutes.
STARTING A BUSINESS?
!ere Uoger
Entrepreneurs are the lifeblood of America, creating new opportunities and
fueling our economy. But legal pitfalls can hurt a business before it gets o
the ground. Here are common missteps:
AVOID THESE LEGAL MISTAKES
34
A decade ago I stepped out of my comfort
zone and joined a direct sales company to gain
exibility and earn extra money. I was earning
a six-gure income from my home within
three years.

Now, as an advocate for direct sales, I believe
that the industry is changing lives by recog-
nizing the growing need in many households
to bring in more cash.

The way people sell has also changed. The
power of endorsing products has shifted away
from a world where celebrities and models
inuence buyers to us, the consumer.

We have become much more open to listen-
ing to friends and people with passion talk
about a product or service. Why not get paid
for sharing with others the products you use
and love?

When you gather customers who are com-
mitted to a new opportunity, it can really take
o. In addition to the earning potential and
exibility, direct sales allows many women to
build business as they continue in full-time
jobs. Others are stay-at-home moms who do
it in their spare time while raising families.

Its a mobile businessyou just take it with
you or work from home. Unlike starting
other businesses that require capital, loans
and overhead, this business is turn-key with
systems and support sta in place to help you
succeed. Most start-up costs are mini-
mal and the potential is big especially for
anyone who makes a commitment and works
hard.

M best kes te soeeeed|og |o d|reet sa|es:

Follow your companys system. Be coachable.
A good company has a proven system: follow
it. Attend company meetings, calls and con-
ferences. Embrace your products, company
and industry.

Become a product of the product. Get to
know the products and share your passion.
Testimonials sell.

Build a team. Most compensation plans are
tied to your ability to build a team. To attract
people, learn to listen. Look for peoples
needsand how your business might help
meet them.

Be consistent. Keep practicing income-
producing activity. Set and then meet your
monthly nancial goals.


Pam Guyer is an executive national vice presi-
dent for Arbonne skin care products.
pamguyer.myarbonne.com
DIRECT SALES:
RIGHT FOR YOU?
$
$
$
B Y P A M G U Y E R
35
JOIN THE RANKS!
ABOUT THE AGENCY
The Maryland Transportation Authority (MDTA) Police, a
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highways, tunnels and bridges, the BWI Thurgood Marshall
Airport, the Port of Baltimore and at the Maryland Motor
Vehicle Administration in Glen Burnie.
Minimum Qualications
0.3. C|t|zen
H.3. 0|p|oma or 0LD
Valid Drivers License
lo||ce Cadet: /Z Years of Age
JOB TITLES AND DESCRIPTIONS
Maryland Transportation Authority Police is recruiting applicants for:
lo||ce Cadet |/e: / to Z: SZ3,bZ4
Benets Include:
" Tuition Reimbursement
4b & 4b/ p|ans and more.
Monthly testing dates and times can be found on our web site, registration is required.
l|ease v|s|t our web s|te lor deta||s, |l you Have any quest|ons p|ease contact tHe becru|t|n 0n|t:
4b3//b4//b4Z or //9Z/
To start the application process, v|s|t us on||ne at: www.mdtapolicerecruiting.com
Lqua| 0pportun|ty Lmp|oyer
Maryland!Transportation
!"#$%&'($)!*olice
A Nationally Accredited
Law Enforcement Agency
36
DogIDS.com is a small, family-based business in
Fargo, N.D., which sells personalized dog collars
and accessories. Owners Lori and Clint Howitz
have run the company together since 1999 with a
small sta. We asked them what its like to work
as a couple.
Wbat are tbe pres aod eeos ef werk|og
tegetber?
Lori: We are building a business together, but
sometimes we see each other too often.
Clint: We get to see each other share lessons
learned and successes. But there are more op-
portunities and topics to argue about. We talk
more about work away from work.
Wbeo de eeo|ets ar|se aod bew de eo
rese|ve tbem?
Clint: Lori is a realist, conservative and frugal.
Im a risk taker, dreamer and optimist. Many
times we put aside emotions, swallow pride and
look at the others perspective.
Lori: Conicts usually arise when were making
decisions that involve money. We usually re-
solve an issue by talking and meeting some-
where in the middle.
Wbat eba||eoge dees a bosbaod/w|fe doam|e
pese fer eor sta?
Lori: I polled a few of our employees. Dirk said,
It doesnt seem like youre married. Dustin
said, You dont bring personal matters into the
oce, which is nice.
Clint: We had to identify times where our
discussing made people uncomfortable: what
we think is normal, others nd uncomfortable.
Our employees have been very understanding
and it seems like much less of an issue than it
was at rst.
Wbat weo|d eo te|| a eeop|e tb|ok|og ef
werk|og tegetber?
Clint: If you cant understand how the other
person is thinking at least somewhat, youll
have a hard time arriving at decisions together.
You may work together beautifully when it
comes to life, but throw in a business relation-
ship, nance, employees and contracts, and
new stress points add up very quickly.
Lori: Try to keep your work life and home life
separate.
ts Ler| a|was r|gbt |o tbe eod?
Lori: Id like to think so, but no, not about
everything.
Clint: Yeah, you know the answer there!
Married &
Working
Together:
One Couples Take
We are Thrivent Financial for Lutherans, a different kind of
Fortune 500 financial services organization. Faith-based.
Not-for-profit. Values-driven. We help people be wise with
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201200252
PRODUCTlON ONLY
1/20/2012
3501615-FL12726
PRUFl1
5.375" x 8.375"
Marne Klein v.6
THE CREATE THE LIFE
OF YOUR DREAMS
CHALLENGE.
The Prudential Insurance Company of America
believes in empowering women to lead, excel and
thrive in todays most challenging business sectors. In
fact, weve helped generations of mothers, sisters and
daughters build wealth and protect their assets. Now
its your turn to make a difference in someones life
including your own.
Career Development Program
0usLomzed, fexible training plan that ts
your schedule
0ompensaLon, commssons and
family-friendly benets
0ompeLe censng, Lranng and saes
requirements within 26 weeks
Learn from on-Lhe-|ob experences
Prudential, the Prudential logo and the Rock symbol are service marks of Prudential
Financial, Inc. and its related entities. The Prudential Insurance Company of
America, Newark, NJ and its afliates are Equal Opportunity/Afrmative Action
Employers and are committed to diversity in its workforce.
Prudential is an Employer that participates in E-Verify.
0216982-00001-00 Ed. 1/2012
To learn more, visit
www.prudential.com/sc